Our Framework to Improve Your Digital Marketing Efforts.
If you’re like most businesses, you aren’t satisfied with your level of insight into the success of your digital marketing efforts (website, ads, email, social, etc.). Can you answer the questions: what’s working, what’s not, and how can we improve? If not, we can help.
We understand that every business is different; however, our proven framework allows us to tailor our approach to meet your specific needs. We use this framework to:
- Create websites that are designed to convert visitors into customers
- Develop custom marketing strategies that are tailored to your business
- Manage your social media accounts and create engaging content
- Run paid advertising campaigns that generate results
- Track your results and make adjustments as needed
Our Framework Overview
Phase I:
DISCOVERY & STRATEGY
Phase II:
GROWTH IMPLEMENTATION & EXECUTION
Phase III:
EVALUATION & OPTIMIZATION
Phase I: Discovery & Strategy
Step 1: Discovery & Connection
Understanding your pain points and needs is the first step to seeing how we can best work together. Our goal is to provide a solution that addresses your specific challenges and delivers the value you’re seeking. We’re committed to discovering what led you to seek out our services and how we can best support you.
Step 2: Marketing Opportunity Proposal
After our initial discovery meeting, we’ll present to you a customized proposal that aligns with your unique needs. Our team will apply marketing expertise that’s tailored to your KPIs. This isn’t a one-size-fits-all proposal; we take a personalized approach so our recommendations are the best fit for your business.
STEP 2 DELIVERABLES
Step 3: Agency Partnership Kickoff
Building trust with you is key. After the proposal, we’ll invest time to get to know you and tailor our services to your projects and goals. You’ll meet key members of our team who will work closely with you to achieve success.
Step 4: Digital Analytics & Strategic Survey
To provide you with the best possible solutions, we go beyond your specific business needs and survey the competitor landscape and analyze your data in-depth, next. Based on our findings, we’ll present you with a comprehensive Strategic Survey that includes a Competitive Technical Analysis and recommend key initiatives.
Phase II
Step 5: Growth Implementation & Execution
This phase, based on your main KPI, is where you’ll see the deliverables in our strategy come to life. Once we’ve presented you with our recommendations and you’ve approved them we can launch the first of many implementation and execution phases. We will cycle back to this phase as we reach our goals.
STEP 5 DELIVERABLES
Marketing Strategy
Objective Key Results
To get us to our main KPI, we’ll select OKRs that show our progress toward our goal in each project so we know we’re on track.
Possible OKR’s
Email Open Rate of 25%
Social Engagement of 2.5%
Page speed of 80+
Big Projects
This is our biggest opportunity that will make the biggest difference in reaching our main KPI. Deliverables depend on the project we choose together.
Possible Big Projects
Marketing Framework
These are the marketing projects that complement Project I that we know will get us to our goal. Marketing Framework works in tandem with our Big Projects.
Possible Marketing Framework
Phase III: Evaluation & Optimization
Step 6: Weekly Performance Audit & Insights Report
As we accomplish our Objective Key Results we’ll set new projects and add additional marketing deliverables to the Marketing Framework. We will have weekly check ins and generate monthly reports to measure the results of our efforts to make sure we’re on track to reach our KPI.
STEP 6 DELIVERABLES
Step 7: Optimization
Continuing to grow your business means using what we’ve learned to start new projects. This phase can prompt the creation of new projects and the adjustment of the Marketing Framework to make sure we’re on track to reach the goals we established together, as well as newly developed goals that build upon our previous efforts.
Let’s Talk About Your Results!
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