Jun
07
Website Metrics That Matter Tracking website traffic is something that every business needs to be doing. There’s too much information available not to measure the actions users take on a site. Google’s tracking tool has emerged as the industry standard for web metrics, so we often are asked what are the best…
Feb
09
An active social media presence holds many marketing benefits, however, they won’t be felt without the investment of time and energy. At this point, most business owners have been told that they need to be present on social media, but why? What are the benefits? Like so many…
Apr
24
Effective Destination and Tourism Marketing Strategies When it comes to establishing a tourism marketing strategy for a destination, there are a number of factors to keep in mind. Outside of promotions and campaigns, there is a larger conversation to be had about the overall branding and awareness of the location.…
Feb
23
Social Media Marketing Tips The world of social media can be a bit overwhelming. There’s a lot going on with each platform and it can be tough deciding what to focus your efforts on. Whether you are just getting your social media presence started or you have been working on…
Feb
02
Search Optimization in the New Year Throughout the last year, we saw a number of changes to Google’s algorithm and search results that directly affected search engine optimization. From Panda to Penguin there were core algorithm updates, along with smaller visual tweaks like the color or location of paid…
Jan
24
The Social Media Best Practices You Need This Year The new year presents a new opportunity to start fresh. If you’re anything like us you’ve made ambitious resolutions to better yourself, however, we’re going to focus on ways to you can improve your social media presence. Specifically, we are…
Sep
28
SEO Basics to Focus On Here’s the deal, everyone and their mom has a “Top 10 SEO Tips” or “The 12 Ways to Improve Your Site’s Ranking” article these days. Even Buzzfeed and Forbes are in on the fun. The problem with all of these articles is that they…
Jun
08
Deciding how to spend your marketing dollars online can be an overwhelming and confusing task. With so many options available, where should you spend your money? Not sure where to even start? Facebook advertising, please stand up. We will dive into 7 reasons why you should be advertising…
May
18
The question is simple enough; what exactly do your followers want to see you post? They’ve elected to follow you on social media therefore there is an aspect about your business that they enjoy. Now how do you retain those followers, gain new ones, and be a social media expert that people…
Jul
30
“It’s not the job of search engine optimization to make a pig fly. It is the job of the SEO to genetically reengineer the web site so that it becomes an eagle.” –Bruce Clay Since I began working in this rapidly evolving digital industry, I noticed that acronyms get…