# LLMs.txt - Sitemap for AI content discovery # Three29 > Mobile, Web, User Interface Design and Development Agency --- ## Pages - [Zoom/Gravity Test](https://three29.com/zoom-gravity-test/): - [Mobile App Development](https://three29.com/services/mobile-app-development/): At Three29, we specialize in crafting custom mobile applications that bring bold ideas to life. Regardless of your needs, we design and develop solutions that go beyond the basics. - [Home Page](https://three29.com/): Three29 is top digital marketing agency in Sacramento CA, & Jacksonville FL dedicated to increasing ROI through strategy and automation. - [Website Plus - Top Sacramento Web Developers](https://three29.com/top-web-developers-sacramento/): A Website Built for Your Needs Tired of an Under-Performing Website? Some of Our World-Class Clients Turn Your Website into... - [Website Plus - Top Web Developers](https://three29.com/top-web-developers/): A Website Built for Your Needs Tired of an Under-Performing Website? Some of Our World-Class Clients Turn Your Website into... - [Website Plus - Top 50 Web Design](https://three29.com/top-web-design-company-usa/): A Website Built for Your Needs Turn Your Website into a Marketing Game Changer Tired of an Under-Performing Website? Some... - [Clutch Landing](https://three29.com/work-with-three29/): Three29 is Sacramento's premier web design agency. Find out why Sacramento's top companies choose Three29 for their web design & maintenance. Your path to a standout online presence starts here. - [B2B Brand Awareness](https://three29.com/b2b-brand-awareness/): Maximize your business’s visibility and establish a strong market presence with our comprehensive B2B brand awareness services. - [B2B Lead Generation](https://three29.com/b2b-lead-generation/): Through our B2B lead generation strategies, we drive high-quality leads directly to your pipeline, ensuring your digital marketing success. - [Pay Per Click](https://three29.com/ppc-lp/): A Few Of Our Trusted Clients We Have Served Real Data, Real Impact +402% Average Organic Search Traffic +182% Average... - [SEO LP](https://three29.com/seo-lp/): A Few Of Our Trusted Clients We Have Served Real Data, Real Impact +402% Average Organic Search Traffic +182% Average... - [B2B SEO](https://three29.com/b2b-seo/): Our SEO strategies focus on optimizing every aspect of your site and improving your organic performance across multiple marketing channels. - [Website Plus](https://three29.com/website-plus/): Website+ is a Game Changer Tired of an Under-Performing Website? Website+ Was Built for Your Needs Meet our Leadership Team... - [Join Our Newsletter](https://three29.com/join-our-newsletter/): Join Our Newsletter Receive the latest marketing updates and strategies straight to your inbox! - [Contact LP](https://three29.com/contact-lp/): We improve conversion and retention for digital forward companies through web design and digital marketing strategies. Three29 brings together technology expertise, data and marketing to create digital experiences that increase revenue, reduce cost and improve productivity. - [About Us LP](https://three29.com/about-lp/): We improve conversion and retention for digital forward companies through web design and digital marketing strategies. Three29 brings together technology expertise, data and marketing to create digital experiences that increase revenue, reduce cost and improve productivity. - [Featured Projects LP](https://three29.com/our-work-lp/): We improve conversion and retention for digital forward companies through web design and digital marketing strategies. Three29 brings together technology expertise, data and marketing to create digital experiences that increase revenue, reduce cost and improve productivity. - [Services LP](https://three29.com/lp-services/): We improve conversion and retention for digital forward companies through web design and digital marketing strategies. Three29 brings together technology expertise, data and marketing to create digital experiences that increase revenue, reduce cost and improve productivity. - [ADA Best Practices](https://three29.com/ada-best-practices/): Learn more about ADA best practices and find out how to make your website a more accessible space for users. - [Accessibility Statement](https://three29.com/accessibility-statement/): Three29 is fully committed to providing accessible facilities, elements, and channels of communication to all members of the public. - [ADA Website Compliance](https://three29.com/ada-website-compliance/): Our ADA Remediation package is designed to ensure your business’s online presence meets the highest standards of accessibility and compliance - [ADA Contact](https://three29.com/ada-contact/): Meet the highest standards of accessibility. Contact us for a detailed ADA scan of your website. - [Custom Web Design LP](https://three29.com/lp-website-design-company/): We improve conversion and retention for digital forward companies through web design and digital marketing strategies. Three29 brings together technology expertise, data and marketing to create digital experiences that increase revenue, reduce cost and improve productivity. - [My Account](https://three29.com/my-account/): - [Sacramento Web Design Agency](https://three29.com/sacramento-web-design-agency/): We are Web Design Experts at Heart Our approach to web design is as unique as your business. With a... - [Custom Web Development](https://three29.com/services/custom-web-development/): At Three29, we specialize in custom web development that pushes the boundaries of what's possible online. - [Privacy Policy](https://three29.com/privacy-policy/): It is Three29’s policy to respect your privacy regarding any information we may collect while operating our website. Accordingly, we... - [Website 
Maintenance](https://three29.com/services/website-maintenance/): At Three29, we boost Your website’s performance with expert maintenance services and reliable response times. - [Web Design & Development](https://three29.com/services/web-design-development/): We are a web design & web development agency headquarted in Sacramento CA, and Jacksonville FL, dedicated to increasing your conversions and ROI. - [Hosting](https://three29.com/hosting/): Choose Your Hosting PLan Privacy Policy Monthly $300/month Quarterly $900/quarter Yearly $3,600/year Three29 Hosting Plans Three29 provides managed web hosting... - [Thank You](https://three29.com/thank-you/): Thank You! We look forward to learning about your needs. We respond to most inquiries to schedule a discovery call... - [Contact](https://three29.com/contact/): Get in contact with Three29 today and learn how our comprehensive digital marketing services can help you increase your ROI. - [Blog](https://three29.com/blog/): Read our in depth digital marketing articles. Stay up to date with the latest strategies for web design, SEO, B2B marketing, branding, and more. - [About Us](https://three29.com/about-us/): Headquartered in Sacramento, CA and Jacksonville, FL, we craft custom digital marketing solutions dedicated to client growth and success. - [Our Work](https://three29.com/our-work/): See the recent web design, development, branding, SEO, digital marketing, and PPC work we have done for clients across the United States. - [Services](https://three29.com/services/): Three29 is a full-service digital agency that offers web design, development, b2b marketing, branding, and ADA services. - [Component Library](https://three29.com/component-library/): Text Modules Our Framework To Improve Your Digital Marketing Efforts Excepteur sint occaecat cupidatat non proident, sunt in culpa qui... - [Stylesheet](https://three29.com/stylesheet/): Colors Primary Blue – Rose – Coral Gradient White Jet Black Secondary Light Gradient Blush Accent Pacific Rose Salmon Grays... ## Posts - [10 Construction Marketing Strategies to Implement in 2025](https://three29.com/10-construction-marketing-strategies-to-implement-in-2025/): 10 proven construction marketing strategies to boost visibility, drive leads, and grow your brand in 2025. See how Three29 helps builders stand out. - [7 Things to Look For When Hiring a SaaS Digital Marketing Agency](https://three29.com/7-things-to-look-for-when-hiring-a-saas-digital-marketing-agency/): Here are seven things to look for when hiring a SaaS digital marketing agency, including common red flags and smart questions to ask. - [Why A Lower Cost-Per-Click Won’t Always Reduce Your Customer Acquisition Cost](https://three29.com/cpc-keywords-to-reduce-your-customer-acquisition-cost/): See why a higher CPC keyword can drive better leads and lower Customer Acquisition Costs than broader terms. Learn what impacts ROI most. - [LinkedIn Ads vs. Google Ads: Where Should You Invest Your Budget?](https://three29.com/google-ads-or-linkedin-ads-for-lead-generation/): Both Google Ads and LinkedIn Ads bring distinct advantages and challenges, and the right choice can dramatically impact your return on investment (ROI). - [How We Used a Performance Max Campaign to Drop Cost Per Lead by 58%](https://three29.com/how-we-used-a-performance-max-campaign-to-drop-cost-per-lead-by-58/): See how a Google Ads Performance Max campaign cut cost per lead by 58% for a furniture company. More leads, same budget, and strong conversion quality. - [How We Lowered Dental Lead Costs: 1 in 3 Google Ad Clicks Became a Lead](https://three29.com/dental-leads-from-google-ads-case-studies/): Discover how Three29 helped a dental group achieve a 35% lead conversion rate on Google Ads, cutting cost per lead by 75% with smart targeting and optimization. - [How to Use B2B Email Marketing to Drive ROI](https://three29.com/using-b2b-email-marketing-to-drive-roi/): B2B email marketing remains one of the most powerful tools for building relationships, nurturing leads, and ultimately driving your company’s Return on Investment (ROI). - [Google Ads Campaign: How We Cut Cost Per Lead by 81% in Just 68 Days](https://three29.com/google-ads-campaign-how-we-cut-cost-per-lead-by-81-in-just-68-days/): Discover how we improved a Google Ads Campaign from $184.85 to $34.73 cost per lead in 68 days. - [Using LinkedIn for B2B Success: Complete Guide](https://three29.com/using-linkedin-for-b2b-success/): LinkedIn is no longer just a digital resume, but a true hub for B2B lead generation, relationship building, and thought leadership. - [Precision Isn’t Unique: How B2C Manufacturers Can Create Real Brand Differentiation](https://three29.com/precision-isnt-unique-how-b2c-manufacturers-can-create-real-brand-differentiation/): It’s time to move beyond surface-level promises and tap into deeper emotional and practical drivers that make your customers feel seen, understood, and genuinely excited about working with you. - [Search Everywhere Optimization: How SEO Is Changing in 2025](https://three29.com/search-everywhere-optimization-how-seo-is-changing-in-2025/): Understanding what Search Everywhere Optimization means and how your business can leverage it is the biggest key to your success in 2025. - [Custom Websites vs. Template Websites: Which is Right for Your Business in 2025](https://three29.com/custom-websites-vs-template-websites-which-is-right-for-your-business-in-2025/): The decision between a template-based website, a custom WordPress site, or a fully custom-developed platform is exceptionally important.  - [How Much Should My Marketing Budget Be?](https://three29.com/how-much-should-my-marketing-budget-be/): An effective marketing plan outlines your company’s promotional strategies and also allocates resources to make sure these strategies are executed. - [What Are Zero Click Searches and How Do They Impact Organic Marketing?](https://three29.com/what-are-zero-click-searches-and-how-do-they-impact-organic-marketing/): As search behaviors continue to evolve, embracing zero-click SEO is imperative for businesses that want to thrive online. - [Why Personalization Should Be a Focus in Your Marketing Strategy](https://three29.com/why-personalization-should-be-a-focus-in-your-marketing-strategy/): Personalization has become foundational to effective B2B marketing strategies, especially for B2B and mid-to-large-sized companies. - [The Complete Guide to B2B Market Research](https://three29.com/the-complete-guide-to-b2b-market-research/): B2B market research is a powerful tool that drives growth, reduces risks, and empowers businesses to make smarter decisions - [The Importance of a Digital Marketing Strategy Blueprint For B2B Businesses](https://three29.com/the-importance-of-a-digital-marketing-strategy-blueprint-for-b2b-businesses/): To get the most out of digital marketing, it’s necessary for businesses to cultivate a strategic approach. In fact, consistent,... - [Can Google Ads Work for B2B Lead Generation?](https://three29.com/can-google-ads-work-for-b2b-lead-generation/): If utilized in the right way, Google Ads can become a foundational piece of B2B lead generation strategies, and can help businesses connect with their ideal clients and nurture relationships that lead to long-term growth. - [What Is the Average Email Marketing Open Rate & How To Increase Yours](https://three29.com/what-is-the-average-email-marketing-open-rate-how-to-increase-yours/): Despite new technology and the increase in AI tools, good old Email marketing is still one of the most effective... - [Why Understanding AI Is Important for Your PPC Campaigns in 2025](https://three29.com/why-understanding-ai-is-important-for-your-ppc-campaigns-in-2025/): It’s important to recognize that in 2025, artificial intelligence (AI) will no longer be just a buzzword in digital marketing.... - [The Top 10 Web Design Trends Coming in 2025](https://three29.com/the-top-10-web-design-trends-coming-in-2025/): Here are our top 10 trending web design predictions that we expect to dominate the market in the coming year. - [How to Refresh Your Existing Web Content for Optimum SEO Impact](https://three29.com/how-to-refresh-your-existing-web-content-for-optimum-seo-impact/): With a strong focus on SEO refreshes, our team at Three29 can help our clients achieve sustained success in search rankings and user engagement. - [Why Monthly WordPress Updates Are Essential for Security and Accessibility](https://three29.com/why-monthly-wordpress-updates-are-essential-for-security-and-accessibility/): Though it may be hard to believe, WordPress powers over 40% of the internet, making it a very attractive target... - [How to Optimize for Featured Snippets to Enhance Your SEO](https://three29.com/how-to-optimize-for-featured-snippets-to-enhance-your-seo/): At Three29, we want our clients to understand the secrets of SEO so they can optimize content for featured snippets and ultimately use this powerful tool to drive traffic to their websites. - [Five Essential Web Design Elements to Build Brand Trust](https://three29.com/five-essential-web-design-elements-to-build-brand-trust/): While there are many essential web design elements that create a foundation of trust and credibility for your brand, today we’ll be focusing on our top five. - [Top PPC Metrics to Track in B2B Marketing Campaigns](https://three29.com/top-ppc-metrics-to-track-in-b2b-marketing-campaigns/): At Three29, we want to help you explore the top PPC metrics that every B2B marketer should regularly monitor in order to help your campaigns deliver the desired results. - [How to Create High-Performing B2B Ad Campaigns](https://three29.com/how-to-create-high-performing-b2b-ad-campaigns/): Learn how to create high-performing B2B ad campaigns that generate leads, engage decision-makers, and deliver measurable ROI. Explore actionable tips and strategies. - [Five Key B2B Marketing Channels ](https://three29.com/five-key-b2b-marketing-channels/): Each of these B2B marketing channels, whether they are organic or paid, can be highly effective when used strategically. However, B2B marketing is not a one-size-fits-all solution. - [How To Create a Winning B2B SEO Campaign](https://three29.com/how-to-create-a-winning-b2b-seo-campaign/): Creating a winning B2B SEO campaign is necessary if you want to drive organic traffic to your site, improve your... - [Why Overlays for ADA Website Compliance Are Not Enough](https://three29.com/why-overlays-for-ada-website-compliance-are-not-enough/): At Three29 we want to help your company implement strategies that make your site more accessible to all users, including those with disabilities.  - [The Rise of ADA Web Accessibility Lawsuits and What Your Business Needs to Know to Avoid Them](https://three29.com/the-rise-of-ada-web-accessibility-lawsuits-and-what-your-business-needs-to-know-to-avoid-them/): At Three29 we want to help you understand the current statistics on ADA lawsuits, explain why websites are particularly vulnerable, explore the difference between federal and state lawsuits, and outline the comprehensive ADA Compliance services that we offer to protect your business. - [What Is The Difference Between B2B and B2C Marketing?](https://three29.com/what-is-the-difference-between-b2b-and-b2c-marketing/): When developing a marketing strategy, businesses must understand that B2B (business-to-business) and B2C (business-to-consumer) marketing require very different approaches. Though... - [Understanding AB 1757: Internet Website Accessibility and Its Implications](https://three29.com/understanding-ab-1757-internet-website-accessibility-and-its-implications/): Explore the importance of digital accessibility and California's Assembly Bill 1757, which mandates compliance with WCAG 2.1 standards for websites. Partner with Three29 to navigate ADA compliance and enhance your online presence. - [The Top 15 B2B AI Marketing Tools](https://three29.com/the-top-15-b2b-ai-marketing-tools/): Check out 15 of our top-ranked B2B AI marketing tools below, and remember, learning how to use them correctly is much more valuable than simply generating quick content. - [8 Successful B2B Lead Generation Strategies](https://three29.com/8-successful-b2b-lead-generation-strategies/): In the B2B marketing space, generating qualified leads is more than just filling a pipeline—it’s about creating meaningful connections that... - [Who Should You Follow on LinkedIn?](https://three29.com/who-should-you-follow-on-linkedin/): In recent years, LinkedIn has become a key platform for discovering innovative ideas, networking, and staying ahead of industry trends... - [What is Inbound B2B Marketing?](https://three29.com/what-is-inbound-b2b-marketing/): At Three29, we are experienced in helping B2B enterprises leverage strategic inbound marketing techniques that drive meaningful results. - [Local Influencers: Why Are They Important and How To Partner with Them](https://three29.com/local-influencers-why-are-they-important-and-how-to-partner-with-them/): Local influencers in your social media feed have become indispensable, especially for businesses in tightly-knit communities like Sacramento, Roseville, and... - [15 Summer Marketing Trends To Boost Sales](https://three29.com/15-summer-marketing-trends-to-boost-sales/): There are so many opportunities out there for savvy digital marketers to heat up their campaigns and boost sales this... - [Boost Your Businesses' Social Media Engagement](https://three29.com/boost-your-businesses-social-media-engagement/): For companies and organizations of nearly all types, social media platforms like Facebook and Instagram are not just trends, but... - [What Is Local SEO and Why Is It Important?](https://three29.com/what-is-local-seo-and-why-is-it-important/): As a Sacramento marketing agency truly committed to building relationships within our community and growing companies, we know that staying... - [A Beginner's Guide To Google Ads](https://three29.com/a-beginners-guide-to-google-ads/): Every Sacramento ad agency will tell you that reaching your target audience is crucial. Lucky for you, at Three29 we... - [Create an Eye-Catching Google Ads Campaign in 2024](https://three29.com/create-an-eye-catching-google-ads-campaign-in-2024/): If you’ve never considered the importance of design when it comes to online marketing strategy, now is the time! Creating... - [Web Designer or Website Builders - Which is The Right Choice for You?](https://three29.com/web-designer-or-website-builders/): By Courtney | Web Designer In my years working in the marketing & web design industry, the most common question... - [Local Digital Advertising: Finding The Best Strategy for Your Business](https://three29.com/local-digital-advertising-finding-the-best-strategy-for-your-business/): A robust digital advertising strategy is necessary for any company to truly stand out, and Sacramento, with its unique blend... - [The Benefits of Working with a Local Marketing Agency](https://three29.com/the-benefits-of-working-with-a-local-marketing-agency/): Northern California businesses are constantly seeking effective strategies to stand out and connect with their target audience, but it’s not... - [Sacramento Marketing Agency Case Studies](https://three29.com/sacramento-marketing-agency-case-studies/): One of the most important parts of the services we offer at Three29, a marketing company in Northern California, is... - [How Color Theory Impacts Your Marketing and Branding](https://three29.com/how-color-theory-impacts-your-marketing-and-branding/): Color theory is one of the most powerful, yet often overlooked, tools at the disposal of companies when it comes... - [Do I Need To Hire A Marketing Agency? Exploring Small Business Marketing Solutions](https://three29.com/do-i-need-to-hire-a-marketing-agency-exploring-small-business-marketing-solutions/): In Sacramento, California and all around the country, success of any small business marketing heavily relies on its strategy. With... - [How High-Quality Marketing Content Rewards Your Business](https://three29.com/how-high-quality-marketing-content-rewards-your-business/): Every business is competing for attention online, so it’s incredibly important to leverage high-quality marketing content in all opportunities. Social... - [5 Reasons You Need a Social Media Strategy for Your Business](https://three29.com/5-reasons-you-need-a-social-media-strategy-for-your-business/): Creating a strong online presence is one of the most important things you can do for the success of any... - [What is Branding? Important Business Branding Tips for 2024](https://three29.com/what-is-branding-important-business-branding-tips-for-2024/): Branding is one of the most important ways to set the tone for your company and build trust and relationships... - [7 Tips to Create Engaging Social Media Content for Your Small Business](https://three29.com/7-tips-to-create-engaging-social-media-content-for-your-small-business/): While most companies understand that having an impactful social media presence is crucial to thrive in a competitive market, it’s... - [Upgrade Your Email Marketing Strategy for 2024](https://three29.com/upgrade-your-email-marketing-strategy-for-2024/): If you want to capture the attention of your audience and drive meaningful engagement, it’s essential to stay ahead of... - [The Top 6 Marketing Tips For Seasonal Businesses](https://three29.com/the-top-6-marketing-tips-for-seasonal-businesses/): Running seasonal businesses can be a rollercoaster ride, with peak periods of high demand followed by the slower off-season. For... - [Why It’s Important to Keep your Business' Social Media Accounts Up to Date](https://three29.com/why-its-important-to-keep-your-business-social-media-accounts-up-to-date/): Maintaining an active and engaging presence on social media has become a non-negotiable aspect of any successful business strategy. However,... - [What is SEO and Why is It Important for Your Business?](https://three29.com/what-is-seo-and-why-is-it-important-for-your-business/): It’s no secret that online visibility can make or break a business, and becoming familiar with the intricacies of Search... - [5 Reasons to Use Google Ads for Your Small Business](https://three29.com/5-reasons-to-use-google-ads-for-your-small-business/): It’s important that businesses of all sizes – but especially small businesses – constantly strive to find new and effective... - [Love Languages: Tailoring Your Marketing Message to Different Audiences](https://three29.com/love-languages-tailoring-your-marketing-message-to-different-audiences/): Just like people have different love languages, audiences also respond differently to different types of messaging. At Three29, we know... - [Should You Use CAPTCHAs On Your Website Forms?](https://three29.com/should-you-use-captchas-on-your-website-forms/): If you use the Internet, at all, you’ve seen this checkbox: One of the most frequently used tools for reducing... - [Maximize Your Online Presence with a Marketing Agency: Tips and Best Practices](https://three29.com/maximize-your-online-presence-with-a-marketing-agency-tips-and-best-practices/): Everyone wants to maximize their online presence to increase customer base and drive success... but where should they start? At... - [Digital Marketing Strategies That Actually Work: Insights from Top Marketing Companies](https://three29.com/digital-marketing-strategies-that-actually-work-insights-from-top-marketing-companies/): No matter what type of business you’re in, it’s essential to stay ahead of the curve to capture the attention... - [Optimize Your Website's CTAs in 3 Steps](https://three29.com/optimize-your-websites-ctas-in-3-steps/): A website’s success hinges on its ability to engage and convert visitors to take action. One of the critical components... - [Digital Marketing Companies: What They Do and How They Can Benefit Your Business](https://three29.com/digital-marketing-companies-what-they-do-and-how-they-can-benefit-your-business/): A great marketing strategy is one of the most overlooked aspects of a successful company, no matter how large or... - [Crafting a Unique Brand Voice With Tips and Examples from Three29](https://three29.com/crafting-a-brand-voice-with-three29/): If you want your company to stand out, creating a unique brand voice is one of the most strategic actions... - [The Symbiotic Relationship Between Branding and Marketing](https://three29.com/the-symbiotic-relationship-between-branding-and-marketing/): For businesses finding themselves at the crossroads of innovation and competition, a  robust online presence is not just desirable –... - [Maximizing Customer Lifetime Value Through Data-Driven Customer Journey Mapping](https://three29.com/maximizing-value-through-data-driven-customer-journey-mapping/): One of the most important strategies that successful companies employ to remain competitive is data-driven decision-making. Though it may sound... - [The Power of Personalization in Marketing for 2024](https://three29.com/the-power-of-personalization-in-marketing-for-2024/): When planning your digital marketing strategy, staying ahead of the curve is imperative for success. As we ring in 2024,... - [The Impact of Customer Retention on Your Marketing Plan in 2024 and Beyond](https://three29.com/the-impact-of-customer-retention-in-2024/): It’s not uncommon for businesses to focus on finding new leads and bringing in new business, but it’s easy to... - [Email Marketing: A Strategic Imperative for Success](https://three29.com/email-marketing-a-strategic-imperative-for-success/): At Three29, we have used email marketing as part of our overall marketing strategy to become a top Sacramento marketing... - [Data Analytics for Effective Digital Marketing in Sacramento](https://three29.com/data-analytics-for-effective-digital-marketing-in-sacramento/): In any industry, staying ahead of the competition requires more than just creativity and intuition. Successful businesses of all kinds... - [The Advantages of Identifying a Well-Defined Target Audience for Your 2024 Marketing Strategy](https://three29.com/the-marketing-advantages-of-a-target-audience/): Crafting a successful marketing strategy for your business demands more than just compelling content and eye-catching visuals. To truly make... - [Mastering Lead Generation through Web Experiences: Strategies for 2024](https://three29.com/mastering-lead-generation-through-web-experiences-strategies-for-2024/): For businesses setting their 2024 goals and beyond, mastering the art of generating high-quality leads through web experiences is not... - [Five Inspiring Nonprofit Marketing Campaigns That Made a Difference: Why Storytelling is Key](https://three29.com/five-inspiring-nonprofit-marketing-campaigns-that-made-a-difference-why-storytelling-is-key/): When it comes to marketing strategies for nonprofit organizations, one element stands out above all else: storytelling. Nonprofit marketing is... - [The Dos and Don'ts of Online Reputation Management: A Guide for Beginners](https://three29.com/the-dos-and-donts-of-online-reputation-management-a-guide-for-beginners/): While many businesses have staff members dedicated to advertising their products and services, their online reputation management (ORM) is something... - [Sacramento Startups: How Digital Marketing Can Help You Stand Out](https://three29.com/sacramento-startups-how-digital-marketing-can-help-you-stand-out/): The Greater Sacramento Area in Northern California has been gaining recognition in recent years as a thriving hub for startups... - [The Power of Storytelling in Marketing: How a Creative Agency Can Help You Tell Your Brand's Story](https://three29.com/the-power-of-storytelling-in-marketing-how-a-creative-agency-can-help-you-tell-your-brands-story/): Businesses are constantly searching for innovative ways to capture the attention of their target audience, but amidst the digital noise,... - [Crafting a Lasting Impression Through Effective Branding](https://three29.com/crafting-a-lasting-impression-through-effective-branding/): The word “branding” is casually tossed about in the business community in boardrooms, emails, and staff meetings. But what exactly... - [Mastering Social Media Management - A Guide for Nonprofit Organizations](https://three29.com/mastering-social-media-management-a-guide-for-nonprofit-organizations/): Effective social media management is one of the best ways that nonprofits can amplify their impact and extend their reach... - [Social Media Management - DIY vs Hiring a Professional](https://three29.com/social-media-management-diy-vs-hiring-a-professional/): Everyone knows that a strong online presence is necessary for any business to thrive, and that refers not just to... - [How to Choose the Right Sacramento Web Design Firm for Your Business](https://three29.com/how-to-choose-the-right-sacramento-web-design-firm-for-your-business/): Many companies underestimate the importance of branding and web design in establishing a strong presence in the community. In the... - [The Importance of Consistency in Branding Design](https://three29.com/the-importance-of-consistency-in-branding-design/): Establishing a strong and recognizable brand is paramount to the success of your company. Your brand is truly the essence... - [The Benefits of Ensuring Your Website is ADA Compliant](https://three29.com/the-benefits-of-ensuring-your-website-is-ada-compliant/): Everyone knows that a strong online presence is crucial for businesses seeking success. However, it’s equally essential that this presence... - [Five Proven Strategies for Boosting Client Retention](https://three29.com/five-proven-strategies-for-boosting-client-retention/): While obtaining new clients is often top of mind for companies, client retention is just as critical and often overlooked.... - [Maximizing Your Nonprofit’s Impact with Google Ad Grants](https://three29.com/maximizing-your-nonprofits-impact-with-google-ad-grants/): Nonprofit organizations play a vital role in making a positive impact throughout our society. However, limited resources can often hinder... - [Email Deliverability Optimization: Best Practices](https://three29.com/email-deliverability-optimization/): Optimize email deliverability and engagement with best practices. Learn segmentation, A/B testing, and building a strong sender reputation for successful email marketing. - [Preparing Your Website for the Cookieless Future: Five Tips and Tricks](https://three29.com/preparing-your-website-for-the-cookieless-future-five-tips-and-tricks/): One of the most significant changes on the horizon of digital marketing is the phase-out of 3rd party cookies. 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Three29 was selected as one... - [Ecommerce Website Pitfalls - Issues with the Cart](https://three29.com/ecommerce-website-pitfalls-issues-with-the-cart/): How to increase conversion on your Shopify, Woocommerce, or Wix e-commerce website with a better checkout process. Three29 was selected... - [Ecommerce Website Pitfalls - Mobile Optimization](https://three29.com/ecommerce-website-pitfalls-mobile-optimization/): How to increase conversion on your Shopify, Woocommerce, or Wix e-commerce website with mobile optimization. Three29 was selected as one... - [Ecommerce Website Pitfalls - Page Speed](https://three29.com/ecommerce-website-pitfalls-page-speed/): How to increase conversion on your Shopify, Woocommerce, or Wix Ecommerce website with faster page speeds. Three29 was selected as... - [Knowing When to Follow New Web Design Trends](https://three29.com/knowing-when-you-should-follow-web-design-trends/): It's important to know when to use web design trends, so your work remains relevant as well as attracts new audiences. - [Instagram 2021 Updates & What It Means For Brands](https://three29.com/instagram-2021-updates/): Instagram will no longer be a ‘photo-sharing app’. So what can small businesses, brands, & social marketers do to prepare for these changes? - [Catching Up with... Lee Vance](https://three29.com/catching-up-with-lee-vance/): Joining our team via remote from Portland, Oregon is Lee Vance! 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Josh Loyst](https://three29.com/catching-up-with-josh-loyst/): Josh has been with Three29 for almost 6 years, and is one of the best front-end developers we've ever known! Read more about Josh! - [Web Design Trends to Look For in 2021](https://three29.com/web-design-trends-to-look-for-in-2021/): Keeping up with web design trends is a great way to get inspired and exercise creativity. Read to find out more about web design trends of 2021! - [The Right Way to Build a Logo File](https://three29.com/the-right-way-to-build-a-logo-file/): How to address common logo file issues and build a logo that is easy to use, transparent, and unable to be edited. This will teach you to prevent error. - [Catching Up with... Laurie Moses](https://three29.com/catching-up-with-laurie-moses/): Laurie is our HR and Office Manager at Three29. She keeps all our ducks in a row over here and we love her for it! Read more to learn about Laurie! - [Catching Up with... 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Your product is the most crucial part of your brand,... - [The Secret to Cost-Efficient Marketing that Attracts Customers](https://three29.com/the-secret-to-cost-efficient-marketing-that-attracts-customers/): If you ever wondered what the most cost-effective marketing trend was to grow your business, we have two words for... - [Crush your competitors with your social analytics.](https://three29.com/crush-your-competitors-with-your-social-analytics/): You may know how many likes you’re receiving on each post, but do you know how many eyes are actually... - [Grand Reopening: How Wineries Can Bounce Back From The Shutdown](https://three29.com/grand-reopening-how-wineries-can-bounce-back-from-the-shutdown/): The Coronavirus shutdown is like nothing we’ve experienced in our lifetime, and it has been devastating to the wine business.... - [Marketing Steps to Bounce Back From Coronavirus](https://three29.com/marketing-steps-to-bounce-back-from-coronavirus/): What we’ve experienced over the past several months due to the COVID-19 outbreak and shut down is like nothing we’ve... - [Projects We Launched in 2018](https://three29.com/projects-we-launched-in-2018/): Another fantastic year is in the books for Three29. 2018 brought some of the most exciting but challenging work we as an agency have taken on. With those challenges came the satisfaction of progress and growth. Here's a look back at some of the accomplishments we've made in the last year. - [Email Marketing Tips and Tricks](https://three29.com/email-marketing-tips-and-tricks/): Did you know inneffective email campaigns can actually hurt your user base? We've listed a few of our best bang for your buck email marketing tips. - [5 Best Google Analytics Metrics to Track](https://three29.com/5-best-google-analytics-metrics/): Tracking website traffic is something that every business needs to be doing. We often are asked for the best Google Analytics metrics are to watch. The truth is, there is no secret list so we put together the five we think are worth your time. - [May the Fourth Be With You](https://three29.com/may-the-fourth-be-with-you/): Today is May 4th, as in, “May the fourth be with you” a play on one of Star Wars' most iconic catchphrases, “May the force be with you.” We're celebrating with a collection of our favorite Star Wars inspired things from the web. - [Three29's Fluffy Friends](https://three29.com/three29-fluffy-friends/): Today is National Pet Day and what better way to celebrate than with pet photos? We collected pictures of our team members' cuter halves and put them in a post to honor the little guys that keep us smiling. - [The Advantages of Social Media and Maintaining an Active Presence](https://three29.com/advantages-of-social-media/): Most business owners have been told that they need to be active on social media, but why? What are the benefits of social media? Like so many other things in this world, you will get out of social media exactly what you put into it. We explored some of the not so obvious advantages this marketing tool holds. - [January Finds in Web Design](https://three29.com/january-2018-finds-web-design/): Our industry is constantly changing and growing. In order to keep up with what’s happening, it’s my belief you should... - [3 FREE Stock Photo Resources We Love](https://three29.com/3-free-stock-photo-resources-we-love/): We have now entered an age where people are doing less reading and more scrolling. The way to capture a user’s attention is quality content accompanied by captivating imagery. So what do you do when you need some quality imagery but don’t have the luxury of a photo shoot and your budget is $0. - [Top UI/UX Design Inspiration Sites of 2018](https://three29.com/top-uiux-design-inspiration-2018/): One of my favorite parts of the web design process is what I refer to as design research. 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We got into the nitty-gritty of how to kickstart your job hunt and build the skills you will need. - [Tourism Marketing Strategy for the Digital Age](https://three29.com/tourism-marketing-strategy/): Every destination has unique stories to tell and experiences to offer, the tourism marketing strategy sharing those messages should be just as defined. - [Best CSS Frameworks](https://three29.com/best-css-frameworks/): It's been a busy time for front-end developers, with more and more frameworks coming out every day, it’s hard to keep track of which ones to pay attention to. Sort through all of the confusion with a list we've put together of our favorite CSS frameworks. - [SEO in 2017. What Can We Expect?](https://three29.com/seo-in-2017-what-can-we-expect/): We saw a number of changes to Google’s algorithm and search results that affected search engine optimization in 2016. Let's explore what 2017 has in store. - [2016. 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Recently, they were ranked in Entrepreneur Magazine’s Top Entrepreneurial Companies. - [WordCamp 2016 Recap](https://three29.com/wordcamp-2016-recap/): Many of the Three29 staff made it out to WordCamp 2016 this year, and two of us gave talks! We... - [The Three-2-9 on...Cristina Robinson](https://three29.com/the-three-2-9-on-cristina-robinson/): Cristina is our UI/UX Designer and when she's not designing websites and mobile apps, she's knee-deep in geek fandoms, decorating her home, and blogging. - [SEO Basics: 2016 Edition](https://three29.com/seo-basics-2016-edition/): Everyone has a Top 10 SEO Tips or The 12 Ways to Improve Your Rankings article. So we listed a few things that should be considered in any 2016 SEO strategy - [The Three-2-9 on...Tyler Tassinari](https://three29.com/three-2-9-tyler-tassinari/): We got the Three-2-9 on Digital Strategist, Tyler. In the office, he’s the guy with good hair and the go-to resource for SEO. See what influences his work. - [Language Beyond Coding](https://three29.com/language-beyond-coding/): In the digital world, first impressions are key. Digital Producer Falon Darville explains why using proper English is still important, especially on the web - [Done is Better Than Perfect](https://three29.com/done-is-better-than-perfect/): The sprint hit a snag, the scope isn’t clear on either side, and your project team: Is procrastinating Isn’t hitting goals or strategy... - [Friday Finds in Web Design – 12.4.2015](https://three29.com/friday-finds-web-design-12-4-2015/): Friday Finds in Web Design is a weekly roundup of web design and industry-related articles, resources, inspiration, and freebies that we come across during our every day browsing. - [Friday Finds in Web Design – 11.20.2015](https://three29.com/friday-finds-in-web-design-11-20-2015/): Friday Finds in Web Design is a weekly roundup of web design and industry-related articles, resources, inspiration, and freebies that we come across during our every day browsing. - [Friday Finds in Web Design – 11.6.2015](https://three29.com/friday-finds-in-web-design-11-6-2015/): Friday Finds in Web Design is a weekly roundup of web design and industry-related articles, resources, inspiration, and freebies that we come across during our every day browsing. - [Friday Finds in Web Design – 10.30.2015](https://three29.com/friday-finds-in-web-design-10-30-2015/): Friday Finds in Web Design is a weekly roundup of web design and industry-related articles, resources, inspiration, and freebies that we come across during our every day browsing. - [Friday Finds in Web Design – 10.23.2015](https://three29.com/friday-finds-in-web-design-10-23-2015/): Friday Finds in Web Design is a weekly roundup of web design and industry-related articles, resources, inspiration, and freebies that we come across during our every day browsing. - [Friday Finds in Web Design – 10.16.2015](https://three29.com/friday-finds-in-web-design-10-16-2015/): Friday Finds in Web Design is a weekly roundup of web design and industry-related articles, resources, inspiration, and freebies that... - [Friday Finds in Web Design – 10.9.2015](https://three29.com/friday-finds-in-web-design-10-9-2015/): Friday Finds in Web Design is a weekly roundup of web design and industry-related articles, resources, inspiration, and freebies that... - [Friday Finds in Web Design - 10.2.2015](https://three29.com/friday-finds-in-web-design-10-2-2015/): Friday Finds in Web Design is a weekly roundup of web design and industry-related articles, resources, inspiration, and freebies that... - [Friday Finds in Web Design - 9.25.2015](https://three29.com/friday-finds-in-web-design-9-25-2015/): Friday Finds in Web Design is a weekly roundup of web design and industry-related articles, resources, inspiration, and freebies that... - [Follow vs. Unfollow; Keeping Fans Happy on Social Media](https://three29.com/follow-vs-unfollow/): The question is simple enough; what exactly do your followers want to see you post? They’ve elected to follow you on... - [Top Ten UI/UX Design Inspiration Sites of 2015](https://three29.com/top-ten-uiux-design-inspiration-sites-of-2015/): Check out our updated 2018 UI/UX Design Inspiration post! Introduction As a UI/UX (User Interface / User Experience) designer, there’s inspiration... - [Rapid Fire with Tim Rytikov](https://three29.com/rapid-fire-with-tim-rytikov/): Tim Rytikov is a new developer here at Three29, offering programming skills and expertise to our pool of back-end and front-end geniuses! Tim earned... - [Sketch: A Serious UI/UX Design Software Contender](https://three29.com/sketch-serious-uiux-design-software-contender/): Sketch. Some of you may have never heard of it, some of you may know it like the back of... - [Web Design Terminology - Infographic Part 1](https://three29.com/web-design-terminology-infographic-part-1/): It's important that our clients understand the parts in a web design & development project, so we created a graphic to help you understand our language. - [The Future of Technology: Smartwatches & VR](https://three29.com/future-technology-smartwatches-vr/): Smart Watches and Virtual Reality are becoming more than just buzzwords, and they are bringing the next level of experiences. Are we ready for the future? - [Death to Carousels and Sliders](https://three29.com/death-carousels-sliders/): In the world of User-Interface Design, trends come and go. The field of user-interface design is fast paced and elements... - [The Rise of Responsive Mobile Web Development](https://three29.com/rise-mobile-responsive-web-development/): Where we came from In years past companies would maintain a desktop website and a separate, smaller, mobile website. This... - [Logo Design: Inspiration and Process](https://three29.com/logo-design-inspiration-process/): A logo is not just a picture. A logo embodies a company’s hopes, goals, ideas, and intentions. It’s a thousand... - [Fall 2014 Mobile Device Toss Up: Android or iPhone](https://three29.com/fall-2014-mobile-device-toss-up/): The release of the next heirs to the Apple device throne, iPhone 6, iPhone 6 Plus, and Apple Watch (which... - [Three29 Mobile Apps Featured in Sacramento Business Journal](https://three29.com/three29-mobile-apps-featured-sacramento-business-journal/): At Three29, we not only love what we do, but we love where we work. We’re passionate about tearing down... - [The benefits of using WordPress](https://three29.com/5-things-love-wordpress/): Much like many of the programmers out there, I had my doubt about WordPress, and certainly didn’t specialize in it... - [Panda, Penguin, Hummingbird.. Oh my! Why is SEO important?](https://three29.com/panda-penguin-hummingbird-oh-seo-important/): “It’s not the job of search engine optimization to make a pig fly. It is the job of the SEO... - [Sean's Top 10 Website Designs for 2014](https://three29.com/seans-top-10-website-designs-2014/): Howdy gang! I collected a top ten series of some of my favorite website designs right now. They were published... - [Top 5 Web Design Trends of 2014](https://three29.com/top-5-web-design-trends-2014/): Web design trends are constantly changing, and at a very rapid pace! I personally enjoy buying design books, but my... - [The Best new features for Web Design in Photoshop CC 2014](https://three29.com/best-new-features-web-design-photoshop-cc-2014/): Photoshop. We all know it and we all love it. Some of us more than others; retouching to make yourself... - [Google I/O: What does Google have up it's sleeve?](https://three29.com/google-io-google-sleeve/): We were excited to see what Google had in store at its conference this year. Held at the Moscone Center... - [iOS8 Hands-On Experience and More Revealed](https://three29.com/ios8-hands-experience-revealed/): It’s been over two weeks since the iOS8 beta has been released and it’s not that different from iOS7, at... - [Rapid Fire with Tyler Longman](https://three29.com/rapid-fire-tyler-longman/): Tyler Longman is Three29’s new Digital Strategist, offering our clients long term Social and SEO optimization to keep them competitive... - [Business Card Swag.](https://three29.com/business-card-swag/): Just like opening a gift on christmas morning! We’re excited here at Three29 to announce the arrival of our brand... - [wimZr Launches in App Store and Google Play!](https://three29.com/wimzr-launches-app-store-google-play/): Blake and John, the founders of recently launched wimZr, came to us with big eyes and even bigger dreams. As... - [Outfit Styling & Website Styling](https://three29.com/outfit-styling-website-styling/): Fashion and web design are intentional and functional first, and aesthetically pleasing second (unlike art, which is unrestricted by parameters... - [Welcome, Lisa Lam!](https://three29.com/welcome-lisa-lam/): Lisa comes to us from Sacramento State’s Design Program and is a phenomenal addition to our Three29 teamily (team +... - [MileIt iPhone App Launches in the App Store](https://three29.com/mileit-iphone-app-launches-app-store/): Putting an app on sale is much like launching a new website. The only difference is that the new website... - [Overcoming Success Anxiety & Focusing on the Now](https://three29.com/overcoming-success-anxiety-focusing-now/): Ensuring a future as a young designer can be difficult, definitely more so than choosing a font. Not to say... - [India and Indiana: How Geographic Difference Affects Creative Problem Solving](https://three29.com/india-indiana-geographic-difference-affects-potential-problem-solve-creatively/): Problem solving and creativity run hand in hand. The ability to interpret problems and locate the best solution requires a... - [Should We Teach Our Kids Code?](https://three29.com/teach-kids-code/): There was an interesting article I came across the other day asking a question I’ve also thought about for some... - [Coping with Non-functional Design Feedback From Clients](https://three29.com/coping-with-non-functional-design-feedback-clients/): Having only graduated from design school a year ago, I still consider myself a “design newbie” with much to learn... ## RM Locations - [Jacksonville Digital Marketing Agency](https://three29.com/locations/jacksonville-digital-marketing-agency/): Our Jacksonville digital marketing strategies are built to deliver high-quality leads to your sales team and increase revenue. --- # # Detailed Content ## Pages ### Zoom/Gravity Test - Published: 2025-05-19 - Modified: 2025-05-19 - URL: https://three29.com/zoom-gravity-test/ --- ### Mobile App Development > At Three29, we specialize in crafting custom mobile applications that bring bold ideas to life. Regardless of your needs, we design and develop solutions that go beyond the basics. - Published: 2025-03-26 - Modified: 2025-03-26 - URL: https://three29.com/services/mobile-app-development/ Mobile App DevelopmentWe've developed Mobile solutions for the following companies:We Build Mobile Apps That Solve Real-World Problems At Three29, we specialize in crafting custom mobile applications that bring your ideas to life. Whether you're launching a brand-new app or enhancing an existing one, we design and develop solutions that go beyond the basics. Our team of full-stack developers solve complex challenges with smart, user-first design and modern technology. Mobile App Development, Designed Around You: From initial concept to launch and beyond, we create mobile apps that are functional, intuitive, and built to scale. Our team stays on the cutting edge of mobile technology to ensure your app is not only polished and performant but also ready to evolve with your users' needs. Why Choose Us for Your Mobile App Development? Expertise in Modern Mobile Frameworks: We work with the latest tools and frameworks—like React Native, Swift, Kotlin, and Flutter—to build high-performance apps for iOS and Android. Whatever your tech stack or vision, we can bring it to life. Tailored to Your Goals: Your business is unique and your app should be too. We take a custom approach to mobile app development and ensure the final product is aligned with your goals, workflows, and audience. Problem Solvers, Not Just Coders: In addition to being developers, we’re are creative thinkers who love solving tough challenges. Whether it’s complex integrations, offline functionality, or a unique UX need, we partner with you to find the best way forward. Future-Ready Apps: All apps we develop... --- ### Home Page > Three29 is top digital marketing agency in Sacramento CA, & Jacksonville FL dedicated to increasing ROI through strategy and automation. - Published: 2025-03-19 - Modified: 2025-04-09 - URL: https://three29.com/ Turn Pixels Into People We’re your sales team’s best friend. How? By delivering organized, high-intent lead data straight to your CRM. When your team reaches out to close the sale they will be doing so at the right time with the right messaging. Contact UsView Our WorkStop Wasting Money on Marketing That Doesn't Convert The only metric that matters is sales. Is your website bringing in quality leads? Are your ads delivering a profitable ROI? Tired of trailing competitors? It’s time to change that. CLIENTS WHO TRUST OUR STRATEGYThis Isn't Our First Rodeo We focus on building custom websites, apps and marketing strategies for construction, manufacturing, SaaS and Finance companies whose sales cycles are long and involve human sales teams. We deliver value from day one because of our 15 years of industry experience. Our Services --- ### Website Plus - Top Sacramento Web Developers - Published: 2025-01-29 - Modified: 2025-05-16 - URL: https://three29.com/top-web-developers-sacramento/ Contact Us Turn Pixels Into People Three29 offers fast, accessible, and fully customized secure websites. We ensure that every line of code is optimized to turn pixels into people that want to do business with your company. Get Started with Three29A Website Built for Your NeedsWeb Development is Not a One-Size-Fits-All-Package Our web builds focus on a strong foundation of ADA compliance, design, security, and optimization, we make websites to be fully customized and tailored for your business, your sales pipeline, and your internal process. We offer a fully customized website process that focuses on core fundamentals while allowing the flexibility for each client’s specific requirements, industry, and brand. Our team takes the time to understand your business goals, ensuring that every website we create not only looks great but also functions seamlessly within your workflow. We combine strategy, creativity, and technology to build sites that engage users and support your business objectives. Every web project is assigned a dedicated account manager, ensuring our clients are always kept informed and up to date at every stage of the process. 

Contact UsOur Design & Development Process1 We start with wireframes2 Then build modules that clients have referred to as "Legos"3 Which allows us to create endless design possibilitiesTired of an Under-Performing Website? Fast, Custom-Developed Websites That Boost Your ROIBoost User Experience, Search Engine Rankings, and Conversion Rates We assure you that your new site will be optimized, fast, and tailored to your audience. We guarantee a Google Page Speed score of... --- ### Website Plus - Top Web Developers - Published: 2025-01-26 - Modified: 2025-05-16 - URL: https://three29.com/top-web-developers/ Contact Us Turn Pixels Into People Three29 offers fast, accessible, and fully customized secure websites. We ensure that every line of code is optimized to turn pixels into people that want to do business with your company. Get Started with Three29A Website Built for Your NeedsWeb Development is Not a One-Size-Fits-All-Package We focus on a strong foundation of ADA compliance, design, security, and optimization, we make websites to be fully customized and tailored for your business, your sales pipeline, and your internal process. We offer a customized website process that focuses on core fundamentals while allowing the flexibility for each client’s specific requirements, industry, and brand. Our team takes the time to understand your business goals, ensuring that every website we create not only looks great but also functions seamlessly within your workflow. We combine strategy, creativity, and technology to build sites that engage users and support your business objectives. Every web project is assigned a dedicated account manager, ensuring our clients are always kept informed and up to date at every stage of the process. 

Contact UsOur Design & Development Process1 We start with wireframes2 Then build modules that clients have referred to as "Legos"3 Which allows us to create endless design possibilitiesTired of an Under-Performing Website? Fast, Custom-Developed Websites That Boost Your ROIBoost User Experience, Search Engine Rankings, and Conversion Rates We assure you that your new site will be optimized, fast, and tailored to your audience. We guarantee a Google Page Speed score of 80 or better... --- ### Website Plus - Top 50 Web Design - Published: 2025-01-26 - Modified: 2025-05-16 - URL: https://three29.com/top-web-design-company-usa/ Contact Us Turn Pixels Into People Three29 offers fast, accessible, and fully customized secure websites. We ensure that every line of code is optimized to turn pixels into people that want to do business with your company. Get Started with Three29A Website Built for Your NeedsWeb Design is Not a One-Size-Fits-All-Package Our web design process focuses on a strong foundation of ADA compliance, design, security, and optimization, we make websites to be fully customized and tailored for your business, your sales pipeline, and your internal process. We offer a fully customized website process that focuses on core fundamentals while allowing the flexibility for each client’s specific requirements, industry, and brand. Our team takes the time to understand your business goals, ensuring that every website we create not only looks great but also functions seamlessly within your workflow. We combine strategy, creativity, and technology to build sites that engage users and support your business objectives. Every web project is assigned a dedicated account manager, ensuring our clients are always kept informed and up to date at every stage of the process. 

