Bariani Olive Oil Website Redesign
Project Overview
In Spring 2023, Bariani Olive Oil partnered with Three29 to redesign their website and elevate their online presence. As a California-based, family-owned olive oil company, Bariani sought to enhance the functionality of their site and make learning about and purchasing their products as intuitive as possible for potential customers.
Outcomes
The collaboration between Bariani Olive Oil and three29 resulted in:
Modernized Website Design: Three29 delivered a website that reflected Bariani’s commitment to sustainability while highlighting their products’ premium quality. The new design emphasized clean aesthetics and elevated the brand’s online presence.
Streamlined Online Shopping: The ordering process was revamped using WordPress and WooCommerce, enabling a more user-friendly experience. Customers now enjoy a seamless shopping experience and Bariani benefits from simplified order management and shipping integration.
Intuitive User Experience: The website was designed for ease of use, from navigation tools to a store locator feature. Customers can quickly find products, locate nearby stores, and navigate the site with minimal effort.
Project Scope
This project involved:
Website Redesign: A new look and feel to elevate Bariani’s brand.
Enhanced Shopping Experience: Implemented WooCommerce for a streamlined ordering process.
Store Locator Feature: A Google Maps-integrated tool to help customers find Bariani products in local stores.
Product Photography: Partnered with a local production team to create professional, high-quality visuals.
Backend Security: Upgraded hosting and security features to safeguard the site and improve performance.
How We Made It Happen
Discovery Phase: Three29 began with an in-depth client intake meeting to determine Bariani’s goals and brand preferences. These insights guided the website’s design, content, and functionality enhancements.
Design Phase: The team created a modern and clean design that aligned with Bariani’s vision. The website’s aesthetic balanced the earthy feel of the brand’s sustainability focus with an elevated, high-end presentation.
Development Phase: Key highlights of the development process included:
- Building a store locator tool using Google Maps for easy product discovery.
- Migrating content and product information to WordPress for better scalability.
- Integrating WooCommerce to enhance the shopping experience and streamline order processing.
Collaboration with Partners: Three29 partnered with KJ2 Productions for professional product photography. The minimalistic style of the photos perfectly complemented the website’s clean design, reinforcing Bariani’s premium brand image.
Backend and Security Enhancements: The migration to WordPress provided a secure foundation for the site. Regular updates and maintenance ensure the site stays protected from malicious attacks, while the improved hosting setup supports optimal performance.
Results
The launched website surpassed expectations:
- Elevated Brand Identity: A modern website design that reflects Bariani’s premium quality and sustainability values.
- Seamless Shopping: An intuitive WooCommerce setup for easy online ordering and order management.
- Professional Visuals: High-quality product photos that enhance the site’s appeal.
- User-Friendly Navigation: Tools like the store locator simplify the customer experience.
- Improved Security and Scalability: The WordPress platform ensures a secure and flexible foundation for growth.
Bariani Olive Oil now has a sleek, modern online presence that enhances their brand and provides customers with an exceptional shopping experience.