Watson Companies Inc Web Design
Project Overview
Watson Companies Inc., a well-established commercial roofing company in Sacramento, CA, approached Three29 for a long-overdue website redesign. Their existing site hadn’t been updated in over a decade and no longer reflected the company’s personality, capabilities, or reputation. While Watson is known throughout the region for its top-tier roofing work, their website didn’t match their standards—and certainly didn’t reflect the people behind the business.
Watson wanted a site that captured their uniqueness, emphasized their human-first culture, and stood out from the typical industrial website. Our goal was to modernize their web presence with an on-brand, people-focused design, create visual depth and energy through motion, and ensure the final result was easy to use, impactful, and true to Watson’s identity.
Outcomes
The collaboration between Watson Companies Inc. and Three29 resulted in:
Human-Focused Storytelling: To bring out Watson’s personality, Three29 prioritized real photography and storytelling that centered on the people behind the brand. We visited an active job site to capture candid, authentic photos and video of the crew in action—highlighting the human element that sets Watson apart in the commercial roofing space.
Color Palette with Meaning: Watson’s original branding included dark blue tones, but we expanded the palette to include a neon green that adds contrast, modernity, and energy—while perfectly complementing the high-visibility vests worn by crew members in photos. This strategic use of brand-aligned color helped unify the visual experience and elevate the brand’s presence.
Dynamic Visual Design: To bring movement and dimensionality to the site, Three29 incorporated parallax scrolling, layered textures, shadows, and interactive visuals. These effects add polish and keep users engaged as they scroll—without distracting from the content.
Project Scope
Three29 led a complete redesign of the Watson Companies Inc. website, including content strategy, creative direction, brand palette expansion, photography direction, and web development. The objective was to create a modern, human-centric experience that reflected Watson’s values and set the foundation for future growth.
How We Made It Happen
Discovery Phase: Our team sat down with Watson to define what made them different—and why their current site didn’t reflect that. It quickly became clear that personality, team culture, and approachability were key differentiators that needed to be brought forward.
Design Phase: We started with a visual strategy that emphasized storytelling through photography and interactive content. Real people, meaningful color, and visual hierarchy drove the design. The team page became a standout element, showcasing Watson’s personality in a fresh and authentic way.
Development Phase:We brought the designs to life with performance and responsiveness in mind. Elements were layered to create a sense of physical space and motion, while careful attention was paid to typography, layout consistency, and mobile behavior. Videos were embedded for maximum impact, showing both close-up team interactions and wide-scale commercial projects.
Testing and Launch:Final QA ensured that the site loaded fast, performed well across all devices, and displayed all visual elements as intended. Post-launch, we trained the Watson team to manage content updates easily, helping them stay in control of their story.
Results
The launched site exceeded expectations:
- Stronger Brand Identity: The new site captures the spirit of Watson: hard-working, approachable, and proud of their people. Their human-first tone now resonates with visitors from the first scroll.
- Increased User Engagement: Interactive content like the team bios, video backgrounds, and motion-enhanced design elements have helped reduce bounce rates and increase time on site.
- Cohesive Visual Language: Strategic use of neon green ties together the brand, the photos, and the message—bringing consistency and personality to every page.
- Client Satisfaction: Watson Companies Inc. was thrilled with the transformation, especially how the website captures their team’s energy and presents their work in a bold, modern format.