The new site is clean and engaging with just a touch of hand-tilled graphics. Combining the long form search with stunning photography and natural elements, the new website is crafted from the ground up and gorgeous, just like Elster Ranch.
The power of an on-site visit really came through with Elster Ranch. We spent the entire day exploring the ranch, learning about paddocks, visiting with cows & the ranch dog Blue, and riding ATVs. By the time Three29 dug into layout and design of their site we had an entire day of ranching behind us. This experience directly translated into their new site as we moved through an organic and uninhibited process.
Elster Ranch is the unicorn of web design. It needed to be pretty and well designed for design sake, and we weren't deeply concerned or limited by marketing initiatives and a traditional user-base. While the usability wasn't a huge concern, we focused on a site that was fun to explore, used great photography and video, and brought the topic of holistic ranching down to a conversational level. The new site does all of this all while being absolutely gorgeous. We were thrilled to be a part of Elster Ranch's growth.