Facebook Ads in a Jiffy
The Jiffy Lube car maintenance and auto servicing shops can be found across the country. We worked with the Northern California branches of the company to promote an oil change coupon they offered for a few weeks at the beginning of the summer. For this campaign, Jiffy Lube wanted us to focus advertising efforts on Facebook and test two different offers.
Goals
The goal for this project was clear, run ads that motivate people to redeem oil change coupons in store. There were a total of 4 unique coupon codes generated by Jiffy Lube for the campaign, each unique to the ads that were driving users. Two of the codes lived on the Jiffy Lube website and the other two codes were used directly on Facebook in the form of “Offers.” While the redemptions for these coupons were tracked, our success was ultimately measured by the performance of the ads and number of coupons downloaded.
Campaign Structure
Using a target audience supplied by Jiffy Lube, the campaign was structured to test two variables: age of users and coupon offer details. Ad sets were set up based on the ad type used and coupon offered. A total of 12 different ad variations were A/B tested to see which performed the best.