Rebel Gypsy Rebrand | Three29

Rebel Gypsy Rebrand

Hailey Rabdau

Senior Designer

Posted in design

Amanda is a single mom of four, clad with dozens of hours of tattooing. She is the founder of Rebel Gypsy and she exudes confidence. She’s bold and she encourages others to be the same.

First round of digital sketches for vectorization and refinement.

The visual identity system for Rebel Gypsy, formerly known as Frisky Gypsy, is dynamic and illustrative. The purpose of this rebrand was to reflect the mission of the brand which promotes individualism. Be whoever you want to be, is their tagline, and the brand needed to feel celebratory and exciting.

First round of logos presented.

We started this process by observing Amanda and her customers, trying to get a sense of who she is and why people love her and her company. Rebel Gypsy is a company based around Amanda’s personality so the logo should feel like a part of her. Her live wig shows, where she sells product, are an event you just have to see for yourself. She dances, sings, and spins a roulette wheel for a couple hours twice a week and it looks like she’s having a ton of fun.

Second round of logos presented.

We established that the logo should be as vibrant and dynamic as these live sessions. Ideation was based around Lisa Frank and Ed Hardy, with a rebel vibe. It needed to be feminine and powerful, but it would also need to be flexible and be able to maintain its power at smalls sizes, like at the end of a mascara wand. 

Before and after logo refinement.

Refinement in a logo this detailed is key and variation that accommodates very small sizes would be important for packaging. Once the final logo was selected the elements, originally executed from a hasty live trace, were carefully redrawn with vectors.

The result brought Amanda to tears. Layering hand-drawn, traditional tattoo flowers behind a boutique-sign styled banner a hand written font was carefully customized. The style of the logo itself speaks to a customer who’s independence comes first. It’s extremely flexible. It works vertically, sure, but it’s packaged to be horizontal and scale as text-only in small sizes. Lastly, it vibes. This logo is as evocative as the new name, Rebel Gypsy.

As it was drawn, it was drawn to be archival, meaning that even though the logo uses a black box in front of the tattoo inspired flowers the full flower was drawn as if the box wasn’t going to be there. It was a simple step that paid off for the brand, equipping it with a huge library of banners and graphics to be utilized in various mediums. 

Brand graphics.
Final logo, in all its forms.

The result brought Amanda to tears. Layering hand-drawn, traditional tattoo flowers behind a boutique-sign styled banner a hand written font was carefully customized. The style of the logo itself speaks to a customer who’s independence comes first. It’s extremely flexible. It works vertically, sure, but it’s packaged to be horizontal and scale as text-only in small sizes. Lastly, it vibes. This logo is as evocative as the new name, Rebel Gypsy.