Contact UsOur Design Process1 We start with wireframes2 Then build modules that clients have referred to as "Legos"3 Which allows us to create endless design possibilitiesTurn Your Website into a Marketing Game ChangerA Website Designed to Elevate Your Online Presence Most other agencies are still stuck in the world of buying pre-built themes, using AI "designers", or building sites with plug-and-play builders that offer very little customization and are slow... --- ### Clutch Landing > Three29 is Sacramento's premier web design agency. Find out why Sacramento's top companies choose Three29 for their web design & maintenance. Your path to a standout online presence starts here. - Published: 2025-01-26 - Modified: 2025-02-07 - URL: https://three29.com/work-with-three29/ Converting Pixels Into PeopleWe are a full-service digital B2B marketing agency that creates online and offline marketing materials to optimize every step of the buyer journey to help your business increase ROI, convert more leads, and stay ahead of the evolving digital landscape through expert strategy, detailed analytics, cutting-edge development, and modern design. Contact UsView Our WorkWe Craft Websites that deliver conversions and Quality leadsUnderstanding your industry, your customer, and all aspects of your business is key to crafting a user journey with the best outcome.  Your website needs are not plug-and-play, neither are our web design and web development solutions. Let’s work together to create a website that sets your business apart. Digital Advertising That Out Performs Your CompetitorsWe craft PPC strategies that turn clicks into conversions by combining precise audience targeting, optimized campaigns, and high-performing landing pages. Maximize your ROI with Google, Meta, and LinkedIn ad campaigns designed to outperform your competition and deliver quality leads. Modern Search Engine Optimization That Stays Ahead of The AlgorithmOur innovative SEO strategies adapt to evolving search engine changes and best practices, keeping your website competitive, compliant, and relevant. Stay ahead of the curve with search-optimized content that drives organic results. Let us optimize your site for lasting results. Let's Talk About Your ProjectFeatured Digital WorkOur Framework For Producing Exceptional Digital Marketing Results For Your Business.  Meet Our Leadership Team Kevin Howe President & Co-Founder Joshua Hanosh Vice President & Co-Founder MacKenzie Morgan Director of Operations Justin Welenofsky Director of EngineeringWe pride... --- ### B2B Brand Awareness > Maximize your business’s visibility and establish a strong market presence with our comprehensive B2B brand awareness services. - Published: 2025-01-08 - Modified: 2025-03-27 - URL: https://three29.com/b2b-brand-awareness/ Increase B2B Brand AwarenessMaximize your business’s visibility and establish a strong market presence with Three29’s comprehensive B2B brand awareness services. By partnering with us, you’ll tap into proven methods to elevate your brand across multiple channels and reach your target audience effectively so that your brand is top of mind. Our tailored approach combines paid awareness campaigns, organic social media expertise, compelling content creation, and strategic marketing initiatives ensuring your brand stands out and attracts new business. Contact UsA Few Of Our Trusted Clients We Have Served What You Gain Working With Three29Strategize With UsGet Started with a Tailored Marketing Blueprint After 14 years in business, we understand the value that a custom strategic marketing plan brings to both our current and potential clients. Before you sign any contracts orwe initiate any campaigns, our unique blueprint process gives you insight into our abilities and the value that we bring as a marketing partner. A plan tailored to your business, industry, and growth is essential for effective digital marketing. Without one, you risk wasting time and resources on aimless marketing that fails to increase your ROI. We created the blueprint process to give businesses a clear roadmap for digital success before implementing any strategies. Schedule A Meetinghttps://www. youtube. com/watch? v=ImFO7ccT2hUHow a Marketing Blueprint Drives Successful Brand Awareness Campaigns If B2B brand awareness is one of your marketing priorities, the plan outlined in our blueprint will provide the guidance you need across key marketing channels. We focus on creating impactful strategies that... --- ### B2B Lead Generation > Through our B2B lead generation strategies, we drive high-quality leads directly to your pipeline, ensuring your digital marketing success. - Published: 2024-12-30 - Modified: 2025-03-27 - URL: https://three29.com/b2b-lead-generation/ Generate More LeadsUnparalleled B2B lead generation with a marketing agency that puts your business growth first Our approach is tailored to drive high-quality leads directly to your sales pipeline, ensuring your marketing efforts translate into measurable success. Through expert strategy and thoughtful execution, we help businesses like yours accelerate quality lead growth and scale effectively. Contact Us --- ### Pay Per Click - Published: 2024-12-17 - Modified: 2024-12-17 - URL: https://three29.com/ppc-lp/ Generate More B2B Leads with Targeted Advertising Campaigns  Unlock unparalleled B2B lead generation with a marketing agency that puts your business growth first. Our approach is tailored to drive high-quality leads directly to your sales pipeline, ensuring your marketing efforts translate into measurable success. Through expert strategy and thoughtful execution, we help businesses like yours accelerate their PPC and social media advertising campaigns with quality leads. A Few Of Our Trusted Clients We Have Served Real Data, Real Impact+402% Average Organic Search Traffic+182% Average Goal Conversion Rate+200% Average Mobile TrafficWhat You Gain Working with Three29Contact UsYour Future Lead Generation Strategy: Efficient, Effective, Proven By working with us, you gain a B2B marketing partner who will help you stand out from your competitors, convert more leads, and increase revenue.   At Three29 we learn the ins and outs of your business and provide you with a custom strategy that drives measurable outcomes. Your marketing success requires unique solutions. Our deliverables and strategy are not cookie-cutter, they are catered specifically to your goals. Through our process, we are your go-to strategic partner focused on your growth, your audience, and your sales process. Lead Generation is Not One-Size-Fits-All Lead generation for B2B clients is never a cookie-cutter solution. Every market is unique, and while many B2B marketing strategies utilize common tools like ads, landing pages, and email campaigns, it’s the content, imagery, and—most importantly—the strategy that must be customized. Tailoring these elements is essential to achieving the desired outcome of your lead generation... --- ### SEO LP - Published: 2024-12-02 - Modified: 2025-01-06 - URL: https://three29.com/seo-lp/ Accelerate Your Revenue With SEO  Harness the power of organic search to fuel your business’s growth and rank high for relevant keywords. By partnering with Three29, your website will become a magnet for high-intent traffic, positioning you in front of the right audience at the right time. Our SEO strategies focus on optimizing every aspect of your site, from technical performance to content creation, ensuring that your business ranks higher and gains more visibility in top searches. We help your business capture quality leads that convert into long-term clients, giving you a competitive organic edge in your industry. A Few Of Our Trusted Clients We Have Served Real Data, Real Impact+402% Average Organic Search Traffic+182% Average Goal Conversion Rate+200% Average Mobile TrafficSEO Optimization That Sets Your Business ApartContact UsYour Future SEO Plan: Strategic, Targeted, Effective By partnering with us, you’ll gain an SEO strategy that elevates your business above competitors, drives higher-quality leads, and fuels consistent growth.   At Three29 we learn the ins and outs of your business and provide you with a custom strategy that drives measurable outcomes. Your marketing success requires unique solutions. Our deliverables and strategy are not cookie-cutter, they are catered specifically to your goals. Through our process, we are your go-to strategic partner focused on your growth, your audience, and your sales process. SEO is Not One-Size-Fits-All 
SEO strategies for B2B clients are far from a one-size-fits-all solution. Every market operates differently, and while common SEO tactics such as keyword optimization, content creation, and... --- ### B2B SEO > Our SEO strategies focus on optimizing every aspect of your site and improving your organic performance across multiple marketing channels. - Published: 2024-11-19 - Modified: 2025-03-27 - URL: https://three29.com/b2b-seo/ Search Engine OptimizationFuel your business’s growth and rank high for relevant keywords By partnering with Three29, your website will become a magnet for high-intent traffic, positioning you in front of the right audience at the right time. Our SEO strategies focus on optimizing every aspect of your site, from technical performance to content creation, ensuring that your business ranks higher and gains more visibility in organic search. We help your business capture quality leads that convert into long-term clients, giving you a competitive organic edge in your industry. Contact UsA Few Of Our Trusted Clients We Have Served What You Gain Working With Three29Strategize With UsGet Started with a Tailored Marketing Blueprint After 14 years in business, we understand the value that a custom strategic marketing plan brings to both our current and potential clients. Before you sign any contracts orwe initiate any campaigns, our unique blueprint process gives you insight into our abilities and the value that we bring as a marketing partner. A plan tailored to your business, industry, and growth is essential for effective digital marketing. Without one, you risk wasting time and resources on aimless marketing that fails to increase your ROI. We created the blueprint process to give businesses a clear roadmap for digital success before implementing any strategies. Schedule A Meetinghttps://www. youtube. com/watch? v=ImFO7ccT2hUHow a Custom Marketing Blueprint Drives Search Engine Optimization If B2B SEO is one of your marketing priorities, the plan outlined in our custom blueprint will provide the guidance you need... --- ### Website Plus - Published: 2024-10-25 - Modified: 2025-01-06 - URL: https://three29.com/website-plus/ Contact Us We know all agencies look the same. That is why we developed... Website+ elevates your online presence with fast, accessible, and fully customized secure websites, ensuring every line of code is optimized to meet your unique needs. Three29 is a top-ranked web design & development agency with clients throughout the U. S. All agencies claim to have the best creative, the best developers, and the best pricing. After 14 years, we’ve realized while creativity and pricing are important, what clients need most is an experienced agency that focuses on site security, ADA compliance, site performance, and personal service. Inquire NowSome Of Our World-Class ClientsWebsite+ is a Game ChangerWebsite+ Gets Back To Basics The internet is as sophisticated as it has ever been. Websites today need to be agile in their SEO strategy, secure against ever increasing attacks, ADA compliant because ADA lawsuits are growing at pace of over 200% each year, and lightening fast because users attention spans are getting shorter and shorter. 

 Moreover, having a custom site that specifically matches your brand is crucial because a company's brand is its greatest asset and its website should be a continuation of the brand. 

 Website+ was developed to provide all of this in an easy to use way. It is our differentiator that we developed because most other agencies are still stuck in the world of buying pre-built themes or using AI "designers" or building sites with plug-and-play builders that offer very little customization and are slow... --- ### Join Our Newsletter - Published: 2024-08-15 - Modified: 2024-08-15 - URL: https://three29.com/join-our-newsletter/ Join Our Newsletter Receive the latest marketing updates and strategies straight to your inbox! --- ### Contact LP > We improve conversion and retention for digital forward companies through web design and digital marketing strategies. Three29 brings together technology expertise, data and marketing to create digital experiences that increase revenue, reduce cost and improve productivity. - Published: 2024-08-08 - Modified: 2024-08-08 - URL: https://three29.com/contact-lp/ Contact Us Today To Discuss How We Can HelpGet a Quote! Tired of Having a Templated Website? Three29 is a top ranked web design & development agency with clients throughout the U. S. Our web design process focuses on details such as analytics, ADA, SEO, and conversion so you don't have to. We help improve sales, leads, and conversions through strategy, analytics, development, and design. Our achievementsSome Of Our World-Class Clientsour services We've Redesigned Hundreds of Sites to improve performance In today’s environment of downloadable themes, AI “designers”, and plug-and-play web solutions your company’s brand is more important than ever. With the advances in technology, anyone can use these DIY tools to spin up a website. While these websites will give your company a home on the web, they will not give your brand a place to stand out. More than ever brand, design, and content strategy drive the success of your website. What Our Friends Say Boosted Conversions Turn more visitors into customers. More Engagement Keep visitors browsing with more pages per visit. Longer Visit Keep visitors longer with more engaging layouts Stronger Brand Elevate your brand’s online presence. Lower Bounce Rates Keep your audience interested and engaged. Empower Your Content Gain better control over your site’s content. Featured Web Design & Development Projects Sounds Good? Let's Talk! Contact Us --- ### About Us LP > We improve conversion and retention for digital forward companies through web design and digital marketing strategies. Three29 brings together technology expertise, data and marketing to create digital experiences that increase revenue, reduce cost and improve productivity. - Published: 2024-08-08 - Modified: 2024-08-08 - URL: https://three29.com/about-lp/ We've Been Helping Sacramento Business Owners for 14+ YearsGet a Quote! Tired of Having a Templated Website? Three29 is a top ranked web design & development agency with clients throughout the U. S. Our web design process focuses on details such as analytics, ADA, SEO, and conversion so you don't have to. We help improve sales, leads, and conversions through strategy, analytics, development, and design. Our achievementsSome Of Our World-Class ClientsOUR SERVICES Real Results, Real Impact: Web Solutions That Deliver Fourteen years and hundreds of websites and custom software projects enable Three29 to deliver superior outcomes for your business. Our US-based team consists of developers, designers and strategists who are committed to you crushing your numbers and delivering ROI. Our team understand that at the end of the day, the value Three29 provides is measured through the success of our clients. That’s why we’re obsessed with metrics that matter – conversion rates, user engagement, and ROI. Our approach is >Scroll Down To ExploreA Web Design Company You Can Measure Boosted Conversions Turn more visitors into customers. More Engagement Keep visitors browsing with more pages per visit. Longer Visit Keep visitors longer with more engaging layouts Stronger Brand Elevate your brand’s online presence. Lower Bounce Rates Keep your audience interested and engaged. Empower Your Content Gain better control over your site’s content. Why Us? What Makes Us DifferentSounds Good? Let's Talk! Contact UsWhat Our Friends Say Contact Us --- ### Featured Projects LP > We improve conversion and retention for digital forward companies through web design and digital marketing strategies. Three29 brings together technology expertise, data and marketing to create digital experiences that increase revenue, reduce cost and improve productivity. - Published: 2024-08-08 - Modified: 2024-08-08 - URL: https://three29.com/our-work-lp/ We've Designed & Developed 100's of WebsitesGet a Quote! Tired of Having a Templated Website? Three29 is a top ranked web design & development agency with clients throughout the U. S. Our web design process focuses on details such as analytics, ADA, SEO, and conversion so you don't have to. We help improve sales, leads, and conversions through strategy, analytics, development, and design. Our achievementsSome Of Our World-Class ClientsFeatured Web Design & Development Projects Sounds Good? Let's Talk! Contact UsA Web Design Company You Can Measure Boosted Conversions Turn more visitors into customers. More Engagement Keep visitors browsing with more pages per visit. Longer Visit Keep visitors longer with more engaging layouts Stronger Brand Elevate your brand’s online presence. Lower Bounce Rates Keep your audience interested and engaged. Empower Your Content Gain better control over your site’s content. Who We Are We've Redesigned Hundreds of Sites to improve performance In today’s environment of downloadable themes, AI “designers”, and plug-and-play web solutions your company’s brand is more important than ever. With the advances in technology, anyone can use these DIY tools to spin up a website. While these websites will give your company a home on the web, they will not give your brand a place to stand out. More than ever brand, design, and content strategy drive the success of your website. Contact UsWhat Our Friends Say --- ### Services LP > We improve conversion and retention for digital forward companies through web design and digital marketing strategies. Three29 brings together technology expertise, data and marketing to create digital experiences that increase revenue, reduce cost and improve productivity. - Published: 2024-08-08 - Modified: 2024-08-08 - URL: https://three29.com/lp-services/ Learn More About the Services We OfferGet a Quote! Tired of Having a Templated Website? Three29 is a top ranked web design & development agency with clients throughout the U. S. Our web design process focuses on details such as analytics, ADA, SEO, and conversion so you don't have to. We help improve sales, leads, and conversions through strategy, analytics, development, and design. Our achievementsSome Of Our World-Class Clientsour services We've Redesigned Hundreds of Sites to improve performance In today’s environment of downloadable themes, AI “designers”, and plug-and-play web solutions your company’s brand is more important than ever. With the advances in technology, anyone can use these DIY tools to spin up a website. While these websites will give your company a home on the web, they will not give your brand a place to stand out. More than ever brand, design, and content strategy drive the success of your website. Scroll Down To ExploreWeb Design & DevelopmentSuccessful Websites Solve Your Problems, Attract Customers, and Drive Revenue
A cookie-cutter, templated website means you'll look, at best, just like your competitors. That's why we believe that our custom web designs - backed by competitive analysis of you and your competitors - are the key to getting your business to stand out from the competition. 
ADA Website ComplianceMeet Highest Standards of AccessibilityOur ADA Remediation package is designed to ensure your business’s online presence meets the highest standards of accessibility and compliance with the latest ADA guidelines, including WCAG 2. 1 Level AA.  Website... --- ### ADA Best Practices > Learn more about ADA best practices and find out how to make your website a more accessible space for users. - Published: 2024-06-28 - Modified: 2025-03-27 - URL: https://three29.com/ada-best-practices/ ADA Best PracticesAlt TextWhen adding images to your website, it's crucial to include an alt attribute for each image to enhance accessibility. Here's how to craft effective alt text: Text In Images: If the image contains text, the alt text must include every word in the image. For example, if the image has a sign that says "Welcome to Our Website," the alt text should be: "Welcome to Our Website. " Graphical Content: If the image contains meaningful graphical elements, describe them in a way that helps users understand the content. For instance, if the image shows a truck driving over rough terrain, the alt text could be: "A truck driving over rough terrain. " Use visual imagery: Use descriptive words to convey visual information, such as “Agreentruck driving over rough, wet andshinymud. ” Visual impairments vary from reduced vision and color blindness to motion confusion and total blindness, so detailed descriptions are crucial. Image Links: If the image is a link, the alt text should describe the purpose or destination of the link. For example, if the image links to a page where users can download an app, the alt text might be: "Download the Bittrex app on the App Store. " Presentational Images: If the image is purely decorative and does not add to the understanding of the content, it should be marked as presentational with a null alt text (alt=""). This ensures screen readers ignore it. Example: Avoid Repetitive Alt Text: Ensure that nearby images do not... --- ### Accessibility Statement > Three29 is fully committed to providing accessible facilities, elements, and channels of communication to all members of the public. - Published: 2024-06-13 - Modified: 2025-03-27 - URL: https://three29.com/accessibility-statement/ Accessibility StatementThree29 is fully committed to providing accessible facilities, elements, and channels of communication to all members of the public. As part of this commitment, Three29 has a policy of providing an accessible website compatible with the Web Content Accessibility Guidelines (WCAG 2. 1) and commercial screen reading software. All features of the website are coded to allow individuals with vision and other impairments to understand and use the website to the same degree as someone without disabilities. We welcome feedback and can often resolve issues in a timely manner if they arise. If you need any special assistance or accommodations, please contact us via the form below. Ongoing Compliance Information Compliance Procedures and Reports In addition to coding our website to WCAG standards, Three29 regularly scans its website to ensure ongoing compliance and makes timely changes to any inaccessible items, if any are found.   Linked Documents and Third Parties Please note that this site may link out to third-party websites that do not have accessible content. This site may also include documents provided by third parties. While we cannot control the accessibility of content provided by third parties, we are happy to assist any member of the public with reading and accessing content on our site. See an opportunity for us to improve? Please contact us via the form below. Report an Accessibility Issue We are committed to your ability to access all content. Per Three29's internal processes, issues or requests for accommodation reported via the form below... --- ### ADA Website Compliance > Our ADA Remediation package is designed to ensure your business’s online presence meets the highest standards of accessibility and compliance - Published: 2024-05-13 - Modified: 2024-06-28 - URL: https://three29.com/ada-website-compliance/ ADA Website ComplianceWhy is it important? Meet Highest Standards of Accessibility Our ADA Remediation package is designed to ensure your business’s online presence meets the highest standards of accessibility and compliance with the latest ADA guidelines, including WCAG 2. 1 Level AA. We specialize in enhancing user experiences to accommodate the needs of all individuals, regardless of their disabilities. Through the integration of extensive accessibility features like color contrast adjustment, text-to-speech functionality, and easy navigation, we ensure that your digital platforms are inclusive and inviting to all. Additionally, our dedicated team offers continuous support and updates to adapt to changing regulations, assisting you in mitigating legal risks and expanding your audience base. Get a Free ADA Scan TodayOur ProcessScanTo begin the compliance process, we first start by scanning your entire site for ADA violations. Based on these findings, and your targeted compliance level (we recommend aiming for WCAG 2. 1 Level AA), we will provide a timeline and estimate for remediation. RemediateNow that the issues have been identified, Three29 will begin the remediation process. RescanOnce our initial edits have been completed we will scan your website to confirm compliance. Any ADA violations found will be fixed until the scan comes back clean. Upkeep / TrainingADA compliance is not just a one and done project. It’s important to us that we train our clients on best practices and how to keep their site compliant. We recommend scanning for ADA compliance anytime a new addition is added to your website. What is... --- ### ADA Contact > Meet the highest standards of accessibility. Contact us for a detailed ADA scan of your website. - Published: 2024-05-13 - Modified: 2024-05-13 - URL: https://three29.com/ada-contact/ Contact UsPlease provide the following information, and we will send you a detailed scan within one business day. ContactHeadquartered in Sacramento, CA(916)-512-3290Business Hours Mon-Fri: 9am - 5pm Sat-Sun: Closed Connect With Us --- ### Custom Web Design LP > We improve conversion and retention for digital forward companies through web design and digital marketing strategies. Three29 brings together technology expertise, data and marketing to create digital experiences that increase revenue, reduce cost and improve productivity. - Published: 2024-04-24 - Modified: 2024-06-05 - URL: https://three29.com/lp-website-design-company/ Tired of Having a Templated Website? You're in the right place. Three29 is a top ranked web design & development agency with clients throughout the U. S. Our web design process focuses on details such as analytics, ADA, SEO, and conversion so you don't have to. We help improve sales, leads, and conversions through strategy, analytics, development, and design. Our achievementsSome Of Our World-Class ClientsWho We Are We've Redesigned Hundreds of Sites to improve performance In today’s environment of downloadable themes, AI “designers”, and plug-and-play web solutions your company’s brand is more important than ever. With the advances in technology, anyone can use these DIY tools to spin up a website. While these websites will give your company a home on the web, they will not give your brand a place to stand out. More than ever brand, design, and content strategy drive the success of your website. Scroll Down To ExploreWhat Our Friends Say Boosted Conversions Turn more visitors into customers. More Engagement Keep visitors browsing with more pages per visit. Longer Visit Keep visitors longer with more engaging layouts Stronger Brand Elevate your brand’s online presence. Lower Bounce Rates Keep your audience interested and engaged. Empower Your Content Gain better control over your site’s content. Featured Web Design & Development Projects Sounds Good? Let's Talk! Contact Us --- ### My Account - Published: 2024-03-11 - Modified: 2024-03-11 - URL: https://three29.com/my-account/ --- ### Sacramento Web Design Agency - Published: 2024-02-28 - Modified: 2024-02-28 - URL: https://three29.com/sacramento-web-design-agency/ We are Sacramento's Web Design AgencySome of Sacramento's best companies rely on Three29:We are Web Design Experts at Heart Our approach to web design is as unique as your business. With a deep understanding of Sacramento's market dynamics, we create custom websites that resonate with your local clientele while also appealing to a wider audience. Whether you're looking to revamp your current site or starting from scratch, we have the tools and talent to bring your vision to life. Your Brand Is Worth More Than a Theme: In today’s environment of downloadable themes, AI “designers”, and plug-and-play web solutions your company’s brand is more important than ever. With the advances in technology, anyone can use these DIY tools to spin up a website. While these websites will give your company a home on the web, they will not give your brand a place to stand out. More than ever brand, design, and content strategy drive the success of your website.   We understand that custom designed sites: Are more memorable than themes Convert at higher rates than themes Allow for more flexibility in features and functionality Result in higher customer engagement rates Provide a faster page speed Are easier to maintain Our Work Our work includes the most prestigous brands throughout the Sacramento area including Mikuni, Bogle, Kodiak Roofing, The Sacramento Kings, Sacramento Regional Community Foundation, Lionakis, Mark III, and many more. Check out Our Work for a comprehensive list of the clients we service. We are one of Sacramento's... --- ### Custom Web Development > At Three29, we specialize in custom web development that pushes the boundaries of what's possible online. - Published: 2024-02-19 - Modified: 2025-03-27 - URL: https://three29.com/services/custom-web-development/ Custom Web DevelopmentWe've developed custom solutions for the following companies:We Develop Innovative Solutions for Complex Challenges. At Three29, we specialize in custom web development that pushes the boundaries of what's possible online. Our expertise in modern technology and innovative strategies enables us to tackle development challenges that other agencies might shy away from. Whether you need new integrations, web software, or any other custom solution, we're here to turn your unique requirements into reality. Web Software Development, Tailored to Your Needs: From concept to launch, we develop custom web software that is not just functional but also forward-thinking. Our focus on using the latest technologies means we can deliver solutions that are not only robust and scalable but also align with the future of web development. Why Choose Us for Your Custom Web Development Needs? Expertise in Modern Technologies: We're committed to staying at the forefront of web development trends and technologies, ensuring we can tackle any challenge with the most efficient and effective solutions. Tailored Solutions: We believe in a customized approach, developing solutions that are specifically designed to meet your business's unique needs and challenges. Problem Solving: Our team excels in thinking outside the box. We're not just developers; we're problem solvers who are dedicated to finding innovative solutions to complex issues. Future-Ready: By focusing on modern technology, we ensure that your web solutions are not only relevant today but also poised to adapt to future advancements in the digital world. We Earn Awards by solving problems others... --- ### Privacy Policy - Published: 2024-02-19 - Modified: 2024-02-19 - URL: https://three29.com/privacy-policy/ Privacy PolicyIt is Three29’s policy to respect your privacy regarding any information we may collect while operating our website. Accordingly, we have developed this privacy policy in order for you to understand how we collect, use, communicate, disclose and otherwise make use of personal information. We have outlined our privacy policy below. We will collect personal information by lawful and fair means and, where appropriate, with the knowledge or consent of the individual concerned. Before or at the time of collecting personal information, we will identify the purposes for which information is being collected. We will collect and use personal information solely for fulfilling those purposes specified by us and for other ancillary purposes, unless we obtain the consent of the individual concerned or as required by law. Personal data should be relevant to the purposes for which it is to be used, and, to the extent necessary for those purposes, should be accurate, complete, and up-to-date. We will protect personal information by using reasonable security safeguards against loss or theft, as well as unauthorized access, disclosure, copying, use or modification. We will make readily available to customers information about our policies and practices relating to the management of personal information. We will only retain personal information for as long as necessary for the fulfillment of those purposes. We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained. Three29 may change this privacy policy... --- ### Website 
Maintenance > At Three29, we boost Your website’s performance with expert maintenance services and reliable response times. - Published: 2024-02-19 - Modified: 2025-03-27 - URL: https://three29.com/services/website-maintenance/ Website MaintenanceJust A few of the Clients we support on a monthly basisTired of your web agency not completing updates in a timely manner? You're in the right place. We Boost Your Website's Performance with Expert Maintenance and Reliable Response Times. Stay Updated, Stay Ahead: Regular website maintenance isn't just a task—it's a necessity for keeping your site secure, running smoothly, and optimized for search engines like Google. An updated website performs better, ranks higher, and provides a superior experience for your visitors. Enhancing Website Security: Ensuring your website's security is paramount. Regular updates and maintenance are essential for protecting your site against emerging threats. This proactive approach is key to maintaining a secure online environment for your business and its users. Optimizing for Search Engines: Keeping your website's content fresh and its functionality seamless is critical for search engine optimization. Regular maintenance not only enhances user experience but also signals to search engines that your site is a valuable, up-to-date resource, improving your online visibility. Ensuring a Flawless User Experience: A smooth, error-free website is essential for providing a positive user experience. Through regular maintenance, we address potential issues before they affect your visitors, ensuring your site remains accessible, fast, and reliable. Preventing Future Complications: Identifying and resolving minor issues promptly through regular maintenance can prevent them from escalating into more significant, costly problems. This foresight saves time and resources, keeping your website's performance optimal. Responses in days, not weeks have helped us earn our awards. Our approach combines... --- ### Web Design & Development > We are a web design & web development agency headquarted in Sacramento CA, and Jacksonville FL, dedicated to increasing your conversions and ROI. - Published: 2024-02-19 - Modified: 2025-03-27 - URL: https://three29.com/services/web-design-development/ Web Design and DevelopmentJust a few of the many companies we are proud to call Clients:Elevate Your Online Presence with Expert Web Design and Development Make Your Website Work Harder: A great website isn't just about looks; it's about driving conversions and engaging your audience like never before. Whether you're starting with a fresh idea or seeking to enhance your business's online communication, we're here to turn your digital dreams into reality. Why Web Design Matters: It's the foundation of your digital identity. Our clients trust our expertise and experience to maximize their website's potential, ensuring their brand stands out in the digital crowd. Our Process, Your Success: Our streamlined four-step design and development process guarantees remarkable results and flawless project execution. It's simple yet effective, ensuring your project is perfectly organized and both of us succeed together. Our Web Design Awards Speak to Our ApproachA Web Design and Development Agency You Can Measure: Boosted Conversions: Turn more visitors into customers. More Engagement: Keep visitors browsing with more pages per visit. Longer Visits: Increase the time spent on your site. Stronger Brand: Elevate your brand's online presence. Lower Bounce Rates: Keep your audience interested and engaged. Empower Your Content: Gain better control over your site's content. Our Web Design Process Ensures Results Grasping the nuances of your website's goals is essential in developing a user experience that yields optimal outcomes. Just as your requirements are unique, so too are our tailored solutions. Strategy & Analytics A strong strategy is the... --- ### Hosting - Published: 2024-02-16 - Modified: 2024-09-03 - URL: https://three29.com/hosting/ Hosting PlansChoose Your Hosting PLanPrivacy PolicyMonthly$300/monthSign UpQuarterly$900/quarterSign UpYearly$3,600/yearSign UpThree29 Hosting Plans Three29 provides managed web hosting on our Amazon Web Services cloud. On a quarterly basis, Three29 completes the following tasks to ensure the site is updated. WordPress Security Updates Server-side software updates The majority of website hacks happen due to out-of-date software, our managed hosting solution prevents this by keeping all software up to date on a quarterly basis. Hack Fixing In the event that your site is hacked on the Three29 AWS server, Three29 will restore the site; free of charge. Managed Web Hosting costs do not cover programming that may be required to keep the site running after a software upgrade. In the event that a software upgrade requires programming changes, Three29 will estimate changes and request written approval. Server Maintenance Daily updates of the server software system packages. Core OS updates every 3 months. 2 layers of daily backups happen daily, one backup of the entire server and one backup of each site individually. OWASP core ruleset. WordPress toolkit which configures each WordPress installation to use the most secure configuration options possible. WordFence Application Firewall and Malware Scanner are installed on every site which blocks most attacks before they happen by using the WordFence global blacklist and rulesets. Optional: Cloudflare CDN account configuration upon request Legal Information Domain Registration Domain registration is the responsibility of the CLIENT. CONSULTANT retains no control, ownership, or admin responsibilities to the domains. It is the responsibility of the CLIENT to... --- ### Thank You - Published: 2024-02-15 - Modified: 2024-02-15 - URL: https://three29.com/thank-you/ Contact UsThank You! We look forward to learning about your needs. We respond to most inquiries to schedule a discovery call within one business day. See Our WorkBlogs & ArticlesContact(916)-512-3290 Headquartered in Sacramento, CABusiness Hours Mon-Fri: 9am - 5pm Sat-Sun: Closed Connect With Us --- ### Contact > Get in contact with Three29 today and learn how our comprehensive digital marketing services can help you increase your ROI. - Published: 2024-02-15 - Modified: 2025-03-27 - URL: https://three29.com/contact/ Contact UsSchedule a Discovery Call ContactHeadquartered in Sacramento, CA and Jacksonville, FLBusiness Hours Mon-Fri: 9am - 5pm Sat-Sun: Closed Connect With Us --- ### Blog > Read our in depth digital marketing articles. Stay up to date with the latest strategies for web design, SEO, B2B marketing, branding, and more. - Published: 2024-01-26 - Modified: 2025-03-27 - URL: https://three29.com/blog/ --- ### About Us > Headquartered in Sacramento, CA and Jacksonville, FL, we craft custom digital marketing solutions dedicated to client growth and success. - Published: 2024-01-26 - Modified: 2025-05-13 - URL: https://three29.com/about-us/ About UsReal Results, Real Impact: Digital Marketing Solutions That Deliver Fourteen years and hundreds of websites and custom digital marketing projects enable Three29 to deliver superior outcomes for your business. Our US-based team consists of developers, designers and strategists who are committed to you crushing your numbers and delivering ROI. Our team understand that at the end of the day, the value Three29 provides is measured through the success of our clients. That’s why we’re obsessed with metrics that matter – conversion rates, user engagement, and ROI. Our approach is alt="Kevin Howe Portrait" /> Kevin Howe President & Co-Founder Joshua Hanosh Vice President & Co-Founder MacKenzie Morgan Director of Operations Justin Welenofsky Director of Engineering Nick Williamson Account Manager Becca Muscat Account Manager Connor French Web Developer Corwin McKnight Full Stack Developer Courtney McArthur Web Designer & Brand Manager Ruben Ramon Ads Specialist Ailish Dobbin Social Media Manager Miko Batoon Sr. DesignerCrafting Marketing strategies That Deliver Conversions And Leads. Understanding your customer and their needs and wants is key to crafting a user journey with the best outcome. Your needs are not plug-and-play, neither are our solutions. View Our ServicesStrategy & Analytics A snapshot at the start of your redesign, and one 30-days after provides proof of improved engagement and site performance. Websites are more than just a storefront and understanding the data helps our clients win. Design and User Experience Our three-step design process produces excellent results across brands and industries as it follows tried and true deliverables to... --- ### Our Work > See the recent web design, development, branding, SEO, digital marketing, and PPC work we have done for clients across the United States. - Published: 2024-01-26 - Modified: 2025-03-27 - URL: https://three29.com/our-work/ Our WorkFeatured Work EOC WordPress Website Three29 redesigned the Energy Outreach Colorado (EOC) website with an improved content structure, streamlining information to help users quickly access information on the assistance programs they need. web design wordpress DevelopmentRead Case StudyMore Of Our World-Class Clients:We craft customized websites for organizations prioritizing their online presenceWe are, and have always been, focused on the success of our clients online. Want a website that stands out and delivers results? Contact us about our specialized web design services and how they can propel your organization forward. Schedule a Discovery Call --- ### Services > Three29 is a full-service digital agency that offers web design, development, b2b marketing, branding, and ADA services. - Published: 2024-01-26 - Modified: 2025-03-27 - URL: https://three29.com/services/ ServicesWebsite & App Development for One Purpose: Generate New BusinessClicks and traffic don’t pay the bills, sales do. We strategically build modern, fast and intuitive websites and apps from the ground up to increase your revenue. Learn MoreSEO & Site Performance For Lead GenerationSEO isn’t only on search engines, it is now Search Everywhere Optimization. We ensure you rank on every platform that drives organic sales. Learn MoreMarketing Strategies for Today’s Funnel-less BuyerSales Funnels are dead. With us, you can identify buyers quicker, get them to your website sooner, close them faster. That’s our promise. Learn MoreBranding for Attention, Attraction & RetentionBranding is the start of every buyer’s journey and  should be done with one goal in mind: increase your bottom line. We get them on the right path. Learn MoreCRM Integration That Drives Meaningful EngagementCRMs are only as good as the inputs fed into them. Our strategies and technologies were built to give your sales team real time information designed to close sales. Learn MoreCustom Web AppDevelopmentFor nearly 15 years, we've been developing custom web apps for in-house use by our clients that streamline their operations and workflows, and increase customer satisfaction. If your team is over-reliant on ad-hoc processes for communication—online spreadsheets, emails, texting, etc. —then we can help you revolutionize your workforce processes.  Learn MoreADA Website ComplianceOur ADA Remediation package is designed to ensure your business’s online presence meets the highest standards of accessibility and compliance with the latest ADA guidelines, including WCAG 2. 1 Level AA.  Learn... --- ### Component Library - Published: 2024-01-24 - Modified: 2024-01-24 - URL: https://three29.com/component-library/ Component LibraryText ModulesOur Framework To Improve Your Digital Marketing EffortsExcepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Learn MoreCrafted for the relentless pursuit of uncharted frontiers. A heading that tells about a snippet of who we are oluptate velit esse cillum Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui official. Learn MoreBackgroundsTest ContentTest ContentTest Content Test Content Test Content Test Content Test ContentTest ContentTest Content for Home HeroTest Content for Light BubblesServicesAbout UsOur WorkDark OrbHalf Dark OrbShort DarkShort LightVideo (Local)Video (Vimeo)Web Technologies We DeployWeb & UX/UIDesignDuis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Web DevelopmentDuis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Data & InsightsDuis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Other services we offerCustom Website Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu... --- ### Stylesheet - Published: 2024-01-22 - Modified: 2024-07-11 - URL: https://three29.com/stylesheet/ StylesheetColors PrimaryBlue - Rose - Coral GradientWhiteJet BlackSecondaryLight GradientBlushAccentPacificRoseSalmonGraysExtra Light GrayLight GrayMid GrayDark GrayTypography 3X Large XX Large X Large Large Medium Small Tiny Test Link Heading Level 1 Heading Level 2 Heading Level 3 Heading Level 4 Heading Level 5 Heading Level 6 Paragraph Element with Some Default Text. Buttons Light Buttons:PrimarySecondaryPrimary With ArrowPrimary With ArrowDark Buttons:PrimarySecondaryPrimary With ArrowPrimary With ArrowHi here's some text --- ## Posts ### 10 Construction Marketing Strategies to Implement in 2025 > 10 proven construction marketing strategies to boost visibility, drive leads, and grow your brand in 2025. See how Three29 helps builders stand out. - Published: 2025-05-14 - Modified: 2025-05-14 - URL: https://three29.com/10-construction-marketing-strategies-to-implement-in-2025/ - Categories: B2B Marketing, Digital Marketing in the construction industry has come a long way from cold calls and print ads. In fact, in 2025, digital-first strategies are leading the way, and companies that want to grow need to embrace modern, data->Contact us at Three29 when you’re ready to take your marketing to the next level, and we’ll build something great together. --- ### 7 Things to Look For When Hiring a SaaS Digital Marketing Agency > Here are seven things to look for when hiring a SaaS digital marketing agency, including common red flags and smart questions to ask. - Published: 2025-05-06 - Modified: 2025-05-06 - URL: https://three29.com/7-things-to-look-for-when-hiring-a-saas-digital-marketing-agency/ - Categories: B2B Marketing, Digital, SEO The software-as-a-service (SaaS) industry has become quite competitive, so marketing can really make or break a business. While many companies build excellent products, not all of them know how to reach their ideal audience, educate their prospects, and convert leads into loyal customers. This is where a specialized SaaS we’d love to help you build a smarter, stronger marketing engine to take your SaaS growth to the next level. --- ### Why A Lower Cost-Per-Click Won’t Always Reduce Your Customer Acquisition Cost > See why a higher CPC keyword can drive better leads and lower Customer Acquisition Costs than broader terms. Learn what impacts ROI most. - Published: 2025-04-28 - Modified: 2025-04-14 - URL: https://three29.com/cpc-keywords-to-reduce-your-customer-acquisition-cost/ - Categories: Case Study, PPC Many businesses consider advertising using the Pay-Per-Click (PPC) model because keywords with a lower CPC can seem to offer a  higher return on investment. Similar to a company’s operational costs, starting with a smaller cost per click (CPC ) can translate into big savings for the key metric, cost per acquisition (CPA). However, there are other factors that should also be considered  when selecting which keywords to target, and at Three29, we take the big picture into account when strategizing how to help each of our clients maximize their return on investment. How is Cost Per Click Determined? In Google Ads, the cost-per-click (CPC) of each keyword is largely influenced by competition among advertisers during the bidding auction process. While a lower CPC can sometimes indicate less commercial intent or lower competition, it doesn’t always correlate with lower ROI—context matters. Below is a screenshot from Google’s Keyword Planner tool, which provides estimated CPC ranges for different keywords, helping us evaluate both cost and intent when selecting search terms. Unlike the previous tracking method, by leveraging UTMs, we allow our clients to confirm which leads from Google Ads actually turned into customers and to know which exact keywords made it happen. You can see the data that was collected for one of our actual clients in the screenshot above.   The Pros of Using an Urchin Tracking Module You are able to feed and collect conversion data inside Google Ads. You are able to attribute  leads and customers directly back to... --- ### LinkedIn Ads vs. Google Ads: Where Should You Invest Your Budget? > Both Google Ads and LinkedIn Ads bring distinct advantages and challenges, and the right choice can dramatically impact your return on investment (ROI). - Published: 2025-04-22 - Modified: 2025-04-23 - URL: https://three29.com/google-ads-or-linkedin-ads-for-lead-generation/ - Categories: B2B Marketing, PPC B2B companies often ask a question when it comes to LinkedIn Ads are part of the LinkedIn platform, which is the world’s largest professional networking site with over 900 million users. This platform is uniquely suited for help you build a strategy that drives real results and turn your ad spend into growth. Our staff specializes in paid advertising strategies that deliver measurable ROI, so whether you're based in Sacramento, Jacksonville, or anywhere in between, we can help you dominate your market without breaking the bank. --- ### How We Used a Performance Max Campaign to Drop Cost Per Lead by 58% > See how a Google Ads Performance Max campaign cut cost per lead by 58% for a furniture company. More leads, same budget, and strong conversion quality. - Published: 2025-04-21 - Modified: 2025-04-14 - URL: https://three29.com/how-we-used-a-performance-max-campaign-to-drop-cost-per-lead-by-58/ - Categories: Case Study, PPC One of our longtime clients, Wallbeds “n” More in Reno, came to us with a clear goal: generate more leads without increasing their Google Ads budget. By carefully strategizing and launching a Google Ads Performance Max campaign, we were able to dramatically reduce their cost per lead—from $63. 58 down to $26. 44, all without changing the total ad spend. What is the Google Ads Performance Max Objective?   A Performance Max Campaign in Google Ads is designed to drive conversions across all of Google’s platforms: Search, Maps, Gmail, YouTube, Display, and Discover. Rather than focusing on a single network like traditional search campaigns, Performance Max dynamically adjusts creative and placements to maximize performance based on available data. This campaign type is fully automated, using machine learning to optimize ads in real-time. While it can deliver strong results—like we saw in this case—it comes with tradeoffs: less transparency, limited control, and unpredictable outcomes if not managed carefully. Because of these factors, we don’t launch Performance Max campaigns for every client. Instead, we recommend testing this approach only when we have strong conversion data and confidence that it aligns with the client’s goals. Performance Max Campaign vs. Search Campaign To measure the true effectiveness of this approach, we ran a side-by-side month-over-month comparison for Wallbeds “n” More. Month 1Search CampaignImpressions: 986Clicks: 170Clickthrough rate: 17. 24%Conversions: 14Conversion rate: 8. 24%Cost per conversion: $63. 58Month 2Performance Max CampaignImpressions: 8,563Clicks: 309Clickthrough rate: 3. 61%Conversions: 20Conversion rate: 6. 47%Cost per conversion: $26. 44 Performance Max... --- ### How We Lowered Dental Lead Costs: 1 in 3 Google Ad Clicks Became a Lead > Discover how Three29 helped a dental group achieve a 35% lead conversion rate on Google Ads, cutting cost per lead by 75% with smart targeting and optimization. - Published: 2025-04-21 - Modified: 2025-04-14 - URL: https://three29.com/dental-leads-from-google-ads-case-studies/ - Categories: Case Study, PPC When it comes to 3. Optimizing Landing Pages for Maximum Conversions We improved Hanosh & Hunter's landing page to boost conversion rates. When someone searches “dentist near me” and clicks the ad, they’re taken directly to a relevant, user-friendly landing page. Ad and landing page alignment was a critical success factor. For example, one ad for “dentist near me” included the headline “Dentist In ,” which matched the landing page’s copy and call-to-action. This consistency led to higher engagement and stronger conversions. Using direct CTAs like “Call to Set Up My Appointment” alongside clickable call assets improved conversion performance significantly. 4. Thoughtful Keyword Selection and Grouping We carefully selected and grouped keywords to ensure relevance and quality traffic. Negative keywords were also used to eliminate irrelevant impressions, helping reduce wasted ad spend while keeping leads highly targeted. Campaign Results: 35% Conversion Rate Our custom campaign for Hanosh & Hunter Dental Group produced measurable results. In the previous month alone, 35% of ad clicks converted into leads—significantly outperforming the industry average of 9%. To break it down: Industry Average Conversion Rate: 9% → ~$126. 47 per lead Three29 Campaign Conversion Rate: 35% → $32. 43 per lead This means our tailored strategy reduced the cost per lead by nearly 75%, delivering high ROI for our client. Personalized Campaigns That Deliver Real Results Hanosh & Hunter Dental Group was thrilled with the outcome: 1 in every 3 Google Ads clicks turned into a lead. At Three29, we take pride in creating custom... --- ### How to Use B2B Email Marketing to Drive ROI > B2B email marketing remains one of the most powerful tools for building relationships, nurturing leads, and ultimately driving your company’s Return on Investment (ROI). - Published: 2025-04-15 - Modified: 2025-04-01 - URL: https://three29.com/using-b2b-email-marketing-to-drive-roi/ - Categories: B2B Marketing, Digital B2B email marketing remains one of the most powerful tools for building relationships,recent data, email marketing has an ROI of $36 for every $1 spent, and for B2B businesses, this can be even higher when they are targeting high-value prospects. Metrics to Track: Open and click-through rates Conversion rate (such as downloads, demo requests, sign-ups) Unsubscribe and bounce rates Revenue attributed to email (if using eCommerce or lead tracking) Ready to Turn Emails into Revenue? Three29 Can Help You Win at B2B Email Marketing At Three29, we take a data->Contact Three29 today to learn more about how our B2B digital marketing services can help you boost your ROI through targeted, effective, and automated email campaigns. --- ### Google Ads Campaign: How We Cut Cost Per Lead by 81% in Just 68 Days > Discover how we improved a Google Ads Campaign from $184.85 to $34.73 cost per lead in 68 days. - Published: 2025-04-14 - Modified: 2025-04-14 - URL: https://three29.com/google-ads-campaign-how-we-cut-cost-per-lead-by-81-in-just-68-days/ - Categories: Case Study, PPC As a company that prides ourselves on helping other local businesses thrive, our team at Three29 always strives to provide measurable success to our clients. When we commit to a project, we aim to maximize the help we provide our clients and offer transparency throughout the process. We demystify digital marketing by closely tracking all of our client’s data so that they have clear insight into what we do. One successful project we recently completed  was for a company called Frequency Coworking. Their business needed  booked tours for their brand new coworking space, and our team is proud to say we improved their new Google Ads campaign performance from a high cost per lead of $184. 85 to just $34. 73 in only 68 days. Significant, Measurable Google Ads Account Improvements  The account improvements we made were tracked over a period of three months and are broken down by month in the chart below: MetricMonth 1Month 2Month 3CTR7. 71%8. 72%11. 23%CPC$11. 38$5. 77$3. 84Conversion Rate6. 15%7. 92%11. 07%Cost/Conversion$184. 85$72. 86$34. 73 That’s an 81% decrease in cost per lead, a 46% reduction in CPC, and a consistently increasing CTR and conversion rate. It’s important to note that although the three date ranges above differ in the number of days included, the four metrics we are measuring are all ratios, so can still be compared. Strategic Account Improvements That Drove Growth CTR – Click-Through Rate The clickthrough rate (also known as the CTR) is generated by dividing the number of clicks... --- ### Using LinkedIn for B2B Success: Complete Guide > LinkedIn is no longer just a digital resume, but a true hub for B2B lead generation, relationship building, and thought leadership. - Published: 2025-04-02 - Modified: 2025-04-02 - URL: https://three29.com/using-linkedin-for-b2b-success/ - Categories: B2B Marketing, Digital When it comes to B2B marketing, LinkedIn is the undisputed champion of professional networking. With over 1 billion members globally and more than 65 million decision-makers using the platform regularly, LinkedIn is no longer just a digital resume, but a true Josh Hanosh's LinkedIn profile for a great example of how to use a business leader profile to increase brand positioning on LinkedIn. Strategy #2: Create and Share Valuable Content Consistently Content creation is the primary driver of visibility on LinkedIn. In order to attract the right audience, both your individual profile and business page should provide content that educates, inspires, or provides solutions to problems for your target audience.   Types of Content That Work Well for B2B Businesses: Thought leadership posts: Share insights, trends, or personal experiences related to your industry. How-to posts: Provide tactical tips or “quick wins” for your audience. Case studies and client success stories: Showcase how your company helps other businesses succeed. Behind-the-scenes content: Humanize your brand by showing your team in action or celebrating important milestones. Native documents and carousels: LinkedIn’s algorithm favors posts that keep users on the platform, so uploading PDFs, infographics, or slide decks can boost visibility as well. Our team here at Three29 can help clients develop content and posting schedules that align with both their brand’s voice and B2B lead generation goals. Strategy #3: Join and Engage in LinkedIn Groups LinkedIn Groups are often underutilized, but they can be true goldminds for B2B networking and visibility. These communities are built around specific industries,... --- ### Precision Isn’t Unique: How B2C Manufacturers Can Create Real Brand Differentiation > It’s time to move beyond surface-level promises and tap into deeper emotional and practical drivers that make your customers feel seen, understood, and genuinely excited about working with you. - Published: 2025-03-31 - Modified: 2025-04-02 - URL: https://three29.com/precision-isnt-unique-how-b2c-manufacturers-can-create-real-brand-differentiation/ - Categories: Branding, Digital Every manufacturer claims precision, quality, and reliability—but if everyone’s saying the same thing, nobody’s truly standing out. It’s time to move beyond surface-level promises and tap into deeper emotional and practical drivers that make your customers feel seen, understood, and genuinely excited about working with you. The Precision Paradox for Manufacturing Companies While precision is a cornerstone claim in manufacturing brand positioning, it is highly overused. When every competitor touts precision, quality, and reliability, those same terms quickly lose meaning. If everyone claims superiority, no one truly stands out. It’s like a blueberry farmer using the fact that his blueberries are blue and fresh as the reason to buy his fruit. Those are table stakes. Everyone buying blueberries expects them to be blue and fresh. Why Claims Like Quality and Reliability Fall Short Farming and manufacturing are similar in that many products are either the same or have similar expectations from customers. Veggies need to be the color and taste people expect; manufactured products need to be the size and quality people expect. To fully differentiate from competitors, it is vital that manufacturing companies look deeper than what is expected. By uncovering genuine differentiation that connects emotionally and practically with customers, a brand can find uniqueness in a sea of similarity.   What Real Differentiation Actually Means Real differentiation means being meaningfully different—not just in product features but in how you deliver value, build relationships, and solve customer problems. Take, for instance, Caterpillar. While known for durable, high-quality equipment, their... --- ### Search Everywhere Optimization: How SEO Is Changing in 2025 > Understanding what Search Everywhere Optimization means and how your business can leverage it is the biggest key to your success in 2025. - Published: 2025-03-26 - Modified: 2025-03-26 - URL: https://three29.com/search-everywhere-optimization-how-seo-is-changing-in-2025/ - Categories: SEO, B2B Marketing We’re living in the time of Search Everywhere Optimization, an evolution of SEO that accounts for the growing number of platforms where people search for content, products, and services. From social media platforms like TikTok and Instagram, to marketplaces like Amazon, and even voice assistants like Siri and Alexa, your potential customers are looking for information in more places than ever before. If your business is still only optimizing your organic content for Google Search, you are missing an important opportunity. Understanding what Search Everywhere Optimization means, how it impacts organic search, and how your business can leverage this strategy to stay ahead of the competition is the biggest key to your success. What is Search Everywhere Optimization? Search Everywhere Optimization (SEO) is the practice of optimizing your brand’s visibility across all searchable platforms rather than simply the traditional search engines. This includes: Social media platforms (ex: LinkedIn, Instagram, TikTok, Facebook) E-commerce search (ex: Amazon, Etsy) AI and voice search (ex: Siri, Alexa, Google Assistant) Video platforms (ex: YouTube, Vimeo) App stores (ex: Apple App Store, Google Play) AI-powered search tools (ex: ChatGPT, Perplexity, Gemini) Users in 2025 don’t just search engines like Google or Bing for their queries. They might search for how-to videos on YouTube, product reviews on TikTok, or professional services through LinkedIn. If your profile, organic content, and services aren’t optimized for all of these various platforms, you could be invisible to a large portion of your audience. Why It Matters in 2025 According to Neil Patel, user behavior is rapidly... --- ### Custom Websites vs. Template Websites: Which is Right for Your Business in 2025 > The decision between a template-based website, a custom WordPress site, or a fully custom-developed platform is exceptionally important.  - Published: 2025-03-19 - Modified: 2025-03-19 - URL: https://three29.com/custom-websites-vs-template-websites-which-is-right-for-your-business-in-2025/ - Categories: Web Design, Custom Web Development The primary interface between clients, partners, stakeholders and a company, is the company’s website, so the decision between a template-based website, a custom WordPress site, or a fully custom-developed platform is exceptionally important.   It doesn’t matter if you are a larger enterprise with specific sales, marketing, and technological requirements, or a smaller business just starting out, making the right choice for you is essential. At Three29, we are advocates for tailored web solutions that align with your business objectives and stay within your budget, which is precisely the model our company was founded on.   Understanding the Spectrum of Web Development Options Template-Based Websites Template websites use pre-designed layouts and structures which offer a quick and cost-effective solution for establishing an online presence. Platforms like WordPress, Wix, and Squarespace each provide a variety of themes that can be customized to a limited extent, but the restrictions around personalization are vast.   The Pros: Affordability: Ideal for startups or small businesses with constrained budgets. Speed: Rapid deployment due to pre-existing designs and functionalities. The Cons: Very Limited Customization: Constraints in both the design options and functionality can really hinder the ability to fully represent your brand's uniqueness. Scalability Issues: As your business grows, adapting the template to new requirements can be challenging. This means you may soon want to switch to a more custom website and have then wasted money on an initial website you’re eventually not going to use. Generic Appearance: There is always a risk with template websites... --- ### How Much Should My Marketing Budget Be? > An effective marketing plan outlines your company’s promotional strategies and also allocates resources to make sure these strategies are executed. - Published: 2025-03-12 - Modified: 2025-03-12 - URL: https://three29.com/how-much-should-my-marketing-budget-be/ - Categories: B2B Marketing Determining the appropriate marketing budget is an important focal point for businesses who are aiming to achieve their growth objectives. A truly effective marketing plan not only outlines your company’s promotional strategies, but also allocates resources to make sure these strategies are executed efficiently.   