Three29 delivered on all fronts – brand, strategy, technology. The new aesthetic combined fun and at times goofy iconography along with engaging photography to develop an accurate web-vibe. The site uses responsive technology and displays seamlessly on devices of all sizes. Even with big imagery and tons of different layout options, the site holds its own at 320px or 1400!
We took their old site and threw it out, completely. Instead of an eCommerce feel the new Extreme Engineering site was laid out to feature product information and images in a much more engaging way. The new, more effective UI is a better selling tool and shows that Extreme Engineering products are a blast to use. Who doesn’t love a zip line?
Complex SEO Friendly Hero Banners
Huge banners can be difficult to manage in responsive development. The banners on the Extreme Engineering website are HUGE. While they look great, they needed to work well in mobile as well. By repositioning text as the browser shrinks, and selecting high-quality photography, the user’s experience remains in tact as you, or your browser, move around.
The old booth was clunky and lacked the dynamic nature of the new brand. Bringing over the photography and iconography from the new site allowed us to create a trade show booth that attracted more attention than they had ever seen.
