Our Approach
It is our approach to marketing which distinguishes us from the rest of the pack. A one-size-fits-all marketing approach is no longer enough to succeed in an increasingly competitive digital marketplace. We develop, implement, and optimize marketing plans based upon your industry, your company, your services and products, your customers, and most of all, your data.
Why Three29?
We turn visitors into customers and turn returning customers into brand ambassadors.
It Always Starts With Data
We approach every client with the certainty that something is always overlooked: an e-commerce storage page that isn’t adequately driving attention to a new product, a segment of your audience that your messaging isn’t reaching, a marketing platform your customers use that is under utilized, or a better way to remarket to past and current customers. By looking at data from Google Analytics, Google Ads, Facebook Ads, organic social media, your CRM systems, and elsewhere, we suss out the best, most cost-effective opportunities for growing your bottom line.
Testimonial
End users were satisfied with the new designs created by Three29, which improved the product’s ease of use. The team was responsive, timely, and budget-conscious, and they communicated well via phone, email, and Zoom. Moreover, they were creative and had great ideas to deliver the expected results.
– Lexi Nutting, Executive Director – Technology SCHOOL INNOVATIONS & ACHIEVEMENT
Implementing Change Confidently, But Thoughtfully
Once we’ve finished reviewing your data, identifying opportunities, and developing a marketing plan that incorporates our recommended actions, we can get to work:
- Developing a website that doesn’t just drive sales, but prioritizes the sales and customer actions you want most.
- Building an app that encourages more and longer usage sessions based on insights from your customer base.
- Email campaigns and advertising that reach your audience where they are, better reflects their needs and priorities, and more effectively compels them to contact you, to purchase your products, or whatever it is you want them to do.
Our goal is to make you more money in the most cost-effective way possible. If you think you need organic social media marketing, but email marketing is the way to go, we’ll explain why, show you the data supporting our argument, explain how we’ll succeed at it, and then execute. We don’t sell the services you want. We deliver the services you need.
Evaluation
During the first weeks that we work with you, we’ll evaluate your brand, industry, website, products/services, customer demos—all of it. We’ll identify where your current efforts aren’t aligning with your goals (maybe your goal is to increase sales of a new product, but your website and email marketing fail to raise awareness of it and guide people to buy it). We’ll outline these shortfalls and detail how we’ll fix them, and identify KPIs and goals for our efforts.
Example evaluative goals:
- Increasing page load speed
- Increasing “add to cart” rate
- Increasing time on site
- Decreasing bounce rates
Optimization
Optimization is everything that comes after our first stab at something. Whether it’s revising an ad that isn’t converting, reworking an email campaign that isn’t getting attention, or designing a product page that isn’t getting the sales it should. We are constantly measuring performance, making fixes where KPIs aren’t up to snuff, and staying on the lookout for ways to squeeze more leads and sales out of our efforts.
Example optimization goals:
- Increase overall conversion rate
- Decrease time between awareness and first sale
- Increasing average sale value
Retention
The easiest people to sell to are your existing customers. We want to make sure that they continue to stay your customers, rather than your competitor’s. We create remarketing campaigns that grow the loyalty of your customers, and how much revenue they bring you. More importantly, our success is measurable—increasing the LTV of your customers, reducing the time between purchases, increasing the rate at which trial users become paying customers, and so on.
Example retention goals:
- Increase customer retention
- Decrease time between sales
- Increase referral rates