At Three29 we want to help you explore how companies of varying sizes can structure their marketing budgets, explain some of the key marketing channels, and discuss the advantages of partnering with a specialized agency like us here at Three29. The Importance of Developing a Marketing Budget A well-defined marketing budget should really serve as a financial blueprint that guides your company's promotional efforts. It helps guarantee that resources are allocated to the most impactful channels, facilitates the measurement of return on investment (ROI), and also helps with adjusting strategies based on performance data. Without a clear budget, businesses often risk either overspending or underspending, either of which can hinder their overall growth and ability to compete. Marketing Budget Allocation by Company Size The percentage of revenue that you choose to allocate to marketing varies based on your company size, industry, and growth objectives. Here's a typical breakdown: Small Businesses: For companies with less than $5 million in revenue and profit margins between 10-12%, it's recommended that they invest 7-8% of their revenue into marketing. Mid-Sized Businesses: These companies often allocate a higher percentage to marketing to fuel growth. A common recommendation is to invest around 10% of their revenue into marketing efforts. Large Enterprises: Established companies... --- ### What Are Zero Click Searches and How Do They Impact Organic Marketing? > As search behaviors continue to evolve, embracing zero-click SEO is imperative for businesses that want to thrive online. - Published: 2025-03-04 - Modified: 2025-03-04 - URL: https://three29.com/what-are-zero-click-searches-and-how-do-they-impact-organic-marketing/ - Categories: SEO When it comes to digital marketing, competition is fierce, and staying ahead of the curve is crucial for businesses aiming to maximize their online presence. One of the latest trends making waves in the SEO (search engine optimization) arena is the concept of zero-click searches. Understanding zero-click searches and how they influence organic marketing strategies can greatly benefit businesses looking to enhance their online visibility and drive targeted traffic to their websites. The Importance of Understanding Zero-Click Searches Zero-click searches refer to search engine results pages (abbreviated as SERPs) where the user's query is answered directly on the search results page itself, without the need for the user to click through to another website. These can take various forms, such as featured snippets, knowledge “panels,” answer boxes, and more. Essentially, users can easily obtain the information they need without ever leaving the search engine results page, leading to a "zero-click" interaction. Many users prefer this approach since they don’t have to put any additional effort into even opening a new page or clicking a new item. The Impact of Zero-Click Searches on Organic Marketing The rise of zero-click searches, as seen in recent studies, has already proven to have profound implications for organic marketing efforts, particularly in terms of the SEO strategies. Traditionally, the goal of SEO has been to secure the top positions in search engine rankings in order to drive organic traffic to a website. However, with more search queries being resolved directly on SERPs, the research shows that click-through rates... --- ### Why Personalization Should Be a Focus in Your Marketing Strategy > Personalization has become foundational to effective B2B marketing strategies, especially for B2B and mid-to-large-sized companies. - Published: 2025-02-26 - Modified: 2025-02-26 - URL: https://three29.com/why-personalization-should-be-a-focus-in-your-marketing-strategy/ - Categories: B2B Marketing Personalization has undoubtedly become foundational to effective marketing strategies, especially for B2B and mid-to-large-sized companies. The era of one-size-fits-all marketing is long gone, and businesses now have to tailor their messaging, content, and digital presence to align with their target audiences' unique preferences and behaviors. At Three29, we want to help our clients understand how this strategic, > drives conversions, and fosters long-term customer loyalty. The Imperative of Personalized Marketing Personalized marketing involves leveraging data to deliver specifically tailored messages and offers to customers based on their individual preferences, behaviors, and past interactions. This approach moves beyond more generic advertising and aims to make each customer feel seen, recognized, and valued. According to a recent survey conducted by McKinsey, personalization can actually reduce customer acquisition costs by up to 50%, increase revenues by 5 to 15%, and boost marketing ROI by 10 to 30%.   Why The One-Size-Fits-All Marketing Method Typically Falls Short The traditional marketing approach often fails to resonate with diverse customer segments, while personalization addresses actual individual needs. This, in turn, usually leads to much more meaningful interactions.  Another study by Hyken found that 81% of consumers prefer personalized marketing experiences, which solidifies the necessity for businesses to adapt their strategies according to this data. The Benefits of Advanced Personalization in B2B Marketing Enhanced Customer Engagement: Specific, tailored content simply captures people’s attention more effectively.  Adobe emphasizes that consumers seek personalized content, which encourages them to engage more deeply with a brand. Improved Conversion Rates: Personalization also leads to higher conversion... --- ### The Complete Guide to B2B Market Research > B2B market research is a powerful tool that drives growth, reduces risks, and empowers businesses to make smarter decisions - Published: 2025-02-18 - Modified: 2025-02-19 - URL: https://three29.com/the-complete-guide-to-b2b-market-research/ - Categories: B2B Marketing Business-to-business (B2B) market research is important no matter what kind of company you run since it provides actionable insights that allow businesses to identify opportunities, mitigate risks, and stay ahead of the curve. At Three29, we specialize in helping businesses in the Sacramento Area and beyond navigate the complexities of market research and craft strategies that drive success. Using our comprehensive guide, you can explore the strategies and methodologies of B2B market research in depth and learn how your business can gain a competitive edge through well-informed decision-making and guidance from our professionals. What is B2B Market Research? B2B market research, or business-to-business market research, involves gathering and analyzing data to understand the needs, preferences, and behaviors of other businesses. Unlike consumer market research, which focuses on individual consumers, B2B research targets organizations or corporations, considering their decision-making processes, purchasing behaviors, and industry dynamics. With effective market research for B2B companies, we can provide a roadmap for developing products, services, and marketing strategies that resonate with your target audiences. At Three29, our experts can tailor B2B market research strategies to your unique industry, goals, and challenges so that we can optimize your growth and success. Why is B2B Market Research Essential? Investing in B2B market research is an important step for businesses that are aiming to thrive in competitive industries. Here are some key reasons why this is the case: You Can Identify Opportunities: Gain insights into untapped markets, emerging trends, and potential revenue streams. It Helps Mitigate Risks: Understanding... --- ### The Importance of a Digital Marketing Strategy Blueprint For B2B Businesses - Published: 2025-02-12 - Modified: 2025-02-12 - URL: https://three29.com/the-importance-of-a-digital-marketing-strategy-blueprint-for-b2b-businesses/ - Categories: B2B Marketing, Digital To get the most out of digital marketing, it’s necessary for businesses to cultivate a strategic approach. In fact, consistent, meaningful results will always come from being devoted to careful planning and implementation of company strategy. For B2B businesses, where the sales cycle is often longer and more intricate, having a comprehensive digital marketing blueprint is advantageous and essential. A digital marketing plan or blueprint, done well, will serve as the foundation for your entire company’s marketing efforts. It should align your goals, tactics, and resources to guarantee consistency and success, and if done well, it will transform your business outcomes in all the best ways. What Exactly is a Digital Marketing Blueprint? Think of a digital marketing blueprint as the GPS for your business’s marketing adventure. It maps out your objectives, the strategies to achieve them, and the tools you’ll use along the way. A digital marketing blueprint is more than a basic marketing plan; it’s a dynamic framework that adapts to your business’s evolving needs and market conditions. A robust blueprint typically includes the following: A clear definition of target audiences and buyer profiles Target marketing channels Marketing goals and KPIs Tactics for target channels (content marketing, in-person events, social media, email campaigns, paid advertising, and SEO) A practical but flexible timeline for execution Metrics for measuring success and optimizing performance throughout Why B2B Businesses Need a Digital Marketing Strategy Blueprint B2B marketing operates uniquely where decision-making processes usually last longer, occasional essential stakeholders are involved, and the... --- ### Can Google Ads Work for B2B Lead Generation? > If utilized in the right way, Google Ads can become a foundational piece of B2B lead generation strategies, and can help businesses connect with their ideal clients and nurture relationships that lead to long-term growth. - Published: 2025-02-06 - Modified: 2025-02-07 - URL: https://three29.com/can-google-ads-work-for-b2b-lead-generation/ - Categories: B2B Marketing When businesses think of Google Ads, they often picture consumer-facing campaigns like a local coffee shop advertising its new menu or an online retailer showcasing its latest deals to the public. However, Google Ads for Business to Business (B2B) can be just as effective, or even more effective, in driving results. If utilized in the right way, Google Ads can become a foundational piece of B2B lead generation strategies, and can help businesses connect with their ideal clients and nurture relationships that lead to long-term growth. Why Google Ads Works for B2B Lead Generation Google Ads offers many unique advantages for B2B companies that are looking to generate leads.   Take a look at some of the top reasons why pay-per-click for B2B has become an essential tool for modern marketing: #1. You Can Target Decision-Makers with Precision B2B marketing requires reaching a specific audience, often senior executives, managers, or department leads. With Google Ads, you can use advanced targeting options such as keywords, demographics, company size, and even job titles to make sure that your ads appear in front of the exact decision-makers who are most likely to engage with your business. #2. You Can Easily Capture High-Intent Searches It often happens that B2B buyers are searching for solutions to specific problems or researching providers with whom they can have long-term partnerships. Google Ads allows you to target these high-intent search terms, so that your business appears when potential clients are actively looking for what you offer. This makes... --- ### What Is the Average Email Marketing Open Rate & How To Increase Yours - Published: 2025-01-28 - Modified: 2025-03-28 - URL: https://three29.com/what-is-the-average-email-marketing-open-rate-how-to-increase-yours/ - Categories: B2B Marketing, Digital Despite new technology and the increase in AI tools, good old Email marketing is still one of the most effective tools for reaching target audiences, especially for B2B companies. The open rate, which measures the percentage of recipients who open a particular email. is one of the most important metrics that determines the success of an email campaign. At Three29 we can help your company understand the ins and outs of average email open rates and can provide actionable strategies to help you improve yours. Understanding Average Email Open Rates The average email open rate can vary significantly across industries. In general, B2B email marketing sees an average open rate between 15% and 28% depending on the specific sector and the target audience. For example, a study from Campaign Monitor notes that the typical B2B open rate sits around 15. 1% to 28. 1% across sectors, while industries like nonprofits and education see much higher averages Important Factors Influencing Open Rates in B2B Email Marketing A variety of different factors can impact your company’s email open rates including: Audience Segmentation: When you target the right segment of your audience, you can significantly improve open rates. Segmented campaigns are shown to have open rates 14. 3% higher than non-segmented ones. Email Subject Lines: Surprisingly, 47% of email recipients decide whether to open an email based solely on the subject line. A well-crafted, compelling subject line can truly make all the difference. Sender Name: The “From” name in an email is just as crucial... --- ### Why Understanding AI Is Important for Your PPC Campaigns in 2025 - Published: 2025-01-21 - Modified: 2025-03-20 - URL: https://three29.com/why-understanding-ai-is-important-for-your-ppc-campaigns-in-2025/ - Categories: B2B Marketing, Digital, PPC It’s important to recognize that in 2025, artificial intelligence (AI) will no longer be just a buzzword in digital marketing. Think of it instead as a revolutionary new technology that is completely reshaping how businesses manage and optimize pay-per-click (PPC) campaigns. At Three29 we know that helping our clients leverage AI, including through platforms like Google Ads, is critical to help them stay ahead in the increasingly competitive digital advertising landscape.   There are several reasons why AI’s role in automated PPC campaigns is vital, and understanding how it can drive better results for your marketing efforts is the key to success. First Things First: Why AI Expertise Matters While AI-powered tools are becoming more accessible, understanding their underlying principles is essential to maximize their potential. Businesses need to know how these tools work, their limitations, and how to integrate them into a broader marketing strategy to find success. Blindly trusting AI tools without a proper understanding of PPC campaigns or without oversight system can cause companies to see an increase in inefficiencies. For example, an automated campaign might overspend on low-performing keywords without human intervention, which means a business is spending money and getting little to no returns. On the other hand, advanced AI tools like Google Cloud’s Machine Learning Engine allow businesses to tailor algorithms to their specific needs, offering greater control over campaign outcomes. However, it is critical to take the time to start your campaign manually and then optimize it. Once you are ready to incorporate... --- ### The Top 10 Web Design Trends Coming in 2025 > Here are our top 10 trending web design predictions that we expect to dominate the market in the coming year. - Published: 2025-01-14 - Modified: 2025-02-12 - URL: https://three29.com/the-top-10-web-design-trends-coming-in-2025/ - Categories: Web Design With 2025 just around the corner, web design continues to evolve, and in the coming year, they’ll likely emphasize enhanced user experience and sustainability while using cutting-edge technology. Here are our top 10 trending web design predictions that we expect to dominate the market in the coming year. 1. AI-Driven Personalization AI-powered tools are becoming a web design foundation because they enable websites to adapt dynamically to individual users. This technology improves overall user satisfaction and retention by making interactions more relevant and engaging, from personalized content recommendations to customized interfaces. For example, AI can predict user preferences based on behavior and deliver tailored experiences in real-time. 2. Immersive 3D Experiences Three-dimensional (3D) elements are shifting from niche to more mainstream, likely because they offer captivating visuals and interactive features that are especially useful for industries like retail and real estate. In 2025, we can expect to see more websites using 3D graphics and animations to provide depth and realism, enhance storytelling, and revolutionize product and service demonstrations. 3. Sustainability-Focused Design With rising concerns about climate change, eco-friendly design practices are gaining traction. To prioritize consumers' growing awareness of environmental issues, designers prioritize lightweight websites that consume less energy, use optimized coding, and even rely on “greener” hosting providers. Companies can take essential steps toward sustainability by simplifying visuals and reducing resource-intensive media on their websites. 4. Minimalistic Maximalism Designers are also merging minimalism’s clean aesthetics with bold, maximalist elements. This dynamic approach balances striking visuals, vibrant colors, attention-grabbing typography,... --- ### How to Refresh Your Existing Web Content for Optimum SEO Impact > With a strong focus on SEO refreshes, our team at Three29 can help our clients achieve sustained success in search rankings and user engagement. - Published: 2025-01-06 - Modified: 2025-01-07 - URL: https://three29.com/how-to-refresh-your-existing-web-content-for-optimum-seo-impact/ - Categories: Web Maintaining a strong online presence is essential for any business, but the best way to do that is not always clear. As a B2B-focused marketing agency, we at Three29 know that staying competitive in search engine rankings demands more than just creating new content; it requires a consistent effort to refresh and optimize existing web content, too.   A truly effective SEO refresh often involves updating your website’s content to align with current SEO trends, enhancing user engagement, and addressing ever-changing search engine algorithms. If you want to learn more about why and how to refresh your content to make the most of SEO website updates, take a look at our helpful guide. Why Content Updates Matter They Help You Keep Up with Algorithm Changes - Search engines like Google frequently update their algorithms to deliver better results to users. These updates often impact how websites are ranked because they emphasize the importance of fresh, relevant content. By regularly refreshing your content, you can adapt to these changes so that your site remains competitive.   They Encourage Adapting to Changing User Intent - Users’ search behaviors often evolve over time. For instance, a keyword that previously led to certain product listings might now attract users who are just looking for informational content. Regular content updates help you to align with shifting search motivations and maintain relevance in the right users’ search results.   They Help You Outpace Competitors - SEO is a race where competitors must continually optimize their content to gain an... --- ### Why Monthly WordPress Updates Are Essential for Security and Accessibility - Published: 2025-01-01 - Modified: 2025-03-28 - URL: https://three29.com/why-monthly-wordpress-updates-are-essential-for-security-and-accessibility/ - Categories: Web Design, WordPress Development Though it may be hard to believe, WordPress powers over 40% of the internet, making it a very attractive target for cyber threats. here. Accessibility Compliance Making sure that your website is accessible to all users, including those with disabilities, is not just good practice, it’s a legal necessity under the ADA (Americans with Disabilities Act). WordPress updates often include enhancements for this type of accessibility compliance, such as improved compatibility with assistive technologies. If your company falls behind on updates, it could mean that your site inadvertently excludes some users. Not only is this frustrating for them and bad for your company, but it could potentially lead even to legal challenges and other lost business opportunities.  Improved Performance and Features When it comes to improving the performance and features on your WordPress site, regular updates can deliver performance improvements, bug fixes, and a variety of new features to enhance user experience. For example, optimized code that comes in updated themes and plugins can improve both your website’s speed and functionality. Additionally, updates often include other tools for better SEO compliance. The Challenges of Updating WordPress While it’s easy to understand the importance behind WordPress updates, you want to be mindful that the process is not without risks, and learn how to mitigate those risks. The most common issues we see here at Three29 are: Compatibility Issues: Updates can sometimes cause conflicts between plugins, themes, or custom code, which can lead to reduced or completely broken functionality. Data Loss Risks: Failing to... --- ### How to Optimize for Featured Snippets to Enhance Your SEO > At Three29, we want our clients to understand the secrets of SEO so they can optimize content for featured snippets and ultimately use this powerful tool to drive traffic to their websites. - Published: 2024-12-24 - Modified: 2024-12-27 - URL: https://three29.com/how-to-optimize-for-featured-snippets-to-enhance-your-seo/ - Categories: Web, B2B Marketing You may have heard that mastering the art of featured snippet optimization can significantly boost your website’s visibility and authority. But what exactly are featured snippets anyway? Featured snippets, also known as "position zero" or “position 0” are concisely summarized answers to users’ search queries that are displayed at the top of Google search results before sponsored content. Their prominent position on the search results page makes them an important target for SEO strategies.   At Three29, we want our clients to understand the secrets of SEO so they can optimize content for featured snippets and ultimately use this powerful tool to drive traffic to their websites. What Are Featured Snippets? Featured snippets are usually highlighted text boxes that quickly answer user queries. They can take various forms but most often appear as: Paragraphs that provide brief answers to questions. Lists that offer step-by-step information in bulleted or numbered formats. Tables that display data concisely so it’s easy to read and understand. . These snippets enhance user experience by delivering precise answers directly on the search results page, thus reducing the need for users to click multiple links. SEO for Snippets - Why Featured Snippets Matter They Improve Visibility: Featured snippets appear above all other search results, so they can get maximum exposure for your content. They Have Higher Click-Through Rates (CTR): A study by Ahrefs revealed that pages with snippets have a 571% higher CTR than those without. They Are Authority Building: Google selects trustworthy sources for featured snippets, which can... --- ### Five Essential Web Design Elements to Build Brand Trust > While there are many essential web design elements that create a foundation of trust and credibility for your brand, today we’ll be focusing on our top five. - Published: 2024-12-18 - Modified: 2024-12-18 - URL: https://three29.com/five-essential-web-design-elements-to-build-brand-trust/ - Categories: Web Design, Branding Just like meeting someone in person for the first time, a digital-first impression is important when guests initially visit your website. When a potential customer lands on your website, the goal isn’t just about impressing them with aesthetics, but also about building trust.   For digital marketing companies in the Greater Sacramento area like Three29, mastering the art of web design is necessary to establish branding, enhance customer trust, and drive conversions. While there are many essential web design elements that create a foundation of trust and credibility for your brand, today we’ll be focusing on our top five. #1. Have Consistent Branding Across Your Website Your website is the digital storefront of your business, and consistent branding is vital to establishing your company’s credibility. A cohesive design means that your logo, color palette, typography, and imagery align with your desired brand identity. For example, think about how companies like Apple use sleek minimalism and consistent fonts and colors to communicate their commitment to innovation and quality. Similarly, your own web development efforts should prioritize branding elements that tell your story and resonate with your target audience. Pro Tip: Use brand guidelines to standardize your web design, so that every page aligns with your overall image. This consistency reassures visitors that they’re in the right place and interacting with a professional, reputable business. #2. Make Sure You Have User-Friendly Navigation When customers visit your website, they expect a smooth, intuitive experience. Complicated menus, broken links, or hard-to-find information can frustrate users and erode... --- ### Top PPC Metrics to Track in B2B Marketing Campaigns > At Three29, we want to help you explore the top PPC metrics that every B2B marketer should regularly monitor in order to help your campaigns deliver the desired results. - Published: 2024-12-06 - Modified: 2024-12-13 - URL: https://three29.com/top-ppc-metrics-to-track-in-b2b-marketing-campaigns/ - Categories: B2B Marketing When it comes to B2B (Business to Business) marketing, leveraging PPC (Pay-Per-Click) advertising can be a true game-changer for both generating leads and driving conversions. However, the true value of your PPC campaigns lies in being able to successfully track the right metrics in order to optimize performance and maximize ROI (return on investment). At Three29, we want to help you explore the top PPC metrics that every B2B marketer should regularly monitor in order to help your campaigns deliver the desired results. Conversion Rate The conversion rate is what measures the percentage of users who take a desired action after clicking on your ad; this could be as simple as filling out a form or downloading a whitepaper. For B2B campaigns, optimizing the conversion rate is absolutely essential, as it reflects the effectiveness of your ad copy and your landing page in driving meaningful engagement. If you want to improve this metric, make sure your ads and landing pages are aligned, use compelling calls-to-action (CTAs), and perform A/B testing to identify what resonates best with your target audience. Tools like Google Ads can even provide detailed reports to help track and enhance your conversion rates. . Cost Per Lead (CPL) In B2B marketing, acquiring quality leads at an optimal cost is one of the most important factors for success. The Cost per lead (CPL) is a key metric that quantifies the cost of acquiring a single lead through your PPC efforts. This metric helps determine if your budget is... --- ### How to Create High-Performing B2B Ad Campaigns > Learn how to create high-performing B2B ad campaigns that generate leads, engage decision-makers, and deliver measurable ROI. Explore actionable tips and strategies. - Published: 2024-12-01 - Modified: 2025-03-28 - URL: https://three29.com/how-to-create-high-performing-b2b-ad-campaigns/ - Categories: B2B Marketing While all companies face unexpected obstacles from time to time, businesses aiming to attract other businesses face a unique set of challenges. The B2B (business-to-business) marketing sphere requires an especially thoughtful, >Whether you’re focused on lead generation, audience engagement, or long-term growth, our team of digital marketing professionals is here to guide you every step of the way. Contact us today and start building a campaign strategy that delivers success! --- ### Five Key B2B Marketing Channels  > Each of these B2B marketing channels, whether they are organic or paid, can be highly effective when used strategically. However, B2B marketing is not a one-size-fits-all solution. - Published: 2024-11-26 - Modified: 2025-03-28 - URL: https://three29.com/five-key-b2b-marketing-channels/ - Categories: B2B Marketing, Digital Business to Business (or B2B) marketing isn't a one-size-fits-all approach because each business has its own unique audience, market challenges, and goals. In fact, in order to navigate this complex landscape successfully, selecting the right B2B marketing channels is essential. Whether you're focusing on organic or paid strategies, it's important to work with a B2B marketing agency like Three29 in order to tailor your efforts to provide the best results. Check out these five key B2B marketing channels that can help you maximize your reach and conversions: 1. Search Engine Optimization (SEO) SEO is one of the most important foundational pieces of B2B organic marketing. It focuses on optimizing your website to rank higher on search engine results pages (SERPs) which can help you attract more organic traffic. SEO involves several pieces including keyword research, content creation, and technical optimization. By understanding your audience’s search intent and creating valuable content that answers their queries, SEO will typically generate consistent, long-term traffic for years to come. According to experts in the industry who have studied the data, SEO actually delivers the best long-term return on investment (ROI) compared to other strategies, especially when targeted to each stage of the B2B marketing funnel. Something to be aware of however, is that SEO is a “long game” that requires continual effort. If you’re willing to put in the work and patience, the results can truly be worth the investment 2. Pay-Per-Click (PPC) Advertising For businesses looking for quicker results than SEO can typically... --- ### How To Create a Winning B2B SEO Campaign - Published: 2024-11-20 - Modified: 2025-03-28 - URL: https://three29.com/how-to-create-a-winning-b2b-seo-campaign/ - Categories: B2B Marketing, SEO Creating a winning Scrapy) are non-negotiable. Make sure that you pay attention to: Mobile Optimization: More B2B buyers are researching using mobile devices. Make sure your site is responsive and offers a smooth mobile experience. Site Speed: A slow-loading site can actually hurt user experience and rankings. You should use tools like Google PageSpeed Insights to identify and fix speed issues. Other technical SEO elements that we recommend include implementing secure HTTPS protocols and fixing any broken links or bothersome redirect issues. Continually Monitor, Analyze, and Refine Your Overall Strategy SEO can simply not be thought of as a set-it-and-forget-it strategy. Regular monitoring, analysis, and subsequent adjustments are vital to keep your campaign performing well. At Three29 we recommend using analytics tools such as Google Analytics to track your keyword rankings, your organic traffic, and your lead generation. Based on the metrics you discover, you can then refine your strategy, update content, adjust keywords, and enhance technical aspects of your site in order to stay competitive. Our Tailored SEO Solutions At Three29, our team is adept at creating custom B2B SEO campaigns that are specific to each client's unique needs. We begin by conducting a detailed audit of your current SEO performance, analyzing your competitors, and identifying opportunities for growth. Our staff then develops a comprehensive SEO blueprint which covers everything from keyword strategy and on-page optimization to content creation and link-building. Once this blueprint is firmly in place, we handle the execution and continually monitor and refine the campaign to make... --- ### Why Overlays for ADA Website Compliance Are Not Enough > At Three29 we want to help your company implement strategies that make your site more accessible to all users, including those with disabilities.  - Published: 2024-11-18 - Modified: 2024-11-19 - URL: https://three29.com/why-overlays-for-ada-website-compliance-are-not-enough/ - Categories: ADA Compliance It’s in the best interest of each and every company and organization to make sure their websites meet ADA (Americans with Disabilities Act) website compliance, and following ADA Web Best Practices to do that is absolutely essential. At Three29 we want to help your company implement strategies that make your site more accessible to all users, including those with disabilities.   While most people have heard of ADA plugins and ADA overlays such as UserWay, it’s surprising for many to learn that these tools can only automatically adjust certain elements of your website to improve accessibility; they are never a complete solution in and of themselves. While it’s true that overlays and plugins can provide a quick boost in accessibility they don’t cover the legal requirements you need to avoid a lawsuit. It is therefore critical to address deeper coding issues and take advantage of experts who know how to do manual remediation to truly guarantee that your website’s design and content are inherently accessible from the start. Take a look at our handy guide from the experts here at Three29 to learn more.   What is ADA Website Compliance? ADA web compliance refers to making sure a website is accessible to people with disabilities, similar to how physical locations accommodate individuals with mobility issues. The ADA is a United States law enforced by an ADA agency that mandates accessible public spaces, and it now extends into the digital realm as well. For a website to be ADA-compliant, it needs... --- ### The Rise of ADA Web Accessibility Lawsuits and What Your Business Needs to Know to Avoid Them > At Three29 we want to help you understand the current statistics on ADA lawsuits, explain why websites are particularly vulnerable, explore the difference between federal and state lawsuits, and outline the comprehensive ADA Compliance services that we offer to protect your business. - Published: 2024-11-12 - Modified: 2024-11-12 - URL: https://three29.com/the-rise-of-ada-web-accessibility-lawsuits-and-what-your-business-needs-to-know-to-avoid-them/ - Categories: ADA Compliance There has been a recent surge in ADA (Americans with Disabilities Act) Web Accessibility lawsuits, with companies of all sizes facing legal challenges from an ADA Agency or private citizens over non-compliant websites. The data speaks for itself: 2023 saw a significant increase in lawsuits, driven in part by the increasing use of controversial ADA overlays and the ease with which websites can now be tested for compliance. At Three29 we want to help you understand the current statistics on ADA lawsuits, explain why websites are particularly vulnerable, explore the difference between federal and state lawsuits, and outline the comprehensive ADA Compliance services that we offer to protect your business. ADA Web Accessibility Lawsuits: The Numbers Don’t Lie Taking a look at the numbers is always a smart place to start. According to UsableNet, 2023 saw a total of 4,605 ADA lawsuits: 3,086 federal suits and 1,519 state suits. This data reveals that accessibility lawsuits continue to grow in frequency and hold businesses accountable for failing to meet ADA Web Compliance standards. Interestingly, Accessibility. com reported a lower, yet still troubling figure, citing 2,281 lawsuits in total. This discrepancy highlights a significant issue in ADA reporting since tracking and documenting these suits varies by source. The trend in both cases remains the same however; non-compliance is a serious legal and financial risk. Overlay usage has played a significant role in this surge of lawsuits. ADA overlays are automated tools designed to enhance website accessibility quickly, but they often fall short.... --- ### What Is The Difference Between B2B and B2C Marketing? - Published: 2024-11-06 - Modified: 2024-11-06 - URL: https://three29.com/what-is-the-difference-between-b2b-and-b2c-marketing/ - Categories: B2B Marketing When developing a marketing strategy, businesses must understand that B2B (business-to-business) and B2C (business-to-consumer) marketing require very different approaches. Though both types of marketing share common goals, such as increasing brand awareness, generating leads, and driving conversions, the way they achieve these results varies significantly. As a company specializing in B2B marketing strategy, Three29 understands these nuances and can help your business tailor its approach to maximize impact. The Key Differences Between B2B and B2C Marketing #1. Audience Complexity  In B2B marketing, the audience is typically more complex. The decision-making process often involves multiple stakeholders who all have a wide variety of different needs and concerns. A marketing message must appeal to both technical and business-savvy professionals, making it important to offer detailed, informative content that really speaks to the logic-driven side of purchasing decisions. On the other hand, B2C marketing is generally aimed at individual consumers whose decisions may be more emotionally driven. In B2C, your messaging can be more focused on quick benefits, such as price, convenience, or the emotional reward of using a product. #2. The Sale’s Cycle Length  A second significant difference between B2B and B2C marketing is the length of the sale’s cycle. B2B transactions often take longer because they involve large investments, legal agreements, and oftentimes, extensive negotiations. In this scenario, your marketing strategy must nurture relationships over time. You also need to focus on building trust and on proving the value of your product or service through detailed case studies, white papers, and ongoing engagement.... --- ### Understanding AB 1757: Internet Website Accessibility and Its Implications > Explore the importance of digital accessibility and California's Assembly Bill 1757, which mandates compliance with WCAG 2.1 standards for websites. Partner with Three29 to navigate ADA compliance and enhance your online presence. - Published: 2024-11-01 - Modified: 2025-03-28 - URL: https://three29.com/understanding-ab-1757-internet-website-accessibility-and-its-implications/ - Categories: ADA Compliance, Web While many people may think of digital accessibility as simply a matter of ethics, in reality, it is actually a legal obligation to make sure that websites are accessible to all users, regardless of their abilities, With the rise of internet usage and the increased reliance on online services such as apps, web accessibility has become even more critical than ever over the past several decades.  Whether or not your company has heard of California's Assembly Bill (AB) 1757, it is imperative to learn about and keep in mind moving forward as it aims to enforce stringent standards for online accessibility. What Is AB 1757? AB 1757, known as the "Accessibility: Internet Websites" bill, is a legislative proposal in California that seeks to enforce strict accessibility standards for websites. It’s designed to guarantee that all online platforms are accessible to individuals with disabilities, thereby aligning state law with the requirements of the Americans with Disabilities Act (ADA). If passed, this bill will mandate that all websites operating in California, or serving California residents, must be compliant with the Web Content Accessibility Guidelines (WCAG) 2. 1, Level AA standards, which outline specific criteria for making digital content more accessible to individuals with visual, auditory, cognitive, and/or physical impairments. Why Is AB 1757 Necessary? Accessibility is a fundamental right, and in today’s society, many aspects of daily life are conducted online—from shopping and banking to accessing healthcare and education. A significant number of websites, however, remain inaccessible to users with disabilities, leaving them... --- ### The Top 15 B2B AI Marketing Tools > Check out 15 of our top-ranked B2B AI marketing tools below, and remember, learning how to use them correctly is much more valuable than simply generating quick content. - Published: 2024-10-23 - Modified: 2024-11-06 - URL: https://three29.com/the-top-15-b2b-ai-marketing-tools/ - Categories: B2B Marketing, Digital Leveraging AI-driven tools is no longer optional, but has become truly essential in order for B2B companies to stay competitive. It’s not just about choosing the best tools, however. The most important thing is not simply to be able to output a product quickly, but to deeply understand which tools to use and how exactly to leverage them in order to maximize the impact your marketing strategy can have. Our Sacramento-based digital marketing agency, Three29, is experienced in optimizing many AI-driven processes to execute strategies that help companies thrive. Check out 15 of our top-ranked B2B AI marketing tools below, and remember, learning how to use them correctly is much more valuable than simply generating quick content. #1. HubSpot HubSpot is an all-in-one platform that integrates AI for marketing automation, content generation, and analytics. This tool allows businesses to streamline email marketing and social media, and even nurture their leads. #2. Jasper Jasper is a specific content-generating AI-powered tool that’s ideal for creating blog posts, ad copy, and more. Jasper excels in producing human-like text, but developing a solid strategy of use is central in order to effectively integrate its output into your overall campaigns. #3. Semrush Known for its stellar SEO capabilities, Semrush offers AI-driven keyword research, SEO suggestions, and even competitor analysis. This can help B2B marketers fine-tune their content to attract the most relevant traffic. #4. Grammarly Beyond the basics of checking for grammar mistakes, Grammarly offers tone and style suggestions, which makes it a great tool for B2B marketing teams who are looking to... --- ### 8 Successful B2B Lead Generation Strategies - Published: 2024-10-15 - Modified: 2024-11-06 - URL: https://three29.com/8-successful-b2b-lead-generation-strategies/ - Categories: B2B Marketing In the B2B marketing space, generating qualified leads is more than just filling a pipeline—it's about creating meaningful connections that drive long-term growth. We understand that lead generation is a complex multi-marketing-channel effort. At its core, an effective lead-generation campaign requires a strategic approach that combines content, outreach, and >LinkedIn is another valuable platform for B2B marketing due to its professional network and extensive targeting capabilities. Regularly posting insightful content, engaging in discussions, and utilizing LinkedIn’s lead generation forms can help you connect with potential clients and collaborators in your field. LinkedIn ads also offer detailed targeting options to help you reach people making decisions about your product and/or service. LinkedIn ads are highly effective for lead generation, offering precise targeting that allows you to reach decision-makers in specific industries, job roles, or companies. With LinkedIn’s Lead Gen Forms, potential clients can easily submit their contact information directly through the ad, reducing friction and increasing the chances of capturing high-quality leads. Strategy #5 - Invest in Paid Advertising While organic strategies are indeed important, paid advertising can complement your efforts by driving immediate traffic to your site. Google Ads and LinkedIn Ads are popular choices for B2B companies, and by targeting specific demographics and using retargeting strategies, you can capture leads who have already shown interest in your product or service. Strategy #6 - Implement Marketing Automation Marketing automation tools can help streamline your lead generation efforts by automating repetitive tasks like sending emails, tracking user behavior, and scoring leads... --- ### Who Should You Follow on LinkedIn? - Published: 2024-10-09 - Modified: 2025-03-27 - URL: https://three29.com/who-should-you-follow-on-linkedin/ - Categories: B2B Marketing, Digital In recent years, LinkedIn has become a key platform for discovering innovative ideas, networking, and staying ahead of industry trends especially when it comes to business to business (B2B) strategies. As a leading B2B agency, Three29 recognizes that LinkedIn is not just a platform for personal networking but also a powerful tool for companies looking to develop their B2B social media strategy. To make the most of LinkedIn, it’s important to follow the right people who offer valuable insights, tips, and strategies to help your business thrive. Why Follow B2B Influencers? LinkedIn influencers are “thought leaders” who provide actionable insights into the world of B2B marketing, trends, and strategy. By following some of the top B2B influencers, companies can tap into expert advice, innovative ideas, and proven techniques for improving their own LinkedIn marketing. These influencers often share content that inspires others to think differently about their approach to B2B marketing and digital strategy. Top B2B Influencers to Follow To streamline your LinkedIn feed and make sure you're staying connected to the most influential voices in the B2B world, here are several important influencers you should consider following: Sangram Vajre: Co-founder of Terminus, Sangram is a well-known name in the world of account-based marketing (ABM). His approach to B2B marketing focuses on the importance of targeting and nurturing your key accounts rather than casting a wider net. Companies looking to refine their B2B social media strategy and grow client relationships will definitely benefit from his insights which he shares regularly through... --- ### What is Inbound B2B Marketing? > At Three29, we are experienced in helping B2B enterprises leverage strategic inbound marketing techniques that drive meaningful results. - Published: 2024-10-03 - Modified: 2024-10-03 - URL: https://three29.com/what-is-inbound-b2b-marketing/ - Categories: B2B Marketing Mastering the art of inbound B2B (business-to-business) marketing can make all the difference for your business in a culture where competition is often fierce and attention spans are short. At Three29, we are experienced in helping B2B enterprises leverage strategic inbound marketing techniques that drive meaningful results. Unlike traditional marketing, which often interrupts a buyer’s daily routine, inbound marketing works by aligning with the buyer's natural discovery process. It involves creating a seamless journey that guides potential clients from awareness to consideration and ultimately, decision-making. By utilizing tactics such as content marketing, search engine optimization (SEO), and social media engagement, inbound marketing not only helps generate interest but also positions your business as a trusted authority in your industry. The Many Advantages of Inbound Marketing One of the biggest advantages of inbound B2B marketing is its ability to attract highly qualified leads. Since the content and strategies are specifically designed to resonate with your target audience, the leads generated are often more engaged and ready to convert. Furthermore, inbound marketing fosters long-term relationships by continuing to provide value even after the initial sale, helping businesses build trust and loyalty with their clients. At Three29, we specialize in helping B2B companies craft inbound marketing strategies that captivate the right audiences and deliver measurable results. By leveraging insights, data, and content, we ensure your business not only gains visibility but also builds meaningful connections with potential clients. Understanding the Core Concepts of Inbound B2B Marketing Inbound B2B marketing focuses on attracting, engaging,... --- ### Local Influencers: Why Are They Important and How To Partner with Them - Published: 2024-07-09 - Modified: 2024-08-13 - URL: https://three29.com/local-influencers-why-are-they-important-and-how-to-partner-with-them/ - Categories: Agency Local influencers in your social media feed have become indispensable, especially for businesses in tightly-knit communities like Sacramento, Roseville, and throughout Northern California. These influencers, with their dedicated local following, offer a unique advantage in promoting brands authentically and effectively. By understanding why local influencers are crucial for your business and the strategies for partnering with them, you can boost your brand’s visibility and engagement. The Importance of Local Influencers Build Trust Through Authenticity Local influencers have built their reputation within the community by sharing relatable and authentic content. Their followers trust their opinions and recommendations, making their endorsements more credible than traditional advertising. This authenticity is invaluable for businesses aiming to establish a genuine connection with their local audience. Encourage Community Engagement Influencers in Sacramento and surrounding areas such as Roseville, Folsom, and Granite Bay, often engage with their audience on a personal level. They attend local events, support neighborhood causes, and are deeply embedded and invested in the community. By partnering with these influencers, businesses and nonprofit organizations can tap into this engagement, to foster a sense of community around their brand. Increase Targeted Reach Unlike national or global influencers, local influencers cater specifically to a regional audience. This targeted reach helps your marketing efforts to be directed right towards potential customers who are geographically relevant to your business. For instance, a local restaurant in Sacramento would benefit more from a shoutout by a Sacramento-based food blogger than by a global celebrity chef because they have more of... --- ### 15 Summer Marketing Trends To Boost Sales - Published: 2024-06-20 - Modified: 2024-07-25 - URL: https://three29.com/15-summer-marketing-trends-to-boost-sales/ - Categories: Agency There are so many opportunities out there for savvy digital marketers to heat up their campaigns and boost sales this summer! At Three29, your Sacramento marketing company, we understand the importance of leveraging seasonal trends to engage customers. It doesn’t matter if you run a local business or a national brand with a presence in many cities, integrating summer marketing strategies can make a significant impact on your bottom line. Here are the top 15 summer marketing trends that will help you make the most out of your summer marketing efforts. Create Engaging Email Campaigns - Email marketing remains a powerful tool for reaching your audience. During the summer months, tailor your campaigns to reflect the season. Utilize Visuals - Consider incorporating vivid imagery of summer activities in Sacramento, such as outdoor dining along the riverfront or family-friendly events in local parks.   Write Impactful Subject Lines - Use compelling subject lines that evoke a sense of summer excitement in emails or blog posts, like "Beat the Heat with Our Exclusive Summer Deals! " Make it Mobile-Friendly – Ensure all of your emails are mobile-friendly, as many people check emails on their smartphones while on the go during summer vacations. Optimize Your Social Media Strategies - Social media platforms are perfect for showcasing your brand's summer spirit. Incorporate vibrant visuals, such as bright colors and seasonal themes, into your posts.   Encourage and Share User Generated Content -Share user-generated content from customers enjoying your products or services outdoors in Sacramento.... --- ### Boost Your Businesses' Social Media Engagement - Published: 2024-06-15 - Modified: 2024-07-25 - URL: https://three29.com/boost-your-businesses-social-media-engagement/ - Categories: Digital For companies and organizations of nearly all types, social media platforms like Facebook and Instagram are not just trends, but crucial components of any successful business strategy. These platforms offer unparalleled opportunities for businesses to connect with their audience, build brand awareness, and drive engagement. However, not all content is created equal when it comes to achieving these goals. At Three29, we have a deep understanding of social media engagement and how exactly to use social media for business.   Whether you need help with your social media management or your digital marketing in Sacramento, we can provide you with services to achieve your goals. Understanding what types of content resonate best with users can significantly boost your social media presence and ultimately, your bottom line, so take a look at our handy education guide to learn more! Statistics Speak Louder Than Words Let's start with some compelling statistics that underscore the importance of effective social media engagement and content: Visual Content Dominates: Overall, posts with images receive 2. 3 times more engagement on Facebook than those without. Similarly, Instagram posts with images produce a higher engagement rate compared to text-only posts, even if the text itself is graphically appealing. Video is Paramount: Video content on social media garners higher engagement rates across all platforms. On Facebook, video posts have 59% more engagement than other types of posts. On Instagram, videos in feed receive around 38% more engagement than image-only posts. User-Generated Content (UGC) Rules: Content generated by users themselves,... --- ### What Is Local SEO and Why Is It Important? - Published: 2024-06-10 - Modified: 2024-07-30 - URL: https://three29.com/what-is-local-seo-and-why-is-it-important/ - Categories: Agency As a Sacramento marketing agency truly committed to building relationships within our community and growing companies, we know that staying ahead of the competition requires leveraging every advantage available. For businesses in Sacramento and Northern California looking to enhance their online presence and attract local customers, mastering local SEO (Search Engine Optimization) is paramount. At Three29, we understand the critical role local search engine optimization plays in driving traffic and increasing visibility. We also feel it’s important to help explain to our clients what local SEO entails, why it's essential for a strong company, and how your business can benefit from it. What is Local SEO & Why Does it Matter? Local SEO refers to the process of optimizing your online presence to attract more business from relevant local searches on search engines like Google. It focuses on specific geographic locations and is important for businesses that rely heavily, or at least somewhat, on local customers. When someone in Sacramento searches for products or services you offer, you want your business to appear prominently in the search results. For example, if you run a bakery in Sacramento, optimizing for Local SEO ensures that when someone searches "best bakery in Sacramento," your business is among the top results. This visibility translates directly into increased website traffic, foot traffic to your physical location, and ultimately, higher sales and more customers. Key Strategies for Implementing Local SEO First, Optimize Your Google Business Profile (GBP): Setting up and optimizing your Google Business Profile (formerly... --- ### A Beginner's Guide To Google Ads - Published: 2024-06-03 - Modified: 2025-03-20 - URL: https://three29.com/a-beginners-guide-to-google-ads/ - Categories: Digital, PPC Every Sacramento ad agency will tell you that reaching your target audience is crucial. Lucky for you, at Three29 we provide you with the tools and knowledge to help you reach that audience! Whether you're a startup looking to make your mark or an established business aiming to expand your customer base, Google Ads is a game-changing tool.   This powerful advertising platform allows you to connect with potential customers precisely when they're searching for products or services like yours. If you're ready to harness the potential of Sacramento Google Ads for your business, Three29 is here to guide you through the process of Google Ads Set up – and beyond. Getting Started - Your Google Ads Guide Getting your first few Google Ads set up might seem daunting, but with the right approach, it can be both straightforward and highly effective. Just follow our step-by-step guide below to get started. Step 1: Understand Google Ads Basics  Google Ads operates on a pay-per-click (PPC) model, where you bid on keywords that are relevant to your business. When users search for these keywords, your ad might appear at the top or the bottom of the search results page. This targeted approach helps make sure that your ads are seen by potential customers actively looking for what you have to offer. Step 2: Use Keyword Research  Keywords are the foundation of your Sacramento Google Ads campaigns. For Northern California businesses, incorporating local keywords like "Sacramento ," " near me," and "best in... --- ### Create an Eye-Catching Google Ads Campaign in 2024 - Published: 2024-05-31 - Modified: 2025-03-20 - URL: https://three29.com/create-an-eye-catching-google-ads-campaign-in-2024/ - Categories: Digital, PPC If you’ve never considered the importance of design when it comes to online marketing strategy, now is the time! Creating an eye-catching Google Ads campaign that converts leads is more critical than ever. With this entire year poised to bring new trends and technologies, it’s essential for businesses to stay ahead of the curve so as not to lose their edge in a competitive market. As a leading Sacramento marketing agency, Three29 is here to provide you with the insights and strategies you need to succeed in the competitive landscape of Google advertising. Understanding the Basics of Google Advertising/Google Ads Before looking into advanced strategies, it’s important to understand the basics of Google Ads. Google Ads, sometimes referred to as Pay-per-Click (PPC) ads, are a powerful tool that allows businesses to appear at the top of search engine results pages (SERPs) when potential customers search for relevant keywords. These search ads are an effective way to drive targeted traffic to your website, increase brand awareness, and ultimately, boost sales.   When using Google Ads in your local Sacramento Valley Area, you can create campaigns that target simply the city of Sacramento or Northern California as a whole to reach different audiences. If you want to target a larger area, geographical targeting is available based on location, state, or country categories! Crafting Compelling Ad Copy While it may be surprising, one of the most important elements of a successful Google Ads campaign is actually the ad copy. Your ad copy needs... --- ### Web Designer or Website Builders - Which is The Right Choice for You? - Published: 2024-05-23 - Modified: 2024-07-25 - URL: https://three29.com/web-designer-or-website-builders/ - Categories: Web, Web Design By Courtney | Web Designer In my years working in the marketing & web design industry, the most common question clients, friends, and even family members ask me is "do I need to hire a web designer or can I use a website builder to build myself a website? " This is becoming increasingly common as advertisements and promotions for the best and cheapest website builders are featured on podcasts, YouTube videos, and billboards. If you are a business owner, the process of creating a website may seem like a foreign or overwhelming task. So, as your friendly website expert at Three29, let's go over the pros and cons of using a web designer vs using a website builder. What Are the Differences Between Using A Web Designer and a Website Builder? First, a web designer or developer is someone you hire to build a website that will meet your business’ needs. These websites can be built as fully custom solutions or using a Content Management System (CMS) like WordPress. When working with a web designer, you can establish your needs and goals, while utilizing their skills and experience to guide you through the website build and launch. In addition to building the site, web designers are there to help you make the best decisions for your website when it comes to design, function, features, and optimization. In comparison, a website builder is a service that allows you to build a fast and simple website without the help or guidance... --- ### Local Digital Advertising: Finding The Best Strategy for Your Business - Published: 2024-05-15 - Modified: 2025-03-20 - URL: https://three29.com/local-digital-advertising-finding-the-best-strategy-for-your-business/ - Categories: Digital, PPC A robust digital advertising strategy is necessary for any company to truly stand out, and Sacramento, with its unique blend of cultures and industries, presents a golden opportunity for businesses to thrive through local digital advertising. The challenge however, lies in finding the best strategy tailored to your business. At Three29, a premier local SEO digital marketing agency in Northern California, we understand the intricacies of local service marketing and how to harness its power effectively to boost your company’s success. Understanding Local Digital Advertising When someone is focusing on local digital advertising, they’re targeting potential customers within a specific geographic area. This approach is particularly beneficial for businesses that provide local services, such as restaurants, boutiques, or home repair companies. By focusing on a local audience in Northern California, businesses can drive more foot traffic, increase online engagement, and boost overall sales. Why Local Advertising Matters in the Sacramento Valley Targeted Reach: Unlike broad advertising campaigns, local advertising hones in on customers who are within your service area and more likely to convert. Cost-Effective: Local advertising also minimizes wastage of resources by focusing on a defined geographic location. This means that every dollar spent has a higher chance of generating a return. Builds Community Connection: Finally, local advertising helps businesses in Sacramento establish and strengthen their presence within the community, fostering loyalty and encouraging repeat business. Strategies for Effective Local Digital Advertising 1. Leverage Local SEO   When it comes to SEO, local service is the cornerstone of any... --- ### The Benefits of Working with a Local Marketing Agency - Published: 2024-05-10 - Modified: 2024-07-25 - URL: https://three29.com/the-benefits-of-working-with-a-local-marketing-agency/ - Categories: Agency Northern California businesses are constantly seeking effective strategies to stand out and connect with their target audience, but it’s not always as simple as it seems. And let's face it, navigating the wild marketing landscape isn't always a walk in the park. One important decision that can make or break a marketing strategy is choosing the right marketing partner to help you strategize and implement the right techniques. With a myriad of companies to choose from, it’s not always a clear choice, but partnering with a local marketing agency offers unique advantages. If you're in the Sacramento Valley and searching for a marketing agency near you, Sacramento marketing agency Three29 is armed with the know-how and creativity to elevate your brand and connect with your audience like never before. Personalized Service and Local Marketing Expertise One of the standout benefits of working with a local marketing agency in the Sacramento Valley is the personalized service you'll receive. At Three29, we pride ourselves on understanding the unique needs of Sacramento businesses.   Our proximity allows us to meet with you in person, fostering stronger relationships and clearer communication. Unlike remote agencies, a local marketing agency like ours can offer face-to-face consultations to help make sure that your marketing strategies are tailored to your specific goals and challenges. In addition, a local agency possesses an intimate knowledge of the Sacramento market. We understand the local culture, trends, and consumer behaviors, which can be invaluable in crafting effective marketing campaigns. Our insights into... --- ### Sacramento Marketing Agency Case Studies - Published: 2024-05-03 - Modified: 2024-07-25 - URL: https://three29.com/sacramento-marketing-agency-case-studies/ - Categories: Agency One of the most important parts of the services we offer at Three29, a marketing company in Northern California, is the opportunity to reflect on each project we complete through a comprehensive case study. As a Sacramento marketing agency, this allows us to receive feedback from each client we serve, evaluate our own effectiveness, and measure the impacts of the project from beginning to end. Our ultimate goal is to enhance the success of our clients to build a richer, more diverse, and more successful range of companies and organizations from the Sacramento Valley to all of Northern California and beyond. The following four case studies represent a range of companies and nonprofits serving our local community. As a local Sacramento marketing agency, we are proud to have worked with each of them to offer customized services and provide them with >Bariani Olive Oil Bariani Olive Oil company approached Three29 to take the rustic vibe of their website and give it a more refined aesthetic while also improving online ordering and user experience. We started by talking directly to their team to understand the new feel they wanted the site to have and then created a homepage that maintained the elegance of their old site while incorporating modern, inviting design elements.   