Maintaining an active and engaging presence on social media has become a non-negotiable aspect of any successful business strategy. However, it’s also important to make sure your information is correct in order to maintain trust with customers. As companies strive to connect with their target audience, promote products, and enhance brand visibility, the importance of keeping social media accounts both relevant and accurate cannot be overstated.
At Three29, we want to help you understand the significance of social media management for businesses so you can take your company to the next level – while keeping the workload for your staff to a minimum.
Successful Social Media Account Management
When it comes to online marketing, social media platforms take the cake as the best way for businesses to connect to a modern audience. Regularly updating social media accounts is imperative for staying relevant to your clients and customers. By fostering engagement and building a community around your brand, you can craft a cohesive strategy that aligns with your business goals.
Use the following ideas to enhance your social media marketing strategies:
- Create engaging posts with up-to date information about location and hours
- Keep text in photos to a minimum (better yet, none at all)
- Use TikTok or Instagram Reels to create engaging videos
- Incorporate polls or questionnaires in Instagram or Facebook stories
- Spotlight team members or business partners
- Highlight new products or services
- Create deals or coupons
- Showcase your team’s brand and personality with high quality photos or entertaining or informative videos
Google My Business – Keeping Information Current
For businesses looking to enhance their local presence, Google My Business (GMB) is an invaluable asset. However, to get the full advantages of GMB, you’ll have to keep your GMB profile up to date. This way, potential customers can find accurate information about your business, such as operating hours, contact details, and customer reviews.
There’s nothing worse than losing a customer simply because they tried to call or drive to your business only to find the hours, phone number, or address was incorrect. This reduces trust with the public and can push customers and clients away.
Besides building trust with your clients, an active and well-maintained GMB profile enhances your local SEO, which actually makes it easier for potential customers to find your business and choose your services or products over those of competitors.
Social Media for Business – Using a Facebook Business Page to Build Credibility and Trust
With over 2.8 billion monthly active users, Facebook remains a powerhouse for businesses year after year. By keeping your Facebook business page updated with accurate, relevant information and engaging content, you can effortlessly showcase your products and services while simultaneously building credibility and trust among your target audience. Be sure to post regularly, respond to comments in a timely manner and strategically use Facebook’s features, like promotions or events, to create a vibrant and trustworthy online presence.
Online Directory Information
Another important tip from your friends at Three29 is to add your business to online company directories and make sure to update them if and when any of your information changes. A quick monthly check of the following information, will make sure all of your important information is accurate:
- Company name, phone number, email, mailing and physical address
- Your website (including a working link)
- Days and hours of operation
- Payment methods you accept
- Products and services your company offers
- Any specializations
Instagram for Business: Visual Storytelling
As a visually-driven platform, Instagram is truly the ideal space for businesses to tell their stories through compelling imagery and videos. Keeping your Instagram for Business account up to date is simple, attracts the attention of potential customers, and also allows for creative brand expression and showcasing the personality of your company. Assign your social media manager to become very familiar with features such as Stories, Polls, and Reels to keep your content fresh and encourage audience interaction.
The Critical Role of a Social Media Management Agency
Executing social media effectively can be much more time-consuming and challenging than it might seem. Because your time is valuable, it is often best to hire an outside digital marketing agency to take care of your social media content, posting, and management. In this way, your staff can focus their time and energy on the nitty gritty of your day-to-day customer business, while a marketing professional pours their time and energy into cultivating your social media presence.
This is where a social media management agency like Three29 can come into play. These agencies specialize in curating and implementing comprehensive social media strategies tailored to each business’s unique needs.
Why Choose Three29 to Keep Your Social Media Relevant and Up to Date?
Three29 is a Sacramento-based social media management agency that can work remotely with companies across the country. With our impressive team of experienced professionals, we are able to offer personalized solutions for businesses looking to elevate their online presence and maintain accurate information online. From crafting engaging content to monitoring analytics and managing ad campaigns, we make sure your social media accounts are not just accurate, but strategically aligned with your business objectives.
Keeping your company’s social media accounts is a necessity and can make or break a customer’s trust in your business. Call Three29 at (916) 512-3290 to make sure that your online presence remains vibrant, engaging, and aligned with your business goals and company growth strategies.
