When it comes to digital marketing through Google Search Ads, the dental industry is often associated with high costs per lead. This was the exact challenge Hanosh & Hunter Dental Group faced when they contacted Three29 for help.
Strategic Goals for Google Ads Optimization
Our first step was to gain a deep understanding of Hanosh & Hunter’s business and their long-term and short-term goals for Google Ads. Using a personalized and thoughtful approach, our team collaborated closely with them to develop a custom strategy for success.
Equally important, we maintained open communication throughout the campaign and continuously tracked performance data to refine the strategy.
Data-Driven Approach to Lowering Cost Per Lead
While the market determines keyword cost-per-click (CPC), there are numerous other metrics that can be optimized to reduce overall cost per lead. Our goal was to create a high-performing campaign that achieved the lowest CPC possible—even in a competitive space like dental services.
1. Targeting High-Quality Search Queries
We built ads focused on real, intent-driven queries. Rather than chasing abstract performance scores, we created campaigns that matched specific user needs—queries like “fear-free root canal dentist in Chico, California” generated more qualified leads than generic terms.
These query-based ads not only attracted more traffic but also improved user experience, which increases long-term trust and brand credibility.
2. Leveraging Call Assets for Instant Conversions
Call assets were integrated into the campaign to make it easier for users to contact the dental office directly. With one tap, users could connect with the office via phone, which is a natural next step for service-based industries like dentistry.
We also implemented third-party call tracking to monitor call sources, keyword triggers, and lead quality. This data looped back into Google Ads for further optimization, enhancing campaign efficiency.
3. Optimizing Landing Pages for Maximum Conversions
We improved Hanosh & Hunter’s landing page to boost conversion rates. When someone searches “dentist near me” and clicks the ad, they’re taken directly to a relevant, user-friendly landing page.
Ad and landing page alignment was a critical success factor. For example, one ad for “dentist near me” included the headline “Dentist In [City],” which matched the landing page’s copy and call-to-action. This consistency led to higher engagement and stronger conversions.
Using direct CTAs like “Call to Set Up My Appointment” alongside clickable call assets improved conversion performance significantly.
4. Thoughtful Keyword Selection and Grouping
We carefully selected and grouped keywords to ensure relevance and quality traffic. Negative keywords were also used to eliminate irrelevant impressions, helping reduce wasted ad spend while keeping leads highly targeted.
Campaign Results: 35% Conversion Rate
Our custom campaign for Hanosh & Hunter Dental Group produced measurable results. In the previous month alone, 35% of ad clicks converted into leads—significantly outperforming the industry average of 9%.
To break it down:
- Industry Average Conversion Rate: 9% → ~$126.47 per lead
- Three29 Campaign Conversion Rate: 35% → $32.43 per lead
This means our tailored strategy reduced the cost per lead by nearly 75%, delivering high ROI for our client.
Personalized Campaigns That Deliver Real Results
Hanosh & Hunter Dental Group was thrilled with the outcome: 1 in every 3 Google Ads clicks turned into a lead. At Three29, we take pride in creating custom strategies based on our clients’ goals—not one-size-fits-all solutions.
If you’re looking to maximize your Google Ads performance and reduce lead acquisition costs, contact Three29 for a free consultation. Let’s work together to turn your ad clicks into qualified leads with a smart, customized strategy.
