The new site is bright, vibrant and easy to use…everything a top-tier sushi restaurant should be. The Mikuni Powers-That-Be were unbelievable fun to work with and we’re proud of our collaboration. Sounds like it’s time to celebrate at Mikuni!
Back in 2005 when I first started working with Jeanne Mabry at Mikuni I never would have thought that I'd see 4 different iterations of the Mikuni site in 9 years. The shelf life for a website in today's market is 2-3 years, tops. Technology changes so rapidly that companies should be changing their sites this often. The Mikuni site that this new one replaced was almost 5 years old. It was a dinosaur and it was time to change.
That change was nerve racking to say the least. In previous redesigns we always worked with Jeanne directly; we didn't sit in a board room with all the Mikuni managers and owners. This time, things were different. Our initial design presentation included over a dozen people at varying levels of management/ownership. My first thought was "too many cooks" but it turned out to be the best-case scenario. Each person brought their own spin on what we presented and ultimately helped create a better product. While I think the first two versions of the site we designed are nice, I can say with total certainty that the final design, the result of over a dozen people talking things out, is better.
Mikuni is a local sushi staple and it's an honor to have them as a client. They push Three29 to be better with each project we touch and that's something we deeply value with our partners.
VP of Marketing