Global Extra Virgin Olive Oil Powerhouse Cobram Estate Hires Digital Marketing Agency Three29 to Further Expand U.S. Business
Sacramento, CA – California-based extra virgin olive oil producer Cobram Estate has hired Sacramento digital marketing agency Three29 to further expand its distribution, brand awareness, and sales throughout the U.S. Cobram Estate entered the U.S. market in 2015 and has steadily gained market share. Cobram Estate is a fully vertical farming-first operation, managing every aspect of production, from the nursery to the bottle. Its parent company, Cobram Estate Australia, is Australia’s largest producer of premium extra virgin olive oil, exporting to 17 countries worldwide.
Cobram conducted a comprehensive search among Northern California agencies before ultimately deciding on Three29 as the right agency to facilitate growing their U.S. business. According to Rosie Gantner, Cobram Estate Marketing Manager, “We were looking for a highly-skilled, full-service digital marketing agency to help us build distribution, brand preference, and consumer sales in the U.S. Three29 has the CPG experience, brand skills, and digital capabilities to maximize our budget and help us become a major player in the premium extra virgin olive oil segment at retail and on-line. We’re very excited to start working with them.” New advertising is set to break in July on the West Coast and then expand nationally as the year progresses.
Says Three29 Founder and President, Kevin Howe, “This is a great win for the agency with a fantastic brand. Cobram is a wonderful opportunity to develop a brand that is heavily invested in quality and committed to developing the Extra Virgin Olive Oil Industry in California. It’s the kind of opportunity we thrive on and live for. It’s a great fit for us in a very dynamic category.” The agency will be in charge of developing and guiding brand strategy, social content, paid media management, web design, and ecommerce.
Three29 is a 12-year-old digital marketing agency that has evolved from a web site and app development shop to a full-service digital marketing, branding and technology agency specializing in food and beverage. The agency’s food and beverage portfolio includes Bogle Vineyards, Juggernaut Wines, Selland Family Restaurants, Mikuni Restaurant Group, and many more.