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Increasing CPA Through Creative Demographic Targeting
Our relationship with dating.com began with an audit. Insights included observations of their current marketing strategy, branding and UI/UX. Goals include raising a lower than average conversion rate, improving cost per acquisition and decreasing abandonment rate for enrollment.
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We developed five landing pages & social ads for custom audiences based on demographics and browsing patterns.
FEMALE USER TARGETING
Based on research provided by Dating.com, we developed personas around a female living in an Asian country, aged 20-35, with a desire for a foreign partner as a status symbol. We used travel based graphics, strategic imagery and messaging centered around connection to draw this audience to enrollment.
Male user targeting
Additionally, we developed landing pages and ads for male users, aged 40-55, seeking short term relationships with several women. We used playful messaging, strategic photo collages, and even emojis to convey an easy-to-use, fun, engage platform to drive enrollment.
Our organization worked with Three29 on multiple projects and everyone we worked with was professional, creative and forward thinking. They help bring our goals to reality through strategy meetings, research and out of the box thinking. If you are looking for an agency to help take your brand to the next level, the answer is easy, Three29.
