From Executive Suites to Coworking, Business Central is the nation's most flexible and scalable executive leasing company.
Recognizing that their web experience didn’t match their business model nor their brand, Business Central embarked on a digital makeover complete with photography, website, and email marketing updates. We took the atmosphere of their centers, merged it with a fresh look and feel, and now demonstrate to prospective clients the service and flexibility that they provide.
While Business Central has been a long-time client of Three29, we still didn’t fully grasp how powerful they were. A kick off meeting with their Executive Staff helped us understand the enormity of service offerings they provide, and tours of all three locations immediately indicated to us that we were going to need to show the experience, not tell. We brought in our partner photographer, Kevin Fiscus, to generate executive images that could parlay the excellence of Business Central.
While Business Central may be the best option out there, they didn’t posses the visibility you’d hope for. During the strategy phase, and before any work was done in Photoshop, we looped in our Digital Strategist to ensure we were setup accurately and aggressively for SEO. This was handled in the wireframing process for factors like page titles, SEO-rich content blocks, etc so we could hit the ground running. The final result is not only an elegant and executive website with editorial visuals, but a site that serves their clientele as well as their brick and mortar.
Manager of Business Central
