Bogle Vineyards Case Study
Bogle Vineyards is one of California’s largest family owned and operated wineries, and the 12th largest winery in the United States, producing more than 2.7 million cases of wine per year. The winery has built a strong and loyal fanbase over the past 50 years, with more than a dozen brands on store shelves throughout the country.
Bogle approached Three29 with the goal of making their presence known in one of the few places they hadn’t yet made a strong impression—The Internet. Social media in particular.
Building a strong social media presence for Bogle started with developing killer content and cultivating regular, consistent engagement. We worked with Bogle’s creative partners to establish and carry out an ongoing strategy that would ensure that the Bogle brands kept followers keyed up and engaged.
How did we manage that?
High Quality Visuals
In working with the Bogle team’s established partners we were able to provide creative direction, based on seasonality and current promotions, as to the look and feel of photography and videography created for social media use.
All posts were drafted weeks before they went live. This gave the team a chance to review captions and coordinate with other marketing efforts. Each post was developed to support brand pillars or a seasonal initiative.
Expanding the Audience
Advertising helped boost the reach of all profiles. With incisive audience targeting, users outside of the developed audiences were reached with promotions and sweepstakes.
Increase in Daily Reach on Instagram, achieved with consistent, regular posting, while maintaining high creative quality.
Increase in Total Engagements on Instagram through leveraging higher quality creative that resonated with the audience. The most successful posts were used as the basis for our ongoing optimization efforts.
Increase in Impressions on Facebook through targeted media buying.