Each year manufacturers are under increasing pressure to evolve beyond traditional operations, so the static websites and manual backend processes that used to be enough to keep a business competitive, are no longer sufficient. Modern manufacturers are turning instead to specific web development for manufacturers, app development manufacturing, and manufacturing CRM integration in order to support industrial digital transformation at every level.
Web and app solutions are no longer simply about having an online presence, but have become foundational tools for improving efficiency, streamlining operations, and elevating individual customer experiences. A majority of manufacturers are prioritizing their digital strategies because they have recognized that effortless customer journeys and internal efficiencies go hand-in-hand.
At Three29, we work with manufacturers to build custom platforms and applications that don’t just look good, but function as core foundations of digital growth. There are many ways this digital transformation is playing out and just as many reasons why manufacturers who invest in these solutions are seeing substantial returns.
Why Digital Transformation Matters for Manufacturers
Industrial digital transformation is a necessary evolution for all types of businesses, including manufacturers. Digital transformation in manufacturing actually encompasses the integration of digital technologies into all areas of a business which fundamentally changes how manufacturers operate and deliver value to their customers. This transformation includes things like automation, data-driven decision-making, and systems that are intimately connected.
A few of the important components of this shift include:
- Real-time data analysis and decision-making
- Smoother operations through integrated software platforms
- Enhanced user experience for both internal users and customers
- Greater agility in responding to supply chain issues or production demands
Custom Web Development for Manufacturers
Modern manufacturing websites are far more than digital fact sheets. Today, successful web development for manufacturers involves building dynamic, customer-centric platforms that provide self-service capabilities, personalized product recommendations, order tracking, distributor portals, and more efficiency enhancers.
This Sitecore report in fact, reveals that 80% of manufacturers are increasing their website investment in order to support strategic business goals. The key drivers are improving the customer experience and consolidating digital tools that are disconnected from each other.
There are many factors that are driving this transition, but some of the most important ones include:
- Product Configurators that allow customers to customize and visualize their orders online.
- Self-Service Portals that help distributors and clients place orders, download documents, or access support.
- Integrated CRMs and ERPs that connect front-end interfaces with backend systems to reduce redundancies.
- Mobile Optimization that helps websites stay responsive and functional across all devices.
These varying capabilities not only improve user experience, but they also reduce the strain on customer service and sales teams by automating certain repeatable tasks.
App Development in the Manufacturing Industry
While websites are, of course essential, apps are becoming a game-changer for internal operations and workforce enablement as well. As detailed in a recent article by Appventurez, app development manufacturing solutions are increasing in popularity for everything from quality control to inventory management.
Custom mobile or tablet apps offer on-the-go accessibility and real-time data synchronization, both of which are especially important for shop floor managers, field technicians, and logistics teams. A few of the applications include things like:
- Inventory Management Apps: You can track stock levels, reorder thresholds, and supply movement in real-time.
- Quality Control Apps: You can digitally record inspections, defects, and corrective actions.
- Maintenance Scheduling Apps: You can automate and streamline equipment upkeep with real-time alerts.
- Field Service Apps: You can also empower service teams to be able to access manuals, report issues, and update statuses directly from their mobile devices.
By leveraging apps, manufacturers can actually reduce paperwork, eliminate communication delays, and improve decision-making on the production floor which saves time, money, and headache for everyone involved.
Manufacturing CRM Integration
Another integral part of any manufacturer’s digital transformation is robust manufacturing CRM integration. Integrating your Customer Relationship Management (CRM) system with your web platform or app creates a smooth experience between customer interactions and internal data flow.
This type integration generally allows teams to:
- Track customer behavior across platforms
- Automate marketing and sales follow-ups
- Personalize product suggestions and pricing
- Forecast demand more accurately
Imagine a manufacturer who builds custom industrial equipment. With CRM integration, the sales team can look up past client orders, track proposal statuses, and receive alerts when a client visits a specific product page. This enables faster and more informed sales outreach.
Integrated CRMs also support:
- Real-time reporting dashboards
- Pipeline visibility
- Automated lead nurturing
- Centralized communication history
For manufacturers with complex product lines and longer extended sales cycles, these capabilities are especially invaluable.
Backend Integration for Greater Efficiency
It’s no surprise that efficiency is one of the top goals of industrial digital transformation, and that means connecting front-end experiences with back-end systems such as Enterprise Resource Planning (ERPs ), Material Requirements Planning (MRP), Supply Chain Management (SCM), and CRMs.
Manufacturers are increasingly demanding full-stack digital solutions that sync across departments, platforms, and partners, and custom web and app development makes this possible by building Application Programming Interfaces (APIs) and middleware (generally software that bridges the gap between operating systems and applications) to unify these systems.
Benefits include:
- Reduced manual data entry and errors
- More accurate inventory and production planning
- Faster quote-to-cash cycles
- Increased transparency across the organization
With well-integrated systems, everything from a customer request on the website to an inventory update in the warehouse can be easily tracked, acted upon, and analyzed.
Enhanced Customer Experience Through Digital Tools
B2B buyers expect the same level of speed, personalization, and usability they enjoy in their personal shopping experiences, and manufacturers who build websites and apps with customer-centric features are better positioned to win loyalty and stand out in a crowded market.
Some features that enhance the customer journey are
- Account-based dashboards for returning clients.
- Real-time order tracking.
Live chat or support from a chatbot. - AR/VR product previews.
- Mobile notifications for shipping updates or promotions.
Leading manufacturers today are using web platforms to simplify complex product information and help users find what they need quickly. This is especially critical for industrial buyers who rely on accuracy, speed, and transparency to get their job done.
Real-World Results: What Digital Growth Looks Like
When manufacturers invest in personalized digital solutions, the payoff can be significant. Common ROI results include:
- 20-40% increases in operational efficiency due to automation.
- Faster onboarding for sales and service reps using centralized data platforms.
- Higher customer satisfaction scores from more efficient service and purchasing experiences.
- Improved lead conversion rates via CRM-driven marketing automation.
With detailed analytics from web and app platforms, manufacturers can gain better visibility into what’s working, and what needs improvement, across the customer lifecycle and pipeline.
Partnering with a Digital Agency That Understands Manufacturing
At Three29, we are experienced in helping manufacturers design, develop, and integrate digital tools that go beyond the basics. If your company is exploring web development for manufacturers, app development manufacturing, or full manufacturing CRM integration, we take a strategic approach rooted in your business goals.
We work with manufacturers to:
- Identify operational bottlenecks that digital tools can solve.
- Design intuitive, high-performance web and app interfaces.
- Build secure, scalable backends for long-term growth.
- Integrate CRM, ERP, and supply chain platforms into a unified ecosystem.
- Monitor and optimize your digital tools for continuous improvement.
Our team members understand the unique challenges and opportunities of the manufacturing sector and customize our digital solutions to fit your operational needs.
Get Ready to Embrace Industrial Digital Transformation
In our experience, we have seen that companies that embrace modern digital tools are not only more efficient, but they also build stronger customer relationships, discover new revenue streams, and position themselves as leaders in their industry.
Contact us today to schedule a free consultation and discover what digital growth can look like for your manufacturing business. We will show you how web development for manufacturers, app development manufacturing, and manufacturing CRM integration can power your company’s digital transformation.