Because we wanted to enhance the site with more high quality images, we also partnered with KJ2 Productions, another local Sacramento  company, to take shots of their range of olive oil products. These were placed in a variety... --- ### How Color Theory Impacts Your Marketing and Branding - Published: 2024-04-30 - Modified: 2024-07-25 - URL: https://three29.com/how-color-theory-impacts-your-marketing-and-branding/ - Categories: Branding Color theory is one of the most powerful, yet often overlooked, tools at the disposal of companies when it comes to their branding and marketing. From the moment a potential customer lays eyes on your brand, colors are silently communicating messages, triggering emotions, and influencing the decisions of your audience.   At Sacramento digital marketing agency, Three29, we understand the weighty significance of color theory in shaping public perceptions and driving engagement with your business. Our team of experienced professionals can help you understand not only how color theory impacts your marketing and company brand strategy, but why it's absolutely essential for entrepreneurs to harness its potential. Understanding the Psychology of Color Theory While you may never have heard of it before, color psychology is the study of how colors affect human behavior and emotions. It's obvious to most people that different colors evoke different feelings and associations. For instance, blue conveys trust, professionalism, and tranquility, making it a popular choice for a professional company brand or logo, like those belonging to banks and tech companies. Meanwhile, red symbolizes energy, passion, and urgency, often utilized by brands in the food and retail industries to stimulate appetite and encourage impulse purchases. The Meaning Behind Colors From literature to branding, each color carries its own unique symbolism, which is deeply ingrained in cultural and societal contexts. Here's a glimpse of what some of the most common colors represent, so that you can choose from them wisely in your graphic design: Red: Excitement,... --- ### Do I Need To Hire A Marketing Agency? Exploring Small Business Marketing Solutions - Published: 2024-04-21 - Modified: 2024-07-25 - URL: https://three29.com/do-i-need-to-hire-a-marketing-agency-exploring-small-business-marketing-solutions/ - Categories: Agency In Sacramento, California and all around the country, success of any small business marketing heavily relies on its strategy. With the ever-changing algorithms of online platforms and consumer behavior, entrepreneurs often find themselves at a crossroads: should they handle marketing in-house or seek the expertise of a professional marketing agency? If you're pondering this question, you're not alone.   Learn from our experts at Three29 about the essential components of small business marketing, the invaluable role of a marketing agency, and how to select the right company for your business. Understanding Small Business Marketing Small business marketing encompasses a whole spectrum of activities that are aimed at promoting products or services to a target audience. This includes coming up with a compelling brand identity, designing an engaging website, implementing a variety of creative social media campaigns, building an email list, and utilizing search engine optimization (SEO) techniques to boost your company’s online visibility.   Each one of these components play a vital role in attracting and retaining your customers, driving your sales, and fostering the growth of your business. Once you get a client, they also go a long way in nurturing current customer relationships – for the long run.   The Value of a Marketing Agency It makes sense that some entrepreneurs might attempt to manage marketing efforts internally at first, but enlisting the services of a reputable marketing agency like Three29 offers several distinct advantages. Agencies like ours specialize in leveraging our own expertise, industry insights, cutting-edge technology,... --- ### How High-Quality Marketing Content Rewards Your Business - Published: 2024-04-10 - Modified: 2025-03-20 - URL: https://three29.com/how-high-quality-marketing-content-rewards-your-business/ - Categories: Digital, PPC Every business is competing for attention online, so it’s incredibly important to leverage high-quality marketing content in all opportunities. Social media posts, video reels, email marketing, and website content all work together to communicate your brand, while influencing how customers perceive your business. The Sacramento-based team at digital marketing agency Three29 understands the power of organic content and the role it plays in shaping a successful digital marketing strategy. Crafting Engaging Social Media Posts  Social media has become an integral part of most people’s daily lives and, for businesses, it also serves as a powerful platform to connect with audiences on a personal level. When done well, all social posts should have either educational, entertaining, inspiring, or promotional materials. However, the true impact lies in crafting compelling and authentic content that resonates with your followers. High-quality social media posts not only grab attention, but also encourage engagement and foster meaningful relationships with your customers and clients. If you can consistently deliver valuable and relevant content, you can strengthen your brand presence and drive traffic to your website –  ultimately leading to increased conversions and sales. Nurturing Customer Relationships Through High-Quality Marketing Content Despite the popularity of social media, email marketing remains one of the most effective channels for reaching and nurturing leads. Gone are the days of generic, mass-produced emails flooding your subscribers' inboxes. Today's consumers expect personalized and relevant content that speaks directly to their needs and interests.   By creating high-quality email content that provides value, solves problems,... --- ### 5 Reasons You Need a Social Media Strategy for Your Business - Published: 2024-04-05 - Modified: 2024-07-25 - URL: https://three29.com/5-reasons-you-need-a-social-media-strategy-for-your-business/ - Categories: Digital Creating a strong online presence is one of the most important things you can do for the success of any business. One of the most effective ways to achieve this is through a well-planned social media strategy. As a leading web design and marketing company based in Sacramento, California, Three29 understands the importance of harnessing the power of social media to drive the growth of your company. Check out why experts say you need a social media strategy: Build a Strong Following A well-executed social media strategy can help you build a loyal following of potential customers who are genuinely interested in your products or services. By consistently engaging with your audience on social media through relevant content and personal interactions, you can foster trust and credibility. With consistency, this trust can turn many followers into brand advocates and customers. Take for example, a boutique coffee shop in downtown Sacramento. Through a well-executed social media strategy, they regularly share captivating images of their artisanal coffee blends, behind-the-scenes glimpses of their roasting process, and engaging polls asking followers about their favorite coffee flavors. By responding promptly to comments and messages, they create a sense of community and personal connection. Over time, this consistent interaction and quality content transform casual followers into loyal customers who eagerly recommend the coffee shop to their friends and family in the Sacramento area.   Create a Smart Target Audience Strategy There are so many social media platforms that offer advanced targeting capabilities so you can reach... --- ### What is Branding? Important Business Branding Tips for 2024 - Published: 2024-03-20 - Modified: 2024-07-25 - URL: https://three29.com/what-is-branding-important-business-branding-tips-for-2024/ - Categories: Agency Branding is one of the most important ways to set the tone for your company and build trust and relationships with your clients and customers. At Three29, we can help you understand branding as a whole and how to implement it to get the greatest return on your investment over time. Follow our helpful tips to learn the Important business branding tips you can use to your advantage this year. Understanding Branding for Business At its core, branding encapsulates the essence of your business. It goes beyond just a clever logo or a catchy slogan and represents the holistic view of your company's identity, values, and promises to your audience. In other words, branding is how your customers perceive you and what sets your company apart from your competitors. The Value of Branding in 2024 With nearly every company having an online presence and using digital marketing to reach customers, the market has become hyper-competitive. Because of this, an extra strong brand is indispensable as it fosters trust, loyalty, and recognition among consumers. With the proliferation of a variety of different digital platforms, establishing a distinct brand presence has become even more necessary, while figuring out how to stand out among the crowd has become more challenging. Well-done branding can help businesses cut through the noise to leave a lasting impression. Key Business Branding Terms Before delving into the process of crafting your brand, try to familiarize yourself with essential branding terms such as brand identity, brand positioning, brand equity,... --- ### 7 Tips to Create Engaging Social Media Content for Your Small Business - Published: 2024-03-12 - Modified: 2024-07-25 - URL: https://three29.com/7-tips-to-create-engaging-social-media-content-for-your-small-business/ - Categories: B2B Marketing, Digital While most companies understand that having an impactful social media presence is crucial to thrive in a competitive market, it’s often less clear to businessowners how to make that happen. With billions of users scrolling through various platforms daily, social media offers almost an unfathomable number of opportunities for businesses to connect with their target audiences, build brand awareness, and drive sales. However, standing out amidst the sea of content can be challenging. That's where crafting engaging social media content becomes pivotal and where companies like Three29 can help. At our digital marketing company, we understand the importance of grabbing your audience's attention through social media content that intrigues them. Here are seven tips from our experts to help your business create compelling content that resonates with your audience and drives measurable results. Know Your Audience to Make Engaging Social Media Content Before even creating content, it's essential to understand your target audience's demographics, interests, and preferences. This is especially true for small and local businesses. Conduct market research to gain insights into what resonates with your audience. This knowledge will guide your content creation process, so your posts are tailored to meet the needs and interests of your followers. Tell a Story It’s a known fact that people connect with stories. Use storytelling techniques to humanize your brand and create a genuine connection with your audience. Share behind-the-scenes glimpses, customer testimonials, or personal anecdotes related to your business. By weaving narratives into your social media content, you can easily... --- ### Upgrade Your Email Marketing Strategy for 2024 - Published: 2024-03-05 - Modified: 2024-07-25 - URL: https://three29.com/upgrade-your-email-marketing-strategy-for-2024/ - Categories: B2B Marketing If you want to capture the attention of your audience and drive meaningful engagement, it’s essential to stay ahead of the curve with your email marketing strategy. With the myriad of advertising strategies available, email-based digital marketing continues to stand out as a powerful tool for businesses seeking direct communication with their customers. With the first quarter of 2024 already flown by, it's time to revamp and elevate your email marketing game plan to ensure maximum impact and customer relevance. Understanding Current Email Marketing Trends There’s a lot to understand about how to best implement different marketing trends and which ones are really worth the effort. At Three29, we have experts who can take the stress and guesswork out of the process, and allow you to focus on other aspects of your business. Here are just a few ways we help companies make the most out of their email campaigns. Strategy #1: Optimize Send Times and Subject Lines The success of a digital marketing email campaign often hinges on two critical factors: send times and subject lines. It’s no secret that human attention spans are shrinking, so it’s more important than ever to craft compelling subject lines for your newsletter that entice recipients to open your emails.   Equally important as the subject line is the timing of when your email is sent. Analyzing data to understand when your subscribers are most active and receptive can significantly boost open and click-through rates. With the aid of analytics tools, such as... --- ### The Top 6 Marketing Tips For Seasonal Businesses - Published: 2024-02-27 - Modified: 2024-07-25 - URL: https://three29.com/the-top-6-marketing-tips-for-seasonal-businesses/ - Categories: B2B Marketing Running seasonal businesses can be a rollercoaster ride, with peak periods of high demand followed by the slower off-season. For many entrepreneurs, the main challenge lies in maintaining a consistent flow of customers throughout the year. That's where strategic marketing comes into play.   Three29 is made up of expert marketing teams ready to help you use digital marketing strategies to your advantage. In order to help our clients make the most of their offerings, here are six marketing tips and tricks specifically tailored for seasonal businesses.   Understand Your Seasonal Peaks To maximize the impact of your marketing efforts, it’s key to have a thorough understanding of when your business experiences seasonal peaks. By analyzing historical data, customer behavior, and market trends, you can often pinpoint the specific periods of heightened demand. Once identified, focus your marketing efforts on these key times so that your business is top-of-mind when consumers are actively seeking your products or services. Leverage Online Seasonal Marketing for Small Business Success For seasonal companies, having an effective social media presence means spending time creating targeted, online, seasonal marketing campaigns. Utilize your various social media platforms, email marketing, and search engine optimization (SEO) to connect with your audience ahead of the season or holiday. Then, as the season rolls around, continue crafting engaging content, highlight seasonal promotions, and leverage online advertising to reach potential customers who are actively searching for seasonal offerings. Implement Off-Season Marketing Strategy The off-season doesn't have to be a downtime for your... --- ### Why It’s Important to Keep your Business' Social Media Accounts Up to Date - Published: 2024-02-20 - Modified: 2024-07-25 - URL: https://three29.com/why-its-important-to-keep-your-business-social-media-accounts-up-to-date/ - Categories: B2B Marketing Maintaining an active and engaging presence on social media has become a non-negotiable aspect of any successful business strategy. However, it’s also important to make sure your information is correct in order to maintain trust with customers. As companies strive to connect with their target audience, promote products, and enhance brand visibility, the importance of keeping social media accounts both relevant and accurate cannot be overstated.   At Three29, we want to help you understand the significance of social media management for businesses so you can take your company to the next level – while keeping the workload for your staff to a minimum. Successful Social Media Account Management When it comes to online marketing, social media platforms take the cake as the best way for businesses to connect to a modern audience. Regularly updating social media accounts is imperative for staying relevant to your clients and customers. By fostering engagement and building a community around your brand, you can craft a cohesive strategy that aligns with your business goals.   Use the following ideas to enhance your social media marketing strategies: Create engaging posts with up-to date information about location and hours Keep text in photos to a minimum (better yet, none at all) Use TikTok or Instagram Reels to create engaging videos Incorporate polls or questionnaires in Instagram or Facebook stories Spotlight team members or business partners Highlight new products or services Create deals or coupons Showcase your team’s brand and personality with high quality photos or entertaining... --- ### What is SEO and Why is It Important for Your Business? - Published: 2024-02-10 - Modified: 2024-07-30 - URL: https://three29.com/what-is-seo-and-why-is-it-important-for-your-business/ - Categories: Web It’s no secret that online visibility can make or break a business, and becoming familiar with the intricacies of Search Engine Optimization (SEO) can make a huge difference for your company’s marketing efforts. For small to medium-sized businesses (SMBs), SEO is not just a buzzword, but truly a tool that if used wisely, can propel your brand, consequently your business, to new heights. Whether you want a B2B marketing agency in Sacramento, such as Three29, to take over SEO for your company, or simply want some tips for how to do it yourself, our experts can help you understand the complexities of SEO for small business and why it’s indispensable for your company’s growth. What is SEO Anyway? SEO, or Search Engine Optimization, is the strategic practice of optimizing your website to enhance its visibility on search engines like Google. The ultimate goal in this strategy is to rank higher than other comparable websites on search engine results pages (SERPs) when users search for relevant keywords related to your business. This means you will be seen by a larger audience made up of your target demographics or of those more likely to be interested in your product or service. The Basic Components of SEO: On-Page SEO: On-page SEO involves optimizing individual web pages to improve their overall search engine rankings. This includes optimizing actual content, along with meta tags, headers, and other HTML elements. Off-Page SEO: Off-page SEO focuses on building the website's authority through external factors, such as backlinks,... --- ### 5 Reasons to Use Google Ads for Your Small Business - Published: 2024-02-05 - Modified: 2025-03-20 - URL: https://three29.com/5-reasons-to-use-google-ads-for-your-small-business/ - Categories: Digital, PPC It’s important that businesses of all sizes – but especially small businesses – constantly strive to find new and effective ways to reach their target audience and boost their online presence. One powerful tool that has proven indispensable for businesses of all sizes is Google Ads.   As a Sacramento-based digital marketing company, Three29 understands the unique challenges faced by small businesses in the local market. We want to provide our clients with the information they need to make key decisions and use Google Ads effectively for their business. Let’s take a look at five compelling reasons why small business owners should consider leveraging Google Ads for their online advertising efforts. Create a Targeted Reach and Connect with Customers For small and medium-sized businesses, one of the primary advantages of using Google Ads is the ability to target a very specific audience. Through paid digital marketing, businesses can create highly targeted pay-per-click (PPC) campaigns that reach users based on categories such as location, demographics, interests, and search intent.   Specific targeting makes sure that your PPC ads are shown to the most relevant audience, increasing the likelihood you will be able to convert leads into customers. By understanding how to use Google Ads, small businesses can maximize their marketing budget and achieve a higher return on investment (ROI). Specific audience targeting also makes it easier for businesses to establish and maintain relationships with customers. Potential customers will be able to learn more about your business through banners, pop ups, and... --- ### Love Languages: Tailoring Your Marketing Message to Different Audiences - Published: 2024-01-27 - Modified: 2024-07-25 - URL: https://three29.com/love-languages-tailoring-your-marketing-message-to-different-audiences/ - Categories: B2B Marketing, Web Just like people have different love languages, audiences also respond differently to different types of messaging. At Three29, we know that in order to capture the hearts and minds of your audience, it's crucial to speak their language. Our full service marketing agency is knowledgeable about brand loyalty, creating a successful social media marketing campaign, and helping you use organic marketing strategy to reach different groups of consumers. We are proud to be the marketing company Sacramento chooses for digital advertising and innovation. Our brand identity and digital marketing teams understand the importance of crafting a personalized marketing message that resonates with diverse audiences. We want to help you understand the concept of love languages in marketing so you can tailor your approach and reach greater marketing success. Understanding the Love Languages of Marketing Every individual has a different preference when it comes to how they like to receive and perceive information. This is just as true for personal relationships as it is for business relationships. In the world of marketing, these preferences are often referred to as "love languages. " At Three29, we recognize that an effective organic marketing strategy involves identifying and addressing the unique love languages of your target audience. Personalized Brand Identity with an Expert Brand Identity Agency Your brand is the foundation of your business and its identity plays a crucial role in connecting you to your audience. A brand identity agency like Three29 can help you both define and communicate your branding effectively in... --- ### Should You Use CAPTCHAs On Your Website Forms? - Published: 2024-01-23 - Modified: 2024-04-02 - URL: https://three29.com/should-you-use-captchas-on-your-website-forms/ - Categories: Agency If you use the Internet, at all, you’ve seen this checkbox: One of the most frequently used tools for reducing website form spam are CAPTCHAs, like those used by Google’s reCAPTCHA system. The idea behind reCAPTCHA is that it can assess your behavior before and during the act of checking that box, and determine whether you’re a soulless bot whose sole purpose in life is to inform the website’s administrator about the merits of the product that they absolutely don’t want, or a living, breathing human being customer. If the user is fortunate, all they’ll have to do is check the box, reCAPTCHA will be satisfied, and you can proceed with submitting your form. Or, if reCAPTCHA is feeling feisty that day, it may instead ask you to complete some annoying task or another, such as the following: Inevitably, you find yourself asking the sorts of meditative and obviously insane questions that used to only occur to people who’d lived in the woods for too long, such as, “Does the edge of the wheel count as part of the motorcycle? What about the rider? What about the very top of the rider’s helmet? ” Chances are you’ll be wrong and condemned to repeat the exercise. You don’t enjoy this experience. No one does. And that’s been the case for a while. Five years ago, an investigative journalist at the tech news site The Verge wrote of CAPTCHAs:At some point last year, Google’s constant requests to prove I’m human began to... --- ### Maximize Your Online Presence with a Marketing Agency: Tips and Best Practices - Published: 2024-01-18 - Modified: 2024-07-25 - URL: https://three29.com/maximize-your-online-presence-with-a-marketing-agency-tips-and-best-practices/ - Categories: Agency Everyone wants to maximize their online presence to increase customer base and drive success... but where should they start? At Three29, we specialize in helping you build and maintain a strong online presence. As a top web marketing company in Sacramento, we enjoy helping our clients learn more about the best marketing strategies to drive impactful results.   It’s truly essential for companies to adapt their marketing strategies to follow the current trends and effectively reach their target audience. This is where a full-service marketing agency can play a pivotal role. Whether you’re searching for “marketing company Sacramento” or “website design Sacramento,” Three29 will quickly rise to the top of your search results with positive reviews and testimonials about our strong client relationships and the extra level of care our team puts into their work.    Today, let’s explore some tips and best practices to maximize your online presence. Whether it be website design and maintenance, ADA compliance, social media services, blogging, vlogging, or videography, we want to make sure you’re informed and making the best decisions when choosing how to market your business. Full-Service Marketing Agency Overview Our company stands out as a top-tier full-service marketing company in Sacramento. We specialize in a range of services designed to elevate your online presence and boost brand visibility. From innovative website design to comprehensive social media marketing campaigns, our offerings include an entire suite of solutions tailored to meet the unique needs of each client. Website Design and Maintenance A compelling... --- ### Digital Marketing Strategies That Actually Work: Insights from Top Marketing Companies - Published: 2024-01-12 - Modified: 2024-07-25 - URL: https://three29.com/digital-marketing-strategies-that-actually-work-insights-from-top-marketing-companies/ - Categories: Agency No matter what type of business you’re in, it’s essential to stay ahead of the curve to capture the attention of your target audience and drive meaningful results. With the myriad of advertising options available, choosing the right digital marketing strategy is more important than ever. Here at Three29, we are proud to be a leading digital marketing company based in Sacramento. Our collaborative and innovative team is at the forefront of implementing strategies that actually work, no matter what industry you’re in or the size of your company. We can offer key insights and help you explore effective advertising approaches to expand your audience, including organic marketing, brand strategy, email marketing, and more. Organic Marketing Strategy Organic marketing is a cornerstone for online success in many industries because current advertising requires businesses to optimize their online presence to naturally attract and engage their audience. Top marketing companies understand the importance of organic search engine optimization (SEO), social media management, and content marketing. By creating valuable, relevant content, businesses can enhance their visibility and build a loyal audience over time. As a full-service marketing agency, we excel in developing organic marketing strategies that stand the test of time. Specialized Brand Strategy Agency A brand is more than just a logo; it's the entire essence of your business. Leading brand strategy agencies go beyond aesthetics to focus on building a compelling brand narrative for each client. We understand the importance of consistency across all touchpoints and fostering brand recognition and trust... --- ### Optimize Your Website's CTAs in 3 Steps - Published: 2024-01-09 - Modified: 2024-04-02 - URL: https://three29.com/optimize-your-websites-ctas-in-3-steps/ - Categories: Agency A website's success hinges on its ability to engage and convert visitors to take action. One of the critical components driving this engagement is the call to action (CTA).  With three simple and effective improvements to your CTAs (that you can do yourself), you can increase your engagement and conversion rate, see more leads and sales, and grow your business. CTAs - What They Are & Why They Matter A CTA is an invitation extended to your audience prompting them to take a specific action. This could be: Making a purchase Subscribing to a newsletter Filling out a lead capture form Downloading valuable content CTAs can take the form of a button, a link, a popup, images, or even simple text. The importance of a well-crafted CTA cannot be overstated. It serves as the virtual handshake between your brand and potential customers, guiding them toward your desired outcome.  However, creating an effective CTA involves more than just choosing compelling words. It requires a strategic approach, which is where A/B testing comes into play. A/B testing involves experimenting with variations of your CTAs to determine which elements resonate best with your audience.  In this blog, we'll delve into three crucial aspects of CTAs that you can test to optimize your website's conversion rates: color, size, and button text. Let's explore each of these elements and discover how they can collectively enhance the performance of your calls to action. Color - Brighter Buttons and the Psychology Behind Conversions In web design, the... --- ### Digital Marketing Companies: What They Do and How They Can Benefit Your Business - Published: 2024-01-03 - Modified: 2024-07-25 - URL: https://three29.com/digital-marketing-companies-what-they-do-and-how-they-can-benefit-your-business/ - Categories: Agency A great marketing strategy is one of the most overlooked aspects of a successful company, no matter how large or small. As technology becomes more advanced and the average time individuals spend online increases, digital marketing agencies become even more important for building a successful brand and marketing plan.    Over the past few years, our Sacramento-based digital marketing company, Three29, has been revolutionizing the client and web marketing company relationship and putting a personal touch on digital marketing strategy for businesses of all sizes and types. Whether your business is looking to understand organic marketing strategy, the role of social media in marketing, or searching for “top advertising agencies” or “marketing company Sacramento,” we've got you covered! Understanding Digital Marketing Companies As a digital marketing company (also referred to as a web marketing company), specializes in leveraging online channels to promote brands and connect with potential customers. An advanced marketing agency employs a variety of strategies and tactics to enhance a company's online presence, increase brand visibility, and drive customer engagement. Organic Marketing Strategy As a web marketing company, we implement organic marketing strategies for each company we serve. Unlike paid advertising, organic marketing strategy focuses on optimizing a company's online assets to naturally attract and retain customers. This includes search engine optimization (SEO), content marketing, social media engagement, creative extras like podcasts, and more. By emphasizing organic growth, businesses can establish a sustainable online presence that stands the test of time. Expertise from a Highly-Ranked Web Marketing Company ... --- ### Crafting a Unique Brand Voice With Tips and Examples from Three29 - Published: 2023-12-21 - Modified: 2024-07-30 - URL: https://three29.com/crafting-a-brand-voice-with-three29/ - Categories: Branding If you want your company to stand out, creating a unique brand voice is one of the most strategic actions you can take. Simply put, your brand voice is the personality and tone that your business adopts to communicate with your audience. At Three29, we are honored to be a leading digital branding agency in Sacramento, and we understand the significance of a well-defined brand voice. We want our clients to be comfortable working with us to develop a strong brand voice, so we’re offering beneficial tips and examples to help you create a compelling brand voice that resonates with your target audience and sets you above the competition. Helpful Tips for Developing Your Brand Voice Understand Your Audience Before diving into the creative process, it's absolutely necessary to understand your target audience. Premier marketing companies in Sacramento conduct in-depth research to identify the demographics, preferences, and behaviors of your audience. At Three29, we take that responsibility very seriously. By helping you understand your audience, we can assist you in tailoring your brand voice to speak directly to your customers’ needs and aspirations. Define Your Brand Personality Your brand personality is really the cornerstone of your brand voice. Is your company playful and whimsical, or serious and professional? Sacramento-based digital marketing experts always stress the importance of aligning your brand personality with your core values. As a branding agency, Three29 collaborates closely with clients to define (or refine) their brand personality for a consistent and authentic voice across all channels.... --- ### The Symbiotic Relationship Between Branding and Marketing - Published: 2023-12-20 - Modified: 2024-07-25 - URL: https://three29.com/the-symbiotic-relationship-between-branding-and-marketing/ - Categories: Branding For businesses finding themselves at the crossroads of innovation and competition, a  robust online presence is not just desirable – but essential. Sacramento, California, just like thriving cities across the nation, has witnessed a surge in businesses striving to stand out in the crowded digital space. At Three29, a leading digital marketing agency in Sacramento, we understand that the synergy between branding and marketing plays a pivotal role in shaping a company's success. Let us help you usher in the creativity and strategy that will make your business soar in 2024. Understanding the Dynamics - Branding vs. Marketing Before getting into the relationship between branding and marketing, it's important to distinguish between the two terms in the first place. In essence, branding is the heart and soul of your business, encapsulating everything from its identity and values to the emotional connection it forges with the public. In comparison, marketing is the strategic execution of promoting products or services to a specific target audience. Meet the Architects of Digital Brilliance at Three29 As one of the most prominent marketing companies in Sacramento, Three29 has carved a niche for ourselves by blending branding and marketing together to create a dynamic interplay. Our team works together like a well-oiled machine with managers, web designers, and analysts working together to transcend conventional norms, and to create a harmonious synergy that propels businesses forward. Online Advertising Services That Command Attention With how much time the average person spends in front of a screen these days,... --- ### Maximizing Customer Lifetime Value Through Data-Driven Customer Journey Mapping - Published: 2023-12-12 - Modified: 2024-07-25 - URL: https://three29.com/maximizing-value-through-data-driven-customer-journey-mapping/ - Categories: B2B Marketing One of the most important strategies that successful companies employ to remain competitive is >Interactive graphs showcasing customer journey touchpoints. Data maps illustrating user engagement on websites. Infographics summarizing key customer behavior trends. In-Depth Customer Behavior Analysis Understanding customer behavior is especially important for making informed decisions. By analyzing data from various touchpoints in the customer journey, you gain insights into what motivates your customers, their pain points, and the factors influencing their purchasing decisions. This knowledge is invaluable for crafting personalized and effective marketing strategies for your target audience. Continuous Customer Experience Improvement >online form today for a consultation or call us at (916) 512-3290 to learn more about how we can help your business drive measurable results. --- ### The Power of Personalization in Marketing for 2024 - Published: 2023-12-03 - Modified: 2024-07-25 - URL: https://three29.com/the-power-of-personalization-in-marketing-for-2024/ - Categories: B2B Marketing When planning your digital marketing strategy, staying ahead of the curve is imperative for success. As we ring in 2024, businesses must adapt and evolve their marketing techniques, especially their digital ones, to remain competitive. At the heart of this evolution lies the transformative power of personalization. At Three29, we want to help our clients (and potential clients! ) understand the significance of personalization in marketing.   Let’s unveil several key personalization strategies to elevate your brand – no matter what industry you’re in. As a leading Sacramento marketing agency, we are at the forefront of these innovations, and ready to guide you towards unparalleled success. Understanding the Digital Landscape At a time where most people feel completely inundated with information, consumers crave more personalized experiences. Because of this, generic marketing strategies are gradually becoming obsolete, making room for tailored approaches that resonate with individual preferences and values. The 2024 marketing landscape demands a deep understanding of your target audience and a real commitment to delivering personalized content. Different Marketing Strategies to Connect with Customers Different marketing strategies abound, but the key to marketing strategy and branding lies in building relationships with your customers and tailoring your strategies to their needs. At Three29, we believe in a holistic approach that combines various elements of marketing strategy and implementation to create a standout, personalized journey for your customers.   We also believe in the power of differentiating yourself as a company through positive means to stand out above the crowd. From... --- ### The Impact of Customer Retention on Your Marketing Plan in 2024 and Beyond - Published: 2023-11-29 - Modified: 2024-07-25 - URL: https://three29.com/the-impact-of-customer-retention-in-2024/ - Categories: B2B Marketing It’s not uncommon for businesses to focus on finding new leads and bringing in new business, but it’s easy to forget about the clients who were with you from the start, and indeed customer retention is about much more than just providing the bare minimum. If your company is seeking innovative strategies to stay ahead and you care about building and maintaining relationships with your customers, we can help!   Customer Relationship Management As a full service advertising agency based in Sacramento, California, Three29 understands the critical role that customer retention plays in shaping a robust marketing plan. In 2024 and into the future, the focus must certainly broaden from simply acquiring new customers to increasing customer retention by nurturing existing relationships. This shift is centered on the building blocks of community interdependence and if done correctly, will naturally improve customer satisfaction and strengthen the bonds between business leaders. Understanding the Market Customer retention is the foundation of sustained business success and, as the competition intensifies, retaining loyal customers and using customer feedback effectively becomes even more important for growth. Digital marketing in Sacramento is witnessing a paradigm shift from a focus on customer acquisition to strategies that foster customer loyalty and reduce customer churn. The Role of Customer Lifetime Value To develop a truly effective marketing plan, it is essential to understand the concept of Customer Lifetime Value (CLV). CLV represents the total revenue a business can expect from a single customer throughout their entire relationship. A high CLV... --- ### Email Marketing: A Strategic Imperative for Success - Published: 2023-11-22 - Modified: 2024-07-25 - URL: https://three29.com/email-marketing-a-strategic-imperative-for-success/ - Categories: B2B Marketing At Three29, we have used email marketing as part of our overall marketing strategy to become a top Sacramento marketing agency in a relatively short amount of time. Brand awareness and lead generation through email campaigns has stood the test of time and continues to deliver remarkable results.   As a company truly committed to helping our clients, we want to assist your business in using segmentation, personalization, and automation of an email list to increase ROI and teach you how to use email analytics to continue to grow and thrive in your industry. Why Choose Our Sacramento Marketing Agency?   At Three29, we understand the local market dynamics of Sacramento and tailor strategies that resonate with the unique needs of businesses in the region. This guarantees that clients receive a personalized approach that goes beyond generic marketing tactics. On top of that, we have employees who work remotely from other parts of the country that provide insight on our long-distance clients so we can be sure we are staying up to date on trends in their areas as well.   The Core Pillars of Email Marketing  Overall Marketing Strategy: Email marketing is not just about sending occasional newsletters – it's a much more strategic approach to building connection with your audience. Sacramento businesses, and indeed those all over the country, can benefit significantly by integrating email marketing into their overall marketing strategy. This approach creates consistency across all channels, reinforcing brand messaging, and increasing the effectiveness of each campaign.... --- ### Data Analytics for Effective Digital Marketing in Sacramento - Published: 2023-11-14 - Modified: 2024-07-25 - URL: https://three29.com/data-analytics-for-effective-digital-marketing-in-sacramento/ - Categories: B2B Marketing, Digital In any industry, staying ahead of the competition requires more than just creativity and intuition. Successful businesses of all kinds are increasingly turning to data analytics to measure the success of their marketing campaigns, ensuring they make the most informed decisions possible and optimize their strategies for maximum impact. The best online advertising comes from digital marketing agencies who have both experience and passion for what they do. At Three29, we leverage that winning combination to help you use data analytics to your advantage. The Power of Data Analytics in Digital Marketing in Sacramento Embracing a Strategic Marketing Plan At the core of any excellent digital marketing campaign lies a well-defined marketing strategy. Data analytics plays a pivotal role in shaping and evaluating the strategy of any company and, at our marketing agency, we want to help business owners identify the most effective channels and tactics to reach their target audiences. By leveraging this kind of data, all kinds of companies in the Greater Sacramento Area can craft marketing campaigns that resonate with their audience and align with their business objectives. Identifying Key Performance Indicators (KPIs) and Marketing Metrics To gauge the success of a company’s digital marketing efforts, it’s important to identify and monitor key performance indicators (KPIs) and relevant marketing metrics. At Three29, these metrics provide actionable insights into the performance of our clients’ campaigns. With our help and guidance you will learn how to make timely, >Three29, your premier company for the best online advertising, call us... --- ### The Advantages of Identifying a Well-Defined Target Audience for Your 2024 Marketing Strategy - Published: 2023-11-07 - Modified: 2024-07-25 - URL: https://three29.com/the-marketing-advantages-of-a-target-audience/ - Categories: B2B Marketing, Digital Crafting a successful marketing strategy for your business demands more than just compelling content and eye-catching visuals. To truly make a mark in the fiercely competitive market of 2024, companies need to align their efforts with the preferences and behaviors of their target audience. This is where the expertise of a Sacramento marketing agency like Three29, a leading Google Ads and PPC agency, becomes paramount. Tailored Precision with Target Audience Identification At Three29, we understand that not all marketing efforts are created equal. By honing in on the specifics of your target audience, our Sacramento marketing agency ensures that your campaigns are finely tuned in order to resonate with the right people. We look at customer preferences and collect data based on their online habits. Whether you're aiming for local prominence or a broader online reach, the precision of a targeted approach can't be emphasized enough. Google Ads Agency Expertise for Maximum Visibility As time goes by, Google Ads remains a cornerstone of effective online marketing. As a seasoned Google Ads agency, Three29 leverages the power of this platform to put your business in front of the eyes that matter most. Through meticulous keyword research and strategic placement, we optimize your ads for maximum visibility, ensuring that your brand stays top-of-mind for your ideal customers. The Power of PPC Within a Dedicated PPC Agency Pay-Per-Click (PPC) advertising is a dynamic realm that demands constant attention and expertise. As a specialized PPC agency, Three29 navigates the intricacies of bidding strategies, ad... --- ### Mastering Lead Generation through Web Experiences: Strategies for 2024 - Published: 2023-10-05 - Modified: 2023-10-05 - URL: https://three29.com/mastering-lead-generation-through-web-experiences-strategies-for-2024/ - Categories: Agency For businesses setting their 2024 goals and beyond, mastering the art of generating high-quality leads through web experiences is not merely an option; it's a strategic imperative. In this guide, we dive into some key fundamentals of lead generation and unveil powerful strategies tailored toward marketers looking to make efficient changes to their digital presence.   Whether you're a CMO, a digital marketing aficionado, or a seasoned marketing strategist, the insights shared here will equip you with the tools and knowledge needed to elevate your lead generation game. We’ll touch on the basics: design, analytics, and website tips for conversion. The Impact of Design and UX on Conversion Your website is often the first point of contact between your brand and potential customers. It's your digital storefront, and its design and user experience (UX) can make or break your lead generation efforts. Think about it—when you visit a website that's visually appealing, easy to navigate, and intuitive, you're more likely to stay, explore, and take the desired action, whether signing up for a newsletter, requesting a demo, or making a purchase. That's the power of design and UX in action. An example of how one simple change can make a measurable difference is how Harvard Business Services reduced their navigation bar options by two, from 10 to 8, resulting in a nearly 16% increase in conversions.   Here are a few impactful tips: Prioritize mobile responsiveness to cater to users on smartphones and tablets. Simplify navigation and minimize the number... --- ### Five Inspiring Nonprofit Marketing Campaigns That Made a Difference: Why Storytelling is Key - Published: 2023-09-22 - Modified: 2024-07-25 - URL: https://three29.com/five-inspiring-nonprofit-marketing-campaigns-that-made-a-difference-why-storytelling-is-key/ - Categories: Agency When it comes to marketing strategies for nonprofit organizations, one element stands out above all else: storytelling. Nonprofit marketing is about conveying a compelling message that touches hearts, inspires action, and drives change. Check out these five inspiring strategies for marketing nonprofit organizations. These particular campaigns made a significant impact; be sure to note the key role that storytelling played in their success.   #1. The ALS Ice Bucket Challenge The ALS Ice Bucket Challenge took the world by storm in 2014, showcasing the immense power of social media in nonprofit marketing. This viral campaign raised millions of dollars to combat Amyotrophic Lateral Sclerosis (ALS). What made it a success? Storytelling with a literal “splash” of fun. Participants shared personal stories about loved ones affected by the disease, before being covered in a bucket of ice water, inspiring others to take part and donate. The campaign hinged on relatable narratives and a sense of playfulness that made supporters feel emotionally connected to the cause.   #2. Charity: Water's 10-Year Anniversary Campaign Charity: Water, a nonprofit organization dedicated to providing clean water to those in need, celebrated its 10th anniversary with a powerful campaign. Instead of focusing on their own achievements, they instead highlighted the stories of people whose lives had been transformed by access to clean water. By putting the spotlight on real individuals and their journeys, they effectively showcased the impact of their work, touching the hearts of donors and supporters and showing them how they can make a... --- ### The Dos and Don'ts of Online Reputation Management: A Guide for Beginners - Published: 2023-09-19 - Modified: 2024-07-25 - URL: https://three29.com/the-dos-and-donts-of-online-reputation-management-a-guide-for-beginners/ - Categories: B2B Marketing While many businesses have staff members dedicated to advertising their products and services, their online reputation management (ORM) is something that is commonly overlooked. As consumers increasingly turn to the internet to make purchasing decisions, a positive online reputation can significantly impact a company’s success.   To help your team navigate the world of ORM, this helpful guide from our experts here at Three29 will walk you through the dos and don'ts of managing your online reputation across different platforms. Whether you're searching for a "social media manager near me" or seeking expert advice on "organic Instagram marketing," these tips are for you.   Dos of Online Reputation Management 1. Monitor Your Online Presence DO invest time in monitoring your online presence regularly. Set up Google Alerts for your company’s name in order to keep tabs on any mentions. You can also utilize social media management platforms to track conversations and overall public sentiment about your brand.   2. Respond Promptly and Professionally DO respond to comments, reviews, and messages in a timely and professional manner. Acknowledge positive feedback with gratitude and address negative comments with empathy, thoughtfulness, and a willingness to resolve issues. Of course, outright harmful or threatening comments should be deleted or blocked.   3. Produce High-Quality Content DO create valuable, relevant, and engaging content. Share insights, industry news, employee spotlights, and informative articles to establish yourself as an authority in your field. Quality content can enhance your online reputation and encourage new followers.   4. Encourage... --- ### Sacramento Startups: How Digital Marketing Can Help You Stand Out - Published: 2023-09-18 - Modified: 2024-07-25 - URL: https://three29.com/sacramento-startups-how-digital-marketing-can-help-you-stand-out/ - Categories: Agency The Greater Sacramento Area in Northern California has been gaining recognition in recent years as a thriving hub for startups and emerging companies. With its strategic location and growing entrepreneurial ecosystem, the city is becoming an attractive destination for entrepreneurs and investors alike, and in what is becoming an increasingly competitive landscape, it's necessary for businesses to find effective ways to stand out and make their mark. This is where a full-service advertising agency or reliable website design and development company can play a pivotal role. At Three29, one of the premier marketing companies in Sacramento, we want to help you explore how digital marketing can help Sacramento startups rise above the competition and find success in their respective industries.   Establishing a Strong Online Presence With more and more people doing business online, your internet presence is often the first impression potential customers have of your startup. A professionally designed website is essential for this very reason. A website design and development company like Three29 can create a visually appealing and user-friendly website that showcases your products or services and reflects your brand identity. In fact, a well-crafted website builds trust and credibility, making it more likely for visitors to engage with your company. Check out our portfolio of several sites we’ve designed here.   Crafting an Effective Marketing Strategy Our marketing company in Sacramento specializes in developing tailored marketing strategies for businesses of all sizes. We know that a well-defined marketing strategy is essential for businesses looking to... --- ### The Power of Storytelling in Marketing: How a Creative Agency Can Help You Tell Your Brand's Story - Published: 2023-09-16 - Modified: 2024-07-25 - URL: https://three29.com/the-power-of-storytelling-in-marketing-how-a-creative-agency-can-help-you-tell-your-brands-story/ - Categories: Branding Businesses are constantly searching for innovative ways to capture the attention of their target audience, but amidst the digital noise, one strategy has stood the test of time and continues to prove its effectiveness – storytelling. The ability to craft a compelling narrative that resonates with your audience can be a game-changer in the world of marketing no matter what the industry. This is where a creative marketing agency comes into play, helping you weave the threads of your brand's story into a captivating narrative. At Three29, we want to help you understand the power of storytelling in marketing and how a creative agency like ours can assist you in this endeavor. A Creative Marketing Agency Should Be Your Storytelling Partner A good creative marketing agency should be your partner in crafting and telling your brand's story. Agencies like ours specialize in generating creative content that not only grabs attention but also engages and converts your audience. At Three29, we offer a wide range of services, including blog writing services, email marketing strategy, social media reputation management, full-service advertising agency solutions, and Google Ads management. All of these different strategies play a pivotal role in enhancing your brand's storytelling capabilities.   The Powerful Impact of Storytelling in Marketing Why does storytelling hold such power in marketing? It's simple – stories are how humans have communicated and connected for centuries. They evoke emotions, build trust, and leave a lasting impression. Here are just a few ways that storytelling via a full-service... --- ### Crafting a Lasting Impression Through Effective Branding - Published: 2023-08-28 - Modified: 2024-07-25 - URL: https://three29.com/crafting-a-lasting-impression-through-effective-branding/ - Categories: Branding The word “branding” is casually tossed about in the business community in boardrooms, emails, and staff meetings. But what exactly is a brand and how can a company effectively brand themselves to stand out from the crowd and make a positive, lasting impression? At Three29, we are a full-service marketing and branding agency that is leading the way in Sacramento and across the country with our digital marketing and branding services. We want to help our current clients and future customers understand the difference between branding vs. marketing the concept of branding guidelines, and why hiring a brand design company can be an important step in creating a company’s overall identity.   What Exactly is a Brand Anyway? A brand is more than just a logo or a catchy tagline. It's the collective perception that customers and the public form about your business. Your brand encompasses everything from the visual elements like your logo, colors, and design, to the emotional associations, values, and experiences that your business represents. In essence, a brand is the personality of your business, the emotions it evokes, and the promises it makes to its audience.   The Role of a Full-Service Marketing Agency A marketing and branding agency, such as Three29, specializes in creating and elevating your brand's identity in a way that resonates with your target audience. Our experts work closely with you to develop specific branding guidelines that define how your brand should be portrayed across all touchpoints. From your website design to... --- ### Mastering Social Media Management - A Guide for Nonprofit Organizations - Published: 2023-08-22 - Modified: 2024-07-25 - URL: https://three29.com/mastering-social-media-management-a-guide-for-nonprofit-organizations/ - Categories: Agency Effective social media management is one of the best ways that nonprofits can amplify their impact and extend their reach far beyond their immediate networks. Whether your organization manages your social media accounts yourself or you choose to outsource those services to an experienced digital marketing agency, you want to make sure your social media presence is consistent, on-brand and engaging. That's where Three29 can step in to guide you through the best practices in social media management and specific marketing for nonprofit organizations. Harnessing the Power of Social Media Management In a world saturated with digital noise, strategic social media management is crucial for nonprofit organizations looking to stand out. At Three29, we understand that nonprofits operate on a limited budget, which is why we've compiled these actionable strategies to help you make the most of your social media presence. 1. Define Your Goals and Audience Every effective social media strategy begins with clear goals. Are you aiming to raise funds, increase volunteer sign-ups, or simply spread awareness about your cause? Identifying your objectives right from the start will shape your content and engagement strategies. Knowing your target audience is equally important so that you can tailor your messaging to resonate with them. 2. Create Compelling Content Engaging content is one of the key components of social media management. Share stories, images, and videos that showcase your organization's impact. Highlight success stories, case studies, and the people behind your cause. Use the power of visual storytelling to create an... --- ### Social Media Management - DIY vs Hiring a Professional - Published: 2023-08-21 - Modified: 2024-07-25 - URL: https://three29.com/social-media-management-diy-vs-hiring-a-professional/ - Categories: Digital Everyone knows that a strong online presence is necessary for any business to thrive, and that refers not just to a user-friendly website, but to social media accounts as well. Social media in fact, has become a cornerstone of modern marketing strategies, providing a direct channel for businesses to connect with their audience, build brand awareness, and drive conversions. As a business owner, you are tasked with the decision of whether you should manage your social media accounts yourself or enlist the expertise of a professional from a full-service marketing agency. The debate of DIY social media management versus hiring a professional can be weighed by examining the pros and cons, so that you can make an informed decision.   The DIY Approach: Pros and Cons Pros: Cost Savings - Managing your social media accounts on your own eliminates the need to allocate budget to a third-party agency. This can be especially beneficial for startups and small businesses who have limited resources.   Direct Control - Handling your social media gives you complete control over the content, tone, and timing of your posts. You can respond to trends and events in real time without delays.   Authenticity - Your personal involvement can lend authenticity to your brand's online voice, as customers often appreciate direct interactions with business owners.   Cons: Time-Consuming - Crafting engaging content, scheduling posts, and monitoring multiple platforms can be time-consuming for your staff, and this can detract from other essential aspects of your business.   Learning... --- ### How to Choose the Right Sacramento Web Design Firm for Your Business - Published: 2023-08-12 - Modified: 2024-07-25 - URL: https://three29.com/how-to-choose-the-right-sacramento-web-design-firm-for-your-business/ - Categories: Web Design Many companies underestimate the importance of branding and web design in establishing a strong presence in the community. In the heart of California, Sacramento web design companies are playing a pivotal role in shaping brands and enhancing user experiences. But why is branding so important in the realm of web design and marketing in general, and how can you select the perfect Sacramento web design firm for your business?     The Power of Branding in Sacramento Web Design In the bustling hub of Northern California, where businesses are vying for attention, a compelling brand identity can set you apart from the competition. Your website serves as a virtual storefront, and its design is your digital handshake with potential new customers. A well-crafted web design that incorporates strong branding elements can and should leave a lasting impression and foster trust with your clients and customers. Consistency and Recognition: Your brand is more than just a logo; it's the voice, values, emotions, and “feelings” associated with your company. An experienced Sacramento web design company understands how to weave these elements together to create a uniform website. Consistent branding across your entire site (and print advertisements as well) builds recognition and makes your business memorable.   User Engagement and Experience: An aesthetically pleasing website is just the beginning. Effective branding enhances user experience, guiding visitors through your site in an intuitive way. When your brand resonates with your target audience, it encourages engagement, leads to longer browsing sessions, and increases the likelihood... --- ### The Importance of Consistency in Branding Design - Published: 2023-07-26 - Modified: 2024-07-25 - URL: https://three29.com/the-importance-of-consistency-in-branding-design/ - Categories: Branding Establishing a strong and recognizable brand is paramount to the success of your company. Your brand is truly the essence of your business, and it is the primary way you connect with your target audience. One of the key elements to consider in your branding strategy is consistency. Consistency in branding design plays a pivotal role in shaping your business identity and can be a game-changer in today's competitive marketplace. Our team at Sacramento marketing company, Three29, understands the importance of consistency in branding design, and we can help your company explore the numerous benefits of maintaining a unified brand presence across all online platforms.   The Foundation of Effective Branding Marketing Branding marketing is not just about having a logo, catchy slogan, or appealing color scheme. It's a comprehensive approach to create a distinct personality for your business, making it stand out from the competition. Your brand should evoke emotions and build trust with your audience. Achieving this requires consistency, as it reinforces your brand's message, values, and offerings.   Building Recognition and Trust  Consistency in branding design ensures that your audience can easily recognize your business, regardless of which platform they encounter it on. Whether it's your website, social media profiles, email newsletters, or any other online channel, a consistent branding design fosters familiarity and trust with clients, partners, and customers. When consumers see the same logo, color palette, and design elements, it subconsciously affirms your credibility and makes them more likely to engage with your brand.  ... --- ### The Benefits of Ensuring Your Website is ADA Compliant - Published: 2023-07-20 - Modified: 2024-10-22 - URL: https://three29.com/the-benefits-of-ensuring-your-website-is-ada-compliant/ - Categories: ADA Compliance, Web Everyone knows that a strong online presence is crucial for businesses seeking success. However, it's equally essential that this presence is inclusive and accessible to all users which is something many companies inadvertently overlook. ADA compliance for your business website is not just a legal requirement; it also offers a myriad of benefits that can positively impact your brand, customer experience, and bottom line. Exploring the numerous advantages of making your website ADA compliant can help your staff fully understand the importance of inclusivity.   Expand your Target Audience While it may seem obvious, ADA compliance enables you to reach a broader audience, including individuals with disabilities. According to the World Health Organization, approximately 15% of the world's population lives with a disability, and by attempting to meet the needs of people with a variety of disabilities, you open the door to potential customers who might have otherwise been unable to access or engage with your website.   