TBar Tea & Fusion Cafe - Three29

Business/Marketing Challenge

As a growing regional quick-serve restaurant chain, the Tea Bar & Fusion Cafe (TBar) needed to solidify their brand image, grow online & mobile ordering revenue, and build their TeazMe loyalty program in order to boost current and new-store sales.

What We Know About Restaurants


of US diners have tried a restaurant because of a social media post from the establishment.


of diners said a restaurant’s social media post persuaded them to return.


of respondents who actively follow and engage with restaurant brands on social media said they’re more likely to visit or order food from those restaurants. 


of Millennials expect more engaging experiences with brands.



MGH | Total Retail



Our Solution

Three29 worked with TBar on three major initiatives to accomplish their goals: