# The Secret to Cost-Efficient Marketing that Attracts Customers

If you ever wondered what the most cost-effective marketing trend was to grow your business, we have two words for you: *Email. Marketing.*

![](https://three29.com/wp-content/uploads/2020/06/kon-karampelas-N82naZ0N4TY-unsplash-1024x683.jpg)

Why? Because in the U.S alone [there are over 91% of adults who use email](https://optinmonster.com/how-to-attract-more-customers-with-restaurant-email-marketing/). And [every dollar you spend on email marketing you make $38 in return](https://optinmonster.com/how-to-attract-more-customers-with-restaurant-email-marketing/). So, therefore, the benefits of email marketing are profound in getting foot-traffic through the door and turning them into sales.

![](https://three29.com/wp-content/uploads/2020/06/christiann-koepke-vCaTPkYjWOo-unsplash-1-683x1024.jpg)

Your competitors have already begun the jump too. [Sixty-six percent of customers](https://ducttapemarketing.com/email-marketing-brand-awareness/) make a purchase as a result of email marketing. Email has also proven to be [40 times more effective](https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/why-marketers-should-keep-sending-you-emails) than Facebook or Twitter in helping your business acquire new customers.

Data has shown that emails prompt purchases at [three times the rate of social media](https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/why-marketers-should-keep-sending-you-emails). Also, the average value of a purchase is 17% higher than traditional purchases.

![](https://three29.com/wp-content/uploads/2020/06/rupixen-com-Q59HmzK38eQ-unsplash-1024x683.jpg)

So what should your strategy be as you begin to build your email marketing campaign funnel? We’re glad you asked!

1. Set up your email list
    - Choose an email service provider! *Campaign Monitor* and *Mail Chimp* are some of our favorites.
    - Make sure your service provider supplies you with in-depth analytics so you can measure the success of your marketing campaigns.
2. Collect email addresses
    - You can do this by creating an opt-in form, aka ‘sign up for our newsletter’.
    - There are also ‘offline’ marketing tactics to gain emails, such as:
        - Adding a free offer popup in your homepage
        - Encouraging people to sign up by including an offer or signup URL on online orders.
        - Running a prize draw, and asking people to enter and opt into your marketing emails.
        - Using SMS marketing and asking people to send a text message to subscribe to your updates.
3. Send promotional and relational emails
    - Relational emails help build your relationship with your subscriber, by delivering free information or gifts.
    - Promotional emails promote your business and notify subscribers about offers and sales, such as:
        - Highlight new items, changes to product inventory, special sales, and events.
        - Tell the story of how your business got started.
        - Introduce subscribers to the people behind the brand
        - Show how you create your product.
        - Show off interviews, reviews, and positive coverage.
        - Include blog content.
        - Celebrate your customers.

And here’s a final piece of insider scoop to best marketing practices: Send a welcome email to your new subscribers! Make sure your online form sends an instant email, and add a catchy subject line for some extra incentive.

Don’t listen to the rumors, email is *far* from dead - we promise. In fact, it’s actually growing. So why wait on getting extra foot traffic through your door? Use email marketing to flood new and returning customers to your local business!

![](https://three29.com/wp-content/uploads/2020/06/visuals-At7ozqXbq8I-unsplash-1024x984.jpg)