Improve Search Engine Rankings Search engines value user-friendly and accessible websites. ADA compliance aligns with search engine optimization (SEO) best practices, and as a result, search engines lean toward ranking ADA compliant websites higher in search results. By optimizing your site for ADA compliance, you can typically enhance your online visibility and attract more organic traffic to your website.   Enhance User Experience  ADA compliance involves implementing features that improve user experience for every individual, not just people living with disabilities. For instance, optimizing website navigation, providing alt text for images, and... --- ### Five Proven Strategies for Boosting Client Retention - Published: 2023-07-17 - Modified: 2024-07-25 - URL: https://three29.com/five-proven-strategies-for-boosting-client-retention/ - Categories: B2B Marketing, Digital While obtaining new clients is often top of mind for companies, client retention is just as critical and often overlooked. Why is a customer retention strategy important? Simply put, because customer loyalty is a powerful driver of growth and profitability, it becomes absolutely essential for businesses to focus on an effective client retention strategy. At Three29, we are here to provide all you need to know regarding strategies for customer retention, so check out these five proven tips to help keep your customers happy and increase your client retention rate.   What Exactly is Customer Retention? One of the first questions we often get asked when discussing this topic is, “What is customer retention exactly? ” Customer retention is the process of engaging and maintaining existing customers to ensure they continue doing business with you over an extended period. It involves building a strong bond with customers, understanding their needs, and consistently delivering value. A high customer retention rate indicates customer satisfaction and loyalty, which in turn leads to increased revenue and brand reputation.   Why is Retention Important? Client retention is vital for several reasons. First, it costs significantly less to retain existing customers than to acquire new ones. Secondly, loyal customers tend to make repeat purchases and spend more money with a business over time. Additionally, highly satisfied customers are more likely to refer your business to others, leading to organic growth through word-of-mouth referrals. Lastly, an established customer base provides valuable feedback and insights that can help... --- ### Maximizing Your Nonprofit’s Impact with Google Ad Grants - Published: 2023-07-16 - Modified: 2024-07-25 - URL: https://three29.com/maximizing-your-nonprofits-impact-with-google-ad-grants/ - Categories: Digital Nonprofit organizations play a vital role in making a positive impact throughout our society. However, limited resources can often hinder their reach and their ability to raise funds. Fortunately, Google offers a powerful solution to help nonprofits expand their online presence and increase their impact—Google Ad Grants. At Three29, we want to help our nonprofit clients understand how they can leverage Google Ad Grants to maximize their digital marketing efforts, reach a wider audience, and boost their fundraising initiatives.   Understanding Google Ad Grants Google Ad Grants is a program specifically designed to assist nonprofits in promoting their causes and initiatives through online advertising. As part of the program, eligible organizations receive a $10,000 monthly advertising budget to be used for Google Ads, allowing them to reach a larger audience without spending their own funds.   Meeting the Google Ads Grant Requirements To qualify for a Google Ad Grant for nonprofits, organizations need to meet certain requirements. These include holding a current, valid charity status, having a functioning website with substantial content, and acknowledging specific program policies. In addition, there are other more specific requirements that must be adhered to including: No single keywords permitted No overly generic keywords permitted No keywords with a quality score of 1 or 2 permitted Must maintain a 5% click-through rate (CTR) each month Must have valid conversion tracking, if applicable Must have two ad groups per campaign and 2 ads and site link extensions per ad group While all of these requirements make... --- ### Email Deliverability Optimization: Best Practices > Optimize email deliverability and engagement with best practices. Learn segmentation, A/B testing, and building a strong sender reputation for successful email marketing. - Published: 2023-07-05 - Modified: 2023-07-05 - URL: https://three29.com/email-deliverability-optimization/ - Categories: Agency On a scale of 1-10, how confident are you that your emails are arriving in your subscriber's inboxes and not in spam folders?  On a scale of 1-10, how confident are you that your emails are arriving in your subscriber's inboxes and not in spam folders?   Did you know that a “successful delivery” includes emails that ended up in subscribers’ spam folders? Does this fact change your level of confidence? In this blog, we'll explore simple, effective techniques that optimize your emails for deliverability. They will help you avoid the risk of being unseen by your hard-earned audience.   By segmenting subscribers, A/B testing, and understanding how email providers evaluate your emails, you can greatly enhance the chances of your messages reaching the intended recipients. And fair warning, not taking action on your email marketing practices will have a negative impact. Let this be the end of aimless blanket weekly newsletters, and the beginning of strategically planned email campaigns.   What is a Spam Score and How Do I Learn Mine? Have you ever taken a deep dive in your spam folder looking for something lost only to find a few emails you wish you’d seen a few weeks earlier?   So, how’d they end up there? Unfortunately, they were screened as spam by your email provider. Either because of the nature of the content or the spam score of the sender.   A spam score is a metric used to assess the likelihood of an email being flagged as spam by email filters. It determines the deliverability of your emails and plays a crucial role in the success of your email... --- ### Preparing Your Website for the Cookieless Future: Five Tips and Tricks - Published: 2023-06-28 - Modified: 2024-07-25 - URL: https://three29.com/preparing-your-website-for-the-cookieless-future-five-tips-and-tricks/ - Categories: Digital, Web One of the most significant changes on the horizon of digital marketing is the phase-out of 3rd party cookies. As the digital world shifts towards greater privacy and user-centric experiences, businesses are going to have to adapt in order to remain competitive in the online advertising arena. At Three29 we want to help our clients feel comfortable and confident forging ahead into a cookieless future by offering five tips and tricks to help companies prepare for a whole new digital world. By looking closely at the role of a full-service website design company in providing advertising services online, you can prepare for this unknown future.   Tip #1: Embrace First-Party Data With 3rd party cookies becoming less reliable, it's crucial to focus on gathering and utilizing first-party data. This data is collected directly from your website visitors and provides valuable insights into their behavior, preferences, and interests. You can also encourage visitors to opt in for personalized experiences, such as subscribing to newsletters or creating user accounts. Leverage this data to enhance your targeting strategies and create tailored advertising campaigns that resonate with your audience.   Tip #2: Leverage Contextual Targeting Contextual targeting involves displaying ads based on the content of the web page rather than relying on user-specific data. By understanding the context in which your ads appear, you can reach relevant audiences effectively. Invest in technologies that analyze page content, keywords, and contextual signals to display ads that align with the users’ interests in real-time. Collaborate with publishers... --- ### Maximizing Your PPC Budget for Optimal ROI - Published: 2023-06-20 - Modified: 2025-03-20 - URL: https://three29.com/maximizing-your-ppc-budget-for-optimal-roi/ - Categories: Digital, PPC Online advertising is undoubtedly an essential component of any successful marketing strategy, and at Three29, we are committed to providing the best service to our clients in order to maximize their Pay-per-click (PPC) budget for return on investment (ROI). We also strive to educate the companies we work with so they truly understand the strategies behind our efforts.   PPC campaigns offer businesses a highly targeted and measurable approach to reach their target audiences. However, in order to achieve a high ROI from your PPC efforts, it is critical to allocate your budget very carefully. By exploring effective strategies to maximize your PPC budget, our Sacramento marketing company will help ensure you get the most out of your advertising services online.     #1. Define Your Goals Before diving into PPC, it's essential to define your goals. Are you looking to increase brand awareness, generate leads, or drive direct sales? Clearly outlining your objectives and making sure all members of your team are on the same page will help you allocate your budget more effectively and measure your success accurately.   #2. Conduct Thorough Keyword Research Keyword research is the foundation of any successful PPC campaign, so it’s essential that you identify relevant keywords that align with your goals, target audiences, and industry in general. By selecting a mix of high-intent keywords (those that indicate a searcher is likely to make a purchase or take a specific action) and long-tail keywords (similar in specificity but using longer phrases) you can... --- ### Tracking and Measuring Success Through PPC Campaigns - Published: 2023-06-13 - Modified: 2025-03-20 - URL: https://three29.com/tracking-and-measuring-success-through-ppc-campaigns/ - Categories: Digital, PPC Over the course of the past few years Pay-Per-Click (PPC) campaigns have become an indispensable tool for businesses aiming to boost their online visibility and drive targeted traffic. However, running PPC campaigns is only half the battle. To truly leverage their potential, it is important to be able to track and measure their success effectively and modify campaigns to maximize benefits. There are several strategies our experts at Three29 have identified for tracking and measuring the success of PPC campaigns, and for ensuring optimal performance and return on investment (ROI) for our clients.   Setting Up Conversion Tracking The first step in measuring the success of your PPC campaigns is to utilize conversion tracking. Conversion tracking enables you to monitor the actions users take after clicking on your ads, such as form submissions, purchases, or sign-ups. By integrating conversion tracking tools like Google Ads' conversion tracking or third-party solutions, Three29 can gain valuable insights into which keywords, ads, and campaigns are driving the most conversions for your company.   Utilizing Key Performance Indicators (KPIs): Identifying and tracking the right KPIs is also vital for evaluating the effectiveness of your PPC campaigns. Some essential, measurable KPIs include: Click-Through Rate (CTR): This metric measures the percentage of users who click on your ads after viewing them. A high CTR indicates that your ad copy and targeting are resonating with your target audience.   Cost per Click (CPC): CPC helps you understand how much you're paying for each click on your ads. Tracking... --- ### When To Hire A Digital Marketing Agency > Level up your marketing efforts with a digital agency. Learn when to hire a digital marketing agency and how to get the results you want. - Published: 2023-06-07 - Modified: 2023-06-07 - URL: https://three29.com/when-to-hire-a-digital-marketing-agency/ - Categories: Agency Knowing when to hire a digital marketing agency versus in-house talent is difficult. Generating website traffic and leads is crucial for businesses to succeed. However, many businesses struggle with this aspect of their marketing efforts. If you find yourself in this situation, hiring a digital marketing agency may be the solution you need. So, when should you hire a digital marketing agency? A digital marketing agency can help identify the core issue that is causing low traffic or lead volume. They can then develop a strategy to address it while optimizing your website and marketing efforts. Additionally, they can offer expertise in developing new strategies and keeping you updated with the latest trends and best practices. If you've already got a digital marketing agency, you might consider reading this article on the best way to work with your current agency. This blog explores four common scenarios where businesses may benefit from partnering with a digital marketing agency. It highlights the services they can provide to help you achieve your marketing goals. You’re Struggling to Drive Traffic and Leads First, If you’re having trouble generating website traffic or leads, it may be time to bring on a digital marketing agency to help optimize your website and marketing efforts. An agency can help you identify the root cause of your low traffic or lead volume, and develop a strategy to address it. Conducting a website audit to identify technical issues that are hindering your site’s ability to rank in search engines Developing... --- ### The Power of Partnership: Collaborating With a Digital Marketing Agency Successfully > Unleash business success through powerful partnerships. Learn to build and nurture relationships with digital marketing agencies. - Published: 2023-06-07 - Modified: 2023-06-07 - URL: https://three29.com/the-power-of-partnership/ - Categories: Agency Collaborating with a digital marketing agency is a smart move for businesses looking to drive growth but, simply hiring an agency isn't enough. Learning how to work with a digital marketing agency involves having key elements in place. In this blog, we'll explore the key components that businesses should have prepared when partnering with a digital marketing agency. From a clear understanding of business goals to access to key stakeholders and data, these elements can help businesses and agencies work together to achieve long-term success.   Once you’ve decided to partner with a digital marketing agency, it’s important to have certain elements in place to ensure a successful partnership. Here’s what you need to have prepared: Collaboration Requires A Clear Understanding of Your Business Goals Before you collaborate with a digital marketing agency, you should have a clear understanding of your goals and what you want from your agency. This will help your agency develop a marketing strategy that’s aligned with your business objectives. Allows the agency to develop a marketing strategy that aligns with your overall business strategy. Helps the agency understand your target audience and how to reach them effectively. Provides a clear vision of what success looks like, which can help guide the agency's efforts. Preparing A Budget for your Digital Marketing Agency Having a budget in place is essential for ensuring that your agency can develop a strategy that’s tailored to you. Discuss your budget with your agency upfront so that they can develop a strategy... --- ### How Web Design Can Affect Your Website's SEO > Is your web design affecting your site's SEO? See how to make a site that uses SEO best practices - Published: 2023-06-07 - Modified: 2023-06-07 - URL: https://three29.com/how-web-design-can-affect-your-websites-seo/ - Categories: Agency When it comes to digital marketing, search engine optimization (SEO) is a critical component for driving traffic and generating leads. However, many businesses overlook the impact that web design can have on their SEO performance. Let’s explore how web design can affect your website's SEO and what you can do to improve it. 1. Site Speed One of the most important factors that affect your website's SEO is site speed. A slow-loading website can negatively impact user experience and lead to a higher bounce rate. Google prioritizes websites that with pages that load quickly, especially on mobile, so it's essential to optimize your website's design for speed. Here are a few web design elements that can affect your site speed: Images: Large images can slow down your website's loading time. To optimize your images, compress them without sacrificing their quality and use the correct file format (e. g. , JPEG for photographs, PNG for graphics). JavaScript: Excessive use of JavaScript can slow down your website's loading time.   While using JavaScript is inevitable, keeping code organized and running in parallel where possible can significantly reduce load times and improve site performance. Hosting: Your website's hosting provider can affect its loading speed. Choose a reliable hosting provider with an appropriate plan for your site’s needs to ensure your website loads quickly. If your site features a lot of media or is otherwise resource intensive, using a content delivery network (CDN) like CloudFlare can make for a significantly improved user experience. 2.... --- ### Boost Your Business with Outsourced PPC Campaigns - The Benefits of Hiring a Marketing Agency - Published: 2023-06-06 - Modified: 2025-03-20 - URL: https://three29.com/boost-your-business-with-outsourced-ppc-campaigns-the-benefits-of-hiring-a-marketing-agency/ - Categories: Agency, Digital, PPC In today's digital landscape, online advertising plays a crucial role in the success of businesses. Google Ads, one of the most powerful online advertising platforms, has become an essential tool for companies aiming to reach their target audiences effectively. However, managing Google Ads campaigns requires expertise, time, and resources. This is where outsourcing to a digital marketing agency like Three29, who specializes in PPC (Pay-Per-Click) campaigns, can provide significant benefits to help your business thrive.   Our Expertise with Google Ads Running a successful Google Ads campaign involves in-depth knowledge of the platform's intricacies, including keyword research, ad creation, bidding strategies, and campaign optimization. By outsourcing to our digital marketing agency, you gain access to our team of experts who are fluent in Google Ads and stay up-to-date with the latest trends, best practices, and algorithm changes. Our staff members ensure that your campaign is professionally managed to deliver optimal results.   Maximize Time and Resource Efficiency Managing a Google Ads campaign requires a significant investment of time and resources. From keyword research and campaign setup to ongoing monitoring and optimization, the process can be time-consuming and overwhelming. Outsourcing to our digital marketing company allows you to focus on your core business activities while we handle the day-to-day management of your campaigns. This frees up your time and resources, allowing you to concentrate on other important aspects of your business.   A Marketing Agency Online Can Offer a Cost-Effective Approach  Opting for a digital marketing agency like Three29 over hiring... --- ### How Cookies are Being Used Starting in 2024: Ways to Gather and Use Customer Data Without the Use of Cookies - Published: 2023-05-27 - Modified: 2024-07-25 - URL: https://three29.com/how-cookies-are-being-used-starting-in-2024-ways-to-gather-and-use-customer-data-without-the-use-of-cookies/ - Categories: Digital There’s been a lot of talk recently about Google phasing out its third-party cookies, and many business owners are reasonably unsure of how to effectively collect customer data for marketing purposes in this new cookie-free world. It will most certainly be a season full of change, but innovative marketing companies, like Three29, are already exploring ways to help businesses continue to gather and use customer data effectively without relying on third-party cookies.   While there will, no doubt, be a steep learning curve as the new system from Google called Privacy Sandbox is rolled out, our hard-working team at Three29 is committed to staying up-to-date with the latest opportunities to help our clients’ companies succeed and continue to reach their target audience. Before thinking about new ways to gather and use data from customers, it’s important for businesses to understand what exactly is being eliminated in the current system, and what will remain.   The Elimination of Third-Party Cookies Google first announced that it was planning to remove third-party cookies in January, 2020, but the change has been happening as a slow rollout in order to make sure the new Privacy Sandbox initiative is ready to replace them.   Third-party cookies, which collect data using a script, are typically utilized to collect consumer data in order to deliver relevant ads across different sites on the web. These types of cookies are essentially utilized for cross-site ad tracking, so that marketers can garner a wider audience and/or create more specific targeting.... --- ### PPC vs SEO: Which One Is Right for Your Business? - Published: 2023-05-24 - Modified: 2024-07-25 - URL: https://three29.com/ppc-vs-seo-which-one-is-right-for-your-business/ - Categories: Digital, Web In the world of digital marketing, ranking plays a critical role in driving traffic, generating leads, and achieving business goals, but understanding how ranking works across different channels can be perplexing to say the least. So, how is ranking different when comparing ppc vs seo or paid Google ads?   At Three29 we believe it’s important to help educate our clients about the distinct dynamics at play when using Pay-Per-Click (PPC), Search Engine Optimization (SEO), and paid Google ads. By unraveling the intricacies of each approach, we hope to provide valuable insights to our readers and shed light on how these strategies impact your digital marketing efforts and ultimately, the success of your online advertising.   PPC vs SEO - The Basics   Pay-Per-Click (PPC): PPC is a form of online advertising where advertisers must pay a fee each time their ad is clicked. A company’s ranking in PPC campaigns is determined by factors such as the bid amount, ad relevance, click-through rate (commonly called CTR), and quality score. The higher the bid, the better the ad's position within search engine results pages (SERPs). However, it's not solely about the highest bid; ad relevance and CTR also play a vital role. A well-optimized PPC campaign with multiple compelling components including engaging ad copy, relevant keywords, and effective landing pages will result in higher ad rankings.   Search Engine Optimization (SEO): SEO on the other hand, focuses on optimizing your website to improve organic rankings on search engine results pages. Unlike... --- ### Demystifying Pay Per Click (PPC): Common Questions and Answers - Published: 2023-05-20 - Modified: 2025-03-20 - URL: https://three29.com/demystifying-pay-per-click-ppc-common-questions-and-answers/ - Categories: Digital, PPC In the world of online marketing, Pay Per Click (PPC) advertising has emerged as a powerful tool for businesses to promote their products and services. PPC campaigns allow advertisers to place ads on various platforms, paying only when users click on their ads. While PPC can be highly effective, it can also be complex and overwhelming for newcomers. At Three29 we are experts in PPC and we want to help you navigate this dynamic marketing strategy by answering some of the most common questions surrounding it.     What Exactly is Pay Per Click (PPC) advertising? PPC advertising is an online marketing model in which advertisers pay a fee each time their ads are clicked. Advertisers bid on specific keywords and phrases relevant to their target audience. When a user searches for these keywords, the ads appear prominently in search engine results or on relevant websites. Advertisers only pay when someone clicks on their ads, hence the name "Pay Per Click. "   Which platforms offer PPC advertising? PPC advertising is available on several platforms, but the most popular and widely used is Google Ads (formerly known as Google AdWords). Google Ads allows advertisers to display their ads on Google's search engine results pages (commonly called SERPs) and its extensive display network. Other well-known platforms offering PPC advertising include Bing Ads, Facebook Ads, Twitter Ads, and LinkedIn Ads.   How does PPC bidding work? PPC bidding is the process by which advertisers compete for ad placements. Advertisers bid on specific... --- ### Top Five Things to Look for in a Digital Marketing Agency - Published: 2023-05-17 - Modified: 2024-07-25 - URL: https://three29.com/top-five-things-to-look-for-in-a-digital-marketing-agency/ - Categories: Agency An exceptional digital marketing agency can be the secret ingredient to your company’s success, but how do you know what to look for with so many digital advertising agencies available? From an agency’s design portfolio to their client satisfaction track record, it’s essential that you dig into the research in several key areas before making your selection. A thorough evaluation of all of the digital advertising agencies you are considering can be the key to choosing the right one for your business.   #1. Define Your Objectives and Verify That Their Services Align It’s critical that you know exactly what you’re looking for before you contract with a digital marketing agency. If you start the process without a clear idea of the services that your business needs, you are unlikely to be able to determine if digital marketing companies can even offer the right services.   Meet with your team first to decide on which services you need, determine a budget, and define what you are looking to get out of the partnership. Whether it’s more likes on social media, a fresh new design for your website, SEO optimization, or increasing your CTR or conversion rate with Google ads, solidifying your objectives and goals is the best way to start. Once you are clear about what you’re looking for, you will be able to better evaluate the services offered by all digital marketing companies to see if they can meet your needs.   #2. Take a Careful Look at Their... --- ### 5 Ways To Improve eCommerce Conversion, Revenue and Profitability  Rate - Published: 2023-05-10 - Modified: 2023-05-10 - URL: https://three29.com/5-ways-to-improve-ecommerce-conversion-revenue-and-profitability-rate/ - Categories: Agency Over the past two years, Three29 has conducted dozens of in-depth audits on DTC eCommerce brands in the United States and Europe looking to improve revenue and profitability. These companies together generate over $1B in eCommerce sales. Through our comprehensive analysis, we have been able to delve into the core components of these brands and identify crucial areas that directly impact eCommerce conversions. We discovered that there are five core items that can greatly influence the success of a DTC eCommerce site: page speed, checkout flow, shipping policies, ad continuity, and product detail pages. Let’s dive in with page speed. 1. Maximize Page Speed Overall, we found that eCommerce marketers are leaving a lot of money on the table just by not maximizing their mobile site page speed. Our research focused on eCommerce platforms primarily operating on Shopify, Magento, and WooCommerce. We found that the average PageSpeed score on mobile was 18/100, with the most common First Contentful Paint being 6 seconds. This indicates that, on average, visitors had to wait for 6 seconds before being able to interact with a website. Although this may not appear to be a significant delay, most people do not want to wait for 6 seconds for a page to load. In fact, more than half of online shoppers expect a page to load in 3 seconds or less, and 27% will abandon a page by the 3-second mark. At 6 seconds, you’ll lose more than half of your users. When considering the average number... --- ### Search Ads vs Social Ads – Pros, Cons, and Which Make the Most Sense for Your Business - Published: 2023-04-28 - Modified: 2025-03-20 - URL: https://three29.com/search-ads-vs-social-ads-pros-cons-and-which-make-the-most-sense-for-your-business/ - Categories: Digital, PPC When choosing a marketing strategy, it’s important to choose wisely since you don’t want your company wasting valuable time and resources going after a strategy that won’t provide your desired returns. Online advertising is only one part of many businesses’ marketing strategies,  but it is a critical part.   With so many different platforms to choose from, it can be difficult to know which path any one company should take, but at Three29, we can help you narrow it down to determine which is the best course of action for your business at any given time.     What is the difference between paid search and paid social ads?   When you hear the term “social ad,” you likely typically think of social media platforms, and the most popular of those online spaces include Instagram, Facebook, LinkedIn, and Twitter. Depending on which social media platform(s) you choose, social ads can be displayed in a variety of formats, but usually appear within the main feed as users are scrolling and browsing.   Search ads on the other hand are usually displayed in the search engine results. The most popular of these search engines is of course, Google, but there are also times that ads can display on yahoo, AOL, Bing, and others when certain queries are used. Search ads on Google sometimes appear before or after the organic search results, depending on the platform and several other factors.     Social ads versus search ads - what are the most important... --- ### How to Increase Google Reviews and Ratings – 10 Noteworthy Tips - Published: 2023-04-21 - Modified: 2024-07-25 - URL: https://three29.com/how-to-increase-google-reviews-and-ratings-10-noteworthy-tips/ - Categories: Digital Google reviews and ratings are important components in any company's online marketing strategy, and how to increase Google reviews is something we can easily assist with here at Three29. A consumer review study done in 2021 in the United States confirmed that the vast majority, 81%, of customers use Google reviews to evaluate businesses in their area. Because online reviews are important to most people, they can significantly impact the decisions that customers make around purchases, and it is essential that your company understands how to increase Google reviews and use them to your benefit.     Ready to learn more? Follow our 10 helpful tips for how to get Google reviews and ratings for your company: #1. Ask for Google Reviews and Ratings Directly On social media it’s easier to reach customers than ever before, and simply asking your followers and supporters for Google reviews and ratings is a simple way to get them. Create a visually compelling post to catch people's attention and insert a link to the Google review platform in the bio of your social media account.   #2. Respond Consistently and Promptly to Google Reviews and Ratings It's essential that customers know you are reading their Google reviews and ratings because it shows you care and are willing to review feedback from the community. Building trust with your customers happens easily if you respond to reviews promptly and visibly using your business account.   Additionally, if you are actively responding to Google reviews, other people... --- ### What are Negative Keywords and Why are They Important? - Published: 2023-04-18 - Modified: 2025-03-20 - URL: https://three29.com/what-are-negative-keywords-and-why-are-they-important/ - Categories: Digital, PPC As a premier web design company in the Greater Sacramento Area, we get questions from all kinds of businesses about the use of keywords in marketing. While positive keywords are nearly always seen as important, and are understood by the majority of the population, negative keywords are often misunderstood, especially in regards to how impactful they can be to a company's marketing strategy. So what are negative keywords and why are they important to understand? At Three29 we want to help all of our clients and community members to understand how negative keywords are just as important as positive keywords in online marketing, and make it a priority to provide the knowledge and tools you need to make them work to your advantage.   What are Negative Keywords?   Negative keywords are words that your company does not want to appear in a search for. For example, if you are running an athletic gear company, you probably don’t want to show up in the search results of someone looking for a day spa. Negative keywords can be extremely helpful to prevent your ads from appearing online to people who are searching for things that are completely unrelated to the products or services you provide.   By eliminating irrelevant customers, you actually give your business a boost by taking advantage of every opportunity to reach your optimum target audience and spending your ad campaign budget wisely. You want to avoid wasting money on advertisements that are being shown to people who... --- ### Third Party Cookies vs. First Party Cookies - What Are They and Why Do They Matter? - Published: 2023-04-15 - Modified: 2024-07-25 - URL: https://three29.com/third-party-cookies-vs-first-party-cookies-what-are-they-and-why-do-they-matter/ - Categories: Web Cookies aren’t just a delicious snack nowadays, and many people don’t understand what they are or how they function in the realm of technology. Cookies are a type of online tech that allows data collection in order to track online user behavior. Both first and third party cookies are similar in their purposes, but are both collected and used in different fashions. What are First Party Cookies? First Party Cookies First party cookies are pieces of information that are stored directly at the domain or website that you visit online. These types of cookies make it easy for website owners to collect data, remember language settings, analyze consumers’ behavior, and expedite user experience functionality. For example, if an online user logs into any kind of e-commerce website, the web browser automatically sends a request to store the information that the user is directly interacting with that e-commerce site. The web browser saves that file full of data to the actual computer under the particular domain. If the user has first party cookies blocked, they would have to sign in every time they visited that site and would not be able to buy multiple items during online shopping sessions because the cart would simply reset after each individual item was added to it. Third Party Cookies Another type of cookies are third-party cookies, and these are created by other domains that are not the specific website that the user is visiting. These types of cookies are typically used for online advertising... --- ### Finding Social Media Content When You Don’t Have Any - Published: 2023-03-25 - Modified: 2024-07-25 - URL: https://three29.com/finding-social-media-content-when-you-dont-have-any/ - Categories: Digital How do you know which practices create the best social media advertising? Whether you’re a social media novice or someone more experienced with finding the best social media advertising techniques, at Three29, we want to help you understand how to find content when you feel you don’t have any.   The Quick Guide to Finding Content When You Don’t Have Any  Tip #1 - Consider Your Target Audience  If you want to post more content to create the best social media advertising campaign, a great place to start is by thinking about your target audience. If your target audience is a younger demographic who is very social media savvy and interested in being entertained, then short TikTok videos and Instagram Reels might be the way to go to make your content visible and widely circulated.   This can be in the form of funny, short videos made by your staff members, photomontages of your food or products set to music, special featured menu items or product giveaways, or personal messages from your owner, chef, clients, or employees.     Tip #2 - Check out Other Companies in Your Field Keeping track of what is working for other companies in your industry is one of the oldest tricks in the book for a reason... it works! At Three29 we encourage our clients to see what’s working for their industry peers then improve upon it to create their own advertising campaigns.   Browse the social media accounts of others in your industry... --- ### How to Choose the Best Social Media Platform for Your Goals - Published: 2023-03-19 - Modified: 2024-07-25 - URL: https://three29.com/how-to-choose-the-best-social-media-platform-for-your-goals/ - Categories: Digital While most companies use social media marketing to enhance their business, here at Three29, we have chosen social media marketing as a business, and we are experts in helping you decide which common social media platforms are right to grow and promote your company.   Whether you are looking to gain followers, increase sales, or attract high quality employees, we can help you save money, gain market insight, and increase traffic to your social media sites all while enhancing your brand awareness.     Determine Your Target Audience The first thing you need to do when choosing which common social media platforms to use is to determine who your target audience is. Your target audience may be a certain age, be composed of a particular combination of interests or demographics, or live in a certain location, and depending on those factors, you can usually determine which common social media platforms they will most often use.   Identify Your Goals  Once you have figured out who your target audience is, you want to define the specific reasons that you are using social media in the first place. Is your goal to simply increase brand awareness? To get more customers through your doors? Are you trying to entertain, increase online sales, or are you merely using social media as a way to offer another venue for customer service? Your answer might contain one of those factors or incorporate all of them, but regardless, defining your specific goals can help determine which common... --- ### How To Stand Out on “Google My Business” - Published: 2023-02-18 - Modified: 2024-07-25 - URL: https://three29.com/how-to-stand-out-on-google-my-business/ - Categories: Digital For local businesses, what shows up on Google when people search for your business or industry is often just as important as what is on your website. That is because customers can do basically everything they can do on your website, on Google, without ever visiting your site. Customers can get directions, call, order online, view your menu and see all of the reviews without leaving Google. Your Google My Business profile is important to the success of your business. , At Three29, we have extensive experience not only in designing effective and functional websites, but also in helping to make your company stand out above the rest on Google My Business.   Marketing Experts with Google My Business Support Training The marketing expertise that we offer here at Three29 means you always have Google My Business support since we are a Google certified marketing company. While we are located near Sacramento, California, we are easily able to serve businesses across the country with both our web design and marketing services. We are a full scale marketing agency that can function remotely. No matter where your company is located, we can help improve your business, whether you’re right next door or all the way across the nation!   Rise Above the Crowd with Professional Web Design Services When looking how to stand out on Google My Business, there are several things you want to pay careful attention to, and at Three29, we can always provide Google My Business support when... --- ### 6 Tips for Exceptional Restaurant Web Design - Published: 2023-01-16 - Modified: 2024-07-25 - URL: https://three29.com/6-tips-for-exceptional-restaurant-web-design/ - Categories: Web Design At Three29, we regularly receive questions from prospective clients about what qualities make up exceptional restaurant web design.   Part of our job here as a leading marketing company in the Sacramento Area is not only to design effective, engaging, and functional websites, but is also to advise our clients about what exactly it means to be a “good“ restaurant website in the first place.   When designing your website, we make sure to follow certain guidelines to help you not only attract new customers, but to ensure those customers turn into regular visitors at your establishment. While there are many important facets to creating high quality restaurant web design, our web design company likes to focus on the following to start:    #1 Regularly Update Key Information: It’s absolutely no use attracting visitors to your restaurant if your hours are incorrect on your website. If they show up after hours or on a day when you’re closed, not only will they not be patronizing your restaurant that day, but they will likely be annoyed and associate that bad experience with your business. At our web design company, we make sure to update your hours regularly and keep all other pertinent information up-to-date as well such as phone number, location(s), email address/contact form, and important links.     #2 Avoid PDFs:  PDFs on a website tend to make it less functional and user friendly. PDFs are rarely ADA compliant which means you are losing customers who can’t read your menu... --- ### What is User Experience, and Why is it Important for Websites? - Published: 2022-12-01 - Modified: 2024-07-25 - URL: https://three29.com/what-is-user-experience-and-why-is-it-important-for-websites/ - Categories: Web Design User experience is in the name. It is the experience a user has while they use a program or site or video game. We all experiencethese things at some point. It’s imaginable that we have all had a bad experience on the web.  For example, you fill out a form - only for there to be an error with something you entered, but when the program lets you know that onefield was wrong it also clears the entireform. That is a bad user experience.  On some level everything we do on the web is user experience. Our web design team at Three29 always strives to make sure that we are perpetually providing our client’s website visitors a great user experience.     So, Why Is User Experience So Important? If a user on your site has a bad experience the likelihood of them returning is very low. If the ease-of-use is a common problem with your site, your traffic can diminish rapidly. But what if it isn’t as serious as that, and it’s just an okay experience? Let’s briefly discuss how deep user experience goes.     Google Rankings and SEO It is well established that consistent posting of quality content can help your SEO and your overall ranking in Google. However, even if your SEO strategy is on point but your site itself is painful to navigate, you will still struggle to get traffic.   One aspect of User Experience relevance to SEO is the sitemap. Most search engines... --- ### Digital Marketing Strategy Before Launching Your Business - Published: 2022-11-21 - Modified: 2024-07-25 - URL: https://three29.com/digital-marketing-strategy-before-launching-your-business/ - Categories: Digital Congratulations! If you’re reading this blog post, you are on your way to officially inaugurating your business. Not only are we happy for you, we’re proud that you are proactively educating yourself on the best way to market your business before you open your doors. Thankfully, you’ve landed on the right article with advice from a digital marketing company. Keep reading to learn about the four phases to marketing your business digitally and successfully.     Phase One: Brand Awareness and Lead Capture Your business does not have to be up and running before you can start promoting it. In fact, getting the word out about your business before it opens can build up anticipation from potential customers.     To start promoting your business, we recommend a few things. 1. Create a landing page that allows visitors to know when you plan to open and what your business is all about. You’ll also want to implement a contact form for people to subscribe and get updates as you launch. Make sure your landing page has analytics tracking (for the following steps). 2. Choose the most relevant social platformsfor your business and run ads on them. Video ads are a great way to relay information to viewers. However, images are good as well. You’ll want to target people who share relevant interests to the products and services that your business offers. Targeting an entire area around your location will also work if the population is low. 3. Search adscan also... --- ### The Top 5 Online Advertising Mistakes to Avoid - Published: 2022-11-07 - Modified: 2024-07-25 - URL: https://three29.com/the-top-5-online-advertising-mistakes-to-avoid/ - Categories: B2B Marketing If you want the best online advertising outcome for your business, here’s a quick overview of what not to do. We’ll keep this list of digital advertising blunders short, sweet, and straight to the point. Our team learned about these advertising mistakes to avoid by taking over ad accounts that our clients had courageously started, and by our own A/B testing of different digital marketing tactics. Save yourself from committing the same errors by continuing with this article.     1. Creating Your Ad Account Last Minute We get it. Business owners are extremely busy, especially while wearing multiple hats launching the organization. However, even if you don’t plan on running ads anytime soon, we encourage you to set up your ad accounts.   Many of our clients come to us wanting to launch their Google Ads or Facebook and Instagram Ads campaigns within a few days. Although our agency works to meet deadlines, ad platforms aren’t the most accommodating.   When business leaders go to create the ad accounts they will own the profile and share access with us. Sometimes Google, Facebook, and other platforms detect what they categorize as suspicious behavior - and temporarily suspend accounts. We then have to appeal their decisions and ask for manual reviews, which can take weeks, if not months. As a result, if you’re thinking about running digital marketing campaigns in the future, create accounts now. Accounts can always sit without activity while you work on your advertising strategy. You’ll also get... --- ### Why You Need a Growth Marketing Agency During Uncertain Economic Times - Published: 2022-11-02 - Modified: 2024-07-25 - URL: https://three29.com/why-you-need-a-growth-marketing-agency-during-uncertain-economic-times/ - Categories: B2B Marketing In a consumer-driven economy, marketing is the only thing you can engage in that will drive sales and provide growth opportunities for your company. The constant promotion of goods and services puts you in front of the eyes of the people who need them, compelling them to make a purchase.   However, it's not always rosy in the economic sense. There are periods when the prevailing conditions cause a serious economic downturn. For instance, during the Covid pandemic. In such a situation, people will naturally hold on to their money in anticipation of trouble. You may think it's wise to cut your marketing budget to match the prevailing conditions, but that may work against you. Here's why.   The Key to Survival in Economic Uncertainty: Marketing No one will know your products and services are available if you don't market them. As such, no one will spend their money coming to look for you. The goal for any business is to make money consistently. One of the most crucial ways to get the ball rolling is to engage in marketing. Put the word out there through many different forms; creating content, engaging traditional media or social media, running campaigns, and more.   Amid an economic downturn, engaging in marketing can seem like throwing money down the drain, but it isn't, and that brings us to the first point;   Push Past the Fears When consumers cut down on what they spend, it isn't something to trifle with, but an opportunity... --- ### 10 Best Practices for Website Security - Published: 2022-10-24 - Modified: 2024-07-25 - URL: https://three29.com/10-best-practices-for-website-security/ - Categories: Web What is Website Security? Website security is, in a nutshell, systems and processes that will keep your website secure. It is what protects you and your clients, website visitors, or members from getting hacked or having personal information stolen.  In 2022, websites are “attacked” on average 172 times each day. A portion of this is malicious hacking, and the rest are generally bot crawls that are just checking site stats. However, it is incredibly hard to tell one from the other. If your website is not adequately secure, it could become inaccessible or worse, you lose sensitive data.  If this sounds like a scary nightmare don’t worry. Straight from a website design and development company, here are 10 things that you can do that will boost your site’s security - helping you sleep at night.   Best Practices for Website Security 1 - Change your passwords regularly If you can’t remember the last time you changed your password to access your website, it’s time to change it. Make sure that any password you use is a “STRONG” password. You can use an online password generator to create a good one, and programs like “Last Pass” to store passwords so you don’t forget.     2 - Two factor authentication This is somewhat related to passwords, but it’s a step further that protects you and your organization from fraudulent sign-ins. Be sure to enable two-factor authentication whenever it is possible.     3 - Security Certifications You can tell if a... --- ### Why You Should be ADA Compliant and How It’s Done - Published: 2022-10-21 - Modified: 2024-10-22 - URL: https://three29.com/why-you-should-be-ada-compliant-and-how-its-done/ - Categories: ADA Compliance, Web More and more business owners who have websites are asking themselves, “what is ADA website compliance? ” The answer to this has yet to be fully defined and agreed upon, but this article provides a background and synopsis of ADA compliance for website accessibility.     The Origin of Accessibility on The InternetOn July 26th, 1990, the Americans with Disabilities Actwas signed into law. In 1999 WCAG 1. 0 or “Web Content Accessibility Guidelines” was introduced by W3C, then in 2008 WCAG 2. 0 was released. As of 2018, WCAG 2. 1 was released to further comply with ever-changing technology.  With these guidelines the concept of how to make the web accessible for all users is becoming clearer. But we’re still not quite there yet as a society. Not because we don’t know best practices, but because the information isn’t top of mind when a site is being built by inexperienced designers or who, unfortunately, intentionally cut corners to save time.     Why Your Website Should be ADA Compliant61 million adults in the United States live with a disabilityand 59. 6% of those live in a household with internet access. Of the top 1 million websites only 2% are considered fully accessible.  While absolute full accessibility for all kinds of disabilities is a virtuous goal, it takes a lot of work and can limit creative styles. Most laws today reference that a “reasonable attempt” to make your website accessible is required. This aspect comes into play when lawsuits against... --- ### How To Conduct Keyword Research And Determine Your Google Ads Budget - Published: 2022-09-29 - Modified: 2025-03-20 - URL: https://three29.com/how-to-conduct-keyword-research-and-determine-your-google-ads-budget/ - Categories: Digital, PPC Unlike social media ads, where targeting is based on audience interests, search ads boil down to keywords. As a result, how you conduct keyword research before you structure your campaign is crucial. Once you select the keywords you want to bid on, allocating the right amount for your budget is just as important to set yourself up for success. In this blog post, we’ll cover both topics of keyword research for Pay Per Click (PPC) campaigns and setting a budget for ad spend. Google Ads’ Keyword Planning Tool Although there are multiple keyword research tools, Google Ads’ Keyword Planner works excellent. This planning tool is built inside the platform and is very simple. To reach it, you’ll have to sign in to your Google Ads account, click “Tools And Settings” on the top menu bar, then “Keyword Planner” under Planning. Once there, select “Discover New Keywords” and start typing phrases. Let’s use a dental office as an example. To find what keywords you want to bid for a dental office campaign, you can type common keywords to start getting ideas, such as “dentist near me. ” Once you click “Get Results,” Google Ads will show similar keywords. Additionally, you’ll get more information about each keyword, such as the average monthly searches, the top-of-page bid range, and the competition level. In this case, the keywords we would want for a dental office would have a high search volume and some competition. You need search volume because without it your campaign will... --- ### 5 Ways to Market Your Non-Profit at a Minimal Cost - Published: 2022-09-15 - Modified: 2024-07-25 - URL: https://three29.com/5-ways-to-market-your-non-profit-at-a-minimal-cost/ - Categories: Agency Your nonprofit is unique. It has a mission, a vision, and a brand that sets it apart from other organizations. But how do you make sure your organization stands out among the crowd? The answer is simple: marketing. From creating a memorable logo to developing an online presence, here are five aspects to consider when marketing for non-profit organizations without breaking the bank.     Make a Mark Through Branding Branding is important for all businesses, but it's especially important for nonprofits. A strong brand can help you build trust with donors and volunteers while also creating an emotional connection with the people you serve. It's more than just the look and feel of your organization—it's what makes you unique in the eyes of your audience. In fact, branding is more than just having a logo or slogan. It's using those elements to create a clear message about who you are and why people should support your mission. As such, it involves developing not only visual assets like logos and websites but also language that aligns with your mission statement, as well as values like honesty, transparency, inclusion, and collaboration (to name just a few).     Update (or Create) Your Website A website is the first impression most people have of your organization. You need one, and it needs to look good – but it doesn't have to cost you a fortune. When marketing for non-profit organizations, invest in content that engages potential donors, volunteers, and those seeking more... --- ### ADA Compliance and SEO - Winning at Both - Published: 2022-08-27 - Modified: 2024-10-22 - URL: https://three29.com/ada-compliance-and-seo-winning-at-both/ - Categories: ADA Compliance, Web Website accessibility is something that every web developer should consider, but surprisingly few do. After all, an accessible website opens your virtual doors to a larger audience, and not just in the ways you'd think. As it turns out, many of the best practices for an ADA-compliant website are also best practices for strong SEO (Search Engine Optimization) design on every page.   Consider what makes a website more readable by assistive technologies such as text-to-speech or a refreshable Braille display. Clear tags, clear content, well-labeled visuals, and captioning your audio are all SEO best practices for website accessibility. Doing this on every single page will undoubtedly strengthen your SERP ranking on technical SEO alone.   Dive in with Three29 on how your website can win at both 1) an ADA website that is welcoming for all humans and 2) a great SEO strategy at the same time.   Clear and Useful Title Tags Web crawlers and assistive page readers both love the title tag. A title tag tells readers what the page is about. A long, confusing title is as annoying for your visually or orthopedically-impaired website visitors as it is for normal readers. And a missing title tag is just plain bad for business no matter what you are trying to accomplish.   When building each page, having a clear, useful title tag that aptly describes the page will make your pages more browsable under ADA guidelines and by SEO web crawlers.   Proper Use of Heading Tags... --- ### Global Extra Virgin Olive Oil Powerhouse Cobram Estate Hires Digital Marketing Agency Three29 to Further Expand U.S. Business - Published: 2022-08-26 - Modified: 2022-08-26 - URL: https://three29.com/cobram-estate-hires-digital-marketing-agency-three29-2/ - Categories: Digital - Tags: Press Release Sacramento, CA – California-based extra virgin olive oil producer Cobram Estate has hired Sacramento digital marketing agency Three29 to further expand its distribution, brand awareness, and sales throughout the U. S. Cobram Estate entered the U. S. market in 2015 and has steadily gained market share. Cobram Estate is a fully vertical farming-first operation, managing every aspect of production, from the nursery to the bottle. Its parent company, Cobram Estate Australia, is Australia’s largest producer of premium extra virgin olive oil, exporting to 17 countries worldwide. Cobram conducted a comprehensive search among Northern California agencies before ultimately deciding on Three29 as the right agency to facilitate growing their U. S. business. According to Rosie Gantner, Cobram Estate Marketing Manager, “We were looking for a highly-skilled, full-service digital marketing agency to help us build distribution, brand preference, and consumer sales in the U. S. Three29 has the CPG experience, brand skills, and digital capabilities to maximize our budget and help us become a major player in the premium extra virgin olive oil segment at retail and on-line. We’re very excited to start working with them. ” New advertising is set to break in July on the West Coast and then expand nationally as the year progresses. Says Three29 Founder and President, Kevin Howe, “This is a great win for the agency with a fantastic brand. Cobram is a wonderful opportunity to develop a brand that is heavily invested in quality and committed to developing the Extra Virgin Olive Oil Industry in... --- ### Conversion Tracking for Your Google Ads Campaign - Here’s How To Do It Correctly - Published: 2022-08-17 - Modified: 2025-03-20 - URL: https://three29.com/conversion-tracking-for-your-google-ads-campaign-heres-how-to-do-it-correctly/ - Categories: Digital, PPC Conversion tracking is vital when utilizing Google Ads or any digital marketing tool for your business. You may have launched your Google Ads campaign and realized you have no idea what type of return you’re getting or want to ensure you set up conversion tracking before investing in digital advertising. In this post, we discuss the two different types of Google Ads accounts you can create and which one is optimal for conversion tracking, how to track conversions, how tracking conversions can help optimize your automated bidding strategies, and how conversion data allows you to measure the effectiveness of your campaigns. Google Ads (Switch to Expert Mode) When walking clients through creating their Google Ads account to share access with them, a Google Ad campaign manager at Three29 will request them to click “Switch to Expert Mode. ” Switching to expert mode is the second step to creating your account after visiting ads. google. com and getting started. Without switching to expert mode, you create a Smart campaign. Google made this type of campaign to help business owners who are not experts to get their ads up and running. This account type, however, is limited by the settings you can set up and conversion tracking. Moreover, Google has more control over Smart campaigns and we’ve seen a lower ROI because of this. This is mainly due to the fact that Google cannot know your business as well as a Google Ads Specialist can after talking with you and learning how... --- ### The Role of Color Psychology in Branding your Business - Published: 2022-08-11 - Modified: 2024-07-25 - URL: https://three29.com/the-role-of-color-psychology-in-branding-your-business/ - Categories: Branding Does being out in nature, among trees make you feel calm? Does the color red elicit an excited or maybe, alarmed response? In this article we discuss the role of color psychology and how, as a brand strategy agency, Three29 uses color theory to evoke positive responses. What is Color Psychology? Color psychology is the study of how color affects people’s mood and behavior. Marketing and advertising strategists use the psychology of color to evoke certain emotional responses to products, services, and brand image. Several studies have determined that 75-90% of consumers make decisions based on color. How Brand Strategy Agencies use Color Theory Professional logo designers and brand strategy agencies use color theory when designing logos that resonate with a brand’s target audience. Having a strong visual identity is essential when crafting a memorable brand. Did you know that blue denotes trust and reliability? Insurance companies notoriously are branded in shades of blue. The color blue can also be associated with cleanliness or purity. Dental practices and Medical facilities are more often than not, branded blue. Think about Coca-Cola. A pure red perfectly fits in with their positive, exciting and energetic marketing. It has been said that they sell Coca-Cola as “Happiness in a bottle” and that they owe their success largely to their successful branding more than anything else. Another note on the color red, is that it creates a sense of urgency. It makes you want to take action. Which is why it is often used for... --- ### The Profit Equation: Why Value Based Selling is the Best Business Strategy for High-Value Retailers - Published: 2022-07-21 - Modified: 2024-07-25 - URL: https://three29.com/the-profit-equation-why-value-based-selling-is-the-best-business-strategy-for-high-value-retailers/ - Categories: B2B Marketing, Digital Value-Based Selling (VBS) is no longer a buzzword. It's not a trend that will fade away, either. As consumers continue to demand value over price, it makes sense for retailers to adapt their sales strategies accordingly. Value-based selling is more than just lowering prices or offering discounts—it's about selling the "why" behind a purchase decision rather than the "what. " You'll need to think differently about how you present your products and services. If you do it right, value-based selling can help your customers make confident buying decisions. Here are some tips to follow.   How You Can Effectively Use Value-Based Selling Benefits Over Features One common mistake luxury brands tend to make is trying to sell people their products by listing the features. While people are interested in what a product offers, they typically don't buy based on features alone. For example, a person who sees a car could ask themselves, "how much horsepower does this have? " They're thinking about how it works, not how much fun they'll have driving it or how safe they will feel while on the road. If you want to sell your product successfully, communicate the value of your product by telling your customer about how this item will specifically benefit them rather than just listing its features. You may be surprised at how much easier it is for someone to understand why they should buy something when you focus on the benefits they will receive instead of emphasizing all the cool things... --- ### How to Make a Memorable Brand - Published: 2022-06-29 - Modified: 2024-07-25 - URL: https://three29.com/how-to-make-a-memorable-brand/ - Categories: Branding What makes a brand stand out in a customer's mind? What makes them smile when they see a logo and consistently reach for the familiar package in the store or call your business line? Brand recognition, memorability, and how the customer relates to your brand design are the first steps to brand loyalty. But how do you design a memorable brand that has that consistent, positive impact?   Designing a memorable brand for your business is a unique journey for every company. You want a brand that customers relate to, that is immediately recognizable at a glance, and one that conveys your brand personality in a positive and memorable way. Where do you start? Let's dive into the process of designing a memorable brand from a professional graphic design company and branding agency service.     What Your Customers Love Start with what appeals to your customers. Know your audience, what is relevant to them and what draws their attention. If your primary customers are athletes, coaches, and kids into sports, then sports symbolism and bold colors are a strong choice. If your audiences are gardening enthusiasts and home herbalists, then you might use a different plant silhouette for every product line.   Consider what concepts and imagery cause your customers to smile and reach for a product or return for another service.     