Three Dog Bakery WordPress Website
Project Overview
Three Dog Bakery approached Three29 seeking a complete website redesign. Their old site wasn’t telling their story the way it should: navigation was difficult, the mobile experience lagged behind user expectations despite 70% of traffic being mobile-based, and the overall design felt outdated and disconnected from the fun, engaging essence of their brand. Importantly, Three Dog Bakery needed a site that would support their frequent product updates and evolving marketing needs. Our goal was to create a site that aligned with their branding, made key features (like the store locator) effortless to find, showcased products beautifully, and made it easy for the team to keep the site fresh and current.
Outcomes
The collaboration between Three Dog Bakery and three29 resulted in:
Flexible, Easy-to-Manage Structure: Understanding that Three Dog Bakery frequently updates their product lineup and relies heavily on their website as a marketing tool, we built a site that is not only visually appealing but also easy for their team to manage. The backend was designed with simplicity in mind, allowing them to make updates seamlessly without technical barriers.
User-Friendly Site Structure: We restructured the entire site to provide a clear, intuitive navigation experience. Key features, such as the store locator and product pages, were prioritized and made easily accessible, enhancing user flow and reducing friction. We placed the store locator as the main call-to-action (CTA) in the navigation bar to ensure users could quickly find their nearest store with minimal effort.
Beautiful, Functional Product Pages: Product pages were reimagined to not only look appealing but also convey information effectively. We crafted detailed product pages that showcased key benefits, ingredients, and user testimonials. The product listing pages were also organized for effortless browsing, allowing users to find what they need quickly and enjoyably.
Engaging, On-Brand Content: Content was refreshed to be inviting, concise, and easy to explore. Strategic calls-to-action were placed to guide users toward newsletter sign-ups, product exploration, and store visits. We also incorporated a pop-up for the newsletter sign-up to capture user interest and encourage engagement without disrupting the browsing experience. Embedded social media feeds added a dynamic layer, fostering a sense of community and connection with the brand.
Consistent Brand Design: Ensuring the site reflected Three Dog Bakery’s warm, friendly, and authentic voice was a priority. The design balanced engaging visuals, playful typography, and a cohesive color palette to create a seamless brand experience. We also incorporated their signature purple awning element, which is a recognizable part of their brand, to reinforce brand identity and make the site feel unmistakably Three Dog Bakery.
Optimized Performance and Mobile Experience: With mobile users making up the majority of traffic, we focused on a mobile-first design to ensure the best possible experience for visitors. The site was built using modern web development practices to guarantee fast load times and a smooth user journey. This approach not only improved mobile functionality but also positioned the site for long-term performance and scalability.
Project Scope
Our work included a full-scale redesign with a focus on mobile-first design, ADA compliance, user-friendly navigation, and a customizable, easy-to-edit structure within WordPress. The goal was to build a site that simplified the user journey, aligned with the brand’s storytelling and empowered the client to manage and update their site seamlessly as an integral part of their marketing strategy.
How We Made It Happen
Discovery Phase: We began by understanding what wasn’t working on the old site. Through data analysis and competitive research, we built a creative brief for a more user-friendly, branded, and inviting site.
Design Phase: Rounds of mid-fidelity and high-fidelity wireframes were carefully crafted to ensure alignment and clarity throughout the project. We worked closely with the Three Dog Bakery team during these phases to make sure we were on the same page and their vision was reflected in every design iteration. Special attention was given to key areas like product pages, ensuring they were both informative and enjoyable to browse. The design incorporated Three Dog Bakery’s friendly personality, creating a warm, trusted space that resonated with users.
Development Phase: We developed the site with a strong focus on performance and accessibility, optimizing it for the 70% of users accessing via mobile devices. The store locator was streamlined to simplify the user journey, minimizing the steps needed to find a store. The site was custom-built within WordPress, ensuring an intuitive and user-friendly structure that empowered the Three Dog Bakery team to update and manage content easily and confidently.
Testing and Launch: We conducted multiple rounds of quality assurance (QA) testing to ensure the site was polished and ready for launch. This included thorough checks on page speed, cross-device display, functionality, and security. Each round of QA helped us fine-tune the site, leaving no stone unturned to make sure it was reliable, fast, and welcoming. Our meticulous approach guaranteed that the final product met industry standards and provided an exceptional user experience.
Results
The final website surpassed expectations:
- Higher User Engagement: Visitors spent more time exploring key pages, with deeper scrolling and increased click-through rates on product and About Us sections.
- Enhanced Product Experience: The redesigned product detail and listing pages provided a seamless browsing experience, boosting user interaction and conversions.
- Improved Conversions: Clear, strategically placed CTAs led to more newsletter sign-ups and greater use of the store locator.
- Client Satisfaction: Three Dog Bakery was delighted with the modern, on-brand design that made navigation intuitive and enjoyable.
- Mobile Performance: Mobile functionality saw significant enhancements, delivering a smooth, user-friendly experience that catered to the majority of their traffic.
This project underscored the impact of thoughtful design, user-centric strategies, and true brand alignment. By creating a site that was engaging, easy to navigate, and perfectly in line with Three Dog Bakery’s identity, we helped them strengthen their connection with their community and share their love for dogs with even more pet parents.