TBar Tea & Fusion Cafe | Three29

Business/Marketing Challenge

As a growing regional quick-serve restaurant chain, the Tea Bar & Fusion Cafe (TBar) needed to solidify their brand image, grow online & mobile ordering revenue, and build their TeazMe loyalty program in order to boost current and new-store sales.

What We Know About Restaurants

45%

of US diners have tried a restaurant because of a social media post from the establishment.

22%

of diners said a restaurant’s social media post persuaded them to return.

74%

of respondents who actively follow and engage with restaurant brands on social media said they’re more likely to visit or order food from those restaurants. 

45%

of Millennials expect more engaging experiences with brands.

 

Sources

MGH | Total Retail

 

 

Our Solution

Three29 worked with TBar on three major initiatives to accomplish their goals: