wimZr and Three29 coined the term Teamily (Team + Family) during our project. It was a funny way to describe our working relationship but we quickly realized that it wasn't unique to wimZr. The Teamily interaction is how we treat our clients and wimZr was able to help us put it into words.
We also found, once again, the power that research plays in all our projects. Lisa didn't just sit down, pop open Photoshop, and start designing. She spent days researching other dating apps, watching staff use other dating apps, and understanding the psychology behind successful apps before digging into the wireframes or design. wimZr is fun to use and easy to understand because of the time put into researching the vertical. Research first reduces mistakes and it makes for better products. WimZr is a great example of that.
The value in what wimZr wanted (and still wants) is an extremely clear vision. The app is designed to connect travelers. It's really that simple. In version 2 we're connecting travelers at destinations and events; but still, connecting travelers. With such a simple goal in mind it was easy to help wimZr cut through the clutter towards a simple, clean, and easy to use app that does exactly what it set out to do.
I like to think that Three29's biggest role in wimZr wasn't in the design & development. It's in the name. When wimZr walked in our door the app wasn't called wimZr. It was tentatively called Connect Travelers or something similar. The name wimZr came weeks later after a conversation in which we advised Connect Travelers that they needed a new name. I'm not saying we're Justin Timberlake from The Social Network...but I'm also not saying we're not.
Co-Founder of Wimzr