We’re living in the time of Search Everywhere Optimization, an evolution of SEO that accounts for the growing number of platforms where people search for content, products, and services. From social media platforms like TikTok and Instagram, to marketplaces like Amazon, and even voice assistants like Siri and Alexa, your potential customers are looking for information in more places than ever before.
If your business is still only optimizing your organic content for Google Search, you are missing an important opportunity. Understanding what Search Everywhere Optimization means, how it impacts organic search, and how your business can leverage this strategy to stay ahead of the competition is the biggest key to your success.
What is Search Everywhere Optimization?
Search Everywhere Optimization (SEO) is the practice of optimizing your brand’s visibility across all searchable platforms rather than simply the traditional search engines. This includes:
- Social media platforms (ex: LinkedIn, Instagram, TikTok, Facebook)
- E-commerce search (ex: Amazon, Etsy)
- AI and voice search (ex: Siri, Alexa, Google Assistant)
- Video platforms (ex: YouTube, Vimeo)
- App stores (ex: Apple App Store, Google Play)
- AI-powered search tools (ex: ChatGPT, Perplexity, Gemini)
Users in 2025 don’t just search engines like Google or Bing for their queries. They might search for how-to videos on YouTube, product reviews on TikTok, or professional services through LinkedIn. If your profile, organic content, and services aren’t optimized for all of these various platforms, you could be invisible to a large portion of your audience.
Why It Matters in 2025
According to Neil Patel, user behavior is rapidly shifting, and platforms outside of Google are playing a larger role in both purchase decisions and content discovery. More than 50% of product-related searches among Gen Z actually now start on platforms like TikTok or Amazon rather than Google.
Recent data reveals that the variation of search behavior means brands must think holistically instead. It’s no longer about ranking #1 on Google, but more about showing up everywhere that your audience is looking.
This trend is especially relevant for B2B businesses because decision-makers are researching vendors and solutions across a bigger range of digital touchpoints. If your company isn’t present across a wide range of platforms, you can’t risk losing credibility or not being found at all.
How B2B Businesses Can Adapt their SEO to Search Everywhere Optimization
At Three29, we work with companies all the way from Sacramento to Jacksonville and beyond to build multi-platform digital marketing strategies. Take a look at the key ways that B2B businesses can embrace Search Everywhere Optimization in 2025:
1. Diversify Your Content Formats
Different platforms reward different types of content. For example:
- Use LinkedIn articles to establish thought leadership.
- Create short-form video content for Instagram Reels and TikTok to explain services or answer FAQs.
- Post how-to videos on YouTube that address common client pain points.
- Share visual infographics and carousels on Pinterest or LinkedIn to engage professional audiences.
It’s also important to remember to not recycle the same content across platforms, but to customize it to suit the audience and algorithm of each one.
2. Optimize for Platform-Specific Algorithms
Every search engine whether it is Google, TikTok, or Amazon has its own algorithm. That means your optimization strategies must be specific to each platform. For instance:
- On TikTok, engagement metrics like watch time and comments boost visibility.
- On Amazon, keywords in titles and reviews influence product ranking.
- On YouTube, metadata (titles, tags, thumbnails) plays a major role in searchability.
It’s necessary to use SEO principles across these platforms, but to also understand how each one functions independently to achieve the highest success.
3. Leverage AI-Powered Discovery Tools
Generative AI tools like ChatGPT, Gemini, and Perplexity are shaping how users gather information. According to new data, businesses should:
- Use structured data and schema markup to help AI bots understand your content.
- Ensure content is authoritative, comprehensive, and well-organized to be cited by AI responses.
- Monitor brand mentions across AI platforms to understand how your company is being represented.
Your content must be now optimized to be found not just by people, but through AI as well.
4. Prioritize E-A-T Principles
Expertise, Authoritativeness, and Trustworthiness (E-A-T) aren’t just Google’s priorities anymore because they have become essential across many platforms. It may seem obvious, but B2B buyers need to trust your business before they convert.
You can build trust through things like::
- Verified company pages across platforms
- Customer testimonials and case studies
- “Thought leadership” content from real-life professionals
- Data-driven blogs and whitepapers
5. Track Platform-Specific Analytics
Google Analytics is no longer the only place to evaluate metrics. In 2025, successful businesses monitor insights across a variety of platforms such as:
- TikTok and Instagram analytics
- LinkedIn engagement reports
- YouTube Studio data
- Amazon seller dashboards
- AI platform dashboards (where available)
Having a multi-platform reporting system is crucial to your company’s success in today’s competitive market. At Three29, we can help our clients both track and interpret these analytics to constantly refine strategy.
How Three29 Helps You Win in the Age of Search Everywhere
Our Three29 team specializes in digital marketing strategies that go far beyond traditional SEO. We’ve been serving clients in Sacramento, Jacksonville, and across the U.S. for over a decade, and our staff stays ahead of digital shifts so you don’t have to.
Our Search Everywhere Optimization approach is proactive rather than reactive. We don’t just chase algorithm updates, but anticipate them and tailor your specific strategy accordingly. Whether it’s optimizing a LinkedIn presence for B2B outreach, building keyword-rich video campaigns, or making sure that your content is discoverable in an AI search, we are proactive rather than reactive in order to position your brand for maximum visibility.
A sampling of just a few of the tools we offer:
- Multi-platform SEO strategies
- B2B content creation and strategy development
- Analytics and reporting
- Website and landing page optimization
- AI search optimization
Choose Three29 as Your Sacramento Digital Marketing Agency
At Three29, a Sacramento-based digital marketing agency, our experts are not just reacting to this shift, we’re leading it. Our approach to B2B marketing can help guarantee that your brand appears wherever your customers are searching. Search Everywhere Optimization isn’t optional any longer… it’s essential.
If your B2B business wants to grow, partnering with Three29 means you’ll work with a team that doesn’t just understand the trends but stays ahead of them. We’re proud to help businesses in Sacramento, Jacksonville, and nationwide expand their visibility, engage their audiences, and convert leads across every platform.
Have questions? Contact us at Three29 and let’s talk about how your business can dominate search results everywhere.
