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Increasing Conversion Rates Through A/B Testing
Three29 launched new PPC and paid social media advertising campaigns for Tuel Berodin, a high-end line of products for estheticians. In a matter of months, we achieved an ROI of as much as $31 for every dollar spent.
2,424%
CTR INCREASE
-45%
LOWERED COST PER CONVERSION
$31
EARNED FOR EVERY $1 SPENT
Well above industry standards, all campaigns touched by Three29 provided brand awareness, increased engagement, and grew the business.
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For every $1.00 spent on SMM & PPC, we saw $14.00 ROI (vs. industry standard of 4:1).
COMPREHENSIVE PPC STRATEGY
We developed and curated PPC campaigns which we honed in on their specific sub-niche of skincare product-related search terms, effectively using negative keywords to avoid wasting ad spend on retail-focused searches.
SIGNIFICANT TRAFFIC INCREASE FROM PAID SOCIAL
We developed Facebook and Instagram campaigns which increased landing page traffic by 50%, ad clicks by 30%, and conversions by 60%, with no increase in ad spend. We also A/B tested a new landing page which reduced the average cost per conversion from $15 to $10.
SEASONAL & STRATEGIC PROMOTIONS
We developed a series of holiday campaigns, as well as promotional campaigns with strategic timing and messaging which significantly increased engagement and revenue generation year-over-year. Both retail and professional customers acquired during these events were successfully retained in the long-term.
Kevin and his team took the time to listen and learn our business. We interviewed 3 firms and 329 was the only firm who was professional and had a detailed roadmap for our needs.
