How do you know which practices create the best social media advertising? Whether you’re a social media novice or someone more experienced with finding the best social media advertising techniques, at Three29, we want to help you understand how to find content when you feel you don’t have any.
The Quick Guide to Finding Content When You Don’t Have Any
Tip #1 – Consider Your Target Audience
If you want to post more content to create the best social media advertising campaign, a great place to start is by thinking about your target audience. If your target audience is a younger demographic who is very social media savvy and interested in being entertained, then short TikTok videos and Instagram Reels might be the way to go to make your content visible and widely circulated.
This can be in the form of funny, short videos made by your staff members, photomontages of your food or products set to music, special featured menu items or product giveaways, or personal messages from your owner, chef, clients, or employees.
Tip #2 – Check out Other Companies in Your Field
Keeping track of what is working for other companies in your industry is one of the oldest tricks in the book for a reason… it works! At Three29 we encourage our clients to see what’s working for their industry peers then improve upon it to create their own advertising campaigns.
Browse the social media accounts of others in your industry to learn what kind of content they are creating and what is proving successful. There are a few things you can look for to gauge their return on investment, including:
- which of their posts are sponsored
- the amount of “likes” on sponsored versus unsponsored posts
- the type of content that is getting the most attention in the form of “likes” and comments
- the types of photographs they are using whether that be products, people, or other creative photography
- how they pair copy with photos or videos to create engaging content
Tip #3 – Include Customer Reviews for the Best Social Media Advertising
No matter how good your social media advertising may be, your customers want to know they will be getting value for their dollar and enjoying a high-quality product or service from your company when they work with you. Because of this, it’s always a great idea to obtain positive customer or client reviews that can then be shared as content.
If you can film a customer’s review in a short video or take a photo of the customer using the product or service paired with copy including their review in the post, you will have a first hand account to back up your exemplary, customer service and high-quality products. This might be just what you need to seal the deal with new customers.
Tip #4 – Keep an Eye out for Current Trends
If you own a restaurant and are looking for creative ways to implement the best social media advertising during the month of January for instance, you might think about doing a “dry January“ special featuring a variety of fresh and flavorful mocktails since dry January is a trendy fad at the beginning of each year.
If you are a service-based company and can offer a discount around various holidays throughout the year, using hashtags and keywords featuring those holidays along with nearby locations could be beneficial to advertise during a specific period of time or season. Similarly, you can create interest in your own company’s trends or new products by creating a sale or campaign around a new product and featuring it as the product of the week or month. Building hype around a particular item or service you are offering can be an easy way to excite customers and get them engaged with your contact.
Tip #5 – Directly Engage your Followers
Beating the algorithm is an important thing to learn to do and yet, because algorithms are always changing, they can be hard to keep abreast of. In general, the more “likes” and comments a post has on social media, the more likely it will be seen by a broader audience. Getting people to “like,” and comment on your post can be in the form of asking them a simple question, sharing a joke, asking their opinion, or encouraging them to share and tag friends directly. By doing this, you increase the number of “likes” and comments on your post and therefore, increase that post’s exposure.
Tip #6 – Boost Already Popular Posts
While it might seem counterintuitive to boost a post with advertising dollars if it’s already doing well, it is one of the best social media advertising techniques since you know that the post’s content is already popular with your target audience.
Find out which of your posts have been the most successful organically, and then put your advertising dollars behind those to reach an even broader audience, increase the volume of engagement, and create the best social media advertising campaign possible.
Reach out to Three29 to Ensure the Best Social Media Advertising
While many of these tips are simple tasks that you and your staff members can perform, it is understandable that you may be too busy with the day-to-day operations of running your business, and would prefer to outsource your social media advertising to someone else to ensure greater success.
When you’re searching for “social media marketing companies near me,” remember that Three29 is assuredly one of the best, providing high quality services and exceptionally friendly and professional customer service. We have dozens of positive reviews and a portfolio of impressive web design, social media campaigns, branding, and more. Reach out to us today using our online form or give us a call at (916) 243- 5003 to see how we can help you create the best social media advertising campaigns for your business.
