As we begin to move past the engagement focus phase of our strategy, paid content will become a bigger part of our efforts. A combination of User Acquisition advertisements and general awareness campaigns will be used to accomplish goals.
Photography and Content Creation
The next piece of our social media efforts involved generating high quality, unique content that was inline with the newly established brand. Previous to us taking the accounts over, employees would snap pictures of products or staff at events. It was our job to establish a consistent and visually pleasing series of social media content each month.
We arrange regular photoshoots so that fresh and new content is continuously being produced. This also give us the ability to improve the content being generated based on the performance of previously captured photos. Below is a look at some of the content that has been generated from our efforts to this point.