As a growing regional quick-serve restaurant chain, the Tea Bar & Fusion Cafe (TBar) needed to solidify their brand image, grow online & mobile ordering revenue, and build their TeazMe loyalty program in order to boost current and new-store sales.
of US diners have tried a restaurant because of a social media post from the establishment.
of diners said a restaurant’s social media post persuaded them to return.
of respondents who actively follow and engage with restaurant brands on social media said they’re more likely to visit or order food from those restaurants.
of Millennials expect more engaging experiences with brands.