Local online advertising is an excellent way to reach people in your community looking for a company like yours. It is also an opportunity to grow your company with a higher competitive advantage. Most forms of traditional advertising are declining fast, and online marketing is taking the central place as the most reliable strategy to use today for gaining local leads.
Unlike most marketing strategies, you can see a very quick return on investment when you start local online marketing. Posting the effective content that reaches your local target audience, instead of just anyone, will help you surpass your competition fast.
But, just how effective is online advertising for business today? Here are some stats to give an accurate view:
- Over 97% of consumers rely on online media to research services and goods in their immediate local area.
- 87% of people who look for product details online call or go to the business within 24 hours
- Google has seen 34x increases in searches for products using the keywords like ‘near me,’ ‘nearby,’ and ‘closest.’
Reasons for Using Local Online Advertising
A successful local online advertising campaign will help you to:
Control Your Spend
You can opt to only pay per click with your local advertising plan. This means you only pay for people who click on your ads, in other words – qualified leads. If you have a relevant sales proposition on the landing page, you increase your chances of getting high conversion rates.
Target Your Reach
With local online advertising, you can find more customers in your locality searching for the products and services you offer. Geotargeting and Demographic targeting discussed later in this blog, give a level of control marketers just a couple of decades ago could only dream about.
When your ads are optimized to reach the right people, at the right time, with the right message, this is when your marketing goals hit new heights!
Reach consumers where they spend time
Get in the view of your potential local leads where they’re spending their time online. Advertising can be implemented through a variety of avenues, including:
- Google Search Ads
- Display Ads
- Video shorts on YouTube
- Shopping features on SERPs
- Facebook Ads
Track Your Campaign’s Success
Results of your local online advertising campaign can be tracked and measured. This allows you to make necessary optimizations to your campaign to drive growth and consistently improve your services and products. You will also get accurate data for predictive analysis, enabling you to efficiently adapt to trends and satisfy your customers.
If this sounds complicated, don’t worry! When you work with Three29, our professional online advertising managers not only oversee your campaigns, they continually look for ways to improve.
Invest More to Earn More
After achieving a successful local online advertising campaign, you can invest more money into the current campaign or other strategies to generate more leads. Conversely, if you need to reduce this part of your marketing budget (maybe you’re getting an overload of leads!) changes can be made quickly.
Targeting Aspects Available for Local Online Advertising
Reaching the prospective customer in your area is the key to succeeding in your local online advertising campaigns. You can do this with proper budgeting as well as creating the best conversion strategies.
Thriving local businesses leverage the following target capabilities to advertise online effectively:
- Geotargeting: Specify the exact geographical area where you are likely to reach customers interested in doing business with you. Define the scope of your reach in terms of city, state, region, or zip code, then include the parameters for your online advertising.
- Demographic targeting: If your customers belong to a specific demographic group in terms of gender or age, choose an online advertising option that connects you to such key groups. One way to do this is by using Facebook to combine demographic targeting and geotargeting.
- Content targeting: The audience will follow a website with relevant content that they can use to solve the issues they experience. Your content should also focus on the local area to place the message you want in front of the prospective audience.
Partner With an Experienced Online Advertising Agency
Online Advertising Services bring in an experienced team to manage all your online marketing needs from a single place. This also allows you to focus more on the efforts of running and growing your business.
At Three29, we believe you are an expert in your industry, and we are the experts in digital marketing. It’s best to optimize where your strengths lie. At Three29 we have the expertise, time, and the resources to boost your local online advertising strategy. Reach out to Three29 today to start a conversation!
