Helice Air Web Design and Branding

Project Overview

In early 2025, Helice Air, a private aviation startup based in California, partnered with Three29 to establish both a new brand identity and a polished online presence. As a startup seeking seed capital, Helice Air needed a brand and website that could impress investors, resonate with high-net-worth travelers, and convey the value of their luxury short-hop flight model.

The company’s existing logo lacked clarity and did not clearly represent aviation. The website, developed by a previous agency, also failed to capture the high-end feel that Helice Air wanted for its market. The goal of the engagement was to design a refined, aviation-inspired brand identity paired with a sleek two-page microsite that would present Helice Air as a professional, luxury-forward player in private air travel.

Outcomes

Three29 delivered a cohesive brand and digital presence that aligned with Helice Air’s aspirations

A New and Refined Brand Identity

A new logo and brand system that balanced upscale tones of black, gold, and silver with subtle aviation symbolism, creating a modern, confident identity.

Professional and Polished Digital Presence

A luxury-focused microsite designed around clarity and impact, structured to appeal to investors and prospective clients.

Investor-Ready Presentation

A website and brand package that reflected professionalism and exclusivity, helping Helice Air position itself credibly in the competitive private aviation industry.

Project Scope

This website redesign and branding project included:

  • Strategic Planning: A brand and website discovery process that defined goals, audiences, and visual direction to shape a cohesive identity.
  • Logo and Brand Identity Design: A new aviation-inspired logo with a regal color palette that reflects exclusivity and sophistication.
  • Custom Website Design: A two-page microsite built to highlight routes, company story, and contact details in a sleek, investor-ready format.
  • Training and Support: Guidance and training for the Helice Air team to manage updates and maintain brand consistency after launch.

How We Made It Happen

Discovery Phase: We began with a brand discovery questionnaire and strategy session to capture Helice Air’s vision. Founder Joel emphasized the need for a regal, aviation-inspired look that would appeal to investors and project exclusivity. We reviewed color palettes, design inspirations from luxury brands, and symbolic elements such as wings, lions, and aviation silhouettes.

Design Phase: Three29 created a brand identity that married aviation symbolism with upscale design. The logo emphasized simplicity with layered detail, reflecting both refinement and strength. In parallel, we designed the microsite with a high-end aesthetic, prioritizing bold visuals, minimal copy, and intuitive navigation.

Development Phase: The site was built as a two-page microsite with a custom homepage and contact form. Content provided by Helice Air was entered and formatted to align with the design system. The structure ensured a streamlined experience for visitors while positioning Helice Air as an established brand in private aviation.

Testing and Launch: The site was tested for usability, accessibility, and mobile performance before launch. Helice Air’s team received training to confidently update content and maintain branding across digital platforms.

Results

This collaboration between Three29 and Helice Air resulted in:

  • A modern, luxury-inspired brand identity that reflects Helice Air’s vision
  • A polished website designed to attract investors and high-net-worth travelers
  • Streamlined content structure that communicates the company’s mission with clarity
  • A strong digital foundation that positions Helice Air for future growth

Through a strategic combination of brand identity, design, and content organization, Helice Air now has a refined platform that reflects the exclusivity of its service model. The new brand and website looks professional and polished and helps establish credibility with investors. The new website sets the stage for Helice Air’s expansion in the private aviation market.