Your Brand Personality   A Culture Conveyed Of course, what makes a memorable brand truly unique is conveying your internal culture, values, style, and brand... --- ### Is ADA Compliance Mandatory for All Websites? - Published: 2022-06-17 - Modified: 2024-10-22 - URL: https://three29.com/is-ada-compliance-mandatory-for-all-websites/ - Categories: ADA Compliance, Web Many business and website owners are wondering, "Is ADA compliance mandatory for websites? " While some website accessibility laws can be ambiguous and the legislature is expected to expand, the simple answer is: yes. Essentially, all website owners have the obligation to make their websites accessible in America. The Americans with Disabilities Act (ADA) was signed in 1990 by President George H. W. Bush. Having referred to businesses specifically in the physical sense when it was written, ADA is now viewed as extending to the digital realm. Interpretations of the ADA require all websites and electronics to be accessible to persons living with disabilities. Failure to comply with the ADA can lead to a lawsuit and steep fines. Why You Should Consider ADA Compliance ADA and similar State website accessibility laws are in place so that persons with disabilities can access and understand your website. For example, those who suffer from blindness can use the Internet with the assistance of screen readers. The screen readers depend on code markups that tell the visitor what your website offers. Without proper markups in the website’s code the disabled visitor may have a hard time understanding what your website is trying to communicate. The ADA applies to all websites, especially those selling goods and services. Websites that are tied to a business, particularly ones with a physical address, are more likely to receive a lawsuit than websites that are purely informational or anecdotal. However, laws concerning our digital landscape are continuing to unfold.... --- ### Strategies for Marketing Franchises with the Help of Professional Services - Published: 2022-06-01 - Modified: 2024-07-25 - URL: https://three29.com/strategies-for-marketing-franchises-with-the-help-of-professional-services/ - Categories: Agency The US had an estimate of 753,700 franchises in 2020. McDonald's, Taco Bell, and Ace Hardware are well-known examples of franchise establishments that can thrive if marketed well. In a country where franchise competition is the order of the day, it is imperative to be visible. Digital marketing can help your franchises get recognition and earn revenue from targeted customers. This is where the importance of marketing franchises comes in.   The solutions offered through digital marketing bring about benefits such as lead generation, sales, and high ROIs. However, online marketing for franchises only makes sense when executed by a reputable franchise marketing agency that knows how to leverage each strategy for maximum results.   The following marketing strategies are vital in giving your franchises the market exposure they deserve.     Important Strategies to Consider when Marketing Franchises 1. Build websites and SEO content plans that work together in synergy. Website creation and SEO go hand-in-hand because you have to optimize your franchise's website to rank well on the Search Engine Result Pages. How you incorporate SEO in your website determines how your franchise locations will rank organically on Google, Bing, and other search engines.   A well-crafted website contains relevant and valuable information, loads quickly, guarantees user safety and is easy to use, as well as mobile-friendly. SEO is effective in attracting quality traffic that converts. It is critical to build a website that communicates to users through detailed product or service pages, easy-to-find contact information, and clear... --- ### Get Your Blog Posts Ranking on Google's First Page - Published: 2022-05-27 - Modified: 2022-05-27 - URL: https://three29.com/get-your-blog-posts-ranking-on-googles-first-page/ - Categories: Digital How to Write SEO-Friendly Blog Posts That Rank on the First Page I’ve been writing blog posts on a professional basis for 10 years. In that time, especially in the early years, I wrote a lot of trash. I wrote content that at the time I thought was good, but which when I revisited years later, I immediately recognized as content that didn’t have a prayer of ranking for relevant search terms or generating traffic and leads. But I’ve also written blog posts which at times generated more traffic than every other page and post on a website, combined. I have also written blog posts which ranked #1 on the first page of Google’s search results for highly searched terms, outranking official guides put out by very prominent platforms. Below is an overview of the blog development and writing process that I have developed over the past decade, which even today continues to be refined. It is this process which has allowed me to improve the quality of my blog writing and the results thereof. Note that this is not a guide on how to choose keywords, or how many times you need to use keywords in your subheadings and copy, or anything that granular and formulaic. My focus here is on how to write effective, informative, focused content. There is no authoritative, one-size-fits-all approach to writing successful blog posts. This is simply my approach. But I can tell you that taking it to heart will enable you to write... --- ### Brand Reputation Management: Why It’s Important to Respond to Reviews (Promptly!) - Published: 2022-05-25 - Modified: 2024-07-25 - URL: https://three29.com/brand-reputation-management-why-its-important-to-respond-to-reviews-promptly/ - Categories: Agency Customer reviews are among the most valuable resources in digital marketing, and not just the ones praising your products or services. People trust reviews, they use them as a point of reference when shopping online. Your brand's response to customer reviews should be an essential part of your brand reputation management.   Your future customers aren't just looking at the reviews and pictures, they are also looking at how your brand responds. Does your business provide solutions? Do you thank your reviewers for glowing compliments or useful analysis? Do you respond within a day, a week, or a whole month?   Businesses who ignore reviews are losing a chance to connect with customers, missing a valuable marketing resource, and creating a subtle reputation for the brand as unresponsive. When you get a product or service review from a customer, here's why it's important to respond diplomatically and promptly.     How Your Review Response Builds Brand Reputation When a customer leaves a review, they are speaking primarily to the company. They are saying "Thanks for the great experience" or "There was something wrong with my order. " If you received either of these messages in person, you would respond in a friendly way. Do the same in the digital world. Thanking your positive reviews and offering to resolve negative feedback shows a brand that is awake and actively engaging with its customer base. Customers who see review responses will know that, if they had something to say, they would not... --- ### Here is an Easy Way to Get Started With Local Online Advertising - Published: 2022-05-10 - Modified: 2024-07-25 - URL: https://three29.com/here-is-an-easy-way-to-get-started-with-local-online-advertising/ - Categories: Agency Local online advertising is an excellent way to reach people in your community looking for a company like yours. It is also an opportunity to grow your company with a higher competitive advantage. Most forms of traditional advertising are declining fast, and online marketing is taking the central place as the most reliable strategy to use today for gaining local leads. Unlike most marketing strategies, you can see a very quick return on investment when you start local online marketing. Posting the effective content that reaches your local target audience, instead of just anyone, will help you surpass your competition fast. But, just how effective is online advertising for business today? Here are some stats to give an accurate view: Over 97% of consumers rely on online media to research services and goods in their immediate local area. 87% of people who look for product details online call or go to the business within 24 hours Google has seen 34x increases in searches for products using the keywords like 'near me,' 'nearby,' and 'closest. ' Reasons for Using Local Online Advertising A successful local online advertising campaign will help you to: Control Your Spend You can opt to only pay per click with your local advertising plan. This means you only pay for people who click on your ads, in other words - qualified leads. If you have a relevant sales proposition on the landing page, you increase your chances of getting high conversion rates. Target Your Reach With local... --- ### Brand Strategy Agency: The Importance of Creating a Brand Strategy - Published: 2022-04-13 - Modified: 2024-07-30 - URL: https://three29.com/brand-strategy-agency-the-importance-of-creating-a-brand-strategy/ - Categories: Branding Branding is a vital element that helps you communicate your brand personality to your target audience. How you present your brand speaks a lot about your company. How do you want your brand to appear? What goals do you want to achieve in the long-run? Is your branding strong enough to get your business noticed? This is where a professional brand strategy agency can help. With the increased use of social media platforms today, businesses face increased competition in digital marketing. Your company should do all it takes to stand out from the crowd and make your brand memorable to your audience through effective and targeted branding. To build a quality and consistent brand, you can work with a graphic design agency to handle your branding needs. Read on to learn more about branding. What is a Brand Strategy? A brand strategy is a plan used by a business to achieve its long-term goals and grow a successful brand. An effective branding strategy uses multiple elements that drive brand awareness, identity, image, culture, and personality. The elements of a brand strategy include graphic design layouts, logos, brand color, imagery, print designs, digital products, as well as typography. Why is Branding Important? Branding Boosts Customer Trust Once you set up a business, you will likely market it on various channels to generate more leads and sales. However, if the company is missing critical branding elements or is inconsistent, you will have a hard time building customer trust. Customers will also question... --- ### How to Get an ADA Compliance Website Audit - Published: 2022-03-25 - Modified: 2024-10-22 - URL: https://three29.com/how-to-get-an-ada-compliance-website-audit/ - Categories: ADA Compliance, Web The passing of the Americans with Disabilities Act (ADA) was a watershed moment in this nation's history. Not only did it give civil protection to people with challenges, but also made public accommodations in five different areas of public life. One of those areas, which the law refers to as titles, is in telecommunications. As a business owner, this title requires that you construct your website in a manner that allows people with various disabilities to access the products or services you offer. What does this mean for you, and do you need an ADA compliance website audit?   Understanding ADA Compliance To better understand the significance of having a compliant website, it would be prudent to look at the ADA revised Standards for Accessible Design. The specifications set in that document also apply to electronics and information technology. Therefore, your website is required to comply.   The ADA standards imply that every business adheres to them, especially if it is for the public's benefit. There is an exception to the ADA requirements, but if you have ambitions to grow beyond ten employees, it would be best to get an ADA compliance website audit as soon as possible.   What if Your Website isn't ADA Compliant? Even if you think you should apply for exemption from ADA requirements, your website still has to meet the set requirements. In your best interests, ensure your website complies, otherwise, the repercussions that follow can be very expensive.   For one, the caliber of... --- ### Blog Writing Services with Content Optimized for SEO - Published: 2022-02-28 - Modified: 2024-07-30 - URL: https://three29.com/blog-writing-services-with-content-optimized-for-seo/ - Categories: Web Your blog is your brand voice or ambassador. That's how web searchers who visit your website for the first time see it. As a brand voice, your blog should be of exceptional quality and optimized with the best SEO best practices. At Three29, we have everything from an in-house team of talented storytellers to sophisticated software and hard metrics that you need for the best blog content on your site. Content that fulfills the needs of your audience and the overall objectives of your business takes time and experience to create.   A Three29 blog and email copy first start with data. We then employ analytics tracking and industry knowledge to determine what works or can work based on historical results. We dig deeper into searcher intent then collaborate with your team of company professionals to pool together topics that are most relevant based on current searcher intent.    From there, we embark on a content strategy and marketing campaign centered on your key themes, marketing objectives, and target audience. We then focus on publishing the right blog content at the right moment for your target market. Our approach to content is that if it doesn't support your brand image, then we won't create it. Blog Content Strategy That Meets Your Business Goals Blog articles, email copy, and social media posts are components of the top-of-funnel that help capture web traffic, boost your brand image, and address customer problems. Prospects have questions that need to be answered. Good-quality blogs, email... --- ### What is ADA Website Compliance? - Published: 2022-02-22 - Modified: 2024-10-22 - URL: https://three29.com/what-is-ada-website-compliance/ - Categories: ADA Compliance, Web Website accessibility lawsuits against different businesses are increasingly becoming common, with California ahead of the other states. One in four adults in the US is currently living with some sort of disability. So it is good to be mindful of everyone when setting up your website. For this reason, the Americans with Disabilities Act exists. You may wonder, "What is ADA website compliance? " and "How does it affect you as a website owner? "  The ADA mandates inclusion in everything we do and build. Your website, therefore, has to be ADA and Website Accessibility compliant, to avoid any ADA website compliance lawsuit.   As a business owner, California website ADA compliance is crucial. This article covers the basics but Three29 can conduct a full audit and help you improve your website's standing.   What is ADA Website Compliance California? ADA compliance for website accessibility means your website should be in step with the set guidelines by the Americans with Disabilities Act. Is ADA compliance mandatory for websites? Yes. If you are running a website, it should have modalities in place that make it easy for people with different types of disabilities to access the information and services you are hosting on your website.   You also need to be aware of the Web Content Accessibility Guidelines set in place by the W3C. These standards all work together to help make content accessible across different websites.   The California ADA website compliance has gone a step further to recognize the... --- ### Benefits of Online Advertising with Google Ads - Published: 2022-02-15 - Modified: 2025-03-20 - URL: https://three29.com/benefits-of-online-advertising-with-google-ads/ - Categories: Digital, PPC Quick Return on Investment Roughly 96% of businesses use Google Ads to promote their products. Perhaps the most significant advantage of Google Ads is its return on investment. Unlike other marketing tactics, such as media purchases or content marketing, you must invest a considerable amount of money and hope it is effective. In contrast to other marketing tactics, Google Ads uses a pay-per-click (PPC) strategy. That is, you will only be charged when someone clicks on your advertising. When you optimize your Google Ads campaigns, you may achieve a high return on investment that fails with other marketing tactics. Broaden Your Audience Another significant benefit of online advertising with Google Ads is that it allows you to reach a sizeable prospective audience. Google Ads is the market's largest search advertising provider at the moment. One of the earliest challenges for a business is brand recognition. Building a brand used to be a lengthy, tedious process that required effort, cash, and patience. Now, anyone who can understand the nuances of Google's display network can set up and manage a business. This network is great news for astute marketers since it leveled the competitive landscape. You can gain access to the same pool of prospective clients, whether you're a global brand or a small local firm. Target Your Ads The only better thing than reaching a larger audience: is engaging the correct audience. Google Ads displays results based on the user's desire. That suggests your adverts will appear in front of individuals... --- ### Ecommerce Website Pitfalls - Product Photography - Published: 2022-01-31 - Modified: 2022-01-31 - URL: https://three29.com/ecommerce-website-pitfalls-product-photography/ - Categories: Agency How to increase conversion on your Shopify, Woocommerce, or Wix e-commerce website with product photography. Three29 was selected as one of five global agencies to audit top companies that wanted to improve conversion on their e-commerce sites by Facebook. Their industries range from technology, lifestyle products, gifting, subscription, and logistics and in these retail websites we found these four mistakes to be quite common. We want to empower our clients to get more sales with the knowledge they need to improve their Shopify, Woocommerce, or Wix e-commerce site. In this four-part series, we will go over the top website pitfalls, why to fix them, and how to fix them. Top Four Ecommerce Website Pitfalls: Low Page Speed Scores Not optimized for mobile Cumbersome Checkout Processes Bad Product Photography You might be wondering, why isn’t my site getting more sales? With the best of intentions, sites are created that aren’t optimized for conversion. Sometimes we are designing without the right knowledge or adequate budget and sometimes we’re working around a template that doesn’t seem to have the right solution. Whatever the reason may be, we see these mistakes often and by addressing these four things you will see an improvement on conversion, get longer time on site, and average more pages per session. Today we will talk about improving your product photography. Improving your website Tip #4: How to optimize your Shopify, Woocommerce or Wix product photography. To start, let’s recognize how difficult it is to shoot a product well. It’s... --- ### Ecommerce Website Pitfalls - Issues with the Cart - Published: 2022-01-24 - Modified: 2022-01-24 - URL: https://three29.com/ecommerce-website-pitfalls-issues-with-the-cart/ - Categories: Agency How to increase conversion on your Shopify, Woocommerce, or Wix e-commerce website with a better checkout process. Three29 was selected as one of five global agencies to audit top companies that wanted to improve conversion on their e-commerce sites by Facebook. Their industries range from technology, lifestyle products, gifting, subscription, and logistics and in these retail websites we found these four mistakes to be quite common. We want to empower our clients to get more sales with the knowledge they need to improve their Shopify, Woocommerce, or Wix e-commerce site. In this four-part series, we will go over the top website pitfalls, why to fix them, and how to fix them. Top Four Ecommerce Website Pitfalls: Low Page Speed Scores Not optimized for mobile Cumbersome Checkout Processes Bad Product Photography You might be wondering, why isn’t my site getting more sales? With the best of intentions, sites are created that aren’t optimized for conversion. Sometimes we are designing without the right knowledge or adequate budget and sometimes we’re working around a template that doesn’t seem to have the right solution. Whatever the reason may be, we see these mistakes often and by addressing these four things you will see an improvement on conversion, get longer time on site, and average more pages per session. Today we will talk about improving your checkout process. Improving your website Tip #3: How to optimize your Shopify, Woocommerce, or Wix checkout process. Want fewer abandoned carts? Checkout processes are complicated and sometimes we try... --- ### Ecommerce Website Pitfalls - Mobile Optimization - Published: 2022-01-11 - Modified: 2022-01-11 - URL: https://three29.com/ecommerce-website-pitfalls-mobile-optimization/ - Categories: Agency How to increase conversion on your Shopify, Woocommerce, or Wix e-commerce website with mobile optimization. Three29 was selected as one of five global agencies to audit top companies that wanted to improve conversion on their e-commerce sites. Their industries range from technology, lifestyle products, gifting, subscription, and logistics and in these retail websites we found these four mistakes to be quite common. We want to empower our clients to get more sales with the knowledge they need to improve their Shopify, Woocommerce, or Wix e-commerce site. In this four-part series we will go over the top website pitfalls, why to fix them, and how to fix them. Top Four Ecommerce Website Pitfalls: Low Page Speed Scores Not optimized for mobile Cumbersome Checkout Processes Bad Product Photography You might be wondering, why isn’t my site getting more sales? With the best of intentions, sites are created that aren’t optimized for conversion. Sometimes we are designing without the right knowledge or adequate budget and sometimes we’re working around a template that doesn’t seem to have the right solution. Whatever the reason may be, we see these mistakes often and by addressing these four things you will see an improvement in conversion, get longer time on site, and average more pages per session. Today we will talk about mobile optimization. Improving your website Tip #2: How to optimize your Shopify, Woocommerce, or Wix site for mobile. The range for mobile traffic generally starts a little above 50%. We rarely see lower than 50%... --- ### Ecommerce Website Pitfalls - Page Speed - Published: 2022-01-11 - Modified: 2022-01-11 - URL: https://three29.com/ecommerce-website-pitfalls-page-speed/ - Categories: Agency How to increase conversion on your Shopify, Woocommerce, or Wix Ecommerce website with faster page speeds. Three29 was selected as one of five global agencies to audit top companies that wanted to improve conversion on their e-commerce sites by Facebook. Their industries range from technology, lifestyle products, gifting, subscription, and logistics and in these retail websites we found four mistakes to be quite common. We want to empower our clients to get more sales with the knowledge they need to improve their Shopify, Woocommerce, or Wix e-commerce site. In this four-part series, we will go over the top website pitfalls, why to fix them, and how to fix them. Top Four Ecommerce Website Pitfalls: Low Page Speed Scores Not optimized for mobile Cumbersome Checkout Processes Bad Product Photography You might be wondering, why isn’t my site getting more sales? With the best of intentions, sites are created that aren’t optimized for conversion. Sometimes we are designing without the right knowledge or adequate budget and sometimes we’re working around a template that doesn’t seem to have the right solution. Whatever the reason may be, we see these mistakes often and by addressing these four things you will see an improvement on conversion, get longer time on site, and average more pages per session. Today we will talk about Low Page Speed Scores. Improving your e-commerce website Tip 1: How To Improve Your Shopify, Woocommerce, or Wix e-commerce Website Page Speed Score How to check the page speed score on your website... --- ### Knowing When to Follow New Web Design Trends > It's important to know when to use web design trends, so your work remains relevant as well as attracts new audiences. - Published: 2021-12-07 - Modified: 2021-12-07 - URL: https://three29.com/knowing-when-you-should-follow-web-design-trends/ - Categories: Design New web design trends emerge every year, month, and some even within weeks. With the rise of social media and the ability to connect with other designers so easily, we’re able to see new trends pop up at a rate that exceeds those of the past. Some trends end up sticking around for a while, whereas others tend to fall off the map such as stock photos, large heroes, hero sliders. Knowing When To Use Design Trends It is definitely important to keep up with the times and see the creative solutions that other designers come up with. Even more important is to understand and know when to use these trends, so your work remains relevant and modern as well as attracts audiences that are now visually geared towards these features. The only flaw you'll need to be aware of is that you could become a part of the horde of companies that use the same trendy concepts. Within certain industries, websites tend to look dated or jumbled with low-resolution images and long blocks of content. So when you're looking to create a website using current trends, you definitely will set your clients apart from the competition from those in your industry that don't. However, a trendy design that steers away from the brand, mission, and values of the company doesn’t necessarily equate to success. Many trends tend to gear more towards younger audiences and if the main target audience of your client is middle-aged or older individuals, it would... --- ### Instagram 2021 Updates & What It Means For Brands > Instagram will no longer be a ‘photo-sharing app’. So what can small businesses, brands, & social marketers do to prepare for these changes? - Published: 2021-10-28 - Modified: 2021-10-28 - URL: https://three29.com/instagram-2021-updates/ - Categories: Digital You might have already heard the news - and if you haven’t yet, we’re sure you’ve seen some of the changes taking place on Instagram.   In case you missed Instagram CEO Adam Mosseri’s announcement on Twitter, he shared that Instagram will no longer be a ‘photo-sharing app’. Your Instagram feed probably looks a lot different than it did when the app originally launched in 2010, and many more big changes are underway. Mosseri stated, “The number one reason people say that they use Instagram, in research, is to be entertained. So people are looking to us for that. ”  With the alleged data collected, Instagram is pivoting its platform to primarily function for video, shopping, and messaging content. These updates are set to roll out over the next year, and the algorithm will begin to tailor to these categories in the coming months. So what does this mean for small businesses, brands, and social marketers? Well, let’s start with the pros.   There is going to be an influx of new formats to share content coming to Instagram, such as:  longer videos shared to Storiesnew reactions to Stories such as ‘likes’the ability to upload photos and videos from a desktopa new “Collab” feature to use within Reelsnew cross-posting features between Facebook, Instagram, and WhatsApp Another positive feature rolling out is an update to the Insights tool, that will provide more data for marketers, business owners, or creator profiles. The new data is supposed to provide more specific detail about... --- ### Catching Up with... Lee Vance > Joining our team via remote from Portland, Oregon is Lee Vance! She is joining Three29's Digital Marketing team as our Account Coordinator! - Published: 2021-10-01 - Modified: 2021-10-01 - URL: https://three29.com/catching-up-with-lee-vance/ - Categories: Agency Joining our team via remote from Portland, Oregon is Lee Vance! Lee’s entrepreneurial spirit and curiosity led her to a passion for digital marketing, and now she's joining Three29's Digital Marketing team as our Account Coordinator. We've been spending some time this week catching up with Lee to learn about how her career has led her from being a restaurant owner and chef, to small business owner, and now down the digital marketing path. 3 Influences I am a jewelry maker. I have two different brands, both of which I use to get experience/experiment with different aspects of digital marketing. Creating pieces has been a much-needed creative outlet as well.  I love to hike and forage for wild foods. Spending time outdoors always clears my head and gets ideas moving. Adding a hunt for hard-to-find but delicious treasures makes it all the more rewarding. It takes a keen eye for detail and determination to come home with a basket full of chanterelles/berries/wild lettuces. Yoga, It’s a great way to reset and get ‘un-stuck. ’ In moments where it feels hard to get some space from a ‘problem’ yoga has really helped. Having spent more than half my life practicing yoga has helped me create some space in my emotions and reactions so I can take a step back and stay in a better mindset for problem-solving. 2 Fundamental Strengths I’m creative but I also love a good deep dive into numbers and analysis. I’m insatiably curious about people and most... --- ### Agency vs. Do-it-Yourself Mobile App Development: Which Makes Sense For My Business? > The decision between a DIY mobile app builder and an agency like Three29 is one that can have far-reaching consequences that are felt for years. - Published: 2021-09-13 - Modified: 2021-09-13 - URL: https://three29.com/agency-vs-diy-mobile-app/ - Categories: Agency, Mobile App Development The decision between a DIY app builder and an agency like Three29 is one that can have far-reached consequences that are felt for years. Especially when you consider how the market works – good apps are recommended through word of mouth, online reviews, and social media platforms. Mobile Apps have skyrocketed in popularity in recent years. We believe every organization should be considering how to capitalize on the shift to mobile and see their businesses grow and thrive as a result. There are roughly 5. 27 billion mobile app users in the world today, according to the latest data from GSMA intelligence. This means that 66. 92% of the world's population has a mobile phone - including most, if not virtually all, of our clients’ customers. The shift from desktop to mobile has triggered the most forward-thinking business owners to set their sights on creating a mobile app that puts their products or services directly in the hands of their customers. Because business owners are self-starters by nature, business owners may find themselves exploring Google, searching for the best way to build a mobile app, where they have likely run into an influx of Do-it-yourself (DIY) app builders.   What are DIY mobile app builders and why would someone use one? A do-it-yourself (DIY) app builder is an online framework that allows you to drag and drop different modules or widgets to create an app. The primary objective of DIY app builders is to create a mobile app with no, or minimal, coding knowledge. You may be thinking, “This sounds great. It’s exactly what I need, and it’s cheap! ” However, in our experience as an App Development agency, you often get what you pay for. Having worked with hundreds of businesses, we’ve learned over time that... --- ### Benefits of Graphic Design and Digital Marketing Strategy Collaboration > As a designer, the benefits of working with an insightful, skilled Digital Marketing team is an opportunity not to be missed. Here's why: - Published: 2021-08-18 - Modified: 2021-08-18 - URL: https://three29.com/benefits-of-dm-and-design/ - Categories: Design, Digital As a Graphic Designer, there are times where your expertise with visual representation is all that is needed in order to improve the brand, marketing materials, or website of your client. We use our knowledge and skillset to make a creative solution that will bring attention to a client and place them at the top of their industry, visually. But this isn't always the case. There are clients out there who need very thoughtful, visually stimulating, and impressive solutions, and we shouldn't forget that we are creating experiences for humans - the people who are seeking a solution to a problem.   This is why it is important for designers to do thorough research and learn about the behaviors of our client's audiences. We do this research in order to find out what leads to positive results based on our client's goals. I've found that the best way to learn about this is teaming up with the Digital Marketing Strategists, or the experts on my team at Three29, whose job it is to deep dive into data, and strategize based upon the actions of people in a way that helps reach the client's goals. Being able to work with a team of highly skilled Digital Marketers is an opportunity not to be missed.  Below are just a handful of benefits I found while working with an insightful Digital Marketing Team. Benefits of Collaboration: Analyzing and Deep Diving into Personas — Digital Marketers do a lot of a research in regards... --- ### Catching Up with... Scott Hobson > Scott is one of many important assets to our Development team that can handle any website or mobile app build that comes his way. - Published: 2021-08-13 - Modified: 2021-08-13 - URL: https://three29.com/catching-up-with-scott-hobson/ - Categories: Agency As a full-stack developer, Scott is one of many important assets to our Development team. With his impressive skill set and problem-solving skills, Scott can handle any website or mobile app build that comes his way. We caught up with Scott to learn more about what drives his work ethic, and passions outside the workplace. 3 Influences Video Games - Some games improve your problem-solving skills. Legos - Building your own creations with legos is very similar to building apps or websites with a programming language. Not sure if this counts, but I am constantly thinking about whether or not my current approach to completing a task is the best and most efficient approach. Whether I’m doing dishes, driving a car, or writing some code. 2 Fundamental Strengths Memorization - I have a good memory. It’s not a perfect memory, but I can remember a lot of things and it is very handy for this kind of work. It helps me remember the different things each programming language can do as well as a bunch of cool tricks, things to avoid, etc. Problem Solving - I LOVE figuring things out. If there is a mystery then I want to solve it. 9 Things Scott Loves Playing in the waves at the beach. It’s my new favorite thing. Boogie boarding for sure. I’m going to try surfing one day too.  Camping. Not in a cramped campground either. I like to find a cozy spot in the woods that’s far away from... --- ### Why use Tiktok for Advertising - Published: 2021-08-03 - Modified: 2021-08-03 - URL: https://three29.com/why-use-tiktok-for-advertising/ - Categories: Design Why use TikTok for Advertising TikTok is Great for new customer acquisitionTikTok is a global social media app with over 800M active users. With a presence in over 150 countries you can get your eyes in front of markets that you would have never had access to. The perks of being an early adapter As an early adapter, businesses that market and use TikTok will have relatively little competition. Additionally, the average engagement level beats all other apps. TikTok builds your brand reputationTikTok and its users are in a stage of rapid growth because the app promotes creativity and collaboration. Finding the right audience in this space is ideal for upper funnel marketing. "It took Instagram six years from its launch to gain the same number of monthly active users that TikTok managed to gain in under three years" –Digital Marketing InstituteInstead of showing users who they know, it shows them what they like, constantly suggesting new creators and brands. TikTok has reinvented influencer marketing TikTok is the great equalizer when it comes to fame and following. Celebrities and prominent influencers have millions of followers, of course, but some of the most viewed and liked accounts are those of regular people. These popular accounts give tips, tricks, and genuine brand recommendations as content creators and receive a small stipend (from TikToks Creator Fund) to create more content. This authentic influencer marketing means you can get your brand in front of eyes that actually want to see what you're doing! Tips... --- ### Catching Up with... Ronnie Stamps > Ronnie recently joined our team as one of our newest Front-End Developers. We caught up with Ronnie to learn more about his passions and interests! - Published: 2021-07-27 - Modified: 2021-07-27 - URL: https://three29.com/catching-up-with-ronnie-stamps/ - Categories: Agency Ronnie recently joined our team as one of our newest Front-End Developers. Before deciding to focus his career solely on web development, Ronnie’s work-life blended his talent for engineering and design with his love for cars. We caught up with Ronnie to learn more about his passions and interests that have led him throughout his career, and ultimately to work with us! 3 Influences Gardening – Helps me slow down and focus on the details while keeping the big picture in mind. It helps me see the forest for the trees. BMX (bike racing) – Keeps me socially, mentally, and physically healthy. Parenting – Maintains my ability to multi-task, grants me patience, and literally gives meaning to everything I do. 2 Fundamental Strengths Analytical/Methodical – This gives me superhero-like troubleshooting abilities. But can also be my downfall when it comes to starting a project. Creative/Inventive – I can design and build things in my head before any actual work begins. I feel these are the benefits of my ADHD. 9 Things That Ronnie Loves My children. And I DO have my favorites 😊Family. Music. My home. Watching others succeed at their passion. Volunteering. Cooking. Tools. My glasses – I’m damn near blind without them! Ronnie's Music Preference I listen to every single genre. I use music to either change or maintain the mood I am in. Creative: Trip Hop, Dubstep, Trap, HipHop, Turntablism, House, Jazz, Acid Jazz, Bluegrass, Industrial Cerebral/Focused: HipHop, Classical, Deep House, Jazz, Acid Jazz Motivational: HipHop, Country,... --- ### Designing or Optimizing a Landing Page That Converts Your Audience Into Buyers - Published: 2021-07-26 - Modified: 2021-07-26 - URL: https://three29.com/designing-or-optimizing-a-landing-page-that-converts-your-audience-into-buyers/ - Categories: Agency See the best practices for landing pages in action with our before and after design. A landing page is a single web page that appears in response to interaction with an ad, promotion, or email. The goal of a landing page is to get the visitor to take action! This goal action might be to click-through to elsewhere on the site, enter information that will be collected as a lead, call your business, or make a purchase among countless others.   No matter the product or service, building a landing page that converts is like following a recipe, and if you include all of the ingredients in the recipe it will come out perfect every time. Below are simple steps to optimizing a landing page and a before and after so you can see the difference. Design landing pages with content that correlates with the audience’s journey and state of mind when they clicked through to view it. One of the first things to consider when creating a new landing page is that you’ll want to design your landing pages based on where the user is coming from.   Landing pages that feel familiar and connect with your target audience will be more likely to convert that audience into engaged buyers, and will also lower your bounce rate.   For example, if a user is visiting your site from a post on Instagram or TikTok, you may consider using hero shots of people or language that was also used on... --- ### How to use TailwindCSS inside your Laravel applications > A step by step guide about how to use TailwindCSS inside your Laravel applications. Tips and tricks for speeding up dev time. - Published: 2021-07-20 - Modified: 2021-07-20 - URL: https://three29.com/how-to-use-tailwindcss-inside-your-laravel-applications/ - Categories: Web Here at Three29 we very often reach out to two of the most widely used frameworks by Web Developers out there: Laravel and TailwindCSS. In this guide, we'll outline a few easy steps to start your new Laravel app and customize the UI using TailwindCSS. 1. Let's start by creating a fresh Laravel app. While there are many ways to create a fresh Laravel project, we'll be using the Laravel Installer package down below (feel free to use whichever method you prefer the most): # change directory to a folder of your choice where all your projects live cd ~/dev # create a new laravel project. We'll call it "larawind" laravel new larawind # change directory into the newly created project cd larawind # preview it in the browser php artisan serve > Starting Laravel development server: http://127. 0. 0. 1:8000 As a result, you should see a very basic home page which in fact displays the contents of the welcome. blade. php view file. 2. Next we can either choose to pull in the TailwindCSS npm package ourselves, or we can use Laravel Breeze (since you're most likely need authentication scaffolding anyways). composer require laravel/breeze --dev php artisan breeze:install npm install && npm run dev Laravel Breeze will take care of the following for us: a) update package. json to require the necessary dev dependencies (the version of the npm packages listed below may be different for you by the time you read this, but that's okay);{ // BEFORE... --- ### Set up PHP CodeSniffer in Visual Studio Code > A step by step guide on how to set up PHP CodeSniffer for local development in VSCode. It also includes steps on how to configure automatic fixes. - Published: 2021-07-16 - Modified: 2021-07-16 - URL: https://three29.com/set-up-php-codesniffer-in-visual-studio-code/ - Categories: Web PHP CodeSniffer is a quick and easy way to ensure you adhere to a set of coding standards when writing your PHP applications. It will basically tokenize your PHP files and will try to detect violations of a defined coding standard (PSR). A little bit of history 👨‍🏫: The PHP Framework Interop Group is a group of over 20 members who have put together and maintaining a list of PHP Standard Recommendations (aka PSR). Some of those PSRs are PSR-2 and PSR-12 (an improved version of the latter). WordPress has created its own coding standards that you can easily use with PHP CodeSniffer too. Back to real DEV work 👨‍💻:Here are the steps to integrate PHP CodeSniffer as part of your local development: 1. Install PHP CodeSniffer via Composer. Here you have two options: You can either install it system-wide as a composer global package: composer global require "squizlabs/php_codesniffer=*" NOTE: Make sure to place Composer's system-wide vendor bin directory in your $PATH so the phpcs executable can be located by your system. On a Mac, you just need to add export PATH="$PATH:$HOME/. composer/vendor/bin" to either ~/. bashrc or ~/. zshrc file depending on your shell: # first check if you already have composer's vendor bin directory as part of your path: echo $PATH # if it's not there, then run (if you're using Bash): echo 'export PATH="$PATH:$HOME/. composer/vendor/bin"' >> ~/. bashrc source ~/. bashrc # OR run (if you're using Zsh): echo 'export PATH="$PATH:$HOME/. composer/vendor/bin"' >> ~/. zshrc source ~/.... --- ### Set up ESLint and Prettier for React Native projects > A step by step guide on how to set up ESLint and Prettier for React Native projects. Easy to follow instructions with CLI commands included. - Published: 2021-07-14 - Modified: 2021-07-14 - URL: https://three29.com/set-up-eslint-and-prettier-for-react-native-projects/ - Categories: Web, Mobile App Development When writing clean and well-formatted JavaScript code, you can save quite some time if you'll make use of tools like ESLint and Prettier. What is ESLint? ESLint is a linting tool for JavaScript that allows developers to find problematic patterns or code that doesn't adhere to certain style guidelines. Examples: 1. You declared a variable, but you never used it (leads to dead code); 2. You're trying to use a variable that wasn't previously declared (leads to code execution errors). What is Prettier? Prettier is a tool that will format the code for you based on some defined rules. Being able to simply save your file and then have the code being auto-formatted for you, it's simply amazing. This will also ensure that the code will be formatted in a consistent manner when two or more developers collaborate together. Enough with the theory, let's get to real work, right? ! When you write React Native apps you basically write JavaScript, which means we can easily make use of ESLint's and Prettier's awesomeness here as well. In fact, when you bootstrap a brand new React Native app using the React Native CLI, the final base project will come with ESLint and Prettier configs built-in, but we'll delete those and start from scratch. Install and setup ESLint Here are the steps to get started with ESLint in your React Native project. 1. Start a new React Native app using React Native CLI: # follow the steps from the link above to setup... --- ### Life After Flash: Web Animations > Flash is gone, but a whole new arsenal has risen from the ashes. Find out why animation is beneficial to creating a memorable user experience! - Published: 2021-06-24 - Modified: 2024-04-02 - URL: https://three29.com/life-after-flash-web-animations/ - Categories: Web, Design Animations in web got their start back in 1987 when CompuServe (the first online service to offer internet connectivity) introduced the GIF. Flash was primarily used by companies to enhance their logos by rotating them 360 degrees, this gave the impression of a 3D object on the screen. After about 10 years, Flash was introduced which extended the ability to animate virtually anything on a web page. It quickly became the favorite tool for web games, enriched web applications, web animations and engaging experiences. However, Once mobile devices were born, Flash began to slowly die off. It was far too intensive to process on mobile CPUs, slowing down performance and drastically drained battery life. Apple was the first company to take a stand by not supporting Flash at all on any of their devices, which greatly improved on those performance issues. Eventually, Flash was deprecated in 2017 and officially discontinued on December 31, 2020. Flash is gone, but a whole new arsenal has risen from the ashes. CSS - Has become more and more powerful over the last several years. Todays CSS can do some pretty amazing things that could previously only been done by javascript. CSS is typically used for smaller-contained animations such as subtle movement, scaling an image on hover, or adding movement to a mobile menu sliding out from the side. JS - An all around powerhouse, especially when it comes to advanced animations, js continues to grow and evolve with the times. JS is more ideal... --- ### 6 Tips on Writing Creatively and Effectively for Your Blog > Getting started writing a blog can seem like a big task. But don’t stress! We've rounded up 6 tips to write creatively & more effectively! - Published: 2021-06-21 - Modified: 2021-06-21 - URL: https://three29.com/6-tips-on-writing-creatively-and-effectively-for-your-blog/ - Categories: Digital Creative blog writing can be a great outlet to express your thoughts, opinions, and knowledge with others. The internet today is overflowing with amazing blogs to find insight and information from. If you've ever thought about tapping into your creative side through writing but aren't sure where to start, you're not the only one! Getting started with a new blog can seem like a big task. But you don’t need to stress - I've rounded up 6 of the best tips I have to write creatively and more effectively when you're starting out: Tip #1: Know your audience.   What would they come to you with questions about? The quickest way to decide your next blog topic is to know your audience and know what they’d be interested in hearing about from your brand. What’s something you can teach or impart to them? Tip #2: Be concise. Nowadays, most readers scan blog posts to find what they're looking for. Keeping your blog concise, and easy to digest is best when writing. Think about how you can explain what you're trying to in the simplest form possible. This is something that can be hard to train your mind to do, but it’s much more effective and time-efficient. Tip #3: Use more subheadings and less jargon. Subheadings are a great way to break up text and section your blog post clearly. This also helps all the people scanning your blog find the information they’re looking for easier. Using less industry jargon also... --- ### Catching Up with... Justin Welenofsky > Justin is our Lead Web Developer at Three29, and one of our go-to guys for any complex security issues, and custom web builds. - Published: 2021-06-14 - Modified: 2021-06-14 - URL: https://three29.com/catching-up-with-justin-welenofsky/ - Categories: Agency Justin is our Lead Web Developer at Three29 with an impressive range of programming languages, and the ability to get to the root of any issue that comes our way. He is the go-to guy for any complex security issues, and one of the many talented devs we have for custom web and app builds. We caught up with Justin to learn more about what drives his work ethic and passion for web development outside of the workplace. 3 Influences Spending time with friends and family - Make me a better person. It’s healthy to spend time with them. Disc Golf - Fun activity to do. I have met a lot of friendly people through disc golf. Good exercise. Reading - I like to read programming books to try to stay up to date along with reading via various websites like github. com/trending for cool/interesting projects. I love reading source code to see how things are done on Github. Purchasing humble bundles or directly from book publishers like nostarchpress. com and manning. com which are my current favorite publishers. 2 Fundamental Strengths Problem Solving - I am good at identifying solutions to problems by isolating the environment details to try to pinpoint where the problem hot spots are. Generally good when applied to anything from programming or problems outside of work/programming. Programming - I have a wide breadth of experience in things from building computers, using cloud-based services, many operating systems, and Linux distributions. I also have experience with a... --- ### Your Daily Social Media Checklists to Increase Engagement > The days of social media being an optional marketing channel are over. Nowadays a social presence is an expectation for most businesses to raise brand awareness. - Published: 2021-06-10 - Modified: 2021-06-10 - URL: https://three29.com/your-daily-social-media-checklists-to-increase-engagement/ - Categories: Digital If the title of this blog piqued your interest - good! We’re glad you're here. Why? Because you probably are feeling a little overwhelmed managing your brand's social media. Or, you’re looking for clear guidelines on ways to increase engagement and followers in today’s digital atmosphere. Either way, we totally get it. It’s a lot to take in and can be time-consuming, but it doesn’t have to be. Today’s Social Media ChannelsThe days of social media being an optional marketing channel are over. The social scene today has expanded and grown rapidly since its start.   Nowadays a social presence is an expectation for most businesses, with 80% of marketers saying they rely on social media to raisebrand awareness. Let’s get started with the basics:Pick Your Social Channels It’s important to understand the individual channels and where your business needs to be. Bigger brands with large audiences tend to have presences across every channel, however, your brand may not need to dominate each space.   That’s why it’s important to consider which platforms will make the most sense for your industry and audience. Complete Your Profile(s) Information Not only is this vital for your business to be filled out correctly and fully, but it’ll make your profile look more professional, while also making your business easier to find. This includes: Claim your businesses’ name and URLChoose brand profile image and creativesFill in your ‘About’ sections, contact info, and links to your websiteYour Social Media Checklists:Twitter Twitter is a go-to tool... --- ### Catching Up with... Josh Loyst > Josh has been with Three29 for almost 6 years, and is one of the best front-end developers we've ever known! Read more about Josh! - Published: 2021-06-07 - Modified: 2021-06-07 - URL: https://three29.com/catching-up-with-josh-loyst/ - Categories: Agency Josh has been with Three29 for almost 6 years, and is not only known around the office for his quick wit, but for being one of the best front-end developers we've ever known! We caught up with Josh to learn more about his interests in and outside of the workplace and what makes him a great dev. 3 Influences Spending time with my kids - Helps with keeping you on your toes and ready for whatever challenges come my way. Building Models - I enjoy breaking things down and putting them back together with as much precision as possible. Exercising - With how much sitting we do it’s always refreshing to get out and reset by getting the blood flowing. Helps with focus and tackling problems. 2 Fundamental Strengths Determined - I really enjoy figuring things out, especially when a straightforward solution is not possible and requires creativity. I also take pride in clean code and enhancing user experience throughout the WordPress CMS. Creative - Having knowledge and love for art, animation and graphic design really help with creating the front-end pieces and overall experience of a website. 9 Things Josh Loves My Wife & KidsCats (dogs are cool too)Games/PuzzlesCookingJapanese CultureFine DetailSportsListening to Music/Playing PianoMoviesJosh's Personal Spotify Playlist This one is tough as I love a lot of music and it goes through phases depending on the mood, but this one I’ve gone back to many times for working music. Josh's Go-To Resources for Industry News CSS-Tricks and Smashing Magazine... --- ### Web Design Trends to Look For in 2021 > Keeping up with web design trends is a great way to get inspired and exercise creativity. Read to find out more about web design trends of 2021! - Published: 2021-06-02 - Modified: 2021-06-02 - URL: https://three29.com/web-design-trends-to-look-for-in-2021/ - Categories: Design Keeping up with web design trends is a wonderful way to soak in all the different types of creative solutions possible for any project. It allows you to explore all the creative options out there and makes you feel connected to an inspired design community. It's a way for us creative thinkers to move forward, inspire each other, and exercise our own creative abilities. Here are some of the most popular web design trends I’ve seen so far in 2021!   Surrealism  For fashion or high-end brands, you see web designers gaining a lot of influence from fantastical scenes and dream-like worlds to tell unique stories about the product while heightening its value.  Gucci uses colorful scenery to draw attention to their unique line of purses, as well as to create a story that sparks the user’s imagination on how they can bring this sense of luxury or fantasy to their life. Parallax Effects This effect is simply the faster movement of foreground objects in comparison to the background. It mimics how we view things in the real world, for example, when we are driving on the road and see the trees moving past quickly but the mountains look as if they are moving a lot slower. When used in web design, it is a great way to transform something that is relatively flat on a screen to something that feels more like a performance. It enhances user interactivity and immerses them into the design through the moving parts. This... --- ### The Right Way to Build a Logo File > How to address common logo file issues and build a logo that is easy to use, transparent, and unable to be edited. This will teach you to prevent error. - Published: 2021-05-04 - Modified: 2021-05-04 - URL: https://three29.com/the-right-way-to-build-a-logo-file/ - Categories: Design How to address common logo file mistakes and build a logo that is easy to use, transparent, and unable to be edited. I run into this all the time. A logo with a white shape used to mask another color. A font that's missing. An unmanageable, complex grouping system. A stroke that doesn't scale. These are the mistakes made to logo files that designers have spent hours on that will eventually degrade the work, or generally, cause issues for the future designers and people that work with the logo. Someone’s nephew that doesn't know what they’re doing could accidentally ruin your logo. This blog will teach you how to prevent that. There are three key things you need to achieve when turning over a version of the logo/logo file that is client-ready. The logo is simple to use. It uses transparency and white where appropriate. It is locked and not easily manipulated. We'll use this logo as an example, the background has been made grey to reveal where is white and where is transparent. Before we get started:Before you start this process you should save a logo file that has fonts and strokes intact in case you need to change something in the future. This process yields a logo that is client-facing. This is a before and after. The logo on the left has multiple issues, which we’ll work through. The logo on the right is built correctly. Problem: The logo uses strokes. Solution: Expand the stroke lines and unite... --- ### Catching Up with... Laurie Moses > Laurie is our HR and Office Manager at Three29. She keeps all our ducks in a row over here and we love her for it! Read more to learn about Laurie! - Published: 2021-04-30 - Modified: 2021-04-30 - URL: https://three29.com/catching-up-with-laurie-moses/ - Categories: Agency Laurie is our HR and Office Manager at Three29. She keeps all our ducks in a row for us and we love her for it! We caught up with Laurie to hear about her passions in life outside of the workplace and learn how she applies them to her role at Three29. 3 Influences Volunteering - I volunteer with different communities (Veterans, Homeless, Marching Band, Church) Serving the Community - I love being on different committees for the City of Citrus Heights and Citrus Heights Chamber of Commerce Continuing to Learn - I attend different workshops in my area for personal, spiritual, and professional growth. 2 Fundamental Strengths My Focus on Personal Growth My Problem Solving Skills9 Things Laurie Loves God Family and Friends Volunteering Working on and renovating the house Karaoke Camping Crafting My pets COFFEE Laurie's Personal Spotify PlaylistGo-To Resource for Industry News Facebook - HR Groups, I like the community. Being able to ask and answer questions. It's also great to get different views on certain issues. Quickbooks Citrus Heights Chamber of CommerceMust-Have Apps Pinterest - For all sorts of different ideas from cooking, to crafting, to how to plan a wedding in 60 days during a pandemic. My Google Calendar - I live by it! Etsy - Help support smaller businesses! WFH Set Up Coffee! Candle Highlighters Notepads --- ### Catching Up with... Brent Hoskins > Brent has been a developer at Three29 for over two years and has been an instrumental member of the team with some of our recent web and app rebuilds. - Published: 2021-04-16 - Modified: 2021-04-16 - URL: https://three29.com/catching-up-with-brent-hoskins/ - Categories: Agency Since being deployed twice, once to Iraq and once to Kosovo, Brent has settled back into civilian life as a dad and web developer. That is, when he's not busy being the current S-6 Section Chief for the 223rd Military Intelligence Battalion out of San Francisco! Brent has been a developer at Three29 for more than two years, where he's been an instrumental member of the team on some of our recent web and app rebuilds. We caught up with Brent to learn more about how his 11-year military background lead him to a career in web development. Influences in Brent's Life To Continue to Learn - The programming world is ever-changing and you have to always be learning or you will be left behind.   Playing Racquetball - I am not sure if this really helps me at my job. But it helps me stay in some sort of shape.   The Military - I am a Communications NCO for the California National Guard. With the training and knowledge that I have gained from the military, I am able to stay current in the network and systems side of the house. Brent's Fundamental Strengths Willing to learn - I am always looking for new things to learn. I always want to be the best at what I do. Helping others - I enjoy helping others wherever I can. Whether it’s in the office and helping my coworkers work through an issue, or in my civic duty with the National... --- ### Catching Up with... Hailey Rabdau - Published: 2021-03-26 - Modified: 2021-03-26 - URL: https://three29.com/catching-up-with-hailey-rabdau/ - Categories: Agency Hailing all the way from Salt Lake City, Hailey joins the Three29 team as our new Senior Designer! With an impressive background in art and graphic design, we were eager to learn more about her personal life, interests, and what ultimately led her career to us. 3 InfluencesSpend time outdoors. It clears my head for creative ideas to flow in and there’s so much to take inspiration from. Printmaking. I think seeing the way things are made and being part of that process is exciting. I also love working with my hands. I think having really good fine motor skills is important. It makes you more detail-oriented. Drawing. How much I draw ebbs and flows. Some weekends I’m drawing for 15 hours and then sometimes it’s 15 hours a month, but I really love it. I draw with a mechanical pencil, which I get a lot of shit for. Or I use a 24” pressure-sensitive tablet, which is pretty fun. 2 Fundamental StrengthsI really love people. I just want to talk and hear what people think and share ideas. It’s good for collaboration and it usually makes for really clear communication.  Patience. There’s not a lot that gets under my skin, I’m willing to put in the work and I want to make sure the job gets done right. 9 Things You LoveMy dog DotRidiculous slack profile picsCryptographyBaking fancy little cakesMaking funny animationsWeird documentariesReading poetryGamblingTextingHailey's Personal Spotify PlaylistGo-To Resource for Industry NewsI still reference the UENO blog even though they... --- ### How to use React-Native-Vector-Icons to add custom icons to a React-Native App - Published: 2021-02-09 - Modified: 2021-02-09 - URL: https://three29.com/how-to-use-react-native-vector-icons-to-add-custom-icons-to-a-react-native-app/ - Categories: Mobile App Development React Native Vector Icon allows you to add custom icons for your app. You can change its color, size, position, multiple styling, etc. This library also includes all of your basic icon sets like  FontAwsome 5 and MaterialIcons (To learn more about using the built-in fonts refer to this post). Or you can upload your own custom icons by using IcoMoon to create a custom set of icons, this is what we will cover in this post. What is IcoMoon. IcoMoon is an icon solution that provides three main services for you. They are the Vector Icon Packs, The IcoMoon App, and hosting icons as SVGs or fonts. Vector Icon Packs: IcoMoon provides many free icon packs. You can find them in the library tab of the IcoMoon app. Each of them has a license link that you can refer to. ​ Besides, these free icon, you can purchase three high-quality premium icon packs separately. ​The IcoMoon App: ​​This app allows you to browse and search for the icons you need quickly. You can download these icons, do some basic editing, import your own icons, generate icons in SVG, Polymer, PDF, XAML, PNG, and CSS sprites. ​Hosting Icons as SVGs​: ​In addition to icon fonts, the IcoMoon app allows you to download your chosen icons as SVGs, which can be used as inline SVGs in HTML. ​ IcoMoon App Icons is the service that we are interested in. This is a free and open-source application that lets you convert a... --- ### Sacramento Small Businesses need our support this Christmas - Published: 2020-12-17 - Modified: 2025-03-27 - URL: https://three29.com/sacramento-small-businesses-need-our-support-this-christmas/ - Categories: Agency Shop Local, Shop Small It’s that special time of year, and yet, there are a few reasons that make this year in particular difficult to celebrate. 