6 Tips on Writing Creatively and Effectively for Your Blog - Three29

6 Tips on Writing Creatively and Effectively for Your Blog

Allison Ward

Social Media & Content Specialist

Posted in digital

Creative blog writing can be a great outlet to express your thoughts, opinions, and knowledge with others. The internet today is overflowing with amazing blogs to find insight and information from.

If you’ve ever thought about tapping into your creative side through writing but aren’t sure where to start, you’re not the only one!

Getting started with a new blog can seem like a big task. But you don’t need to stress – I’ve rounded up 6 of the best tips I have to write creatively and more effectively when you’re starting out:

Tip #1: Know your audience. 

What would they come to you with questions about? The quickest way to decide your next blog topic is to know your audience and know what they’d be interested in hearing about from your brand. What’s something you can teach or impart to them?

Tip #2: Be concise.

Nowadays, most readers scan blog posts to find what they’re looking for. Keeping your blog concise, and easy to digest is best when writing. Think about how you can explain what you’re trying to in the simplest form possible. This is something that can be hard to train your mind to do, but it’s much more effective and time-efficient.

Tip #3: Use more subheadings and less jargon.

Subheadings are a great way to break up text and section your blog post clearly. This also helps all the people scanning your blog find the information they’re looking for easier. Using less industry jargon also improves readability.

Tip #4: Include imagery and video wherever possible.

People will always stop scrolling for a video and high-quality photo. Even a GIF being thrown in here and there is highly engaging.

Tip #5: Focus on SEO to Rank Higher.

This is an easy thing that is often missed out on when starting out! Understanding the basics of SEO and using keywords to use to rank higher on Google is important. I recommend Yoast to help guide you!

Tip #6: Be consistent and personable.

Readers enjoy light humor and a blog they know they can come back to for more engaging content!

Whether you’re writing for a personal blog, your brand/company, or for a client, these 6 tips are a great starting point to get you on the right track.

Feel free these 6 tips as your checklist, or a simple guide to help you become the best writer you can be!