Catching Up with... Mat Held | Three29

Catching Up with… Mat Held

Allison Ward

Digital Marketing Coordinator

Posted in agency

Mat is the man behind the memes, motion graphics, and many web designs. You might also know him as the creator of the viral #pizzacat 🍕😸 character, which he models after his own two cats.

But beyond that, Mat is our artistic and talented UX/UI designer. We caught up with Mat to learn a little more about him and what drives his creativity.

3 Influences

Making art – I was never big into going out and partying, I always stayed home and made things. It’s always a goal to work on something every single day whether it’s a drawing, painting, sculpting, making websites or apps for fun. I try to do it everyday and feel like I have failed if I don’t.

Exercise – I like riding bikes and I have a little boxing gym in my garage. Exercising helps me focus during the day and be able to sit for long periods of time at a desk. Before the lockdown I would go to a boxing exercise circuit around 6 days a week.

Pizzacat – I make shirts and products with cat themes. My website is www.pizzacatparty.com and I make cat memes for my viral character – which anyone can follow @the_pizzacat. My wife and I have several instagrams for cat and pug related things, including @catnamedpizza, @the_catnamedcheeto, @chonksdoingthings, and @pugmob. This helps me stay in tuned with what’s going on, what people respond to and constantly making art and designs helps with practice.

2 Strengths

I love learning – Constantly finding new things and practicing old ones. It’s my favorite thing. I want to be good at everything I do. I become addicted to practicing and trying to get better.

I love to make things – I make things on my days off and I make things on my time off. I draw, sculpt, paint, design, and animate for fun. I would do all of these things even if it wasn’t my job. I love it. Sometimes I forget to eat or move all day because I am so into what I am making.

9 Things Mat Loves

  1. My Wife – Jacquelyn
  2. My mom
  3. Pizza and Cheeto
  4. My friend Matt
  5. Making art
  6. My computer
  7. Wacom tablet
  8. Animals
  9. Music
Mat’s Personal Spotify Playlist

Go-To Resources for Industry News

Youtube – you can learn anything from a stranger nice enough to explain it on youtube, for free! It is amazing.

Skillshare – a great website where you can take online courses.

Instagram – I mostly spend time on @the_pizzacat interacting with fans but when browsing, I’m on my art instagram @unclegrumpyinc which is where I follow art, animation and design accounts.

Behance and Dribbble – Art and design showcase websites.

Must-Have Apps

Instagram  Everyone loves instagram.

Youtube – the best.

Pizzacatapp – I used to program apps and this is my longest standing app. I use it to make all of the Pizzacat memes.

WFH Set-Up

  • Water
  • Computer
  • Wacom
  • Cats
  • Phone for podcasts and music