2020 has been a year (that sometimes felt like a decade) many of us are ready to move past. However, for some businesses, this will be the end of the road. Because of a worldwide pandemic, multiple shutdowns have taken place throughout the year, and some businesses have kept the doors closed since March. Especially during this time of year, a time where purchasing would normally be at its highest, our local small businesses need us. Instead of spending your money with a large retailer, we challenge you all to shop local. An item, service, or gift card purchase (big or small) will go a long way for our our community. Let’s support small businesses this year and help them get through the final days of otherwise a very difficult year for all. We’ve rounded up a few (of many) local businesses that we at Three29 are shopping at this year! Our Christmas List: Public Land Purchase plants, pottery, apparel, and so much more. Order and gift card and give it to a friend or family member! Allspicery Whether you’re looking for the perfect gift or just a restock on their famous DIY spice kits, Allspicery is your one-stop shop. Get your favorite spices shipped directly to your or a loved one’s door! All Good Never BetterSupport a local street apparel brand with a hat, jacket,... --- ### Three29 Celebrates New 5-Star Review on Clutch! - Published: 2020-11-19 - Modified: 2020-11-19 - URL: https://three29.com/three29-celebrates-new-5-star-review-on-clutch/ - Categories: Agency Increasing your brand’s visibility and making it stand out has always been a welcome challenge in this modern age. There’s no doubt that putting an effort into your digital marketing can pave the way for success, especially in the SME market. However, that alone is not enough to ensure your success. There needs to be a balance between your marketing and product or service development. One of our specialties is creating beautiful, functional websites. As a company that has its focus on being among the best in the service market, we always ensure that the quality of the products we deliver is top-notch. In our case, it’s never enough for us to just double down on our marketing. We want our services to be professional, effective, and innovative. We want our clients to receive the output that they deserve. For that reason, we create and implement the perfect strategies to engage and grow audiences for these products is just as important to us. Recently, we received a new 5-star rating on Clutch. A B2B ratings and reviews firm in the heart of Washington, D. C. , Clutch connects businesses with the best-fit agencies or consultants they need to tackle their next big business challenge. The review above is from a commercial real estate agency. At the time of our engagement, they required a website, including all the appealing visuals and optimization. Our client specifically requested a sleek, clean, and user friendly website. They also wanted the product to accurately depict... --- ### Catching Up with... Joe Morris - Published: 2020-11-13 - Modified: 2020-11-13 - URL: https://three29.com/catching-up-with-joe-morris/ - Categories: Agency Joe is another one of our amazing Project Managers, who oversees our production team's workload, communicates daily with clients, and ensures our projects are organized and running smoothly. We caught up with Joe recently to learn a little more about his personal life, and how it influences the work he does with us. 3 Influences Cooking - Cooking is my true passion and main creative outlet. I spend a significant amount of my free time cooking and exploring new recipes to try. Once I feel confident in a particular dish or methodology, I like to put my own creative spin on it so I can truly call it mine. There's nothing more rewarding than sharing a meal you’ve cooked with a loved one and seeing their face light up when they take the first bite. Traveling - Prior to Covid, my favorite thing was to travel. It didn’t matter if I was going to China or just driving down to San Francisco for the day, I really just love getting out and seeing new stuff and meeting new people! Yoga - I start every morning with yoga. Yoga prepares me for the day ahead by giving me an opportunity to clear my head and get my body in motion. After a good morning yoga session I like to jump right into work to build off the momentum of my practice. 2 Strengths Organization - Organization is an absolute necessity in being a successful project manager. As a PM, you are... --- ### Using NVM for a better Javascript development experience - Published: 2020-11-09 - Modified: 2020-11-09 - URL: https://three29.com/using-nvm-for-a-better-javascript-development-experience/ - Categories: Web Have you ever came back to a project only to find a cryptic error awaiting your return? You may think, "Whats going on? ! I haven't changed a single line of code! " These type of errors are a common issue that you can encounter, especially if you only have one version of node/npm installed on your system. As time goes on you may update to the latest and greatest node versions only to find your old projects break and throw funny errors. Well, I have good news, there is a cool command line tool you can use to bring stability to your projects and allow you flexibility to use whatever version of node you need. Many people have already heard of NVM, or the "Node Version Manager". NVM allows you to switch node versions quickly and easily. NVM is a tool I see being recommended over and over by many tutorials out there but they usually only show you the basics to get going. Well I want to show you some quick tips to help you improve NVM skills or show you why you want to install NVM today. If you haven't installed it and are using a single node package then I highly recommend you go there now and install it (and it will also make the rest of the tutorial easier to follow). There is a lesser known feature of NVM which can help you explicitly declare a projects node version. This way when you come back... --- ### Catching Up with... Vasile Stefirta - Published: 2020-10-30 - Modified: 2020-10-30 - URL: https://three29.com/catching-up-with-vasile-stefirta/ - Categories: Agency Vasile is a Senior Full-Stack Developer and currently the longest tenured employee at Three29 (besides Kevin himself)! We caught up with Vasile to hear about what led him to a career in coding and how his personal life influences the work he does with us. 3 Influences Soccer - I really enjoy soccer (go Manchester United! haha). I think there’s a lot of similarities between a soccer team and a team like ours. Yes, it’s nice to see some professional soccer player’s individual skills (and you can tell the same about a Developer, Designer, Digital Marketing Strategist, PM etc), but it’s more important to see the collaboration between the team mates. And what makes a successful soccer team? - having a good coach/leader and communication on the field. The same can apply to any team in our IT industry. If you have selfish team players which lack soft skills, then such people won’t contribute much to the overall success. Be nice with people - That’s something I always tend to do, and I encourage others to do as well. It’s always a pleasure to chat and collaborate with someone who is just a nice and normal human being. Share knowledge with others - It always makes me feel good when I can help someone. That doesn’t necessarily mean in a professional way, it can be anything really. That’s a good thing to do inside and outside of work. 2 Strengths Willingness to learn new thingsWillingness to help others by sharing... --- ### 2 Ways Mask with Text in Photoshop - From Beginner to Advanced Levels - Published: 2020-10-14 - Modified: 2020-10-14 - URL: https://three29.com/2-ways-mask-with-text-in-photoshop-from-beginner-to-advanced-levels/ - Categories: Design We know that Photoshop can be a bit daunting when you're getting started, and sometimes the supposedly "helpful" video tutorials move through the steps too quickly. That's why we decided to give you both options! This blog explains our video with step-by-step written directions. Since there are many ways to make text masks in Photoshop, we broke it down so that anyone, from beginner to advanced, can learn how. Below are some ways to mask text non-destructively, while keeping the text editable. https://vimeo. com/466345245Mask 1 - Cut through groups with a mask and update mask when text changes. Problem:We have two groups with multiple layers inside. We want to cut through a group with text to show the group below. This will also work to cut text through a shape layer, but we want to be able to edit the text and font without having to remake the mask each time. Solution: 1. We have two groups with various layers inside of two groups. 2. Add text to the top of the first group. 3. After typing your text, double click on the blank spot to the right of the text layer to open Blending Options. 4. This will bring up the Layer Style Panel. Under Advanced Blending - slide Fill Opacity to 0%. 5. Under Knockout Group - dropdown to Shallow. Click OK. 6. The text is now cut through the top group and showing the bottom group. 7. Unlike layer masks, the text is still editable, and will... --- ### Catching Up with... Savannah Musladin - Published: 2020-09-18 - Modified: 2020-09-18 - URL: https://three29.com/catching-up-with-savannah-musladin/ - Categories: Agency Savannah is one of our many talented web developers at Three29, bringing her tactical skills from the California National Guard to every project she touches! We caught up with Savannah to learn more about her personal world, and how it influences the work she does with us and the Army. 3 Influences California Army National Guard - The Army has been a valuable experience in my life that I’m grateful for. I’ve learned so much and have had the opportunity to travel, meet people from different walks of life, and grow as a person. Being in the military has also prepared me better for my civilian job. It’s important to be adaptable, resilient, and to think outside the box in the military. I’ve learned these are important traits for a developer to have too. Exercise - Exercise is super beneficial to everyone for a multitude of reasons. It’s more about maintaining health and happiness than anything else for me. Doing things like yoga, running, and calisthenics allows me to feel good, release stress, and come to work as the best version of myself. Video games, Watching anime, Reading & Writing - These influence me in many facets of my life. I have always been an imaginative person so was naturally drawn to these activities as a kid, and my personality has been largely influenced by the games, shows, and books that I grew up on. In fact, I originally became interested in coding as a kid because of a video... --- ### Catching Up with... Max Richter - Published: 2020-09-04 - Modified: 2020-09-04 - URL: https://three29.com/the-three-2-9-on-max-richter/ - Categories: Agency Max is our Senior Project Manager who has been with the company for just over 4 years. He tends to keep the office on their toes with his wit and humor. Outside of the office-life, Max is a former Oregon Duck with a passion for football season and a true love for cooking. We caught up with Max to check-in, and learn how his daily life influences the work he does with us. 3 Influences Cooking - Whenever you have a bad day, nothing feels better than going into the kitchen and making something you know you’re really, really good at. It gives me the opportunity to succeed at something on the hard days, and try new things when I’m feeling adventurous. It’s something you can always get better at doing, and a great way to build self-confidence.   Watching Football - Watching NFL and NCAA football is one of the truly relaxing things I can do. I went to Oregon and root for Ducks, which is a ton of fun. On Sundays, I’m a Raiders fan, which isn’t always so fun, but I’m in 5 fantasy football leagues to take my mind off it. I always come back on Monday feeling refreshed. Playing Video Games - I’m a super competitive person and video games are my primary outlet. Whether it’s Call of Duty, Apex Legends, Super Smash Bros, Madden or Rocket League, it always feels good to win (and learn from the many, many losses). 2 Strengths Communication -... --- ### The Three-2-9 On... Cera Rios - Published: 2020-08-21 - Modified: 2020-08-21 - URL: https://three29.com/the-three-2-9-on-cera-rios/ - Categories: Agency Cera is one of our talented UX/UI Designers that brings her creative taste and style to every project she touches. She's a Hawai'i native at heart, with a love for California and a deep passion for adventure. We caught up with Cera to learn where she finds her inspiration, and how her daily life influences her work. 3 Influences My Ohana - Nothing puts me at the most peace and fills my heart with so much happiness and love than being able to spend time with my family... even if we are all thousands of miles away from each other. FaceTime has been our main source of contact on a weekly basis. Exploring the Outdoors - Getting away from the hustle and bustle is absolutely necessary to keep a healthy balance for my mind, body, and soul. Backpacking and paddle boarding are the absolute best! Meditation, Prayer, and Yoga - I try to do at least one of these practices once a day to help fuel my soul and energy with positivity and self-love. Writing down a list of gratitudes first thing in the morning helps me acknowledge how blessed I am to have what’s in front of me and a daily reminder that life is what you make of it, and to simply be happy and thankful for the now. 2 Strengths Personal Growth - With the ever-growing evolution of the tech industry, I often find myself fascinated with learning about ways to improve workflow processes, skills, techniques, and... --- ### Google My Business is Helping Brands Make it Through a Pandemic - Published: 2020-08-20 - Modified: 2020-08-20 - URL: https://three29.com/google-my-business-is-helping-brands-make-it-through-a-pandemic/ - Categories: Digital Local businesses, listen up! First of all... Did you know that 46% of all Google searches are location-based? More importantly, over 50% of mobile searches are local or location-based and that number is still growing! ? One of the first places users go looking for products and services online is Google. We all do it! If you didn’t think so before, Google My Business and Google Local Ads need to be a prominent piece of your local business’s marketing and search strategy. For all location-relevant businesses, these searches can be the most important queries you could hope to win because instead of window shoppers, these are people immediately converting into customers. When do location searches matter most? Your location matters anytime someone is trying to do a search to find a product or service based on what they are in close proximity to. And if you haven’t already guessed, they're searching right now on their mobile phones which use Google Maps that, yes, pull information from yourGoogle My Business Page. When you begin to edit your current listing (and add new listings if need be), be sure to be as complete and catchy as possible. Treat your Google My Business page as your new landing page, because it is what is going to show up at the top of people’s searches.   Google is constantly working to evolve and make it easier for business owners to manage their online presence. As a part of their ongoing efforts, Google is adding new... --- ### The Three-2-9 On... Jessica Mason - Published: 2020-08-11 - Modified: 2020-08-11 - URL: https://three29.com/the-three-2-9-on-jessica-mason/ - Categories: Agency Jessica is the newest member of our Digital Marketing team. She's bringing her passion for marketing and coming on board as a Digital Marketing Strategist. We couldn't be more excited to have her creativity and expertise on our side! We caught up with Jessica to learn more about her personal world, and how it influences her work today. 3 Influences Creating and Performing Music - Staying creative and expressive in my music offers me a much-needed outlet, and also keeps me in the right mindset to be creative and intentional for my clients. Reading - Whether it’s articles, novels, fiction, non-fiction, how-to-guides, marketing theories, psychology books, or anything else, reading keeps me on my toes and always thinking about new ideas. Spending time with loved ones and my pets - Being with people and animals whom I love (and who love me) recharges me and motivates me. Connection is everything to me. 2 Strengths Empathy - Empathy makes for a marketer who is better able to identify goals for her clients, how to meet them, and how to craft the right messaging to achieve those goals. Clear Communication - Clear communication (with clients, their audience, my coworkers, and any other partners on a project) makes everything more efficient and effective. 9 Things Jessica Loves Loved onesMusicAnimalsNatureKnowledgeGardeningCommunicationHelping OthersJusticeJessica's Spotify Playlist Go-To Resources for Digital Marketing News I try to follow the right combo of podcasts, books, digital marketing newsletters, Instagram profiles, and marketing influencers on LinkedIn. Jessica's Must-Have Apps Slack -... --- ### The Three-2-9 On... Julia Kranzler - Published: 2020-08-11 - Modified: 2020-08-11 - URL: https://three29.com/the-three-2-9-on-julia-kranzler/ - Categories: Agency Julia jumped on board with us recently and is the newest member of the Account Management team. With a background in project management and digital marketing, she's the perfect match for us here at Three29. We caught up with Julia to get to know her a little more and understand how her day-to-day life influences work. 3 Influences Yoga! - It allows me to take some time for myself, move and strengthen my body, and clear my head before getting my day started or after work. Cooking! - I love to cook as a creative outlet. My dad loves cooking as well, and I grew up eating great, homemade food, which is a tradition I’ve carried into my adult life. My friends :) - I have a close-knit friend group from college that I speak with everyday. We all studied design together and work in the marketing industry now. Unfortunately I haven’t been able to see them as often due to COVID, but they’re always just a FaceTime call away. 2 Strengths Resilience - I’m always able to work my way through a tough situation and find positives when it would appear things are falling apart. I’m a really firm believer in making the most out of a bad situation and pushing through. You’d be surprised by how much you learn about yourself when working your way through a rough patch. I’m very personable - I’ve always been a talker- the cashiers at the grocery store in my hometown used... --- ### Personality of Your Brand into Instagram Stories - Published: 2020-08-06 - Modified: 2020-08-06 - URL: https://three29.com/personality-of-your-brand-into-instagram-stories/ - Categories: Digital Who doesn’t want (or need) free advertising? Going beyond the already free marketing tool that is your Instagram feed, have you ever thought about how Instagram stories can push your business even further? We’re here to tell you just how well Instagram Stories are working for brands and how you can implement it into your social media strategy. While most of us use the Instagram Feed posts we're all familiar with to show off our best images, the plus side to Instagram Stories is their fleeting nature. This features where you can send quicker produced content that isn't quite as polished. This could be glimpses into your business such as: Behind the scenes of what your featuring on your normal feedReal-time footage of an event at your storePromotions, special offers, etc. Yes, keeping up with Instagram's social profiles requires extra time and effort. So if you still need some convincing that this feature is worth it, we have 5 reasons why you need to add it to your marketing strategy: You can add links to your Instagram StoriesThis is actually the only place on Instagram where you can add a live link (besides the bio). You can tag other accountsThis is smart for when connecting with influencers and partners, and can help you drive engagement and awareness of your restaurant. You can post as often as you likeThe Instagram algorithm is always changing and it can be tough to keep up with (or work with). That’s why Stories are great... --- ### The Three-2-9 On... Alli Ward - Published: 2020-08-06 - Modified: 2020-08-06 - URL: https://three29.com/the-three-2-9-on-alli-ward/ - Categories: Agency Alli is our Digital Marketing Coordinator bringing her creativity to the content development side of our business. She’s a Northern California native, having returned from the beaches in San Diego where she attended CSU San Marcos. We caught up with Alli to discuss how the influences in her personal life shape her work with us! 3 Influences Leo I’m a new dog mom, which is a lot of responsibility, takes plenty of patience, but the hard work is always rewarding. He’s the cutest WFH buddy, cuddle bug and best friend all in one. Being Adventurous I've ridden horses since I was young, which I used to be terrified of and never knew how to trust them. My family always pushed me to try everything though, and not be afraid. And over the years I’ve conquered my fears just by getting out of my comfort zone and practicing more, which took courage! I was shy as a kid, so now more than ever I appreciate all the things my family put me in front of to help shape my confidence. I love wakeboarding, surfing, skiing, riding ATV's, scuba diving, rock climbing, hiking, and even riding my horse. I feel that I’ve been lucky to grow up in Northern California. Soccer, and Staying Active I am pretty competitive and love a challenge where I can prove my abilities! Soccer taught me how to be a strong individual player while also being the best teammate I could be. Nowadays, I don’t run as... --- ### Why Product Photography Needs to be the Bread-and-Butter of Your Brand - Published: 2020-07-28 - Modified: 2020-07-28 - URL: https://three29.com/why-product-photography-needs-to-be-the-bread-and-butter-of-your-brand/ - Categories: Digital Great photos can increase sales by 30%. Yep, t-h-i-r-t-y percent! Your product is the most crucial part of your brand, so why wouldn't you want to show it off with some fire photos? In the modern world we all are living digitally (aka on our phones). That means consumers are going to primarily see your brand online, whether it be through the website or on social media. The pictures you choose to share will be an important factor in how users see a brand and determining their purchase decisions. So why should you jump on the high-quality photography bandwagon? Over 51% of Americans with internet access who prefer to shop online. It's a trend that is only going to keep growing. If you’re tired of using stock photography and your home studio shot photos just aren’t making the cut (or sale), you need to hire a photographer. Simply put, we’re not all photographers even though some of us would like to believe we are with our iPhone. Like everything else, photography is a skill and good product photography is more of an art form. A professional will elevate your brand with their creative eye and you will be able to use the images for competitive edge on Instagram and Facebook. Having an active social media presence is crucial in today's marketing landscape. If you haven't made them by now, then you’re losing out on the single best opportunity to bring in new business. But that's only half of the conversation.... --- ### The Secret to Cost-Efficient Marketing that Attracts Customers - Published: 2020-07-20 - Modified: 2020-07-20 - URL: https://three29.com/the-secret-to-cost-efficient-marketing-that-attracts-customers/ - Categories: Digital If you ever wondered what the most cost-effective marketing trend was to grow your business, we have two words for you: Email. Marketing. Why? Because in the U. S alone there are over 91% of adults who use email. And every dollar you spend on email marketing you make $38 in return. So, therefore, the benefits of email marketing are profound in getting foot-traffic through the door and turning them into sales. Your competitors have already begun the jump too. Sixty-six percent of customers make a purchase as a result of email marketing. Email has also proven to be 40 times more effective than Facebook or Twitter in helping your business acquire new customers. Data has shown that emails prompt purchases at three times the rate of social media. Also, the average value of a purchase is 17% higher than traditional purchases. So what should your strategy be as you begin to build your email marketing campaign funnel? We’re glad you asked! Set up your email listChoose an email service provider! Campaign Monitor and Mail Chimp are some of our favorites. Make sure your service provider supplies you with in-depth analytics so you can measure the success of your marketing campaigns. Collect email addressesYou can do this by creating an opt-in form, aka ‘sign up for our newsletter’. There are also ‘offline’ marketing tactics to gain emails, such as:Adding a free offer popup in your homepageEncouraging people to sign up by including an offer or signup URL on online orders.... --- ### Crush your competitors with your social analytics. - Published: 2020-07-09 - Modified: 2020-07-09 - URL: https://three29.com/crush-your-competitors-with-your-social-analytics/ - Categories: Digital You may know how many likes you’re receiving on each post, but do you know how many eyes are actually seeing that really impressive new product shot, versus the ones who actually like and engage with it? There are over 25+ million business Instagram profiles and over 200 million Instagrammers on the app daily who are looking at one business profile a day at least. The value of each posts actually contributing to your brand's sales could be tripled if you know how to properly advertise to your audience. One of the simplest ways to track your audience's engagement with your content is with social media analytics. If you aren’t paying attention to your social analytics, you are missing out on a ton of valuable information to advertise your brand better and connect with your customers. For example, what you could be gaining from your social analytics are: The types of users who are viewing your ads and profileHow many people are engaging with your postsHow many are finishing your stories or swiping through themThe overall value that your account is actually driving By missing the steps in tracking your performance, you also lose the opportunity to tailor and plan your social media strategy to fit the needs of your audience. Therefore, you could be posting content that might be a waste of time and money. If you're ready to improve your overall social media strategy, and here’s how: Some basic data that you want to be following along with... --- ### Grand Reopening: How Wineries Can Bounce Back From The Shutdown - Published: 2020-06-29 - Modified: 2020-06-29 - URL: https://three29.com/grand-reopening-how-wineries-can-bounce-back-from-the-shutdown/ - Categories: Digital The Coronavirus shutdown is like nothing we’ve experienced in our lifetime, and it has been devastating to the wine business. The shutdown has been especially hard on smaller wineries. Seventy-eight percent (78%) of an average winery’s revenue comes from the tasting room and wine-club sales (Silicon Valley Bank).  According to a Wine. com survey conducted in April midway through the shutdown, tasting room sales were down an average of 74. 5%, and over 62% of wineries had slowed production. In fact, American wineries lost over $40 million in March alone and are expected to lose close to $6 billion on an annualized basis as a result of the pandemic and shutdown. To compensate, small wineries, which account for 97% of all wineries, have had to be very inventive using curbside delivery, virtual tastings, home deliveries, reduced shipping costs, and special promotions to try to stay afloat. As Steve Saxton, founder and owner of Bravuro Cellars in Newberg, Oregon, said, “Thank God we have the wine club, but no visitors mean no new wine club members or tasting room sales. ” Small winery operators expect it will take at least five months just to return to normal business in terms of traffic, employees, and sales. That’s a long time to live under the ‘new normal’. That’s why kick-starting your winery’s ‘reopening’ is so important. Think of your reopening as a Grand Reopening. Here are five digital marketing strategies and tactics you can use now to bring back loyal visitors and get... --- ### Marketing Steps to Bounce Back From Coronavirus - Published: 2020-04-24 - Modified: 2020-04-24 - URL: https://three29.com/marketing-steps-to-bounce-back-from-coronavirus/ - Categories: Agency What we’ve experienced over the past several months due to the COVID-19 outbreak and shut down is like nothing we’ve experienced in our lifetime, especially the fast and broad economic impact. According to Morningstar, 2020 real U. S. GDP growth is expected to be negative 2. 9%, factoring in -5. 0% due to the Coronavirus. But the reality is that no one really knows. The question isn’t the extent of the financial hit. You know it. Your business knows it. And your employees know it. But now the question is how to bounce back from it. Here are marketing techniques your business can use now to not just survive, but to thrive in the coming months. 1. Become The Expert In good times (i. e. a bull market), you can throw a dart and hit a winning stock. Not so in a down or recovering market. Consumers and companies will be just as choosey relative to buying goods and services. Money is tight so people will want to buy from experts (B2C, B2B and DTC) in order to justify the expense and get an enhanced return on performance. Thus, smart companies will focus on what they do best and sell the heck out of it vs. trying to be all things to all people, which is easier to get away with when things are rosy. 2. Maintain Or Even Increase Marketing Spend Recovering from the Coronavirus shut down, it’s tempting to drastically cut back or eliminate advertising and marketing all... --- ### Projects We Launched in 2018 > Another fantastic year is in the books for Three29. 2018 brought some of the most exciting but challenging work we as an agency have taken on. With those challenges came the satisfaction of progress and growth. Here's a look back at some of the accomplishments we've made in the last year. - Published: 2019-01-10 - Modified: 2019-01-10 - URL: https://three29.com/projects-we-launched-in-2018/ - Categories: Agency Another fantastic year is in the books for Three29. 2018 brought some of the most exciting but challenging work we as an agency have taken on. With those challenges came the satisfaction of progress and growth. Here's a look back at some of the accomplishments we've made in the last year. Golden 1 Center NBA All-Star Bid App   Facebook Community Boost   She Means Business   Car Registration Redesign   Sutter Liver Care App   Ella Dining Room & Bar   The Maranatha Channel App   Pride Industries People Services   Pride Industries Business Services   Kelly McIlney Chiropractor   Simple Divide   Mas Taco Bar       --- ### Email Marketing Tips and Tricks > Did you know inneffective email campaigns can actually hurt your user base? We've listed a few of our best bang for your buck email marketing tips. - Published: 2018-09-28 - Modified: 2018-09-28 - URL: https://three29.com/email-marketing-tips-and-tricks/ - Categories: Digital Quick and Dirty Email Marketing Tips Many email marketing campaigns simply follow the “something is better than nothing” approach. The fact is, something is not always better than nothing. There are a lot of email marketing tips and tricks when it comes to building a campaign. We've shared some of the email campaign tips we feel are easy to implement while still making an improvement. Ineffective email campaigns can actually hurt your user base. Emails with poor design, irrelevant content or no a clear call to action can increase unsubscribe rates; and such your ability to communicate with your email recipients.   We've put together a list of three simple tips that we feel are generally overlooked. Add these tactics to your next campaign and compare your old metrics to see what works best.   Email Campaign Scheduling One of the biggest mistakes we see companies make when setting an email marketing strategy is not looking at when to send emails. They complete an email and fire it off whenever they can. This could be at 10 AM or 11 PM.  What time you send an email is often more important than what is in it. The primary goal of an email blast is to get a user to open the message, the second is for them to read it. MailChimp has some great email marketing benchmarks for open rates based on industry.     When is just as important as what When scheduling emails, consider your own personal email... --- ### 5 Best Google Analytics Metrics to Track > Tracking website traffic is something that every business needs to be doing. We often are asked for the best Google Analytics metrics are to watch. The truth is, there is no secret list so we put together the five we think are worth your time. - Published: 2018-06-07 - Modified: 2018-06-07 - URL: https://three29.com/5-best-google-analytics-metrics/ - Categories: Digital Website Metrics That MatterTracking website traffic is something that every business needs to be doing.  There's too much information available not to measure the actions users take on a site.  Google's tracking tool has emerged as the industry standard for web metrics, so we often are asked what are the best Google Analytics metrics to watch? The only problem is, Google Analytics is not easy to use and there is no magical web analytics metrics list.  The truth is, Google Analytics is exhausting. Its a very powerful tool and there is a lot of data available, but, it's completely overwhelming. We recommend you start with a handful of valuable metrics to start to familiarize yourself with your site’s data. Below are the 5 best Google Analytics metrics to track on a regular basis. Top Content This metric can be found in the Behavior tab of Analytics either on the on the Overview screen or in the Site Content section. It measures how many times the pages of a site are visited in during a given period. You'll see the pages of the site listed by URI. The URI is the portion of a page's URL following the domain name; for example, the URI portion of www. three29. com/about-us is "/about-us. " By reviewing and tracking this data you can see where users are getting the most value from the site. That type of content can then be recreated to theoretically improve the site further. You may also be able to extract what the most popular aspects of the organization... --- ### May the Fourth Be With You > Today is May 4th, as in, “May the fourth be with you” a play on one of Star Wars' most iconic catchphrases, “May the force be with you.” We're celebrating with a collection of our favorite Star Wars inspired things from the web. - Published: 2018-05-04 - Modified: 2018-05-04 - URL: https://three29.com/may-the-fourth-be-with-you/ - Categories: Web In 1977 a little film called Star Wars came out and forever changed many lives. Today is May 4th, as in, “May the fourth be with you” a play on one of the film’s most iconic catchphrases, “May the force be with you. ” It’s pretty amazing just how influential this franchise is, especially in our industry. Almost every designer or developer you come across in the web design world is a Star Wars fan in some shape or form. Here’s a look at how those two worlds collide...   Opening crawl in HTML,CSS, and JavaScript See the Pen Star Wars opening crawl from 1977 by Tim Pietrusky (@TimPietrusky) on CodePen.   Animated AT-AT Walker entirely made in pure CSS See the Pen STAR WARS AT-AT Walker by r4ms3s (@r4ms3s) on CodePen.   Star Wars Mobile App Concept   SWAPI - The Star Wars API   Star Wars Force University Web Design Concept   GitHub's 404 Page   Star Wars Slack Emojis   Star Wars: An Interactive Galactic Experience   Lightsaber Hamburger Menu See the Pen Star Wars Toggle Icon Animation by Rıza Selçuk Saydam (@rss) on CodePen.   Pantone Hyperspace --- ### Three29's Fluffy Friends > Today is National Pet Day and what better way to celebrate than with pet photos? We collected pictures of our team members' cuter halves and put them in a post to honor the little guys that keep us smiling. - Published: 2018-04-11 - Modified: 2018-04-11 - URL: https://three29.com/three29-fluffy-friends/ - Categories: Agency Today is National Pet Day and what better way to celebrate than with pet photos? We collected pictures of our team members' cuter halves and put them in a post to honor the little guys that keep us smiling. Max Richter, Account Manager Peanut   Cristina, UI/UX Designer Izzie Bella Tucker Mr. Big (@mrbigthedoxie)   Allison, Account Manager Chloe Lola   Jason, Art Director Sunny (@sunnytheshihtzulegit) and Sophie (@sophiethemorkielegit)   Tommy, Web Developer Roo   Laurie, Accountant Dooley   Kara, Director of Client Services Charlie   Eduard, VP of Tech Spike (@spikethecutest)   Kevin, President & Founder Maggie --- ### The Advantages of Social Media and Maintaining an Active Presence > Most business owners have been told that they need to be active on social media, but why? What are the benefits of social media? Like so many other things in this world, you will get out of social media exactly what you put into it. We explored some of the not so obvious advantages this marketing tool holds. - Published: 2018-02-09 - Modified: 2018-02-09 - URL: https://three29.com/advantages-of-social-media/ - Categories: Digital An active social media presence holds many marketing benefits, however, they won't be felt without the investment of time and energy. At this point, most business owners have been told that they need to be present on social media, but why? What are the benefits? Like so many other things in this world, you will get out of social media exactly what you put into it. It's not something that you can do once a month and be set.  Creating content, scheduling posts and interacting with users will take time. Your accounts won't build a following unless you spend the time posting content that can reach and attract. Likewise, once you have those followers, they won't interact with your business' content unless you make an effort to share engaging and interesting material. Assuming your business is willing to make this investment there are a number of benefits you stand to gain. Define Your Brand Keeping an active social media has become somewhat of a necessity. A business with no online presence can appear less legitimate to today's consumers, than a competitor with an established brand. For this reason, it is in your favor to not only upkeep an active digital presence but to also use it as an opportunity to define your brand and differentiate yourself from competitors. Establish a voice Let customers know who you are! Some brands are particularly good at this on Twitter, however, the key is to stay true to your voice.  If your company has a sense of humor let... --- ### January Finds in Web Design - Published: 2018-01-26 - Modified: 2018-01-26 - URL: https://three29.com/january-2018-finds-web-design/ - Categories: Web Our industry is constantly changing and growing. In order to keep up with what’s happening, it’s my belief you should always be learning; if you stop, you’ll get behind. A few months ago our team created a #resources channel on Slack where we can share articles, tools, inspiration, etc. with each other. It has been a great way to learn from one another. This month we’ve stumbled upon some great resources and articles, so take a look at our roundup for January. Article: No More FAQs: Create Purposeful Information for a More Effective User Experience There's a time and a place for FAQs, and it's not necessarily what you think.   Tool: Introducing Sketch Icons If you love Sketch and you love icons, you're going to love this. It'll make your workflow a whole lot easier.   Tool: The Mockup Club Nicely-designed and FREE device mockups.   Resource: There Is No Page Fold Next time someone talks about design and the fold, share this with them.   Tool: ColorWise Need some color palette inspiration?   Article: 5 Reasons to Move Your Website to HTTPS In short, it doesn't hurt. Bonus: check out HTTPS explained with Carrier Pigeons.   Inspiration: Creative Examples of 404 Web Page Designs I love a good 404 page, especially when it helps the user beyond telling them they've reached a page that no longer exists. Make yours work smarter!   Tool: Sketch Cache Cleaner I don't know about you, but Sketch has been a bit of... --- ### 3 FREE Stock Photo Resources We Love > We have now entered an age where people are doing less reading and more scrolling. The way to capture a user’s attention is quality content accompanied by captivating imagery. So what do you do when you need some quality imagery but don’t have the luxury of a photo shoot and your budget is $0. - Published: 2018-01-19 - Modified: 2018-01-19 - URL: https://three29.com/3-free-stock-photo-resources-we-love/ - Categories: Web We have now entered an age where people are doing less reading and more scrolling. The best way to capture a user’s attention is quality content accompanied by captivating imagery. So what do you do when you need some quality imagery but don’t have the luxury of a photo shoot and your budget is $0? Rule #1: Don’t Google Image Search what you need and swipe the first thing you see. You’ll open a whole other can of worms regarding copyright and permissions.   Rule #2: Don't immediately sign up for an expensive stock photo service. There are too many great free resources available. Spoiler alert: keep scrolling.   Rule #3: Don't use clipart.   Instead, check out some of our favorite places to get FREE high-quality stock images. 1. Pexels All of Pexels' images are free for personal and even for commercial use. It takes out the hassle of having to worry about copyright, attributes, etc. so you can focus on getting high-quality (and high-res) images for your needs. It's simple, easy and it's the first site I visit when I need a stock photo.   2. Unsplash One of the most popular places for free stock photos, Unsplash has a booming community of contributors. The images are top-quality and very well-organized, making it easy to find what you need. They tend to have a larger library than Pexels, so if I'm looking for something a little more specific, I go here.   3. Death to Stock Photo Sign up... --- ### Top UI/UX Design Inspiration Sites of 2018 > One of my favorite parts of the web design process is what I refer to as design research. Here’s a roundup of my go-to places for UX/UI design inspiration for 2018. - Published: 2018-01-09 - Modified: 2018-01-09 - URL: https://three29.com/top-uiux-design-inspiration-2018/ - Categories: Web My favorite places for UX/UI inspiration When I start the design process, one of my favorite parts is what I refer to as design research. I look through inspiration sites to get ideas on how I want to approach a project as a whole or for certain components. Sometimes it’s helpful to see how other designers are solving particular UI/UX problems. Here’s a roundup of my go-to places for UX/UI design inspiration. 1. Dribbble Dribble is my number one place for inspiration, especially when I am looking for something very specific. Dribbble is a community for designers where they can share what they’re working on and get feedback.   2. The Best Designs The Best Designs is a design gallery showcasing, well, you guessed it, the best designs. Not only do they showcase design from various industries, but as a fellow designer I like to check out the agency sites and the pre-made themes they feature as well. This is where I go to see what the latest industry standards are.   3. Pinterest I primarily use Pinterest to create mood boards and organize inspiration I come across. I’ll create boards for each project and sometimes I’ll share them with the client to make sure we’re heading in the right direction. The way Pinterest's algorithm seems to work is that it will show similar items to what you pin, so in my case the more design inspiration I pin the more design inspiration I'll get in my home feed.  ... --- ### Projects We Launched in 2017 > It’s been one heck of a year! Here’s a look at some of the web design and mobile app projects we’ve launched during 2017 (with much more to come)! - Published: 2017-12-28 - Modified: 2017-12-28 - URL: https://three29.com/projects-we-launched-in-2017/ - Categories: Agency It’s been one heck of a year! When you’re busy with the everyday grind and to-do lists of agency life, it’s nice to take a moment and reflect on the accomplishments of the year. Here’s a look at some of the projects we’ve launched this past year (with much more to come)! Golden 1 Center Anniversary   Ettore’s Bakery & Cafe   Selland’s Market Café   SAFE Credit Union   Mitsubishi Chemical Carbon Fiber and Composites   CIRB Online Reporting   El Dorado Charter SELPA   ESM Prep   Livable Design   Move America Forward   North American Baptists   NTTA - Match Game   Red Apron Toffee   S&S   Blacksmith Applications   SHRA   Sierra Workforce Solutions   Special Appearance   Simply Summit --- ### Three29's 2017 Holiday Gift Guide - Published: 2017-12-20 - Modified: 2017-12-20 - URL: https://three29.com/three29s-2017-holiday-gift-guide/ - Categories: Agency Did you know there’s only 5 days until Christmas? No big deal, right? If procrastination is your middle name and you need some last-minute gift ideas, look no further than some of the brands we've had the pleasure of working with! Tickets to an Event Give the gift of an experience. 2018 promises to be jam-packed full of entertainment in the Sacramento area! Golden 1 Center – Kings games, concerts, and more! Better yet, throw in a Lyft gift card to cover the drive to and from. And if someone needs to watch the kids so mom and dad can have a fun date night, try NannyMe for last minute, reliable childcare. Cal Expo – Horse races, car shows, bridal expos, and home & garden shows are just a few of the events Cal Expo offers. And now through January 31st check out their famous Global Winter Wonderland event! Sacramento History Museum – For the history buff in your life tickets and/or a tour of the Sacramento History Museum makes the perfect gift. The museum store also has plenty of unique gifts that reflect the museum’s exhibits, programs and the rich cultural heritage of Sacramento.   Sweets and Treats Food is always a crowd pleaser no matter the occasion. We've got the scoop on the most fun and delicious treats around! Ettore’s – Locally know for their mouthwatering cakes, they have a jaw-dropping selection of cake cups, cookies, and pastries for the holiday season! Cookie Connection – Sugar cookies, chocolate... --- ### Three29 Holiday Playlist 2017 > Decorations are up and eggnog is flowing, the holidays are here. We've collected our office's favorite holiday songs and its quite an eclectic mix. - Published: 2017-12-12 - Modified: 2017-12-12 - URL: https://three29.com/holiday-playlist-2017/ - Categories: Agency Its that time of time of the year, decorations are up and eggnog is flowing. Our office is fully prepared for the holiday season. At any given time you can quietly hear notes of holiday songs escaping from the headphones of team members around the office. This year we decided to share some of our favorite festive tunes as a Three29 holiday playlist. We've collected our office's favorite holiday songs and asked for a quick explanation as to why they chose that song. Its quite an eclectic mix, however, it definitely represents the diverse personalities we have. Feel free to share this playlist, or let us know on Facebook or Twitter if we left any of the greats off of our list.     Jason Malmberg, Art Director Wonderful Christmastime by Paul McCartney People hate this song for its chintziness but to me that’s entirely the point. McCartney famously bashed this one out on a new (at the time) tape recorder that had a synth built in and that dated quality distills all the gaudiest elements of holiday decor and tinsel and metallic wrapping paper into this one sound. It’s a joyous salute to bad taste and that makes it perfect for the holiday.   Tyler Tassinari, Digital Strategist The Christmas Song by Nat King Cole For some reason, this is the first song I listen to each year as soon as the holidays hit. Nat King Cole’s silky smooth voice mixed with a glass of eggnog and Christmas tree... --- ### Getting Started in Frontend Web Development > So you’re looking to get into frontend web development? We got into the nitty-gritty of how to kickstart your job hunt and build the skills you will need. - Published: 2017-06-13 - Modified: 2017-06-13 - URL: https://three29.com/getting-started-frontend-web-development/ - Categories: Web So you’re looking to get into frontend web development huh? Congrats, being a Frontend Web Developer is a super neat career with plenty of opportunities if you approach it correctly. That being said breaking into frontend web development can have some pitfalls that aren’t easy to spot from the outset. Whether you’re coming from a more conventional educational background or if you’re a self-taught guru, these steps should help you out regardless. Let’s get into the nitty gritty of what you can do to help kickstart your job hunt. Technical SkillsFirst things first, you’ve gotta make sure you have the technical know-how to get the job done. This topic has been written about to death so here’s some simple things that every Frontend Developer should know. On a baseline, you absolutely need to know CSS, HTML, and Javascript. You’ll obviously get better at these as time goes on, and I’m learning new stuff every day, but potential employers are going to be looking to see if you have the chops to build a site from scratch. Getting a little deeper down the frontend web development rabbit hole, you’ll want to have some experience in more technical versions of each of the topics above. This means working with LESS/SASS or another CSS precompiler. This could also mean having some experience in a Javascript framework such as React or Angular. In my experience, you don’t need to be a Javascript framework master to land your first gig, but it’s a huge plus... --- ### Tourism Marketing Strategy for the Digital Age > Every destination has unique stories to tell and experiences to offer, the tourism marketing strategy sharing those messages should be just as defined. - Published: 2017-04-24 - Modified: 2017-04-24 - URL: https://three29.com/tourism-marketing-strategy/ - Categories: Digital Effective Destination and Tourism Marketing Strategies When it comes to establishing a tourism marketing strategy for a destination, there are a number of factors to keep in mind. Outside of promotions and campaigns, there is a larger conversation to be had about the overall branding and awareness of the location. The vision, goals, and objectives of destination marketing efforts need to be outlined in an official marketing plan. However, discoverability and branding must not be forgotten either. Establishing a Tourism Marketing Strategy Like most marketing strategies, establishing an effective tourism marketing plan starts with understanding the target market. Understanding the audience with which your campaign will resonate most can help maximize its effectiveness. With an established target market, you can move on and begin to answer questions like, "What do people already know about the destination? ", "How can we tell the area's story? " and "What types of attractions and activities will draw attention? " The answers to these questions are a great starting point for the branding process. An image of the destination will begin to take shape, from which you can decide if it is the desired appearance or if there is a rebrand that needs to happen. This process will likely be different from most product branding efforts. Ultimately the brand you create for the destination (or that it's created for itself) will influence how future promotions and marketing efforts are structured.  Playing to the brand's strengths with events and campaigns will naturally begin to take place. This will... --- ### Best CSS Frameworks > It's been a busy time for front-end developers, with more and more frameworks coming out every day, it’s hard to keep track of which ones to pay attention to. Sort through all of the confusion with a list we've put together of our favorite CSS frameworks. - Published: 2017-03-31 - Modified: 2017-03-31 - URL: https://three29.com/best-css-frameworks/ - Categories: Web The State of CSS FrameworksHey all you CSS-ers! Its been a busy time for front-end web development and it looks to be more of the same. With more and more frameworks coming out every day, it’s hard to keep track of which ones to pay attention to. Not to mention, looking for the best CSS framework can be more subjective than you might think. Allow us to lend a hand in sorting through the what's what in CSS frameworks.  For those who are less tech-savvy, a quick rundown. Building a website is a complicated process that involves a lot of moving parts. One of those components is the visual style and layout of a site. That’s where our friend CSS comes into play. CSS stands for Cascading Style Sheets, it allows you to style whatever parts of a site you’d like and with a little finesse you can really get some neat effects! A tool that developers will often use is something called a CSS framework. It’s essentially a starting point for how a website will aesthetically look and feel. Often times a framework will take care of your responsive CSS among other things. This can be a huge advantage to developers because you don’t have to reinvent the wheel every time you go to make a website. As such, frameworks are often times a very popular tool. So now you're wondering which one you should use? Well let's take a look at the most promising frameworks available to all you... --- ### SEO in 2017. What Can We Expect? > We saw a number of changes to Google’s algorithm and search results that affected search engine optimization in 2016. Let's explore what 2017 has in store. - Published: 2017-02-02 - Modified: 2017-02-02 - URL: https://three29.com/seo-in-2017-what-can-we-expect/ - Categories: Digital Search Optimization in the New Year Throughout the last year, we saw a number of changes to Google’s algorithm and search results that directly affected search engine optimization. From Panda to Penguin there were core algorithm updates, along with smaller visual tweaks like the color or location of paid ads in search results. When 2016 started, SEO’s everywhere predicted big changes for mobile search and how users interact with search results on devices. While not all of these assumed changes happened, the trend of mobile's importance has continued into 2017. With that in mind, we've made note of a few things in SEO that we are expecting to see emerge in 2017. Mobile. Mobile. Mobile. As mentioned previously,  Google placing more importance on mobile optimization has been anticipated for a while now. Mobile usage has continued to grow, so there's no reason to believe that Google won't follow the trend and heavily weigh a site's mobile accessibility. In the past, optimizing a site for mobile was a good idea, in the coming future, it will be mandatory. One of the newer mobile related optimizations to keep an eye on is voice search. Google has reported that 20% of mobile searches are voice searches. The way that these voice queries are searched will have an impact on keyword optimization and continue the focus on local SEO. More on that to come. Below is a look at the types of searches that are being done on mobile by industry. Source: http://searchengineland. com/report-nearly-60-percent-searches-now-mobile-devices-255025   AMP For those not already familiar... --- ### 2016. A Year in Review. > Say what you will about 2016, but it was another great year for Three29. We reviewed some of the highlights and reflected on our growth from the last year. - Published: 2017-01-10 - Modified: 2017-01-10 - URL: https://three29.com/2016-in-review/ - Categories: Agency Say what you will about 2016, but it was another great year for Three29. Growth has continued to be the driving trend of the agency, however, it’s been a while since we’ve taken a moment to step back and fully appreciate our progress. In the spirit of the New Year, we’re looking all the way back to our beginnings in 2010 and comparing some of the statistics that represent daily activity in our office. We've also highlighted notable parts of the past year. 1. Statistics Across the board, massive growth was experienced in the Three29 office. In 2016, the number of projects completed, active clients and hours tracked all exponentially increased. The number of tasks and comments made within our project management system grew by an almost unfathomable amount when comparing to our first year in 2010. With all of this growth came the need to get work done, so naturally our team has grown as well. 2. B20 to F20 We moved to a new office this year, a real agency office. We now have three functional conference areas, a lounge area, and a kitchen with a dining area. It's perfect for our growing team. The office is meant to encourage a more collaborative environment. You'll find us brainstorming over our laptops in the various areas, playing board games at the dining table, rounding up in front of the lounge area TV for a game of Smash Bros, and drinking bottomless coffee from the kitchen. Below are a couple... --- ### How To Tell Your Friend They Suck - Published: 2016-12-14 - Modified: 2016-12-14 - URL: https://three29.com/tell-a-friend/ - Categories: Agency Your brain has opinions. You intercept 500 billion stimuli every day.  By virtue of bandwidth, you naturally ignore some of these stimuli, give priority to others, and your brain parses less than a tenth of a percent of those. Point being—we’re built to discern and to judge. But sometimes those judgements (e. g.  the fact that you don't want to recommend your friend's resumé) get in the way of friendships or collaboration with coworkers. As an old friend of mine once said: "Silence is a response. "  Oftentimes in order to minimize the potential damage to ourselves, we retreat. We hope that ignoring the problem will allow it to smooth itself out naturally. But this is neither helpful nor heroic. So what do you do?   1. Put it in a sentence Clearly pinpoint the exact location of your disconnect and get it down to one sentence. I follow this rule religiously when providing feedback to team members. "We'd like to improve click-through on our homepage Case Studies by 10%. " It's going to take a few revisions for all of the information to flow naturally and clearly. But by forcing yourself to present the problem in one phrase means you can only include relevant and critical information. This also eliminates the possibility that someone reads your diatribe, but still doesn't know how to help you or fix it. “People aren't really clicking on our Case Studies. They are on certain areas of the site, but the homepage is the worst. I'm getting pressure to grow that click-through... --- ### An Open Letter to Clients > At Three29 we pride ourselves on client service with integrity. In a people-oriented process, we like to stick to honest principles. - Published: 2016-12-14 - Modified: 2016-12-14 - URL: https://three29.com/an-open-letter-to-clients/ - Categories: Agency Three29 prides itself on client service with integrity. In a people-oriented process, we like to stick to honest principles. Here are some promises we keep:   We promise to get you the right answers, even if it takes longer and requires research. Instead of being perpetual yes-men and guessing when we don't know, we'll be upfront and tell you that we need to consult with our other team members or do some online research. We're not afraid to be honest, and tell you we don't know the answer to something because we want to get you the right answer. We're not too concerned with appearing like we know everything because we simply can't know everything. But we're always up for learning something. Being able to say you don't know the answer to a question is a powerful position to be it; it means you aren't perpetuating a false front. We're also always up to learn something new; we're a curious bunch. In a volunteer position I hold with an animal care center, I was asked about feline immunizations. Rather than guessing and making it seem like I knew the answer, I simply replied, "I don't know, but you can ask , who will likely have an answer to your question. " And rather than getting aggravated from not receiving an answer she wanted, the customer paused and then said, "Thank you for telling me you don't know rather than making something up. "   We promise to own up to our mistakes... --- ### AreaProbe Added to Entrepreneur 360™ List > We had the pleasure of rebuilding the front-end of AreaProbe‘s website. Recently, they were ranked in Entrepreneur Magazine’s Top Entrepreneurial Companies. - Published: 2016-11-29 - Modified: 2016-11-29 - URL: https://three29.com/areaprobe-added-entrepreneur-360-list/ - Categories: Agency AreaProbe ranked among the Entrepreneur Magazine's Top Entrepreneurial Companies in America We had the pleasure of rebuilding the front-end of AreaProbe's website, which has a CMS built by our VP of Technology, Eduard. AreaProbe, based in Washington D. C. , is an online company that provides real estate and infrastructure data to subscribers. The company offers data for companies behind development projects as well to gain insight on urban communities and site owner diversity.   Yearly, the publication Entrepreneur conducts a study to populate the year's Entrepreneur 360™ List of the “Best Entrepreneurial Companies in America”. This study measures the following company qualities: innovation, growth, leadership, and impact. AreaProbe ranked among the Top Entrepreneurial Companies in America for 2016. Regarding the recognition, AreaProbe Chief Executive Officer & Co-Founder Curvin Leatham stated the following: “We are honored for the recognition from Entrepreneur Magazine. The concept for our business was cultivated from a graduate school project, and our innate interest to make what’s happening in urban neighborhoods more transparent to identify economic development opportunities. The chance to have a feature in Entrepreneur Magazine is big, and we’re thrilled about this occasion. ” We're excited to be part of the growth of AreProbe and look forward to them growing more and more! --- ### WordCamp 2016 Recap - Published: 2016-10-27 - Modified: 2016-10-27 - URL: https://three29.com/wordcamp-2016-recap/ - Categories: Agency Many of the Three29 staff made it out to WordCamp 2016 this year, and two of us gave talks! We had the pleasure of gaining wisdom from many incredible speakers like blogger and WordPress authority Chris Lema and relative new-comer and developer Austin Gil. WordCamp is a conference held across the world where WordPress users and enthusiasts gather to learn and talk about the platform. All of the talks are recorded by volunteers and posted on WordPress. tv. The event was hosted at Sacramento State University, our founder Kevin's alma mater. We arrived early on Saturday morning, grabbed some of the coffee provided, and visited the sponsors, gathering trinkets like notebooks, pens, stickers, and even a light-up yo-yo (thanks, The Art Institute of California - Sacramento). Our own UX/IX Designer Cristina Robinson spoke on the dos and don'ts of entering content. We don't think much of populating content, we think of it as a quick copy-and-paste process. But it's a little more complex than that, word processors are just that, processors of words. So they carry over unnecessary formatting, and sometimes, that can break a site. Her talk, distilled: Don't use a word processor to create your content. Try tools outlined in her article to strip the formatting in already created content. Take preventative measures like educating your client and adding a content-stripping plug-in. Cristina's talk is well worth exploring, entering content can cause unnecessary complications if not done properly. Read the slides here.   