Ettore's Bakery & Cafe - Three29

Passing along traditions to new generations.

Ettore’s Bakery & Café is an established tradition in Northern California. Operating in Sacramento since the mid-80’s and growing a die-hard following, Ettore’s decided it was time to open a second location.


With a second store on the rise, Ettore’s wanted to appeal to a new demographic and do it right. A new store meant an opportunity to give the brand the refresh it deserved to entice a whole new generation of cake lovers.

Ettore’s is all about family and treats their customers and everyone they work with as such. Three29 was welcomed into the fold to tackle the web site, social media, as well as a complete overhaul of their POS system and production.

Starting from scratch.

We began with understanding the brand. Ettore’s prides themselves on a rich history, so it was important to understand who they were in order to go forward. With the brand refresh happening simultaneously with the website, it was important to bring that consistency to the site, keeping in mind the site was going to work harder than ever before.


Cake, Cake, and More Cake

Since opening their doors, their back-of-house processes hadn’t changed much. Ettore’s relied on time-tested paper tickets for their ordering and while it worked, it was not as efficient as it could be. After spending time with each individual department and meticulously defining each of their processes, we chose Square as the workhorse to center all of the new improvements around.



Square gave us the ability to define each of the products, each with their unique offerings and variations, in a way that was still flexible enough to build and integrate an eCommerce system. Ettore’s differs from a traditional brick and mortar restaurant by also taking future orders. We mapped out how the online system would work to accommodate this, and once the design was approved we got to building.



The platform we created not only provides the customer the ability to order delicious cakes, pastries, and other catering options, but it also replaces all the back-of-house processes including production orders, order summaries, order labeling, sales reporting, enabling/disabling product availability, detailed customer history, and much more.

Ready for a slice?

Inspired by organic products found through the different seasons, the design uses a variety of colors in a fresh, ever-evolving way. Grab a fork and dig in!

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