McWong Inc. Website Redesign
Project Overview
McWong Inc., a Sacramento-based international manufacturer of high-quality lighting control equipment, approached Three29 with a clear goal: transform their website into a streamlined, modern, and user-friendly experience. Their legacy site was difficult to navigate, lacked mobile responsiveness, and featured a product catalog that was challenging for customers to interpret. Additionally, backend data structures made scaling the site and managing content a hurdle.
Three29 was brought in to overhaul the visual design, restructure the data, improve product discoverability, and ensure the site performed seamlessly across all devices—all while aligning with McWong’s evolving brand identity.
Outcomes
The collaboration between McWong and Three29 resulted in:
Modern, Brand-Aligned Design:
The new website brought McWong’s visual identity into the modern age with a sleek, light design and dynamic elements that reflect their innovation-driven brand. The result is a homepage that immediately conveys professionalism and clarity to potential customers.
Intuitive Navigation and Site Structure:
The site’s architecture was completely rebuilt to improve navigation. Key product categories were made easily accessible, while a new search functionality and robust filter system empowered users to find products faster and more intuitively.
User-Friendly Product Catalog:
Previously, McWong’s catalog listed products by number only—confusing even to seasoned customers. Working closely with McWong’s internal team, Three29 renamed each product with intuitive, descriptive titles, improving browsing and product discovery across the site.
Mobile-Optimized Experience:
With user experience as a top priority, we designed a cohesive experience across desktop, tablet, and mobile. Each version of the site was carefully optimized to maintain functionality, display content cleanly, and support fast navigation—even on smaller screens.
Scalable Backend Infrastructure:
We restructured the backend data to support long-term scalability and performance. This new foundation enables McWong to grow their product offerings and manage data more efficiently without performance bottlenecks.
Project Scope
Our work included a full redesign and rebuild of McWong’s site, with a focus on mobile responsiveness, intuitive product navigation, backend scalability, and on-brand visual storytelling. The goal was to improve both customer usability and internal manageability.
How We Made It Happen
Discovery Phase: We began with collaborative planning sessions to identify pain points and map out McWong’s top priorities. It became clear that both frontend usability and backend data handling required major overhauls to meet their goals.
Design Phase: Three29 created a fresh, modern design tailored to McWong’s branding and functionality goals. Movement, clean layouts, and intuitive interface design gave the site a renewed professional presence that speaks directly to their target audience.
Development Phase: We built the site with a focus on performance and usability. The revamped product catalog features keyword-based search, logical filtering, and organized categories—all integrated with the new naming system. Simultaneously, we restructured the backend to allow data expansion and management ease for McWong’s team.
Testing and Launch: Comprehensive QA testing across devices ensured the site worked flawlessly on desktop, tablet, and mobile. Special attention was given to data integrity, search performance, and responsive layout across various screen sizes.
Results
The launched site exceeded expectations:
- Improved Product Discovery: With a powerful search tool and clearly defined filters, users can now find products in seconds—whether they’re a returning customer or a first-time visitor.
- Increased Mobile Usability: A mobile-first approach delivered a smoother, faster experience for on-the-go users, with dynamic layout adjustments for readability and ease of interaction.
- Stronger Backend for Scalability: McWong’s new data structure provides the foundation for growth, allowing for future product additions, data analytics, and internal tool integration.
- Continued Partnership for Internal Tools: Post-launch, Three29 continues to support McWong by developing backend tools that enable their sales team to create tickets and purchase orders directly through the site—streamlining operations and improving internal efficiency.
- Client Satisfaction: The McWong team praised the outcome as a complete transformation of their web presence—bringing their catalog, branding, and functionality into alignment for both customer engagement and internal needs.