On Sunday afternoon, we returned to see our founder Kevin Howe give his... --- ### The Three-2-9 on...Cristina Robinson > Cristina is our UI/UX Designer and when she's not designing websites and mobile apps, she's knee-deep in geek fandoms, decorating her home, and blogging. - Published: 2016-10-18 - Modified: 2016-10-18 - URL: https://three29.com/the-three-2-9-on-cristina-robinson/ - Categories: Agency Cristina is our UI/UX Designer, and when she's not designing kick-ass websites and mobile apps, she's knee-deep in geek fandoms, decorating her home, and blogging on her site. We caught up with Cristina and found out a little more about her personal life, and how it intersects with her work.   3 Influences Blogging Cristina was bullied in high school, and found her escape through blogging and writing. She deems the internet her haven, even in the present day. Back then, she started using LiveJournal as a place to voice her opinions, and she eventually got to know other people in the online journal community. The format of the site forced her to start learning code and thus her passion for blogging and creating websites began. Nowadays, she has her own lifestyle blog where she talks about a variety of topics including design and home decor. Fandoms and Geek Culture Cristina is a part of three core fandoms: Star Wars, Harry Potter, and Lord of the Rings. She discovered Star Wars in second grade when she was perusing the school library, and was drawn to the books. Her parents introduced her to the movies, and she has been a huge fan ever since. She's even met George Lucas! Harry Potter and the Lord of the Rings series are Cristina's top literary favorites. Over the years she's gone to many midnight book and movie releases. In fact, she saw Lord of the Rings: The Return of the King eight times in theaters when it... --- ### SEO Basics: 2016 Edition > Everyone has a Top 10 SEO Tips or The 12 Ways to Improve Your Rankings article. So we listed a few things that should be considered in any 2016 SEO strategy - Published: 2016-09-28 - Modified: 2016-09-28 - URL: https://three29.com/seo-basics-2016-edition/ - Categories: Digital SEO Basics to Focus On Here’s the deal, everyone and their mom has a “Top 10 SEO Tips” or “The 12 Ways to Improve Your Site’s Ranking” article these days. Even Buzzfeed and Forbes are in on the fun. The problem with all of these articles is that they rarely agree what those 10 or 12 essential search engine optimization tips are. This leaves us asking "what’s really important? ” In the past, we've put together our own take on why SEO is important. Given the rapidly evolving nature of this industry, it’s time to add on to that article. As we research SEO, we come across many of the types of articles mentioned above and have seen the different recommendations they make. So I have listed out a few things that should be considered for any present day SEO strategy. Work on your meta descriptions and title tags Meta descriptions are the small paragraphs located directly below the page title tag in the search results. These brief descriptions are no longer a ranking factor that Google considers, however, they are a chance to preview for the user what type of useful content they can find by visiting your site. It's always a good idea to include keywords that you think users will be searching in your meta descriptions. They should be around 150 - 160 characters in length and include a call-to-action that matches the content on the page. Title tags are the blue lines of text that populate... --- ### The Three-2-9 on...Tyler Tassinari > We got the Three-2-9 on Digital Strategist, Tyler. In the office, he’s the guy with good hair and the go-to resource for SEO. See what influences his work. - Published: 2016-09-20 - Modified: 2016-09-20 - URL: https://three29.com/three-2-9-tyler-tassinari/ - Categories: Agency Tyler is our Three29 Digital Strategist, hailing from Loomis, CA. At work, he's the guy with good hair and he's the go-to resource for SEO and social media questions. When he's not at work, he enjoys bouldering, going on weekend day trips with his fiance, Sara, and hanging out with his friends. We talked with Tyler about his personal life and how that influences his work.   3 Influences Fantasy Football Fantasy Football boils down to numbers and analytics. People don't realize that you can see trends in players and that those trends enable you to make general projections about a player's future performance. In Fantasy Football, as well as at work, Tyler does his research and gets the results he needs to make an informed decision. Fantasy football also has a nerd-side to it, and he loves that. Rock-Climbing and Bouldering In the rock climbing and bouldering world, routes are called problems. They're physical obstacles you have to overcome. As a Digital Strategist, the problem is oftentimes acquiring users and improving conversion rates. He approaches the two the same way, through strategizing and analyzing the situation, then diving in and coming back at the problem repeatedly until it's solved or climbed. Hiking, Camping, Golfing While he's super social media savvy and plugged in, Tyler requires weekly grounding. He satisfies this need by getting outdoors. Whether it's walking around his neighborhood of Midtown Sacramento, hiking, camping, or golfing, he loves to just get out of the house and office. He sees... --- ### Language Beyond Coding > In the digital world, first impressions are key. Digital Producer Falon Darville explains why using proper English is still important, especially on the web - Published: 2016-08-24 - Modified: 2016-08-24 - URL: https://three29.com/language-beyond-coding/ - Categories: Agency Using Proper English on the Web In the digital world, first impressions are key. Whether it’s convertible or informational, the content we put online needs to make some kind of impact. Using proper grammar and spelling is an easy way to prevent jeopardizing a user’s trust and perception of your professionalism. Proper usage also makes digesting the web content easier on the user. Trust. Use grammar and spelling correctly to encourage and re-enforce trust in the user, particularly for sites that request confidential and sensitive information. If I am a user giving you my bank card number or my private cell phone number, I want to know that I can trust the site. Spelling and grammar errors can conjure pause, and thoughts like: “is this a scam site? ” and “am I really about to give my private information to a site that can’t be bothered to check the proper spelling of the word transaction? ” Professionalism. Improper grammar and spelling can make your site look unprofessional, and can even dissuade a user from using it. Users don’t want to interact with a half-baked website. Even if the graphics are superb, if your grammar and spelling are wrong, you look like you couldn’t put in the effort to proofread. Don’t think that graphics will be your redeeming factor. The user sees the site as a whole and not disjointed segments. A user may not always be able to overlook mistakes and simply say “well they can’t be bothered to spell-check, but... --- ### Done is Better Than Perfect - Published: 2016-03-23 - Modified: 2016-03-23 - URL: https://three29.com/done-is-better-than-perfect/ - Categories: Agency The sprint hit a snag, the scope isn't clear on either side, and your project team: Is procrastinating Isn't hitting goals or strategy Is afraid of the client or their own expectations To combat this, bring in super-human Brad Weaver (of NineLabs) to get us to that elusive "done" moment.   Tell me something - if your Dad was late to lunch with you - how annoying would that be?  You'd feel pretty crappy, unless of course he's always the 'late guy,' in which case it'd bug you but not really ruin how you feel. Key word: annoying.   And what if your Dad showed up on time - how incredible would that be? How mind-blowing would that be? Oh my goodness this miraculous human arrived on time! Cool, but not really awesome. Key word: average.   Between the two totally plausible circumstances, what do you remember? The thing that was average (the time your phone didn't crack), or the thing that bugged you (that one time your phone fell off the table at the restaurant, hit a corner in just the right way, and shattered).     ... Being let down is a much bigger issue. Researchers at the University of San Diego found that "exceeding expectations is not symmetrical with disappointment. " So going above and beyond doesn't merit the same response as being let down.   Major lesson here: Don't be late. It's OK if it's not perfect, but it's not OK if it's LATE.     When questioning whether or not you'll be ready for that presentation,... --- ### Friday Finds in Web Design – 12.4.2015 > Friday Finds in Web Design is a weekly roundup of web design and industry-related articles, resources, inspiration, and freebies that we come across during our every day browsing. - Published: 2015-12-04 - Modified: 2015-12-04 - URL: https://three29.com/friday-finds-web-design-12-4-2015/ - Categories: Web Friday Finds in Web Design is a weekly roundup of web design and industry-related articles, resources, inspiration, and freebies that we come across during our every day browsing. Article: The Dribbblisation of Design This post is not about Dribbble itself, it’s about what the community on Dribbble value.   Freebies: Desktop Wallpaper Calendars: December 2015 Free desktop wallpapers for the month of December from Smashing Magazine.   Tools: 10 Most Popular Font Managers for Mac & Windows Chris Spooner's roundup features the most popular programs for both Windows and Mac, including free and premium apps for you to consider.   Resource: Mastering Sketch 3 A comprehensive guide to designing in Sketch.   Tool: Introducing Calypso WordPress. com launches Calypso: a desktop app that lets you manage all your WordPress. com and Jetpack-enabled sites in one place.   Article: 13 Impressive Statistics on User Experience Jozef Toth, Senior UX/UI Consultant at Pfizer, rounded up some of the most powerful stats on UX.   Tool: Sketch Keyboard Shortcuts and Tricks Here are all the 80+ Keyboard Shortcuts, excluding the contextual shortcuts such as those in the Inspector and Layers List.   Article: I Turned Off JavaScript for a Whole Week and It Was Glorious "It showed me how unnecessary the clutter that’s been built up around the web really is, and just how easy it is to make it all go away. "   Article: Adobe Releases Photoshop’s Greatest Update Yet The new version comes with latest and greatest Adobe has to... --- ### Friday Finds in Web Design – 11.20.2015 > Friday Finds in Web Design is a weekly roundup of web design and industry-related articles, resources, inspiration, and freebies that we come across during our every day browsing. - Published: 2015-11-20 - Modified: 2015-11-20 - URL: https://three29.com/friday-finds-in-web-design-11-20-2015/ - Categories: Web Friday Finds in Web Design is a weekly roundup of web design and industry-related articles, resources, inspiration, and freebies that we come across during our every day browsing. Inspiration: Google Web Font inspiration in HTML & CSS Some great Google Web Font inspiration put together by Tobias Ahlin.   Funny: Designer Problems Awesome comics capture designer problems that are way too real.   Resource: Hire Me Statements Last week Dribbble launched Hire Me Statements as a way for designers to further describe the type of work they're looking for.   Tips: 9 Awesome and Obscure WordPress Features You Didn’t Know Existed Daniel Pataki shows you at least a few things you don’t know about everyone’s favorite CMS. Get ready for awesome!   Inspiration: The Evolution of Flat Design: Muted Colors Design Shack takes a look at a few websites using a muted color palette exceptionally well.   Freebie: Download 36 Money Icons - Free! Free money? Not quite, but if you’re working on an ecommerce app design, this might just be the next best thing: it’s a free pack of 36 simple, stylish money icons.   Inspiration: 49 Web & UI Style Guides of Famous Online Brands Check out 1stWebDesigner's list of 49 web & UI style guides of famous online brands and be inspired as you create your own project.   Freebies: 60 Quality FREE Fonts You Probably Don’t Own, But Should! Chris Spooner shares a collection of the best quality free fonts that are a lifesaver for designers... --- ### Friday Finds in Web Design – 11.6.2015 > Friday Finds in Web Design is a weekly roundup of web design and industry-related articles, resources, inspiration, and freebies that we come across during our every day browsing. - Published: 2015-11-06 - Modified: 2015-11-06 - URL: https://three29.com/friday-finds-in-web-design-11-6-2015/ - Categories: Web Friday Finds in Web Design is a weekly roundup of web design and industry-related articles, resources, inspiration, and freebies that we come across during our every day browsing. Events: WordCamp Sacramento Sacramento is having its very first WordCamp! Will you be going? If not, you can watch the entire Advanced/Developer Track via LiveStream.   Video: People in Other Industries React to Being Asked for Spec Work Watch people in other industries react hilariously to being asked for free spec work.   Inspiration: Designers' Mixtapes Designers' Mixtapes: A few of our favorite designers shared their favorite songs to work to!   Freebies: We Love SVG: The Google Fonts for Icons We Love SVG is an online collection of the most relevant icons across the web in SVG format.   Resource: SketchTalk A community news website to which Sketch App users can upload news, projects, ideas and more, all these being sortable by categories and crowd-ranked.   Article: "I don't need a website – I have a Facebook page. " An interesting discussion proving the value in having an actual website as opposed to just a Facebook Page and how it affects your business.   Tool: ListiFy Turn a group of lines into an HTML list. Where has this been all my life?   Freebies: November Desktop Wallpaper Calendars A collection of free desktop wallpapers for the month of November from Smashing Magazine.   Article: 10 Missing Features All Browsers Should Have 10 features that we hope browsers would include in their... --- ### Friday Finds in Web Design – 10.30.2015 > Friday Finds in Web Design is a weekly roundup of web design and industry-related articles, resources, inspiration, and freebies that we come across during our every day browsing. - Published: 2015-10-30 - Modified: 2015-10-30 - URL: https://three29.com/friday-finds-in-web-design-10-30-2015/ - Categories: Web Friday Finds in Web Design is a weekly roundup of web design and industry-related articles, resources, inspiration, and freebies that we come across during our every day browsing. Resource: Geek Mental Health Week 2015 October 26, 2015 marks the start of Geek Mental Help week, a week-long series of articles, blog posts, etc.  across the web about mental health issues, how to help people who suffer, and those who care for us.   Article: 5 Ways UX Matters in Everyday Life Wolf Becvar talks about five ways that UX really does matter in everyday life.   Freebie: 137 SVG Icons for Popular Brands 137 svg icons for popular brands from Simple Icons. All for free.   Funny: 11 Things No Designer Has Ever Said Nope. Never. Not once.   Video: 13 Ways Designers Screw Up Client Presentations This hour-long presentation from Generate NYC by Mike Monteiro covers how you should, or rather shouldn’t, pitch ideas to clients.   Resource: 5 Tips to Help You Design Faster in Sketch Five tips that could speed up your workflow in Sketch by David Ghent   Inspiration: 35 Classic Steve Jobs Quotes to Live By 35 quotes from Steve Jobs to inspire you both personally and professionally.   Article: Full-Process Designer A full-process designer concerns themselves with the entire creative process.   Inspiration: Best Graphic Designers on Instagram You Need to Follow Roundup of six Instagrammers to follow for design inspiration.   Article: Don’t Say This to a Designer Here’s some things you’re better... --- ### Friday Finds in Web Design – 10.23.2015 > Friday Finds in Web Design is a weekly roundup of web design and industry-related articles, resources, inspiration, and freebies that we come across during our every day browsing. - Published: 2015-10-23 - Modified: 2015-10-23 - URL: https://three29.com/friday-finds-in-web-design-10-23-2015/ - Categories: Web Friday Finds in Web Design is a weekly roundup of web design and industry-related articles, resources, inspiration, and freebies that we come across during our every day browsing. Tool: Compressor. io Compressor. io offers free image compression in your browser.   Tool: GetTerms Generate a simple Terms of Service and Privacy Policy statement for your website.   Tool: FontReach FontReach scans the top million sites to show font usage across the web.   Freebie: Material Design Icons A free collection of popular icons for material design.   Tool: BugMuncher BugMuncher is a feedback tab widget that makes it super easy for your users to give you feedback and bug reports on your website.   WordPress Plugin: WP Security Audit Log Real-time audit log and tracking for WordPress.   Inspiration: What’s on your bookshelf? Part 2 Take a peek at what’s on the bookshelves of top designers.   Tool: RightFont RightFont is a fast, pretty font manager for Mac that integrates with Adobe CC and Sketch.   Inspiration: 20 Beautiful Boarding Pass Design 20 beautiful and practical printed and digital boarding pass designs you need to see.   Freebie: 25 Chrome Extensions For Awesome New Tabs Say goodbye to empty newly opened tabs and say hello to better days with more useful and effective replacements. --- ### Friday Finds in Web Design – 10.16.2015 - Published: 2015-10-16 - Modified: 2015-10-16 - URL: https://three29.com/friday-finds-in-web-design-10-16-2015/ - Categories: Web Friday Finds in Web Design is a weekly roundup of web design and industry-related articles, resources, inspiration, and freebies that we come across during our every day browsing. Funny: Speak Designer If you're not following Jonathan Shariat on Twitter then you're missing out on some good design-related Tweets! Hey everyone, if you want to make your own #speakdesigner you can use this nifty bookmark coded by @cahnory! http://t. co/1NoYWFpIY7 — Jonathan Shariat (@DesignUXUI) October 12, 2015   Resource: Design Agency Glossary: part 1 Introducing the Design Agency Glossary, part of an ongoing series in which each part will help you get to know 5 design terms from 5 agency departments.   Resource: Photoshop Etiquette Photoshop Etiquette advocates for an organized approach to web design. This guide of best practices promotes clarity, empathy, and intent. You know, the details actually worth sweating.   Articles: Web Development Reading List A handcrafted, carefully selected list of web development related resources. Curated and published usually every week.   Article: The New Rules for Scrolling in Web Design Scrolling is reinventing itself as a core interaction design element – that also means designers need to learn the new rules.   Inspiration: End The Echo A place to inspire web design without ever showing you web design. Create more. Copy less.   Freebie: Social Flat Icons Set Free social icon set by Christophe Kerebel. Available in . sketch, . svg, and . ai.   UI: Five elements that will judge your business website at the very... --- ### Friday Finds in Web Design – 10.9.2015 - Published: 2015-10-09 - Modified: 2015-10-09 - URL: https://three29.com/friday-finds-in-web-design-10-9-2015/ - Categories: Web Friday Finds in Web Design is a weekly roundup of web design and industry-related articles, resources, inspiration, and freebies that we come across during our every day browsing. Article: The One Thing Jony Ive Remembers Most About Steve Jobs Monday marked four years since the passing of Steve Jobs. Apple design chief Jony Ive discusses his memories of the late Apple founder.   Article: The Colors Of An App Icon Stuart Hall's article gives you a rough idea of trendy colors to design your own icon.   Article: Making Your Website Design Accessible Here’s what a blind accessibility expert has to say on the topic.   Article: How to Legally Use Images Online Five methods that will help you find and publish legally compliant images.   Resource: Design Metrics Google, Microsoft & Apple Devices Screen Metrics   Social Media: 5 Years of Instagram in Numbers Instagram turned five on Tuesday. Happy Birthday, Instagram!   Article: Responsive design mistakes—and how to fix them Brotherhood Design’s Cassius Kiani shares the lessons his agency’s learned from making common responsive design mistakes over the years.   Resource: CSS Font Sizing Ire Aderinokun goes over the different ways you can declare your font size with CSS.   Resource: Facebook Design Resources A collection of free resources made by designers at Facebook.   Freebies: DBF The best design freebies from Dribbble and Behance, all in one spot. --- ### Friday Finds in Web Design - 10.2.2015 - Published: 2015-10-02 - Modified: 2015-10-02 - URL: https://three29.com/friday-finds-in-web-design-10-2-2015/ - Categories: Web Friday Finds in Web Design is a weekly roundup of web design and industry-related articles, resources, inspiration, and freebies that we come across during our every day browsing. Freebie: Desktop Wallpaper Calendars: October 2015 Smashing Magazine's collection of desktop wallpapers for the month of October.   Resource: Stylesheets A community-generated collection of the best CSS resources.   Inspiration: Six Stunning Style Guides Six stunning and essential style guides to help intone your next design.   Inspiration: FlatDSGN An inspiration gallery and directory full of flat design resources.   Resource: Sketch Repo An online directory that lists high quality free Sketch resources for designers of all types.   Article: 10 Mistakes to Avoid in UI Design A guide about the common – and not so common – mistakes made on various designs so that you can better help your client meet goals.   Resource: Web Field Manual A curated list of resources focused on documenting only the best knowledge for designing experiences and interfaces on the web.   Resource: Not Lorem Ipsum Industry based copy for the web.   Articles: Dear Design Student Advice on design from people who work for a living.   Funny: 70+ Photoshop Mistakes That Makes You Facepalm 72 of the worst Photoshop mistakes ever found on magazines and advertisements and posters. --- ### Friday Finds in Web Design - 9.25.2015 - Published: 2015-09-25 - Modified: 2015-09-25 - URL: https://three29.com/friday-finds-in-web-design-9-25-2015/ - Categories: Web Friday Finds in Web Design is a weekly roundup of web design and industry-related articles, resources, inspiration, and freebies that we come across during our every day browsing. 99 Jokes Only Web Designers Will Understand   30 Catastrophic Design Fails   The Best Free Alternatives to the Most Popular Fonts   HTML Color Codes – Powerful Set of Free Color Tools   EntreLeadership Podcast: Donald Miller on Branding Your Story   All About Gravatars   Fresh Collection of High-Quality Free Fonts   21 Free Vector Geometric Backgrounds   All The Free Stock   AnyAPI --- ### Follow vs. Unfollow; Keeping Fans Happy on Social Media - Published: 2015-05-18 - Modified: 2015-05-18 - URL: https://three29.com/follow-vs-unfollow/ - Categories: Digital The question is simple enough; what exactly do your followers want to see you post? They’ve elected to follow you on social media therefore there is an aspect about your business that they enjoy. Now how do you retain those followers, gain new ones, and be a social media expert that people LOVE to follow along with? I read several articles on the subject, and while there was sound advice out there, I wanted to hear directly from the very people that use social media on a daily basis.   I reached out to friends, family & coworkers and asked them to send me their favorite social media accounts and, more importantly, WHY they love following them. Because what better way to learn about your audience than by actually listening to them?   So Who/What Do We Like? The SF 49ers   "They maintain a great balance of posts, from historical flashbacks to future announcements. Additionally they have awesome content! Some posts are stats based, some more humanity based, and they all do a great job of shouting out their other social accounts. " (L to R; an homage to a legend; players & staff lending a hand in Haiti; simple yet stunning photography)   Venture Beat "I find Venture Beat to be the best example of an account I follow that really has mastered the ability to cast a wide net while still staying on-topic. They post informative, easy-to-read articles from all areas within the tech world. Upcoming summits, hot new apps, new Apple announcements,... --- ### Top Ten UI/UX Design Inspiration Sites of 2015 - Published: 2015-04-24 - Modified: 2015-04-24 - URL: https://three29.com/top-ten-uiux-design-inspiration-sites-of-2015/ - Categories: Web Check out our updated 2018 UI/UX Design Inspiration post! Introduction As a UI/UX (User Interface / User Experience) designer, there's inspiration all around me. The fresh air provided when escaping the office for a good 30-60min helps tremendously with putting my projects into perspective, and also by listening to inspirational audio books about—including but not limited to—marketing tips and tricks. If you're a UI/UX designer reading this post, you can skip the next paragraph because you already know the process, but if you have only a layman’s understanding of it you might find this information helpful: Talking to people and escaping the digital world is a huge inspiration. This fosters the development of improved and positive thinking regarding others’ experiences, which at its core is what good UX is all about. When strong and well thought-out UX is coupled with sexy UI, the possibilities of success for the project are virtually endless. In this blog post, I will be showing and telling my process of collecting UI inspiration (pertaining to digital sources), while you keep in mind that UI/UX designers—usually—have pre-determined guidelines for a project’s outcome (timelines, branding etiquette, color palettes, etc) from the client and Creative Director. So let’s get started! Dribbble There's a slight controversy regarding the Dribbble community. A few of us—at least in the office—have found a lot of community members don't provide much creative criticism, but rather more pats on each other's backs. However, this type of discussion will be saved for another blog post. What I think the point of Dribbble... --- ### Rapid Fire with Tim Rytikov - Published: 2015-02-26 - Modified: 2015-02-26 - URL: https://three29.com/rapid-fire-with-tim-rytikov/ - Categories: Agency Tim Rytikov is a new developer here at Three29, offering programming skills and expertise to our pool of back-end and front-end geniuses! Tim earned his Web Design Degree from the Art Institute, where a lot of his additional programming training came from his own endeavors and self-teaching. He’s already built a handful of sites that have stunned clients and he's a worker-bee that keeps us all on our toes with his focus, drive, and positive attitude. In line with the critical nature of every character that goes into developing a site, I asked Tim to respond to my questions with a ONE WORD answer. Here’s what we came up with: DEVELOPMENT What’s your least favorite programming language? / . Net Why should companies hire a firm like ours and not a dude working off his couch? / Team Why do you like programming? / It's a puzzle What distinguishes a good programmer versus a bad one? / Solves complexity THREE29 What’s the coolest thing about Three29? / People Who’s the weirdest at Three29? / Eduard What’s the atmosphere like in the office? / Regular Name a current client you really want to work with. / TEAMride Why is Kara so awesome? / Efficiency PERSONAL Name your favorite color. / Red What’s your favorite fabric for clothing? / Cotton Bike, train, or airplane? / Train (then airplane! ) Lion, tiger, or bear? / Tiger How would people describe you? / Calm What’s the most important thing to you in your life? / Family What do you aspire to be?... --- ### Sketch: A Serious UI/UX Design Software Contender - Published: 2015-02-06 - Modified: 2015-02-06 - URL: https://three29.com/sketch-serious-uiux-design-software-contender/ - Categories: Web Sketch. Some of you may have never heard of it, some of you may know it like the back of your hand. This post is here to tell you what Sketch is all about, starting with what it actually is, and how it can be the new addition to your UI/UX design toolbox, and will end up replacing Photoshop for most of your needs. In Sketch's brief existence, I have only just begun using the incredible software. It’s won a few awards, including the Apple Design Award (2012), Best of 2012 (Apple Mac App Store), and more.   But what the hell is it? It’s a hammer. A hammer? Yeah. A hammer. When you’re doing home improvement projects like hanging pictures, you wouldn’t use a shovel to drive the nails into the wall, right? It works, but it’d be rather silly. When it comes to UI/UX design, Photoshop is the shovel in this scenario and Sketch is the hammer. Sketch has adopted the fundamentals of Balsamiq Mockups and Omnigraffle, and combines them with many features from Photoshop and Illustrator, creating a beautifully cohesive UI/UX design tool.   It’s the new addition to your design toolbox. Now, I haven’t abandoned Photoshop completely; I’ve done so just for the layout design. I still use PS for creating fancy, static graphics to use in my site as well as app designs such as hero images, blending imagery together, modifying photo attributes, etc. Sketch makes creating layouts a breeze with better shape tools, property palettes,... --- ### Web Design Terminology - Infographic Part 1 > It's important that our clients understand the parts in a web design & development project, so we created a graphic to help you understand our language. - Published: 2015-01-22 - Modified: 2015-01-22 - URL: https://three29.com/web-design-terminology-infographic-part-1/ - Categories: Web Think about the process of buying your first house. You have (or had! ) to learn about mortgages, insurance, real-estate law, home owner taxes, et cetera. Overhauling your digital presence, while not a 36-year commitment with the bank, is still a major undertaking. Some of the most common question I get are: "What's a wireframe? " "Update the tabs. " "Can we edit that later or have to decide on it now? " It's important that all of our clients understand the basic components of a web design and development project, so we created an easy-to-digest graphic to help you understand our language, and so you're able to more readily communicate updates and requests of our firm. We call that a win-win! --- ### The Future of Technology: Smartwatches & VR > Smart Watches and Virtual Reality are becoming more than just buzzwords, and they are bringing the next level of experiences. Are we ready for the future? - Published: 2014-12-12 - Modified: 2014-12-12 - URL: https://three29.com/future-technology-smartwatches-vr/ - Categories: Mobile App Development Based on the 1989 film Back to the Future II, we're supposed to be riding around on hover-boards, or flying around in cars at this point in our timeline of technology. That isn’t necessarily true (this hoax had us believing! ), but technology as a whole is advancing quicker than most can keep up with while impacting the way we live and interact. Computers, the Internet, mobile phones, and tablets have impacted us firsthand. If we only go back 20 years, personal computers (PC’s) were rare in households, cell phones were not “smart”, and Google was just an idea. Technology has shaped the way we do business, our home life, and the way we learn. On a smaller scale, I want to focus on two current trends in technology that could affect us directly as an agency. What gadgets will we be using? How will we connect with audiences? Let’s start with “smart” watches, a technology that’s in its early stages, but hoping to become main stream. A trend in the past couple of years has been adopting the power of our smartphones onto other devices, and smart watches offer us a platform on which to do it. Wearable’s like Fitbit, FuelBand, and Jawbone were really the start of this smart watch revolution, but now companies are shooting to bring more than just basic workout information to your wrist. There are now multiple smart watch options on the market, and all set out the goal of delivering information from your mobile... --- ### Death to Carousels and Sliders - Published: 2014-12-04 - Modified: 2014-12-04 - URL: https://three29.com/death-carousels-sliders/ - Categories: Web In the world of User-Interface Design, trends come and go. The field of user-interface design is fast paced and elements that were popular just three months ago can be deemed out-dated by the time you notice five websites using it. But there has been an element that has stuck around FOREVER and is still constantly being requested by clients:  carousels / sliders. Carousels and sliders are the big animated banners at the top of a website - one banner slides in, and after a few seconds, rotates to another banner. They're big and flashy and clients want carousels to showcase their most important product (or point) at the head of the Home page. If you've used the internet in the last five years, it's likely that you've come across a website that used a carousel. As popular as they are though, user-interface designers are arguing for carousel sliders to disappear because they're ineffective. Designers and developers have been arguing against the carousel for the last several years. Erik Runyon, Director of Web Communications at the University of Notre Dame, published some compelling numbers in 2013 that prove carousels aren’t effective at their purpose. Only 1% of website visitors actually click on the banners presented in a carousel. This is daunting because clients often rely on the carousel to display their most important feature. If only 1% of web users pay enough attention to click on a banner, why would someone want to feature their most important product there? . @erunyon basically that... --- ### The Rise of Responsive Mobile Web Development - Published: 2014-11-10 - Modified: 2014-11-10 - URL: https://three29.com/rise-mobile-responsive-web-development/ - Categories: Mobile App Development Where we came from In years past companies would maintain a desktop website and a separate, smaller, mobile website. This meant that most of the time the mobile site had to be updated separately, that it didn't use the same content, images or even database. A simple update to a phone number had to be done on the desktop site, then on the mobile site again. To say the least, it was tedious. Where we are In short, mobile is continuing to trend upward. Each month when we review client analytics there is a steady trend to more and more mobile. In some cases mobile site consumption has actually surpassed desktop. Looking at the chart below we can see the last 5 years of analytics for mikunishis. com. The orange line represents desktop traffic and the green line mobile. Notice that the green line trends slowly upwards over the 5 year time span while desktop traffic trends downwards. A few months ago mobile overtook desktop for monthly site traffic. This is where we are, mobile is slowly but surely overtaking site traffic for the majority of our customers. While it’s taken years to get where we are the evidence is obvious, mobile is here to stay; more than that, mobile is here to lead the way. “Mobile First” mentality In some cases, like Mikuni, it is important to take a mobile-first look at your web and email platforms. Historically web development begins with a desktop version. A specific mobile version... --- ### Logo Design: Inspiration and Process - Published: 2014-10-16 - Modified: 2014-10-16 - URL: https://three29.com/logo-design-inspiration-process/ - Categories: Web A logo is not just a picture. A logo embodies a company’s hopes, goals, ideas, and intentions. It's a thousand words contained into a simple shape. The logo serves as the public image for a company and as a representation of the owners’ beliefs. It also projects the emotions and intentions of the people who work for this company. Basically saying, a logo is very important to your establishment and you should treat the process of creating it with extreme attention and care. Designing a logo is very hard. Unlike other forms of design, I never go into designing a logo with any idea of what I'm going to present to a client. This is because the idea of a logo is to be as unique and original as possible. While current trends serve as a major driving force for many print and digital design mediums, logos must be designed with utter sincerity and originality; pulling away trends for inspiration. Like many design mediums, I start the process of logo design with a discovery meeting and project brief. Understanding the company’s brand and what a client expects their logo to convey is a very strong and important point. With a clear objective, I begin by researching the hell out of my subject. Mind mapping from every possible standpoint is important to understanding how the client visions their own company, versus how their target audience and competitors see the company. It leads me to ask: What are symbols that relate to... --- ### Fall 2014 Mobile Device Toss Up: Android or iPhone - Published: 2014-10-09 - Modified: 2014-10-09 - URL: https://three29.com/fall-2014-mobile-device-toss-up/ - Categories: Mobile App Development The release of the next heirs to the Apple device throne, iPhone 6, iPhone 6 Plus, and Apple Watch (which is saved for another post) have churned debate over the last couple of weeks. Should I get the 6, the 6 Plus, the new Nexus X, or the Moto X? There are so many great products out, that it’s giving me “consumer psychosis”. However, the purpose of this post is to explore a couple of options so that you can get through the psychosis too. My upgrade is slated for November 11th, so here are my considerations: First at bat: Apple Announced on September 9th and released on September 19th, the new iPhones have sold over 10 million units during the first weekend, reaching a new record for Apple. Holy Toledo, Batman... However, that number alone is not enough to get me to buy one of their coveted new devices. I had a chance to play around with the iPhone 6 (4. 7”), and it does not impress me like previous models once did. I’m still waiting to get my hands on the 6 Plus. They’re lighter, faster, bigger, and have impressive graphics, but I’m concerned that Apple is not attempting to truly innovate. The biggest innovation I’ve seen with the devices is the introduction of Apple Pay, which like the larger screen isn’t new technology either; remember Google Wallet? While “it’s not about who does it first, it’s about who does it better” is true with most things, how... --- ### Three29 Mobile Apps Featured in Sacramento Business Journal - Published: 2014-09-29 - Modified: 2014-09-29 - URL: https://three29.com/three29-mobile-apps-featured-sacramento-business-journal/ - Categories: Agency At Three29, we not only love what we do, but we love where we work. We're passionate about tearing down the perception that great tech only comes out of the Bay Area. As a firm that operates entirely in Sacramento with no out-sourcing, we've seen first hand what talent exists in our regional marketplace, in addition to the exploitation that comes from an over-saturated market like Silicon Valley. This week's issue of the Sacramento Business Journal showcased regional apps being developed in the Greater Sacramento Area. Three29 was thrilled to have been the mobile app design and development firm for two out of the six apps featured. We are all very proud to see our client apps gaining traction and PR in Sacramento. wimZr and Swiggler show just a sample of the mobile apps developed at Three29. Our iPhone and Android apps are used throughout the community. Don't forget to checkout some of our local apps below. Mikuni Sushi — iPhone App | Android App Old Sacramento — iPhone App | Android App Davis Downtown — iPhone App Finally, a big congratulations to all of the apps that were featured!  Dawn of the Dragons, Swiggler, Beers in Sac, ShoppingScout, Requested, Snippet, and wimZr! To read the article digitally, click here.   --- ### The benefits of using WordPress - Published: 2014-08-06 - Modified: 2014-08-06 - URL: https://three29.com/5-things-love-wordpress/ - Categories: Web Much like many of the programmers out there, I had my doubt about WordPress, and certainly didn’t specialize in it at the onset of my career in programming. However, as my experience has grown, so has WordPress. Here are five of the key principles I love about the world’s most popular CMS:   1. SEO SEO is instrumental in making sure your website is visible among other brands. It can be very daunting if you’re unfamiliar with it, and can still be complex even if you’re an SEO wizard. Wordpress has many plugin resources to help break the crucial pieces up into parts that are easy to see and understand. Depending on the plugin you use there are also helpful hints for learning things that may not be as intuitive. Because SEO is an aggregation of many different elements of the web, WordPress plugins can help you optimize posts, categories and tags, and plugins make sure all of it gets in there. Favorite SEO Plugin: Wordpress SEO by Yoast   2. Ease of Use With so many businesses out there fighting to be seen, content is truly king. Thus, updating your content should be easy and maintainable for anyone. Clients need to be able to change and update their content as frequently as they see fit and Wordpress delivers that capability perfectly, with some help. As a developer our job is to make it as easy as possible for technologically experienced (and un-experienced) clients to be able to update their... --- ### Panda, Penguin, Hummingbird.. Oh my! Why is SEO important? - Published: 2014-07-30 - Modified: 2014-07-30 - URL: https://three29.com/panda-penguin-hummingbird-oh-seo-important/ - Categories: Digital “It’s not the job of search engine optimization to make a pig fly. It is the job of the SEO to genetically reengineer the web site so that it becomes an eagle. ” –Bruce Clay Since I began working in this rapidly evolving digital industry, I noticed that acronyms get tossed around left and right, and SEO is one of them. SEO, which stands for search engine optimization, is an extremely important part of any digital strategy or digital marketing campaign. So what's the point of “SEO” and why do I need this strategy implemented for my business?     Based on the Wikipedia definition, “Search engine optimization is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid ('organic') search results. ” The launch of search engines such as Google, Yahoo, Bing, or Ask Jeeves revolutionized how fast we find answers to our biggest questions. But what if the information gathered from the search engine wasn't relevant to my question? That's the problem big search engines are trying to eliminate; so they implement algorithm updates (Panda, Penguin, and Hummingbird are some of Google’s larger updates) to help make search engines bring up the most relevant and interesting content. Making sure your questions and “wants” are answered as best as possible is the job of search engine optimization. You used to be able to do things like this...     Google has done a good job of eliminating bad search... --- ### Sean's Top 10 Website Designs for 2014 - Published: 2014-07-21 - Modified: 2014-07-21 - URL: https://three29.com/seans-top-10-website-designs-2014/ - Categories: Web Howdy gang! I collected a top ten series of some of my favorite website designs right now. They were published within the last year, and are all super sweet. I provided a bit of commentary describing why I like or dislike it, and your comments are always welcome too! Are you ready? Drumroll please... L’esgo!   10. Spintank Beautiful, though somewhat difficult to navigate Progressive design Great type Interesting layouts 09. Grain & Mortar Cool site design Unique display of company culture Great work Casual and down-to-earth 08. Orangina One of the “sweetest” websites I’ve seen in a long time Simple Effective imagery Awesome transitions/animations (css/js/html based, no flash) Careful attention to detail 07. Gubb & Mackie I had a strong, positive emotional reaction to this site. (Not just due to my love of fashion! ) Unique and interesting navigation style Seamless page transitions; it doesn’t feel like pages are changing (though this could be a double-edged sword for usability, or not) Sweet highlight labels for images 06. Grovemade Love the navigation (explore everything, collections, or for specific Apple products) Beautiful photography makes browsing the shop a great experience The site design, colors, and simplicity make the products stand out, putting the focus obviously on the products instead of the site design (which is the main goal of any web design in my opinion). 05. The Cut Love the massive typography Responsive is a huge plus Swiss-inspired Simple 04. Anais Zamboni Cool gallery layout Sweet transition/animation effects 03. Melanie F... --- ### Top 5 Web Design Trends of 2014 - Published: 2014-07-14 - Modified: 2014-07-14 - URL: https://three29.com/top-5-web-design-trends-2014/ - Categories: Web Web design trends are constantly changing, and at a very rapid pace! I personally enjoy buying design books, but my college professor advised me not to buy web-design books. He said that web design books are never current because by the time the book is published, there are already new ideas in the web world. (For example in 2013, flat design became “in-your-face” huge. And by 2014, designers wanted to start a revolution against it. )  Point being:  trends in web come and go quickly. These are the five trends I see currently in the web design world. 1. )   Sliders Going Away At one point in time, every web site you visited had a slider. But now designers and clients are learning together that sliders may not work for everyone. Clients are also discovering that they don't necessarily have photos for these sliders that they're ordering, besides the fact that sliders don't play well with responsiveness (especially if you overlay text over the images). In place of sliders, designers are finding that well designed big header images can provide a better solution for the client's needs. Well thought-out design in place of a slider, can help generate optimal strategy for the look and functioning of a web site. 2. )   One Page Scroll Web Sites One page websites with long scrolling functionality are now more popular than ever. This trend was partially ushered in by the mobile responsive revolution. It allows the designer to be smarter about dividing content,... --- ### The Best new features for Web Design in Photoshop CC 2014 - Published: 2014-07-11 - Modified: 2014-07-11 - URL: https://three29.com/best-new-features-web-design-photoshop-cc-2014/ - Categories: Web Photoshop. We all know it and we all love it. Some of us more than others; retouching to make yourself look sexier, or to make your website look sexier. With us, it’s the latter. Today, I want to talk about the latest update to the Creative Cloud Suite: Photoshop CC 2014. Adobe added some cool new features and improvements that are helpful to us web designers, like Smart Guides, more intelligent TypeKit integration, improved Layer Comps, and more.   Smart Guides This is one of the best new features introduced because it’s now easier and more efficient to align headlines, paragraphs, images, and icons to compose my work. Before, I had to zoom in or create new standard guides to make sure everything was lined up properly, which slowed my process. Now, when moving layers or objects around, dainty (yet very visible) neon pink lines and outlines appear to indicate how it’s all aligning. This new feature even does subtle snapping for proper placement, which is a huge plus. Also when holding down the control/command key, these pink lines appear around objects while hovering over them with the mouse. Presto aligned-o!   More Intelligent TypeKit Integration When we all asked if Adobe could improve their font system, they were like, “Psh, don’t trip guys. We got this. ” So when Adobe initially announced TypeKit integration with Creative Cloud, I was super stoked. The ability to sync the fonts with a website and the desktop using current/new/without kits, was (at least... --- ### Google I/O: What does Google have up it's sleeve? - Published: 2014-07-01 - Modified: 2014-07-01 - URL: https://three29.com/google-io-google-sleeve/ - Categories: Mobile App Development We were excited to see what Google had in store at its conference this year. Held at the Moscone Center in San Francisco, the stage was set for Google to try and set the bar higher in this rapidly evolving era of technology. Now with over 1 billion active users, Android for a long time was playing catch up to Apple’s iPhone-dominate mobile market. As these companies begin to bring their presence outside of mobile phones and into wearables, vehicles, and even your home, picking a side might be more important then ever. There were numerous announcements this year at the keynote, but here are some of the larger highlights Google has planned in the near future. Android “L” By far the biggest announcement was a new version of Android, codenamed Android “L. " It's soon to be announced as a sweet treat following the rest of Google's line of operating systems. Implementing Material Design (flatter look with rounder elements) across more of its apps, Android L offers up a more dramatic update and fresh UI. Going beyond tablets and phones, the look and feel will bleed into Google Chrome and the rest of Google’s web services. Outside of the new UI overhaul, there were a handful of new features announced. In Android “L” you'll now be able to respond and react to notifications straight from your lock screen. Quickly swipe them away, or double click to hop straight into the specific app. “Trusted Environments” is a new security feature... --- ### iOS8 Hands-On Experience and More Revealed - Published: 2014-06-23 - Modified: 2014-06-23 - URL: https://three29.com/ios8-hands-experience-revealed/ - Categories: Mobile App Development It’s been over two weeks since the iOS8 beta has been released and it’s not that different from iOS7, at least visually. However, there are a few software upgrades that improve the user experience exponentially. I promise I'm not just an Apple fanboy. I've used Android phones in the past (previous HTC Evo owner) and still appreciate/respect these phones. I can tell you that the biggest takeaway from the iOS8 beta is that it's super buggy.  But, that can be overlooked when new features like quick respond—and FINALLY—the ability to leave a group chat are available. Here are a slew of other features that get me as giddy as a programming schoolgirl during a Facebook Hackathon: Third party app support. As a designer and a development spectator, this is something I get pretty juiced about. It’s the ability—called, “extensions”—for us to hook into Apple’s native, stock applications (and probably other third party applications). For example, if we built an app revolving around scheduling meetings, we could build contextual menus (and more) into Apple’s core Calendar app so users can more easily/quickly schedule a meeting. We can also create custom widgets that will appear in the iOS notification center. Hands-free Siri. I felt so left out when Google introduced the Moto X with hands-free voice commands. But now, I feel like I’m one of the cool kids again. Unfortunately, I’m also that kid with his phone always plugged in because Siri is only hands-free when connected to a power source. #lame.... --- ### Rapid Fire with Tyler Longman - Published: 2014-06-18 - Modified: 2014-06-18 - URL: https://three29.com/rapid-fire-tyler-longman/ - Categories: Agency Tyler Longman is Three29’s new Digital Strategist, offering our clients long term Social and SEO optimization to keep them competitive in the massive digital marketplace. Tyler earned his Economics degree from California State University Sacramento with a minor in Marketing. He’s a self-proclaimed “ target="_blank" rel="noopener">Facebook. And if you want to make his day, welcome him on Twitter! --- ### Business Card Swag. - Published: 2014-06-12 - Modified: 2014-06-12 - URL: https://three29.com/business-card-swag/ - Categories: Agency Just like opening a gift on christmas morning! We're excited here at Three29 to announce the arrival of our brand new business cards. We've been working on an update for our brand image, look, and logo for some time now, and these business cards showcase our exciting new direction. Our own Lisa Lam went in to great detail with the design of these cards. On one side we have nice, sharp use of white space with our eye catching logo dropped just north of the middle. Flip it over and you get a feel of the different blues we use throughout our brand. The diagonal line was added to give it an extra layer of depth and a sense of geometry. To partner with our business cards, we crafted beautiful post cards. Sharing a similar design as the business cards, the postcards maintain the same sense and feeling. The finished look is sharp, bold, and clean. The business cards and postcards offer a glimpse of our quality and professional work. Thanks to our friends at Moo for the excellent print quality of all the pieces. Be on the lookout for more soon! --- ### wimZr Launches in App Store and Google Play! - Published: 2014-06-02 - Modified: 2014-06-02 - URL: https://three29.com/wimzr-launches-app-store-google-play/ - Categories: Mobile App Development Blake and John, the founders of recently launched wimZr, came to us with big eyes and even bigger dreams. As realistic as the two of them are, they knew that wimZr could be something revolutionary. The idea was simple.   Going to Vegas for a bachelorette? Put your trip in wimZr and browse people who will be there when you are. No plans this weekend at home? Browse travelers coming to your city who may need a tour guide. When someone you’ve liked likes you, you’re connected. Chat with them, favorite the good ones, and enjoy the seamless dating opportunities available to you locally all the time, and globally when travelling. Three29 was pleased to beat out other high-end design and development agencies in Sacramento and the Bay Area, and the partnership quickly turned into what we call a TEAMILY (team+family). Defined by effective trust and communication, the design process moved swiftly through wireframes and app flow. Lisa utilized the impetus of a clean look and feel, geared towards users of all ages, and decidedly more upscale than other dating apps like Tindr, to bring life to the wimZr concept. Our back-end programmer Vasile developed the UI, while Eduard (VP of Technology) worked tirelessly in the backend to ensure quick server response times and a scalable system to accommodate for wimZr taking off. Keeping the project on-track was simple given the responsive and trusting client team, and I had an absolute blast supporting both Three29 and wimZr through the design,... --- ### Outfit Styling & Website Styling - Published: 2014-05-08 - Modified: 2014-05-08 - URL: https://three29.com/outfit-styling-website-styling/ - Categories: Web Fashion and web design are intentional and functional first, and aesthetically pleasing second (unlike art, which is unrestricted by parameters of usability and objective aesthetic pleasure). Clothing exists to keep our bodies warm, protect us from the elements, but also to provide others with an idea of what we’re about by way of our individuality and self-expression. Websites are created to display an organization’s services, give information, and/or provide an interactive experience, all the while conveying the personality of the organization through design. Design generates a subliminal effect that helps people understand what they’re looking at or how to use a product, though we rarely think about it or notice it. Design is necessary. Looking at an ugly website can—but not always—evoke a feeling of being uncomfortable or that the business/organization is unprofessional. The same result occurs when you see someone enter a business meeting wearing a t-shirt, shorts, and flip-flops. My point is that I love being intentional about how I dress and how I design a website. My knowledge of patterns, textures, layering and how to mix other elements can be seen through what I wear (seen to the right). This is very similar to how I design a website, where I use the same techniques to craft digital experiences. I designed a mutli-layer dashboard system for an education software company’s product (seen to the bottom right). Obviously in the dashboard, I don’t use polka dot stars and plaid together because those patterns don't suit the project, but... --- ### Welcome, Lisa Lam! - Published: 2013-11-08 - Modified: 2013-11-08 - URL: https://three29.com/welcome-lisa-lam/ - Categories: Agency Lisa comes to us from Sacramento State’s Design Program and is a phenomenal addition to our Three29 teamily (team + family).   By her seventh business day as part of the design team, she had already presented two new site designs and received “approved no edits” returns from clients. She’s a visual machine. I was able to spend some time with Lisa and pick her brain on design, spirit animals, and winning the “Best in Show” Award at Sacramento State’s Spring Design Show. See below to get to know our newest designer, Lisa Lam! ++++++++++++ How important is the discovery process to you? What do you look for? “Discovery is extremely, extremely important. It sets up your entire foundation right there. You have to figure out what exactly the client wants or intends to do, and that should be your main driving point throughout the entire project. ” How do you start? Where do you go for information and discovery? “Well, one thing I like doing is look over all the notes that I’ve written down when I’m with the client. And then I dissect it, do brainstorming, brain mapping, all before going onto the internet and searching for images or inspiration. ” If you had to select a font for the book of your life to be written in, what would it be? Why? “Oh gosh that’s like the worst question! (Laughs). Every time you say a font, someone will say ‘God I hate that font! ’ I feel... --- ### MileIt iPhone App Launches in the App Store - Published: 2013-09-30 - Modified: 2013-09-30 - URL: https://three29.com/mileit-iphone-app-launches-app-store/ - Categories: Mobile App Development Putting an app on sale is much like launching a new website. The only difference is that the new website doesn’t require a 2 week waiting period from one of the largest companies on Earth. Today we were happy to hear that Apple has approved MileIT, the newest App from Three29 and Trial Tactics, now for sale in the Apple App Store. MileIt is one of those apps that when someone tells you their idea you shake your head and wonder, “why didn’t I think of this? ” That’s exactly what happened when Will Price of Trial Tactics called me on the phone to discuss this app because he needed an easier way to track mileage for his business. There are other apps in the app store that claim to “track your mileage,” but none of them come close to the features or sophistication of MileIt. The genius behind MileIt is the integration of GPS tracking as you drive. Instead of just logging your miles in by hand, you tell MileIt where you’re coming from, set your odometer reading (if you use it) and hit Start Trip. When you’re at your location tap Stop Trip and tell MileIt where you went. It’s really that easy.  MileIT does the rest. As you drive, MileIT will track your route using standard iOS Maps and calculate your total driving distance. That trip data is then stored on your iPhone and categorized by Month and Year. If where you went From and To is not enough, MileIt lets you log the client,... --- ### Overcoming Success Anxiety & Focusing on the Now - Published: 2013-09-27 - Modified: 2013-09-27 - URL: https://three29.com/overcoming-success-anxiety-focusing-now/ - Categories: Agency Ensuring a future as a young designer can be difficult, definitely more so than choosing a font. Not to say that choosing the right font for a project is easy, but rather creating a blueprint for a successful career can rack the brain. We start with a dream, and in my case, it’s becoming a creative director and running another T29 office within the next 15-25 years. We can have a vision, but without steps to help us achieve that vision we can often find ourselves in a lull not knowing what to do next. That’s what this post is here for. I want to help others as well as myself by stating the following steps towards accomplishing success (what does that mean to you? ) within the creative industry: Step 1: Generate 2-3 Goals Pick one career related, one fun related, and one personal goal. These can be whatever you want in each category. Career could be something about getting a promotion, fun could be something about getting out and going on hikes every Saturday, and personal could be working on a relationship or health goal. Step 2: Create Action Items Narrow down your goals into specific day-to-day based action items (5 little things you could do every day (see John Maxwell’s rule of 5: http://www. johnmaxwell. com/blog/the-rule-of-5-for-the-john-maxwell-company). This will help the brain overcome the anxiety created by not achieving a goal, it will also aid in generating the feeling that accomplishment is occurring. Step 3: Maintain Positivity It... --- ### India and Indiana: How Geographic Difference Affects Creative Problem Solving - Published: 2013-09-26 - Modified: 2013-09-26 - URL: https://three29.com/india-indiana-geographic-difference-affects-potential-problem-solve-creatively/ - Categories: Agency Problem solving and creativity run hand in hand. The ability to interpret problems and locate the best solution requires a radical sense of creativity—looking at the issue from numerous angles, generating options, and arriving at the ideal solution are tasks best approached with imagination. The good news, regardless of whether you’re a digital designer, account manager, entrepreneur, or nine to five American-dreamer, is that we’re all equipped with the capacity to improve our mental processing and output. That’s why humans are better than monkeys, right Coco? Exactly! The ability to fine-tune the stimulus (problem) / reaction (solution) cycle is unique to us in the human race. Redefining your issue in a new frame (e. g. imagining the problem as in India as opposed to the geographically closer Indiana) will equip you with the freedom necessary to take a step back, approach the issue as an outsider, and develop better—even more creative—solutions. More tips on how to improve your mental resourcefulness follow in “An Easy Way to Increase Creativity” by our friends over at Scientific American:   Want even more great ideas? Follow us and Scientific American on Twitter: @Three29Media @SciAm --- ### Should We Teach Our Kids Code? - Published: 2013-09-26 - Modified: 2013-09-26 - URL: https://three29.com/teach-kids-code/ - Categories: Web There was an interesting article I came across the other day asking a question I've also thought about for some time. Should we teach kids how to code? Kids absorb new skills, technology and information so quickly and naturally it puts the older generation to shame. We constantly see younger generations pick things up faster and take them to the next level. Now they just need the right tools... and they already exist. But how do we make seemingly boring things like programming code, something that kids want to learn and enjoy while doing it? Well with games of course! From 3-D modeling games to dropping command lines that make colorful graphics move around a map, there are already a multitude of apps out there just like this for kids of all ages. If we start teaching them about code now, what they will be capable of producing in the future would be hard to imagine even with where we currently are. By teaching kids to code, they will also be learning vital skills on problem solving, communication and creativity, all while having fun doing so! With technology continually advancing it only makes complete sense that we provide all kids with the opportunity to learn skills that most of the world already depends on, yet does not have an understanding of how it works. So let's start teaching kids how to code. There's no time like the present, and it will surely benefit the future of the world. --- ### Coping with Non-functional Design Feedback From Clients - Published: 2013-09-26 - Modified: 2013-09-26 - URL: https://three29.com/coping-with-non-functional-design-feedback-clients/ - Categories: Agency Having only graduated from design school a year ago, I still consider myself a "design newbie" with much to learn from the "real world. " There are many big and small lessons that I am still figuring out about the business of design. One lesson I find to be very important is the art of handling design feedback from clients. As a graduate of the design program at CSUS, I would like to think that I am pretty good at receiving criticism. When I was at CSUS the professors never failed to hand their students slices of humble pie. I am not a perfect designer (far from it) and oftentimes, with fresh eyes, they see things that I do not.   Overall I love constructive criticism.   But what happens if the criticism received from a client is not constructive or functional? From Their Perspective The more common criticisms are ones about particular font usage, color, images, etc.   Some of the less common decisions include feedback that affects key information on the design.   Keeping in mind that the client knows their business far better than I do, I try and look at the criticism from their point of view. I will ask questions like: - Do these changes still fit with the project brief? - Why is it important to the client that these changes be made? - Is it bad for the client if these changes are made? Compromise From there I try and find solutions to... --- ## RM Locations ### Jacksonville Digital Marketing Agency > Our Jacksonville digital marketing strategies are built to deliver high-quality leads to your sales team and increase revenue. - Published: 2025-04-01 - Modified: 2025-04-04 - URL: https://three29.com/locations/jacksonville-digital-marketing-agency/ Digital Marketing That Drives Sales in Jacksonville At Three29, we don’t just generate traffic—we generate results. Our Jacksonville digital marketing strategies are built to attract the right buyers, deliver high-quality leads to your sales team, and increase revenue. We design websites, ads, and SEO campaigns that support long sales cycles and turn pixels into people. Contact UsView Our WorkCLIENTS WHO TRUST OUR STRATEGYStop Wasting Money on Marketing That Doesn’t Convert We hear it all the time from Jacksonville businesses: “Our site looks great, but it doesn’t bring in leads. ” “We’re running ads, but the leads aren’t qualified. ” “We don’t know what our buyers are doing until it’s too late. ” The truth? Most Jacksonville digital marketing isn’t built to support real sales teams. We fix that by aligning your website, CRM, and marketing strategy around one goal: driving conversions from decision-makers who are ready to buy. Our ServicesJacksonville Buyers Are Everywhere Online. We Make Sure They Find You Buyers take different paths—we make sure your brand meets them at the right moment, whether they’re searching, scrolling, or exploring. Let’s Optimize Your Buyer’s JourneyProven Results, Real Growth Three29 is a Jacksonville Headquartered Full Service Digital Marketing Agency Driven by strategy, analytics, and results Sound Good? Let’s TalkContact UsWhat We Do for Jacksonville Businesses The digital strategies we create for Jacksonville businesses are built to attract, convert, and retain the right customers, turning clicks into actual revenue. Website Design and Development Built to ConvertWe build modern, fast, mobile-first websites and... ---