An annual pub-crawl style event, the Red Shoe Crawl received a major user-experience upgrade with the launch of their mobile app.
Three29 worked with Ronald McDonald House Charities Northern California to create a GPS enabled iOS app for their flagship event, the Red Shoe Crawl.
Ronald McDonald House Charities® Northern California is a non-profit organization dedicated to supporting programs that improve the lives of children and their families by supporting the Sacramento Ronald McDonald House and Camp Ronald McDonald at Eagle Lake. The App boasts an online database of restaurants that participate in the Red Shoe Craw, guiding participants to locations and awards along the way!
With no ability to move the launch date of the app, coupled with an ever-changing destinations list, Three29 worked closely with RMHCNC to create this app and the flexible backend that supports it. Each Checkpoint allowed check-ins to earn awards and badges. Three29 created custom illustrations for the badges and showed up in force to enjoy an amazing day at the Red Shoe Crawl!
Director of Community Relations
