For service businesses, their online reputation and visibility can be pivotal in getting new work from customers. Cal Vintage Roofing had done some work with Google Ads on the Search and Display networks, however, it wasn’t a key source of leads.
of clicks on Google go to the top 3 ads listed in the results. (Wordstream)
of people say paid ads on Google make it easier to find the information they’re looking for. (Search Engine Land, 2019)
in income for every $1 they spend on Google Ads. (Google)
Through a series of optimizations, Cal Vintage’s campaign was to turn the traffic being driven by Google Ads into new business requests at a higher rate. A few adjustments and a new website later, Google Ads is now a strong source of leads for the company.