The Old Sacramento app was a fun project because the design required something different. Mobile apps are so focused on being new and modern that it was refreshing to dig into a project that needed to look old. Not old in a bad way, but in a way that celebrated an era that is so beloved by Northern California.
Our designers were able to dig through historic photography from their archives to merge this old-timey brand with new technology. The resulting app not only feels like it belongs in the 1800's, but also in the 21st century. Discovery and engaging elements in the app help keep users coming back and exploring Old Sacramento.
Deputy Director, Historic Old Sacramento Foundation