Sprig USA WooCommerce Website

Project Overview

Transforming Pediatric Dentistry: Sprig’s Digital Revolution with Custom E-Commerce Solution

Sprig Oral Health Technologies embarked on a web design and development project with Three29, aimed at establishing a state-of-the-art e-commerce platform. This initiative was critical to Sprig’s strategy to sell pediatric dental crowns directly to dentists across the United States through a customized WooCommerce store. The project’s scope encompassed a comprehensive revamp of Sprig’s digital presence to reflect their brand’s excellence and innovation in pediatric dentistry.


The collaboration between sprig and three29 resulted in:

A visually appealing, brand-consistent website that significantly enhanced Sprig’s online presence.

Improved operational efficiency, evidenced by a reduction in customer service inquiries and streamlined order processing.

Increased customer engagement and satisfaction, as indicated by higher order values and decreased order times.

Screenshot of the homepage of Sprig Oral Health Technologies

Project Scope

The engagement with Sprig included:

  • A thorough analysis of Sprig’s brand identity and objectives to ensure the new website accurately reflected their market positioning and business goals.
  • Custom web design that enhanced user experience (UX) and user interface (UI) to facilitate an intuitive and engaging customer journey.
  • Development of a WooCommerce-based e-commerce solution, tailored to Sprig’s unique product offerings and business model. This included custom order forms for streamlined reordering processes and integration of Stripe for secure payment transactions.
  • Agile project management practices, including weekly sprints, to ensure rapid development and deployment within the stipulated 30-day timeline.

Strategic Execution

The project involved several key phases:

  • Initial discovery sessions to align the web development project with Sprig’s strategic vision and operational needs.
  • Design and development of a custom WooCommerce store, incorporating features such as advanced product filtering, easy navigation, and an optimized checkout process.
  • Implementation of a responsive design to ensure an optimal viewing experience across various devices and screen sizes, acknowledging the growing trend of mobile commerce.
  • Rigorous testing and quality assurance processes to ensure the site’s functionality, performance, and security met the highest standards.


This project not only fortified Sprig’s position in the pediatric dental market but also showcased Three29’s expertise in delivering comprehensive web design and e-commerce solutions. Through strategic planning, innovative design, and agile development practices, Three29 helped Sprig achieve a digital transformation that supports their growth and enhances their ability to serve their customers effectively.