Answer Engine Optimization: SEO for a Post-Google World

Join our free webinar to learn how to optimize your brand for AI answer engines

As tools like ChatGPT and Google SGE reshape how people find your business, traditional SEO alone isn’t enough anymore. In just one hour, we’ll show you how to adapt your strategy for the post-Google era and start earning visibility in AI-powered results.

What We Will Cover

In this webinar, you’ll learn a five-phase framework you can immediately plug into your existing SEO workflow. We’ll start by showing you how to audit the current AI landscape to see where, and how, tools like ChatGPT, Google’s Search Generative Experience, and Perplexity are already mentioning (or ignoring) your brand. From there, you’ll learn how to build high-impact “pillar + FAQ” content that large language models love to quote.

We’ll walk through how to add structured data and lightweight APIs so these bots pull facts, not guesses. Then, we’ll cover how to earn off-site citations that feed model training data and improve your brand’s visibility. Finally, we’ll show you how to measure your inclusion rate and track AI-driven clicks inside GA4 so you can prove the ROI and refine your efforts.

1. Audit the AI Landscape

Pinpoint exactly where and how ChatGPT, Google SGE, Perplexity, and other models already mention (or miss) your brand.

2. Build Pillar + FAQ Content

Craft pages that large-language models rely on, pairing authoritative deep dives with snackable answers.

3. Add Structured Data & APIs

Layer in schema markup and lightweight APIs so bots ingest facts about your offerings and business, not rumors.

4. Earn Off-Site Citations

Secure high-signal backlinks and dataset mentions that feed model-training pipelines.

5. Measure, Then Multiply

Track inclusion rate and AI-referenced clicks inside GA4 to prove and improve ROI.

Josh

About Your Host

Reserve Your Spot

Can’t make it live? Register anyway and we’ll email you the recording plus the slide deck.

"*" indicates required fields

Name*
Please Select the Session You'd Like to Attend*
This field is for validation purposes and should be left unchanged.

Three29