In recent years, LinkedIn has become a key platform for discovering innovative ideas, networking, and staying ahead of industry trends especially when it comes to business to business (B2B) strategies. As a leading B2B agency, Three29 recognizes that LinkedIn is not just a platform for personal networking but also a powerful tool for companies looking to develop their B2B social media strategy. To make the most of LinkedIn, it’s important to follow the right people who offer valuable insights, tips, and strategies to help your business thrive.
Why Follow B2B Influencers?
LinkedIn influencers are “thought leaders” who provide actionable insights into the world of B2B marketing, trends, and strategy. By following some of the top B2B influencers, companies can tap into expert advice, innovative ideas, and proven techniques for improving their own LinkedIn marketing. These influencers often share content that inspires others to think differently about their approach to B2B marketing and digital strategy.
Top B2B Influencers to Follow
To streamline your LinkedIn feed and make sure you’re staying connected to the most influential voices in the B2B world, here are several important influencers you should consider following:
- Sangram Vajre: Co-founder of Terminus, Sangram is a well-known name in the world of account-based marketing (ABM). His approach to B2B marketing focuses on the importance of targeting and nurturing your key accounts rather than casting a wider net. Companies looking to refine their B2B social media strategy and grow client relationships will definitely benefit from his insights which he shares regularly through posts, articles, and LinkedIn Live events .
- Ann Handley: A pioneer in content marketing, Ann Handley consistently delivers expert advice on how to create engaging content that drives results. Handley is a must-follow for anyone who is looking to develop their company’s content marketing strategy. Her engaging writing style makes complex ideas easy to understand, which is particularly helpful for businesses trying to improve content that connects with potential leads.
- Jay Baer: Known for his focus on customer experience and B2B marketing consultants, Jay Baer is another great follow. He brings a fresh perspective to the intersection of customer service and marketing, instructing businesses in how to turn customers into advocates. Baer frequently discusses ways businesses can use LinkedIn to engage audiences through B2B agency techniques and provides a wealth of knowledge on how to use social media to enhance the customer experience.
Rising Stars Shaping Digital Strategy
In addition to these forerunners, several emerging influencers are making waves in B2B digital marketing as well. Here are a few more people to consider following on LinkedIn:
- Justin Welsh: An entrepreneur and growth strategist who shares his journey of building a business from the ground up, Justin’s insights on personal branding and entrepreneurship can provide valuable lessons for businesses looking to stand out in crowded markets .
- Ashley Faus: A content strategist at Atlassian, Faus has become known for her innovative ideas around content marketing and personal branding. Her cognitive leadership on LinkedIn showcases a deep understanding of how companies can create long-term strategies that align with their business goals .
- Dave Gerhardt: Undoubtedly one of the most influential voices in modern marketing, Gerhardt hones in on effective messaging and go-to-market strategy. His posts are a valuable resource for marketers looking to improve their content creation, brand messaging, and overall B2B marketing efforts .
How Following Joshua Hanosh of Three29 Can Benefit Your Business
In addition to these influential voices, businesses should also follow Joshua Hanosh, our Co-Founder and Vice President here at Three29. Joshua has years of experience in digital marketing, web development, and B2B social media strategy, making him an expert on crafting tailored marketing solutions that drive real growth. His deep understanding of the digital landscape and commitment to helping businesses succeed make him a valuable resource on LinkedIn.
Use Our Experience to Your Advantage!
If you’re looking for guidance on improving your company’s SEO, creating data-driven marketing strategies or trying to optimize your web presence for better user experience, our team members’ insights on B2B marketing consultants can help you navigate the complexities of the digital world we live in. Working with Three29 will keep your business at the forefront of digital innovation, so that you remain competitive in an ever-evolving marketplace.
By partnering with us at Three29 and following these insightful leaders on LinkedIn, companies can stay informed, refine their strategies, and discover new ways to engage with their audiences. Your company will develop a significant edge that will help you reach and exceed the goals you have set for yourself. Reach out to us today at (916) 512-3290, so that we can help you assess your marketing needs and get started!
